Tuesday, July 22, 2008

Boosting Customer Retention

Boosting Customer Retention
We all know that it is easier to sell your product or service to a current customer than it is to try and get a potential customer on board. In these uncertain times, holding on to your most valued customers is more crucial than ever. ...
The Market Research Blog from... - http://www.b2binternational.com/b2b-blog


Canso merger vote not legal, raucus meeting told

Canso merger vote not legal, raucus meeting told
TheChronicleHerald.ca - Halifax,Nova Scotia,Canada
Between July 10 and 12, hundreds of townspeople cast their ballots in an "opinion poll" to decide if Canso should remain a town or join the Guysborough ...

Google Alert - ("market research" | "competitive intelligence")

Google News Alert for: ("market research" | "competitive intelligence")

Overview of the UK Casinos Industry for 2008
MarketWatch - USA
DUBLIN, Ireland, Jul 22, 2008 (BUSINESS WIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/0fccb6/snapshots_uk_casin) has announced ...
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Google Alert - (statistics | thousand | thousands) and (trend | trends | movement)

Google News Alert for: (statistics | thousand | thousands) and (trend | trends | movement)

Software piracy: a lawless, digital version of the Wild West
San Jose Mercury News - CA, USA
Music, fashion, social mores - the Golden State is a trend setter. But a recent study shows that California is leading a trend of a more dubious sort. ...
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Google Alert - ("phone survey" | "qualitative research" | demographic study | census)

Google News Alert for: ("phone survey" | "qualitative research" | demographic study | census)

"We Are Still a Divided Country"
Allianz Knowledge Partnersite - Munich,Germany
We are working on a study on the economic future of Europe where we compare 285 regions. There we find that eastern Germany is the demographic crisis area ...
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Google Alert - (survey | poll | "trend forecast" | "color forecast" | preference | shoppers) (fashion | clothing | apparel)

Google Blogs Alert for: (survey | poll | "trend forecast" | "color forecast" | preference | shoppers) (fashion | clothing | apparel)

Shoppers Tune In for Fashion
As the economy continues to topple, consumers are awaiting the return of AMC's "Mad Men" and the CW's "Gossip Girl," two shows that let them escape their cares and pick up plenty of fashion tips, albeit classic ones.
WWD.com - http://www.wwd.com


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DMNews' SearchBuzz: The end of search as we know it (and I feel fine)

July 22, 2008

Advertisement


Latest developments in search marketing, from the editors of DMNews:


Feature

The end of search as we know it (and I feel fine)

Sara Holoubek July 21, 2008

What exactly happens when one invites the cast of an Italian opera over for a soiree? Endless discussions of Wagner? A tribute to Pavarotti? Debate over Debra Voigt's weight loss? Surprisingly, a baritone introduced Google to the conversation early in the evening. From hashing the ads that appear in Gmail to relaying how Google Maps on an iPhone saved the last performance, we spent a good hour discussing how search has transformed society.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Yahoo settles with investor Carl Icahn

Ellen Keohane July 21, 2008

To avoid a proxy fight, Yahoo will appoint activist investor Carl Icahn to its board, in addition to two new members. As part of the agreement, Icahn, who owns approximately 5% of Yahoo common stock, has agreed to withdraw his nominees for consideration at the company's annual meeting on August 1 and to vote in support of the board's nominees, Yahoo said.
 

Google reports Q2 results

Ellen Keohane July 18, 2008

Google reported $5.37 billion in revenue for its second quarter ended on June 30. "Traffic and revenue have held up well despite uncertain economic conditions," said Eric Schmidt, Google CEO and board chairman, during a July 17 conference call.
 

Google sued for alleged improper advertising

Ellen Keohane July 17, 2008

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.
 

Twing.com helps brands search communities

Ellen Keohane July 16, 2008

Twing.com, a vertical search engine dedicated to online communities and forums, has launched two new features designed to help brands in gain more insight into discussions about their products or services online.
 

ABCSearch launches human-assisted search engine Scour.com

Ellen Keohane July 15, 2008

Pay-per-click search network ABCSearch has launched Scour.com, a new human-assisted search engine. "With the contributions from Scour users, I'm looking forward to a highly refined search engine with more relevant results, said Daniel Yomtobian, president and CEO of ABCSearch, which will be the exclusive sponsored listing provider for the search engine.
 

Search is on target

Ellen Keohane July 21, 2008

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business. Ellen Keohane reports.
 

Column

The coming flight to safety

Mark Moran, founder and CEO, FindingDulcinea.com July 21, 2008

Ten years ago, a handful of top Web sites garnered the vast majority of page views on the Web, and their positions of dominance appeared unassailable. Those of us in the industry yearned for the day when users would begin to discover more Web sites, but year after year, market share numbers changed very little.
 

The DMNews Essential Guide to Search Engine Marketing

Marketers can use the landing page ratio metric

Scott Brinker, president and CTO, Ion Interactive July 21, 2008

How well are you doing in adopting a long tail strategy? A new metric called landing page ratio (LPR) can give you a quick snapshot of how deeply you're engaging your niche audi­ences beyond the click.
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 



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