Marketing, Research, PR & Competitive Intelligence

iMedia 25: Brands pioneering online video

2012-01-25T04:09:00.000-08:00

January 25, 2012 issue

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iMedia 25: 2012 Brands Pioneering Online Video
		By iMedia Editors The Brands Pioneering Online Video list recognizes brands that are making innovative use of online video in their marketing efforts. Going beyond one-off viral hits, these brands have made commitments to video as a channel and are willing to take risks in this still-emerging space. Collectively, these are the brands that move, shape, and lead the field of video marketing.

How to know when retargeting will make a difference
		By Nena Marin A recent study on retargeting demonstrates that similar behavioral patterns are often observed in vastly differing audiences. Read on to see how you can make the most of this information.

Are big agencies taking over digital?
		By Sarah Fay IAB President & CEO Randall Rothenberg says creative agencies are forcibly taking back digital from media shops. He also says CMOs still see mobile spend as R&D. Get the inside line on these industry shifts.

LATEST BLOG POSTS

What's Your Twitter Strategy?
		By Daniel Flamberg What is your Twitter strategy? Many brands are on Twitter because they believe it's required table stakes. You have to be on Twitter because millions of people and all your competitors are. Yet, these same brands post the same stuff on Twitter as they...

Going Off the Grid
		By Tony Quin Yesterday afternoon I was catapulted into the air at three Gs off the deck of the U.S.S. Enterprise bound for...

A Smarter Starter Strategy for Your New Website.
		By Barry Feldman That's a pretty politically correct headline I just wrote. But what do you say we get real now and examine the wisdom behind swiping ideas? Truthfully, no one will get hurt with the form of thievery I'm about to propose. I submit the savvy way to get...

The Value of Mobile Barcode First Impressions
		By Roger Marquis The other day, in a local supermarket, I noticed cases of Budweiser and Bud Light beer that were all decked out for Super Bowl XLVI, as well as for consumer interaction with 2D barcodes featured on the packaging. What struck me the most while...

On Target: Making The Pieces Fit
		By Jeremy Mason It's January, and back to work and ready for a year of complexity and opportunity. It struck me toward the end of the year that this complexity that we all deal with in the audience targeting business can be a good thing, rather than a limiting factor...

MOST READ ARTICLES

1.	7 marketing buzzwords you need to know
2.	3 reasons Google+ is not a social network
3.	9 campaigns that won with humor
4.	A creative guide to forming keyword lists
5.	What Apple's new phase-out means for mobile marketers

SUMMIT COVERAGE

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Sejal Patel, Associate Media Director, Initiative
Jennifer Tang, Sr Director SW Sales, Adap.tv

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Join us at these upcoming events		Full calendar »

Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info	Video Summit Mar 25-28, 2012 San Antonio, TX Summit info	iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info

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iMedia Kicks Off 2012 In Iconic Fashion

2012-01-05T06:33:00.000-08:00

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Overview | Schedule | Location | Request Invite | Speaker Info Request

iMedia Kicks Off 2012 In Iconic Fashion
February 5 - 8, Bonita Springs, Florida

iMedia's February Brand Summit will focus on Iconic Branding and offer senior brand marketers real world insights and tools to create memorable consumer experiences that go beyond the product efficacy and drive the bottom line. iMedia has lined up leading iconic brands, insights and case studies in an all out blitz that tackles creating rich brand experiences in every component of the digital plan.
Summit Site

Featured Speakers

Scott Roen
VP Digital Marketing & Innovation, American Express
Membership certainly has it's privileges. Learn how one of America's most iconic brands, American Express, has built on its brand prestige to connect with and help the small business community across its Open Forum platform with a wealth of digital assets and resources for small business owners.

