DMNews Email Marketing Weekly: Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

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June 23, 2010 Check out DMNews on your smartphone Advertisement Industry White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: E-mail measurement should be standardized Dianna Dilworth E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.   News Video provides a richer experience in e-mail Dianna Dilworth Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's user experience is centered on live streaming coverage of the games, so for last year's Championship games, the media company decided to merge the two by adding video to e-mail.   Motorola launches integrated campaign to promote ES400 phone Dianna Dilworth Motorola's Enterprise Mobility Solutions division is launching a digital campaign this week to promote the release of the ES400 phone. Interactive agency Designkitchen worked on the digital execution, while Creativ & Company produced the offline work.   Shuman produce kicks off sweepstakes for "Produce for Kids" effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   E-mail marketing stretches nonprofit Chuck Hester, communications director, iContact In this era of stretched budgets and lack of resources, it can be difficult for businesses to effectively stay in touch with their constituents. Those in the nonprofit arena arguably have a greater burden since they dealt with these challenges before the economic downturn.   Opinion The secrets of global e-mail deliverability Bertrand Van Overschelde, regional manager, North America, Emailvision As an online marketer you know that business have no boundaries and you need to reach customers around the globe. Developing economies in Asia, Eastern Europe and South America are growing at a faster pace and provide interesting opportunities to grow your business.   Lists and Databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Social auditing takes your e-mail program beyond the inbox By Lori Connolly, director of research and analytics at Merkle While many marketers are currently experimenting in the social networking space, most don't have a strategic plan for media integration or measurement. However, social networking offers an opportunity for marketers to better target, reach and understand their subscriber base.
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