Tuesday, August 12, 2008

DMNews' SearchBuzz: Regional update: SMX Sao Paulo wrapup

August 12, 2008

Advertisement


Latest developments in search marketing, from the editors of DMNews:


Feature

Regional update: SMX Sao Paulo wrapup

Sara Holoubek August 11, 2008

It must be fascinating to see the world through Google's eyes. At least, this is what I thought when Susan Humphries flew in from Mountain View, CA, to give a keynote at SMX Sao Paulo, the first major search engine marketing conference held in Brazil.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Yahoo opens up about Google ad services agreement

Ellen Keohane August 11, 2008

Yahoo has released more information about its non-exclusive ad services agreement with Google, in a US Securities and Exchange Commission filing dated August 8.
 

Push toward transparency may have consequences for PPC

Ellen Keohane August 11, 2008

In an effort to be more transparent to users, Google last week released a feature that shows users how their search results are customized.
 

Pew Internet report: Search engine use grows

Ellen Keohane August 07, 2008

Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day, according to a Pew Internet & American Life Project report released this week.
 

Publicis to acquire Performics' search marketing business from Google

Ellen Keohane August 06, 2008

The Publicis Groupe has reached an agreement with Google to acquire the Performics search marketing business. Terms of the deal were not disclosed.
 

Yahoo expands its opt-out policy for targeted ads

Ellen Keohane August 08, 2008

Yahoo announced today that it plans to provide users with the ability to opt-out of receiving targeted, customized advertising on all of its properties. The change is scheduled to go into effect by the end of August, according to Kelley Benander, a Yahoo spokeswoman.
 

Column

Using search to measure the impact of offline media for geo-targeted campaigns

Michelle Stern, director of Client Services, iProspect August 11, 2008

Because search captures demand generated by other media, it can help you determine the impact of your offline marketing efforts. But what if your campaign is geo-targeted — can search still help you measure its impact? In a word, yes.
 

The DMNews Essential Guide to Search Engine Marketing

Hitting your target every time with local search

Jennifer Black, VP of marketing, Local.com August 11, 2008

Marketing to customers in your neighborhood used to be as easy as putting up a sign or advertising in the local newspaper. Today's Web-savvy consumers shop for products and services locally on the Internet using local search.
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 



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© 2008 Haymarket Media Inc.

Friday, August 8, 2008

DMNews: Scholastic sells continuities division

August 8, 2008

Advertisement



Today's News

Scholastic sells continuities division

Chantal Todé August 07, 2008

Scholastic Corp. has entered into a definitive agreement with Sandvik AS to purchase its US direct-to-home continuities business. Terms of the deal were not disclosed. Scholastic expects to close the sale in the first quarter of fiscal 2009.
 

AOL's Platform-A debuts mobile ad platform

Dianna Dilworth August 07, 2008

AOL has debuted a mobile third-party ad-serving platform through Third Screen Media, Platform-A's mobile ad-serving platform and network. Through the new offering, Platform-A will offer mobile publishers the ability to sell ads on multiple ad networks.
 

The Week boosts rate base, creates new editorial positions

Lauren Bell August 07, 2008

The Week has raised its rate base by 25,000 and created two new executive editor positions as part of its ongoing expansion. With this rate base increase, effective January 2009, The Week will have a circulation of 500,000 — double its 2004 rate. The increase is the magazine's third within a year.
 

Pew Internet report: Search engine use grows

Ellen Keohane August 07, 2008

Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day, according to a Pew Internet & American Life Project report released this week.
 

Intuitive Surgical switches to NetSuite CRM

Lauren Bell August 07, 2008

Intuitive Surgical Inc., a maker of surgical robotics, has deployed NetSuite CRM. The company, which serves hundreds of hospitals nationwide, is using NetSuite CRM to integrate and manage its business processes.
 

Leon Henry announces lawn product insert program

Bryan Yurcan August 07, 2008

Leon Henry Inc. has announced the Go Green in 2009 package insert program with Zoysia Farm Nurseries. Inserts can be included in packages sent to homeowners who have ordered Zoysia lawn products.
 

In This Week's Print Edition

Showcasing creative campaigns from Hoover's, Indiana Botanic Gardens, Dunhill Vacation News

August 04, 2008

Hoover's works in the fast lane; Indiana Botanic Gardens' site gets a boost; and Dunhill Vacation News uses a lead network to get subscribers for travel newsletters.
 

Direct response becoming normalized in video game ads

David Ward August 04, 2008

Many brands are looking to leverage the passion and enthusiasm that consum­ers — especially males age 18-34 — have for video games, with campaigns both in and around game play.
 