	Jen Sey SVP Marketing Dockers
	Tim McAtee IPG Media Lab Research Director
	Dan Lyons Newsweek Technology Editor

Sample of Confirmed Brands

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iMedia Summits: What your brand can learn from Apple

2011-12-12T07:00:00.000-08:00

December 12, 2011 | View online | Forward to a friend

February Brand Summit Updates

February 5-8, 2012, Bonita Springs, FL

	Keynote Address: Jen Sey, SVP marketing for Dockers, reveals how the Dockers brand leveraged the most traditional "event" media — The Super Bowl — to create a digital firestorm for Dockers, and how the brand turned its marketing approach upside down in the last two years by prioritizing all aspects of digital, ecommerce, traditional digital, and social to maintain its iconic status.

	Dinner Address: Dan Lyons, Newsweek's technology editor, penned "The Secret Diary of Steve Jobs," a witty, entertaining, and insightful blog that became a must-read in Silicon Valley and beyond. In the persona of "Fake Steve," Lyons produced hundreds of articles about Apple and developed a deep understanding of the company's success. Join us as he demonstrates what brands can learn from Apple.

	Insight Address: Online display advertising has become cluttered with decreasing ad quality. IPG Media Lab and SAY Media partnered to quantitatively test the hypothesis that a "clean" site produces more value for advertisers, a better user experience, and higher CPMs through increased quality and scarcity. Join us as Tim McAtee, IPG's research director, presents one of the first data sets of its kind at the iMedia Summit.

Event Coverage

ARTICLES

By Rich Razgaitis

5 steps to success with daily deals
If you're a business owner, it's important to be prepared prior to running an online deal. You can easily find success with group buying by following these guidelines.

By Adam Grenier

4 mobile lessons big brands can learn from startups
More and more big brands are building mobile campaigns, but many of them don't represent substantial solutions for their customers. Here's where they're going wrong.

BLOGS

By Amanda Van Nuys

Mobile Engagement Can Drive Significant Holiday Spending This Year
On the Eve of Black Friday, I walked by a long line circling Best Buy in San Jose, CA. Hundreds of people--young and old--were waiting patiently for the electronics giant to open their...

Next Event

Brand Summit

February 5-8, 2012
Bonita Springs, Florida
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Upcoming Events

Video Summit

March 25-28, 2012
San Antonio, TX

Summit info Request invite

iMoms Summit

April 22-25, 2012
Orlando, FL

Summit info Request invite

Event Photos

Videos

Duncan Watts, author of "Everything is Obvious, Once You Know the Answer," shows that messages on Twitter don't spread through a predictable set of influential hubs.

The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book.

If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653.

To advertise with iMediaConnection.com contact Navid Davani.

Check out the winners of the 2011 iMedia Agency Awards

2011-12-07T04:04:00.000-08:00

iMedia Agency Awards 2011

The iMedia Agency Awards is a premier industry event dedicated exclusively to recognizing the key role of agencies in advancing digital marketing.

Digital Boutique Agency of the Year

Campaign of the Year

Most Innovative Agency Website

Best Agency for Video

Best Agency for Mobile

Best Agency for Social

Best Agency for Out-of-Home

Best Agency for Integrated Media

Best Agency for Search

Agency of the Year

iMedia thanks our Agency Awards Sponsor

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If you want to contact iMedia, please do not reply to this message, but instead click here. 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653.

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The iMedia 25: Top innovators in digital marketing

2011-11-16T04:01:00.000-08:00

November 16, 2011 issue

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The iMedia 25: Top innovators in digital marketing
		By iMedia Editors iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!

How to avoid falling in the mobile generation gap
		By Peter Horan Gaining real traction on the mobile web can be difficult. Here are some tips to understanding the three generations of media consumers.

5 ways to reduce your internet marketing costs
		By Katelyn Watson We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI.

3 important ways to use your Google+ brand page
		We spoke with Christian Oestlien, Google's head of social advertising products, on how brands can use their Google+ pages and what's coming next.

