Monday, October 20, 2008

DMNews: Now you can create email marketing messages

October 20, 2008

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Today's News

Microsoft files lawsuit against DHL

Bryan Yurcan October 17, 2008

Microsoft is suing DHL for $2 million, relating to an incident last year in which 21,000 Xbox 360 systems were damaged during a train derailment. The lawsuit, filed in US District Court in Seattle, claims the damage resulted in "impact damage, wetting, pilfering, and shortage" to the popular video game consoles.
 

Toys 'R' Us seeks loyalty with new rewards program

Lauren Bell October 17, 2008

Toys "R" Us has launched a new loyalty program, Rewards "R" Us, timed for a holiday shopping boost. Rewards "R" Us members will be eligible for special deals and promotions, as well as members-only shopping hours during sales and store events.
 

Alpinist ceases publication

Lauren Bell October 17, 2008

Alpinist, a quarterly devoted to alpine-style mountain climbing, is suspending operations for its magazine, Web site and film festival due to financial concerns. The six-year-old glossy claimed a circulation of 9,000 and 50,000 unique site visitors each month.
 

InfoWorx adds in-house telemarketing

Mary Elizabeth Hurn October 17, 2008

DRTV agency InfoWorx has added in-house telemarketing to its roster of services. The company also offers infomercial TV production and media buying. Omaha, NE-based voice solution provider Prairie Interactive Messaging will provide the backend call centers.
 

Watercooler extends partnership with Hulu, broadcast networks

Mary Elizabeth Hurn October 20, 2008

Watercooler Inc., a platform that enables sports and TV fans to engage with their favorite teams and shows within social networks, has expanded its partnership with online video service Hulu to use its new player for full-screen shows from Fox and NBC.
 

Tracking, research, can illuminate industry

Cara Wood October 20, 2008

At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step outside of the traditional business arena for some fresh perspec­tive. Despite spending the week in Nevada's desert, I reflected on something aquatic: The crystal jelly, a glowing sea animal studied by this month's Nobel Prize in Chemistry honorees.
 

Grandparents list available

October 17, 2008

Infinite Media has introduced the Hey Grandma It's Me list to the market. These are grandparents of children and young adults.
 

DMNews Video

DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08

October 15, 2008

DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.
 

DMNews' Cara Wood chats with Euro RSCG's Ron Bess

October 14, 2008

DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Retail innovates in hard times

Chantal Todé October 20, 2008

While financial and economic news is bad for both consumers and businesses these days, the retail sector is being hit especially hard. However, amid the sales drops and predictions for a dismal holi­day season, there are signs that a few retailers haven't been stopped dead in their tracks by the finan­cial turmoil and are moving ahead with innovative projects.
 

Viral video adoption to rise 70%, survey says

Jonathan Mack October 17, 2008

According to a new Feed Company survey, marketing agen­cies are paying more attention and are willing to pay more money for viral video.
 

Today's lists and databases

Junonia

October 20, 2008

New Management - Junonia - The Millard Group - Description: This file contains women who have purchased plus-size apparel from the Junonia catalog. They have an average income of $75,000.
 

Fiscal Fair Tax Conservative Advocates & Donors

October 20, 2008

New List - Fiscal Fair Tax Conservative Advocates & Donors - St. Aubyn Media - Description: This file contains conserva­tive advocates of the belief that people should only be taxed on new goods and services, not on their annual income.
 

5.1 Million Recession Resistant Small/Midsize Businesses

October 20, 2008

New List - 5.1 Million Recession Resistant Small/Midsize Businesses - MidAmerica Lists Inc. - Description: This file contains people at small, savvy businesses that invest during economic downturns.
 

America's Conservative Evangelical Christians

October 20, 2008

New List - America's Conservative Evangelical Christians - Political Fundraising Lists - Description: This file contains conserva­tive individuals who have close ties to both religion and government.
 

Classifieds


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



DMNews seeking e-commerce experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

30 under 30

Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.

To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 17.

Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read.

FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

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All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Friday, October 17, 2008

DMNews: Google has profitable Q3

October 17, 2008

Today's News

Google has profitable Q3

Mary Elizabeth Hurn October 16, 2008

Google this afternoon released its Q3 earnings during a conference call with investors. This quarter, which ended September 30, the leader in search market share made $1.35 billion or $4.24 per share. This represents a 26% increase from this point last year when the company made $1.07 billion, or $3.38 per share.
 

Group Publishing turns to Dovetail for database

Lauren Bell October 16, 2008

Group Publishing Inc., publisher of Children's Ministry, Rev and Group magazines, as well as other Christian ministry resources, has tapped Dovetail to build and manage its marketing database. Dovetail helped Group build a single database from more than half a dozen disparate data sources, including fulfillment company lists, event registrations and vendors.
 

EBay announces financial results

Bryan Yurcan October 16, 2008

EBay announced this week third quarter revenue of $2.12 billion, up $228 million from the same period last year. The online auction company reported a net income of $492 million, or $0.38 per share. However, the company said gross merchandise volume slipped by 1% during the quarter.
 

Go Momma launches for upscale moms

Lauren Bell October 16, 2008

Times Targeted Media, an internal division of the St. Petersburg Times, has launched Go Momma magazine. Go Momma, aimed at affluent moms with children under the age of 15, was mailed to 30,000 targeted households in the Tampa Bay, FL area earlier this week.
 

Religious prospects list available.

October 16, 2008

Market Builders has introduced the Faith in the Household list to the market. These are religious families and individuals who use their faith to influence their spending decisions.
 

DMNews Video

DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08

October 15, 2008

DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.
 

DMNews' Cara Wood chats with Euro RSCG's Ron Bess

October 14, 2008

DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Creative campaigns from Charity:water, MVP Healthcare and RED Development

October 13, 2008

Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom approach.
 

Machinima is a futuristic, viral option for marketers

David Ward October 10, 2008

Although still in its infancy, machin­ima — animated films created by using a number of different game or virtual world engines — is rapidly emerging as a surpris­ingly effective new tool for marketers.
 

Today's lists and databases

Backyard Escape-Outdoor Living

October 17, 2008

New Selects - Backyard Escape-Outdoor Living - List Connection Inc. - Description: This file contains indi­viduals with an average annual income of $48,000 who are interested in vari­ous outdoor activities.
 

Thompson & Morgan

October 17, 2008

New List - Thompson & Morgan - Catalyst Direct Marketing - Description: This file contains mail-order buyers of Thompson & Morgan flower and vegetable seeds.
 

Catholic Child Catalog

October 17, 2008

New List - Catholic Child Catalog - Trinity Direct - Description: This file contains buyersof Catholic Child, a catalog that provides Catholic-oriented gifts for children.
 

Papo d'Anjo

October 17, 2008

New List - Papo d'Anjo - RMI Direct Marketing Inc. - Description: This file contains buyers of Papo d'Anjo's fine clothing for children. Consumers are mostly wealthy mothers.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



DMNews seeking e-commerce experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

30 under 30

Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.

To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 17.

Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read.

FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Thursday, October 16, 2008

DMNews' Database Weekly: Newsmax adds Alterian data capabilities


October 16, 2008

News


Newsmax adds Alterian data capabilities

Lauren Bell October 15, 2008

Newsmax Media, a print and online publisher, has opted to use Alterian's Data Discovery and Visualization (DDV) tool as part of its e-mail marketing strategy. Alterian already provides Newsmax's e-mail marketing platform, Alterian Messenger, which allows the news company to chart click-through and open rates for its e-mail alerts and newsletters.
 

Hyundai names Harte-Hanks DM agency of record

Chantal Todé October 13, 2008

The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.
 

InfoPrint, Best Western team up for transpromo pilot

Chantal Todé October 14, 2008

InfoPrint Solutions Company, a joint venture between IBM and Ricoh, has launched a transpromo pilot for hotel chain Best Western International. The initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements.
 

CRM Champion

Lauren Bell October 13, 2008

CRM strategies and applications help Travelocity tackle a tight travel market.
 