Today's lists and databases

Stratford Career Insti­tute Insert Program

August 07, 2008

Inserts - Stratford Career Insti­tute Insert Program - Adrea Rubin Management - Description: This file contains individu­als who take part in the Stratford Career Institute, a privately owned correspon­dence school that offers more than 60 at-home career training programs to thousands of students throughout North America. Areas of study include busi­ness, computer technology, legal/medi­cal, counseling/education, vocational trades and design programs.
 

International Business-to-Business Opt In Professional Masterfile

August 07, 2008

New List - International Business-to-Business Opt In Professional Masterfile - eTargetMedia.com Inc. - Description: This file contains execu­tives and professionals from various industries. They are key decision makers and are influential in company pur­chases. Each executive has requested to receive third party offers related to business products and services.
 

Catholic Bookstores

August 07, 2008

New List - Catholic Bookstores - Peter Li Education Group - Description: This file contains Catholic bookstores across the nation. These stores offer Catholic books, bibles, stat­ues, rosaries and jewelry.
 

Online2Income

August 07, 2008

New List - Online2Income - American Name Services - Description: This file contains attendees of Online2Income seminars. These work­shops teach entrepreneurs how to sell their own products through wholesale merchandisers, provide keys to be suc­cessful with online auctions, and offer information about how to use their own Web sites with auction Web sites.
 

Classifieds


Database / Circulation Analyst Leader

Position Summary
Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy.

Responsibilities
Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities.

Experience/Education:
Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases.

Apply via company website (www.hach.com/careers) to job number IRC 3849.

BOOKKEEPER

Paramus NJ office moving to Fairfield NJ. List company searching for bookkeeper with 3+ years manual and computerized experience. Must be a smart, quick learner, detail oriented, able to multi task and work in fast paced environment. Submit Resume and salary requirement on cover sheet only to Saavoy@aol.com

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Online Marketing Manager  $75K
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Asst Circulation Mgr (catalog) $50K
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Marketing Specialist $60k
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Sr. CRM Specialist - $72k
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Account Supervisor-Direct Agency - $80K
Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/


In This Issue

DMNews seeking e-mail experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.

Podcast: Q&A with Greater Than One CEO Elizabeth Apelles

New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read. 

WHITEPAPER LIBRARY






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com

Classifieds
For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

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All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Thursday, August 7, 2008

DMNews' Database Weekly: Charter seeks customer loyalty in points program


August 7, 2008

News


Charter seeks customer loyalty in points program

Lauren Bell August 06, 2008

Charter Communications is rolling out "Live it with Charter" — a customer loyalty program — nationwide this month. The program offers customers the opportunity to earn points by using Charter products and services or by shopping at an online mall created by Mall Networks.
 

Myla looks to Pod1 for online, CRM

Lauren Bell August 05, 2008

Myla, a luxury lingerie company, has signed digital agency Pod1 to boost its online presence and grow customer loyalty. Pod1, which previously produced viral video campaigns for Myla, won the account in a six-agency competitive pitch.
 

Win a cruiser's loyalty

Ellen Keohane August 04, 2008

Cruisers tend to become enthusiasts, but aren't necessarily brand loyal. That means marketers must work to stay top of mind.
 

WV, FL state agencies tap Experian data software

Lauren Bell July 31, 2008

The state unemployment insurance agencies of West Virginia and Florida have both signed on to use Experian's data quality software.
 

SDI acquires Verispan, joining healthcare services companies

Bryan Yurcan July 30, 2008

Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create a longitudinal database serving the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments. According to SDI, it will also combine SDI's patient data analytics with Verispan's syndicated patient data and audit-based analytic services.
 

Column


Database marketers: time to flex your analytical muscle

David King, CEO, Fulcrum August 06, 2008

Statistical modeling is one of the foundations of successful direct and database marketing. But, while business managers recognize analytics' value, they often either underestimate or overrate its potential, requiring database marketers to constantly strive to demonstrate the value of models and analysis — particularly in a trying economy.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

Association lists — a prescription for pharma success

Terry Nugent, VP of marketing, Medical Marketing Service Inc. August 06, 2008

A movie about the outlook for pharmaceuti­cal marketing might be Brave New World meets Back to the Future. Cost pressures from a paucity of new products, price pressure from the public and private sectors, and prescriber backlash mean an industry reliant on massive sales forces and mega-expensive marketing needs to market smarter.
 