LATEST BLOG POSTS

Our Lack of Excitement for Engaging with Brands via Social Media…TNS' Digital Life
		By Deanna Lawrence I have been curious to learn how much our Digital Life has developed during the last year. The TNS Digital Life study of 2010 offered a comprehensive view across 46 markets and helped companies prepare for what was ahead. Last week TNS released their...

PhD Targeting & 1st Grade Metrics: the Online Media Paradox
		By Steve Latham A big gap exists between how data is being used to find audiences and measure performance. Here are 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry.Online advertising has become...

Why Living Social Will Crash & Burn
		By Daniel Flamberg National advertisers are extremely skeptical about daily deals. They abhor the 50/50 split, they doubt the targeting capabilities and they are convinced that deal shoppers either dont return or wont ever again pay full price.But the real reason...

LATEST COMMENT

I require at least 35% of our service fee before starting work and final payment before delivering the finished product. The time wasters disappear quickly and I never have to chase people to get paid. I am in ...
Colin X on: The clients that agencies hate

MOST READ ARTICLES

1.	7 media planning mistakes to avoid
2.	Why the QR code is failing
3.	11 ways to be a charming marketer
4.	Your web analytics crib sheet
5.	The clients that agencies hate

SUMMIT COVERAGE

More photos

Jessica Cox, Digital Media Supervisor, MMG Worldwide
Tobias Zerr, VP, Sales & Operations, Inside Out Media
Andrea Claxton, Digital Media Director, MMG Worldwide

See who else went...

Join us at these upcoming events		Full calendar »

Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info	Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info	Video Summit Mar 25-28, 2012 San Antonio, TX Summit info

LATEST JOBS

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Director – Display Marketplace

Planning Supervisor

Ad Solutions Manager

Marketing Manager, Offers and Promotions

Digital Strategist (Media Planner)

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Meet people, network, reconnect Join the industry's most popular networking platform

	Featured member: Dave Knox Chief Marketing Officer, Rockfish Interactive See full profile, photos and more!

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iMedia Agency Summit: The most innovative companies that are changing the industry

2011-11-01T07:04:00.000-07:00

November 1st, 2011 | View online | Forward to a friend

December Agency Summit Updates

December 4-7, 2011, Scottsdale, AZ

	The Past, Present, and Future of Online Advertising: This presentation cuts through the complexity of the industry by looking at its evolution over time. From the creation of the first billboard, to the exchanges, DSPs, and trading desks of today, we take a comprehensive look at where the industry started, and where it will go next.

	Table Talks, Integrating Innovation into Media Planning: Most brands want to be innovative, but not all of them have the resources to discover what's coming down the pipeline. Join this session as we review some of the most powerful innovations in media, the companies that are changing the industry, how they differentiate themselves in the marketplace, and what the value proposition is.

February Brand Summit Updates

February 5-8, 2012, Bonita Springs, FL

	High Style Branding: Join Kristen D'Arcy of Oscar de la Renta as she digs into how to deliver high-impact branding across digital platforms that convey the same impact as a page in the September issue of Vogue magazine, but with higher value.

	What Your Brand Can Learn from Apple: Steve Jobs biographer Dan Lyons will take dinner attendees through a review of how Apple became the hottest consumer electronics company in the world, and what your brand can learn from it. Lyons will also share lessons from Jobs about innovation, leadership, and risk-taking, about delivering experiences, not products, about reducing clutter and increasing focus, and about why being simple is, paradoxically, anything but simple.

Event Coverage

ARTICLES

By Lori Luechtefeld

The unprecedented shift that will change the marketing world
We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person.

By Bruce LeSourd

A survival guide to SoLoMo (social, location, and mobile)
In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared?

BLOGS

By Jillian Weitzman

Five Things I Wish I'd Known When I Was on the Agency Side
As a member of MediaVest's strategy team, I led media planning for some of the world's most recognized and reputable consumer brands. I prided myself on the ability to...

