DMNews: Uncertain economy, technology boost CRM use

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June 9, 2010 Check out DMNews on your smartphone Today's News Merkle CEO: Uncertain economy, technology to boost CRM use Frank Washkuch Economic instability and advancements in digital communications have combined to create a "perfect storm" for CRM to play a larger role in companies' marketing strategies, according to David Williams, chairman and CEO of Merkle, at his company's CRM Executive Summit in Miami on June 8.   Fat Brain Toys debuts catalog Iris Dorbian Fat Brain Toys, an online and brick and mortar retailer of educational toys, is making its initial foray into direct mail by launching a catalog. Due to arrive in mailboxes this week, the catalog will feature about 140 products from 40 different manufacturers.   Demandbase and LivePerson partner to launch customer engagement app Iris Dorbian Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new software application that integrates LivePerson's live chat platform with Demandbase's Real-Time ID business identification technology. Last month, Demandbase launched its Real-Time ID platform, which identifies and provides information about business persons before they visit a website.   Accenture completes CadenceQuest acquisition Carol Krol Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics for retailers. The deal gives the Accenture Interactive division access to CadenceQuest's Customer Insight predictive analytics software and extends the management consulting company's digital, marketing analytics, retail marketing and merchandising expertise.   Staples taps head of e-commerce Iris Dorbian Office supply chain Staples has named Steve Bussberg as senior VP of its Staples Business Delivery division. He replaces Pete Howard, who was named senior VP of Staples Southern Europe. Bussberg will be responsible for the overall operations of Staples Business Delivery, which serves small businesses through catalogs and the company's e-commerce site, Staples.com. The appointment is effective immediately.   From the print edition Merchants prepare for possible postal cuts Frank Washkuch Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service's possible move to a five-day home delivery schedule.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Summer Skin Care Buyers Summer Skin Care Buyers - Dataline, Inc. - This file contains known buyers of skin care products. These women purchase the latest cosmetic products to keep themselves looking youthful and radiant. Skin care purchases include products such as facial creams to reverse aging, as well as sunscreens to prevent skin damage.   Direct Mail Responders Goldmine Direct Mail Responders Goldmine - Data Direct Solutions - This file contains an offer for nearly any audience where Internet marketers are looking to hit new customers they are not reaching with current methods, including individuals who are not computer literate but many of whom have discretionary income.   Home Improvement Households by State Home Improvement Households by State - Ethnic Technologies, LLC - This file contains leads for the following industries: fundraising, membership, political, travel, subscription, credit, home mortgages, entertainment, automotive, books, music, long distance and telecommunications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Industrial marketers turn to e-mail

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June 9, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: Moving the Needle with Social Media Discover how leading companies are leveraging social media marketing to grow their business. Join Social Media Examiner publisher Jason Falls and learn how to set clear goals and objectives, manage and measure your programs and motivate customers to act. Register today. Inbox Insider Inbox Insider: Industrial marketers turn to e-mail Dianna Dilworth E-mail marketing is an important tool for business-to-business marketers. It is common that we hear about Microsoft, Dell and other businesses using e-mail newsletters to communicate with existing customers. Interestingly, industrial marketers are also using e-mail to reach out to their customers.   News Medco launches multimillion-dollar consumer campaign Rose Gordon Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.   Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   Consumers want personalized e-mail from marketers Iris Dorbian More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.   Opinion Dads and grads means marketing opportunity Wendy Lowe, Regional Development Director at Campaigner To many businesses, June is a busy month - because it's the month to pick up extra revenue from those shopping for "dads and grads." E-mail marketing is an effective way to target these shoppers. Let's take a look at some tips and ideas to get started.   Lists and Databases InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   The power of customer voice shapes new rules of relevance By David Daniels, CEO of The Relevancy Group Why did you decide to see the last movie you watched? Was it because of some glorious review or perhaps a friend's suggestion? Long before the social portals and constant banter on Twitter, people have valued the opinions of others. Today, this behavior is highly measureable.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.