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




Advertise
For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com

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114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

DMNews: Publicis to acquire Performics from Google

August 7, 2008

Advertisement



Today's News

Publicis to acquire Performics' search marketing business from Google

Ellen Keohane August 06, 2008

The Publicis Groupe has reached an agreement with Google to acquire the Performics search marketing business. Terms of the deal were not disclosed.
 

New media is only as good as its message: Ad:tech

Cara Wood August 06, 2008

At yesterday's Ad:tech Chicago keynote, Brad Jakeman, former EVP of marketing at Federated Department Stores (now Macy's), said that while he was a long-time supporter of ROI, the industry was too focused on channel tactics rather than unified ideas.
 

USPS reports Q3 net loss of $1.1 billion

Ellen Keohane August 06, 2008

The US Postal Service has reported a net loss of $1.1 billion for its third quarter ending on June 30. The USPS said the "greater-than-expected" net loss was the result of the country's current economic climate which has caused mail volume to decrease at an "accelerated pace."
 

Charter seeks customer loyalty in points program

Lauren Bell August 06, 2008

Charter Communications is rolling out "Live it with Charter" — a customer loyalty program — nationwide this month. The program offers customers the opportunity to earn points by using Charter products and services or by shopping at an online mall created by Mall Networks.
 

Ziff Davis taps Bamboo Cricket for e-mail response

Dianna Dilworth August 07, 2008

Ziff Davis Media is gearing up to run a back-to-school e-mail campaign to promote PCMag.com. The push, which will go out to a yet-to-be decided number of the publisher's database's several million names, will include a combination of promotional e-mails and newsletters tied to PCMag.com.
 

Gas coupon insert program released

August 06, 2008

LZL List Brokerage and Management has introduced the Free Bee Gas Package Insert Program to the market. Consumers on this list have been directed to freebeegas.com, where they pay a $2.50 processing fee to receive coupons for free gasoline.
 

In This Week's Print Edition

Happy holidays forecast for e-commerce

Chantal Todé August 04, 2008

Considering the current economic malaise, few expect the 2008 holiday shop­ping season to be stellar. But there are signs that some Internet retailers could see an uptick in sales during that period as con­sumers look to save money on gas by doing their holiday shopping on the Web — and retailers may look to capitalize by spending more advertising dollars online.
 

An engaging business

August 04, 2008

Bravo's Hsia discusses how the network uses new media.
 

Today's lists and databases

Stratford Career Insti­tute Insert Program

August 07, 2008

Inserts - Stratford Career Insti­tute Insert Program - Adrea Rubin Management - Description: This file contains individu­als who take part in the Stratford Career Institute, a privately owned correspon­dence school that offers more than 60 at-home career training programs to thousands of students throughout North America. Areas of study include busi­ness, computer technology, legal/medi­cal, counseling/education, vocational trades and design programs.
 

International Business-to-Business Opt In Professional Masterfile

August 07, 2008

New List - International Business-to-Business Opt In Professional Masterfile - eTargetMedia.com Inc. - Description: This file contains execu­tives and professionals from various industries. They are key decision makers and are influential in company pur­chases. Each executive has requested to receive third party offers related to business products and services.
 

Catholic Bookstores

August 07, 2008

New List - Catholic Bookstores - Peter Li Education Group - Description: This file contains Catholic bookstores across the nation. These stores offer Catholic books, bibles, stat­ues, rosaries and jewelry.
 

Online2Income

August 07, 2008

New List - Online2Income - American Name Services - Description: This file contains attendees of Online2Income seminars. These work­shops teach entrepreneurs how to sell their own products through wholesale merchandisers, provide keys to be suc­cessful with online auctions, and offer information about how to use their own Web sites with auction Web sites.
 

Classifieds


Database / Circulation Analyst Leader

Position Summary
Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy.

Responsibilities
Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities.

Experience/Education:
Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases.

Apply via company website (www.hach.com/careers) to job number IRC 3849.

BOOKKEEPER

Paramus NJ office moving to Fairfield NJ. List company searching for bookkeeper with 3+ years manual and computerized experience. Must be a smart, quick learner, detail oriented, able to multi task and work in fast paced environment. Submit Resume and salary requirement on cover sheet only to Saavoy@aol.com

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Online Marketing Manager  $75K
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Asst Circulation Mgr (catalog) $50K
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Marketing Specialist $60k
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Sr. CRM Specialist - $72k
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Account Supervisor-Direct Agency - $80K
Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/


In This Issue

DMNews seeking e-mail experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.

Podcast: Q&A with Greater Than One CEO Elizabeth Apelles

New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read. 

WHITEPAPER LIBRARY






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com

Classifieds
For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.