Next Event

Agency Summit

December 4-7, 2011
Scottsdale, Arizona
View agenda

Upcoming Events

Brand Summit

February 5-8, 2012
Bonita Springs, FL

Summit info Request invite

Video Summit

March 25-28, 2012
San Antonio, TX

Summit info Request invite

Event Photos

Peter Szabo, Director Ad Sales, West, Shazam
Calynn Krieger, East Coast Mobile Acct. Director, AKQA Mobile
Carrie Coffee, Director of Sales, Mojiva
Joseph Dumont, Partner, Questus
View full gallery

Videos

Watch as Porter Gale, former VP of marketing at Virgin America, talks about marketing, advertising, and independent filmmaking.

Shop.org taps fashion industry veteran for top post

2011-10-25T09:10:00.001-07:00

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October 25, 2011

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Join American Express, Walmart, and more at the upcoming iMedia Breakthrough Summit

2011-10-04T06:00:00.000-07:00

October 4th, 2011 | View online | Forward to a friend

October Breakthrough Summit Updates

October 16-19, 2011, Henderson, NV

	Insight Address: Hear an insider's perspective on trends coming out of the connected home that are re-shaping the next "4th screen" or future living room with Brian Cooley, editor-at-large, CNET.

	Closing Keynote and Table Talks: Predictability is elusive because randomness holds much more sway on today's consumers than most of us would like to believe. Drawing on his own research, Duncan Watts of the Human Social Dynamics Group, explores why the science of everyday life is important for today's marketing professionals.

	Insight Address: Join Leonard Brody, president of Clarity Digital, for an exciting session on the evolution and division between the virtual and physical self.

December Agency Summit Updates

December 4-7, 2011, Scottsdale, AZ

	Opening Keynote Panel: Digital superstars from powerful brands such as Coca-Cola, Wrigley, and The Gap discuss the principles, points of contention, and best practices of agency/client partnerships. Don't miss this unique and unfiltered dialogue from brand marketers who are investing heavily in digital based on agency partnership success.

	Panel: How do you make yourself a better agency? What are the common mistakes, and what are brands looking for in pitches? How does procurement and marketing work together? Mike Drexler of Drexler Fajen & Partners will lead this insightful discussion.

Event Coverage

ARTICLES

By Jennifer Marlo

The secrets to online marketing success
These days, a successful marketing campaign depends upon strategically placed content. Read on to discover how to create compelling content and measure its impact.

By Jennifer Marlo

How to score genuine digital impact at scale
As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year.

BLOGS

By Doug Weaver

The Fiesta Nobody Loves
s we enter the fall season and another online advertising year begins to ebb, the human-powered agency RFP process continues - against all odds - to cling to life.

Next Event

Breakthrough Summit

October 16-19, 2011
Henderson, Nevada
View agenda

Upcoming Events

Agency Summit

December 4-7, 2011
Scottsdale, AZ

Summit info Request invite

Brand Summit

February 5-8, 2012
Bonita Springs, FL

Summit info Request invite

Event Photos

View full gallery

Videos

Join Questus Founding Partner Jeff Rosenblum as he premieres key footage from the upcoming documentary, "The Naked Company."

Discuss Innovation in Good Company at iMedia's Breakthrough Summit

2011-09-30T06:32:00.000-07:00

VIEW ONLINE

Overview | Schedule | Location | Request Invite | Speaker Info Request

Discuss Innovation in Good Company at iMedia's Breakthrough Summit
October 16-19 - Henderson, Nevada

Whether it's taking a sneak peek at the next big thing in car technology with CNET, Editor at Large, Brian Cooley – learning trade secrets from the brands pushing the boundaries of innovation – or participating with marketers at Breakthrough’s inaugural “Next Wave” start-up showcase – everything about this October will be aimed at driving marketers to embrace the best and most innovative digital solutions available today!
Summit Site

Featured Speakers

Brian Cooley
Editor at Large, CNET
Brian Cooley, CNET's Editor-At-Large, will provide a unique perspective based on insights gleaned from the interactivity of CNET's users, CNET's editorial experts and industry intelligence. Get smart on what's emerging in car tech and hear an insider's perspective of trends coming out of the connected home that are re-shaping the car as the next "4th screen" or future living room.

