DMNews Database Weekly: AmericInn modernizes loyalty program

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March 25, 2010 Check out DMNews on your smartphone News AmericInn modernizes loyalty program Nathan Golia AmericInn, a hotel chain with locations in 22 states, launched the "Easy Rewards by AmericInn" loyalty program on March 16. The initiative replaced the chain's "Inn-Pressive Club" program.   Retailers savvier about e-mail subscriber control in 2009: Responsys Dianna Dilworth Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.   Merkle buys Metzner Schnieder, plans to open loyalty practice Nathan Golia Database agency Merkle acquired loyalty consultancy Metzner Schneider Associates on March 22. Terms of the deal were not disclosed. Merkle is planning to leverage the buy to build an in-house loyalty practice.   GameStop plans revamped loyalty program, expanded downloadable offerings Nathan Golia Video game retailer GameStop will begin testing a revamped loyalty program in May. It will also expand its downloadable offerings, according to its March 18 earnings call for the fourth quarter of 2009. Paul Raines, COO of GameStop, said on the call that the retailer plans to incorporate elements of the MegaCard loyalty program by Micromania, a French video game retailer GameStop bought in 2008.   Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort Dianna Dilworth Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.   Column Data Appending: Dive Deeper Peg Kuman, CEO, Telematch The need to append a prospect or customer data file with third-party data is a necessity for most intelligence-driven marketers. Missing data, stale or inactive files, data kept in silos within enterprises, inaccurate data entry- all of these "sins" can creep into the database and wear down the success of prospect and customer engagement initiatives. Depending on the application, such data mishaps can even undermine a brand.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Oreo, Back Yard Burgers name new agencies; Unicef looks for donations online, by SMS

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March 25, 2010 Check out DMNews on your smartphone Advertisement "Tune up your email marketing - free guide" Need a shortcut to better conversion? Now you've got it. Lyris has 10 free landing page & email templates to help you get better results quickly. You'll get these templates, completely free, plus the popular HTML Basics How-To Guide to help you make use of the templates quickly and easily. Download the free Landing Page Templates (& Email Companions!) now. Today's News Oreo awards 360i digital business Dianna Dilworth Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.   Back Yard Burgers names Bohan AOR Mary Elizabeth Hurn Fast food chain Back Yard Burgers has named Nashville-based Bohan Advertising/Marketing its agency of record for advertising, marketing and promotional services. The company's previous agency was The Allison Agency in Little Rock, AR.   Unicef's 'Tap Project' pushes for online and text donations Mary Elizabeth Hurn Unicef, aided by a collection of agency partners, is supporting World Water Week with its "Tap Project," an initiative to raise money for clean drinking water for poor children. The campaign's digital elements include a WAP site created by Photobucket, banner ads and a text-to-donate option.   Postal board of governors approves five-day delivery Frank Washkuch The US Postal Service's board of governors approved the agency's request on March 24 to move to a five-day home delivery schedule. The USPS will present the plan to the Postal Regulatory Commission oversight board on March 30.   Havas' 2009 revenue down 8% Mary Elizabeth Hurn Full-year 2009 revenue for Havas, parent company of Euro RSCG and Arnold, dropped 8.1% to $1.92 billion. Organic growth was down 7.9% for the year.   Mobile firm Vibes Media acquires Zeep Mobile Dianna Dilworth Mobile marketing vendor Vibes Media has acquired self-service firm Zeep Mobile for an undisclosed amount.   Shi Retail, Underground Station award Direct Media Millard list management Shi Retail and Underground Station have awarded Direct Media Millard management of their lists. The files are new to the market.   From the print edition Segmentation focus strong in b-to-b Nathan Golia Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.   Creative campaigns from Sir Speedy/PIP, Rosetta, VistaPrint Sir Speedy and PIP use Vertis' technology for dimensional mailings; Rosetta uses augmented reality to make it snow; VistaPrint uses social media to promote sweepstakes   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Blood Pressure Ailment Database New list — Blood Pressure Ailment Database — The Rich List Company — This file contains households with a member afflicted by high blood pressure. One or more members orders medications and supplies online to combat it. Average purchase is $135.   Construction Management Association of America New list — Construction Management Association of America — Infocus — This file contains members of the Construction Management Association of America. These include public and private sector owners of capital construction programs, practitioners, owners of CM services companies, contractors, attorneys, insurers, services consultants, and educators.   The Sun Magazine New list — The Sun Magazine — Direct Communications — This file contains subscribers to The Sun, a literary magazine that publishes poetry, fiction and memoirs. It has been ad-free and reader-supported for more than 30 years.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.