General Motors streamlines its CRM

Lauren Bell October 10, 2008

General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.
 

Clash-Media launches new lead generation service

Mary Elizabeth Hurn October 08, 2008

Clash-Media, a performance-based digital marketing company, has launched the "Path Partnering" service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.
 

Column


Telecommunications can still help fill data gaps

Peg Kuman CEO, Telematch October 15, 2008

In this age of multimillion-dollar CRM programs and equally expensive targeted prospect and customer contact strategies, the perils of missing or incorrect contact data can be costly. Compiled lists and response lists are the traditional "go-to" sources, but more marketers, who demand higher accuracy and sell-through, are seeking "hard-to-find" data sources - particularly as regulation and suppression erode the completeness and availability of existing data sources. There is too much opportunity lost, and waste being generated, by neglecting the integrity and completeness of contact data.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




Advertise
For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Database Marketing Weekly click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

DMNews: Newmark uses 'nerd perspective' to advantage: DMA08 keynote

October 16, 2008

Today's News

Newmark uses 'nerd perspective' to advantage: DMA08 keynote

Mary Elizabeth Hurn October 15, 2008

Craig Newmark, founder of the classified ad listing and online community site Craigslist, said his "nerd perspective" informs everything he does. Newmark made his comments at this morning's DMA08 keynote speaker, where he worked the crowd with a remote-control rim shot, explaining that he has "ACS — attempted comedy syndrome."
 

Omniture acquires Mercado's site search and merchandising business

David Ward October 15, 2008

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.
 

Circuit City's holiday marketing focuses on price consistency

Chantal Todé October 15, 2008

By making the new "One Price Promise" campaign the focus of its holiday marketing program, Circuit City hopes to ensure holiday shoppers know its prices are the same whether they're shopping in store, online or by phone.
 

Newsmax adds Alterian data capabilities

Lauren Bell October 15, 2008

Newsmax Media, a print and online publisher, has opted to use Alterian's Data Discovery and Visualization (DDV) tool as part of its e-mail marketing strategy. Alterian already provides Newsmax's e-mail marketing platform, Alterian Messenger, which allows the news company to chart click-through and open rates for its e-mail alerts and newsletters.
 

Reminisce magazine list from Direct Media

October 15, 2008

Direct Media has introduced the Reminisce Reiman Publications list to the market. These are subscribers to Reminisce, which allows older readers to take a stroll down memory lane.
 

DMNews Video

DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08

October 15, 2008

DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.
 

DMNews' Cara Wood chats with Euro RSCG's Ron Bess

October 14, 2008

DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

E-mail list rental may fall out of favor

Dianna Dilworth October 13, 2008

Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year.
 

Marketing, Chicago style

Bryan Yurcan October 13, 2008

Euro RSCG's Bess on millennials, the holidays and more
 

Today's lists and databases

DCU Personal Checks PIP Collation Envelope

October 16, 2008

Inserts - DCU Personal Checks PIP Collation Envelope - Stanton Direct Marketing Inc. - Description: This file contains individuals who are interested in cosmetic and skin care, book clubs, children's products and health and beauty ads. They are 75%female with an average income of $50,000 and an average order of $25.
 

CGC Kitchen Gadget TV Buyers

October 16, 2008

New List - CGC Kitchen Gadget TV Buyers - CGC Consulting Services Inc. - Description: This file contains mostly homeowners who have purchased a time-saving kitchen device. These are credit card holders who can be responsive to many different types of offers includ­ing travel, time shares, kitchen products, magazines, or books.
 

Hispanic Investors Report

October 16, 2008

New List - Hispanic Investors Report - Listdata Management Services - Description: This file contains 70% male subscribers to the Hispanic Investors Report. They have purchased newslet­ters and/or financial service products for money-making investment advice.
 

Civil Servants and Government Employees

October 16, 2008

New List - Civil Servants and Government Employees - Dunhill International List Co. - Description: This file contains profes­ sionals working for the public good including teachers, fire fights, military personnel, police officers, government employees, and civil service members.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



DMNews seeking e-commerce experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

30 under 30

Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.

To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 17.

Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read.

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