	Porter Gale Former VP of Marketing Virgin America
	Leonard Brody President Clarity Digital
	Duncan Watts Principal Research Scientist Human Social Dynamics Group

Sample of Confirmed Brands

If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive Suite 130, Laguna Hills, CA 92653.

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The iMedia 25: Brands Redefining Social Media

2011-09-28T04:02:00.000-07:00

September 28, 2011 issue

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The iMedia 25: Brands Redefining Social Media
		By iMedia Editors iMedia presents its 2011 list of brands that are on top when it comes to engaging consumers on social media platforms. See which ones made the cut!

7 best practices for running a retargeting campaign
		By Samir Soriano When done right, retargeting is a simple and cost effective way to bring people back to your website. These tips will show you how to avoid the pitfalls and help you reach your goals.

How McCann Erickson finds new ideas
		Interviewed by Bob Garfield Everyone is dying to know what's on the horizon for digital marketers. Lori Schwartz, McCann's chief technology catalyst, discusses the emerging technology outlook with Bob Garfield.

LATEST BLOG POSTS

Get Found: Stop Doing SEO, Start Doing WPO
		By Krista LaRiviere I had the pleasure of having coffee this morning with a client who gave me the idea to write this post. He told me that once his marketing team started focusing on the companys entire web presence (not just the website), organic search traffic...

Q&A: Nicole Skogg, CEO of SpyderLynk: Inside Glamour Magazine's Social Barcodes (Pt 1)
		By Rick Mathieson Wasn't it time the lowly QR code got socialized?Leave it to Glamour's big September "Friends" issue to do the job, with 25 big name brands running advertising that feature "social barcodes."As I recently mentioned on the Jim Blasingame Show/Forbes...

Why You Need to Turn Your Content Marketing Upside Down
		By Jay Baer All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb.But lets not...

2D Barcodes and the Brand
		By Roger Marquis Recently, I read the website of a company that consults on brand management and marketing strategy and, in doing so, it dawned on me that with all that has been written or spoken about 2D barcodes, and how they are used for advertising and...

LATEST COMMENT

This idea that $1 trillion came out of our pension funds when the bubble crashed is ridiculous. That would depend entirely on which companies were in someone's pension fund to begin with, and it ignores any and all profit-taking during ...
Steven Comfort on: The future of online content

MOST READ ARTICLES

1.	6 big Facebook opportunities brands are missing
2.	Reasons the QR code is not dead
3.	How to optimize your business for local search
4.	5 marketing tips for tackling Twitter
5.	How to ensure your website works on any device

SUMMIT COVERAGE

More photos

David Lozovsky, President, Walk Light Media
Katie Foret, Marketing Specialist, Consumer Brand Team, Cisco
Scott Stewart, Director of Sales - Western Region, RichRelevance

See who else went...

Join us at these upcoming events		Full calendar »

Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info	Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info	Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info

LATEST JOBS

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Search Associate, Marketing

Senior Manager, Hispanic Online Acquisition Marketing

Sr. Manager, B2B Online Marketing

Director of Product Marketing, PepperJam

Manager/Senior Analyst, Marketing Analytics

Post a job

People Connection. Not a member yet?
Meet people, network, reconnect Join the industry's most popular networking platform

	Featured member: Will Reese Director of the Digital Futures Group, White Horse See full profile, photos and more!

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We're always eager to hear what you have to say about our website and how to better serve you.
Give us your feedback!

If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653.

To advertise with iMediaConnection.com contact Mike Pubentz.

A look back at the 2011 Shop.org Annual Summit

2011-09-22T02:35:00.000-07:00

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September 22, 2011

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Shop.org's Annual Summit: How important is e-mail in a social media world?

2011-09-13T10:09:00.000-07:00

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September 13, 2011

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