DMNews: YouTube trumps Yahoo, Microsoft in November searches

December 23, 2008 Check out DMNews on your smartphone Today's News YouTube trumps Yahoo, Microsoft in November search queries: comScore Mary Elizabeth Hurn December 22, 2008 ComScore has released its November search engine rankings, and Google remains on top of the core search market share with 63.5% (up 0.4% from October). But perhaps more interesting is the fact that Google-owned YouTube garnered 2.79 billion searches.   DHL, ThinkGeek.com partner on international shipping Bryan Yurcan December 22, 2008 DHL announced today that it has been chosen by ThinkGeek.com to provide international shipping services for delivery of online purchases.   Walter Karl partners with Beyond.com Nancy Kearney December 22, 2008 Walter Karl Inc., a division of InfoGroup, is partnering with Beyond.com, a network of niche career communities, to broaden its list of consumer data and provide clients with a more targeted reach.   SmartBargains.com wins in Overstock.com pop-up suit Bryan Yurcan December 22, 2008 Utah's state Supreme Court has ruled in favor of SmartBargains.com in a lawsuit brought against it by Overstock.com.   Survey: Automakers' management most to blame for problems Nancy Kearney December 22, 2008 Nearly 80% — 78.8% — of Americans say management is somewhat or very responsible for the problems facing Detroit automakers, according to BigResearch's December American Pulse Survey.   San Diego and Travelocity get social with Brickfish promotion Dianna Dilworth December 22, 2008 The San Diego Convention & Visitors Bureau and Travelocity have teamed up with social networking services firm Brickfish to create a co-branded online social media campaign called "Wish You Were Here!"   Obesity sufferers list now available December 23, 2008 ListBargains has introduced the Help Me Stay Healthy Obesity list to the market. This list is composed of individuals who suffer from obesity and obesity-related disorders.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Boone the new kid on the block at Enfatico Sharon Goldman December 22, 2008 Enfatico's Boone on his six months at the Dell-focused agency.   Stella McCartney calls holiday shoppers Dianna Dilworth December 22, 2008 The Beatles were at the forefront of recording, and now Paul McCartneys' daughter is at the forefront of advertising. Luxury fashion brand Stella McCartney has debuted a mobile ad campaign to reach holiday shoppers throughout North America.   Today's lists and databases Instinct Magazine December 23, 2008 New List - Instinct Magazine - Macromark - Description: This file contains subscribers to Instinct magazine, a leading humor publication for homosexual men.   Total Franchise Home Services File December 23, 2008 New List - Total Franchise Home Services File - Boutique List Services - Description: This file contains people who have started a home service franchise through a large franchise company.   Survivor Postal Masterfile December 23, 2008 New List - Survivor Postal Masterfile - Take 5 Solutions - Description: This file contains people who have lost a spouse or a loved one.   National Middle School Association December 23, 2008 New Selects - National Middle School Association - MGILists - Description: This file contains members of the National Middle School Associa­tion, an advocacy group that acts as a platform for its more than 30,000 mem­bers — which include teachers, parents and concerned citizens — to express their views on middle school education.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: Search success in a tough economy The third in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: PRC delivers report on postal monopoly to President, Congress

December 22, 2008 Check out DMNews on your smartphone Today's News PRC delivers report on postal monopoly to President, Congress Bryan Yurcan December 19, 2008 The Postal Regulatory Commission today completed its report on Universal Postal Service and the Postal Monopoly and delivered it to the President and Congress.   Yahoo sets new consumer data retention policy Mary Elizabeth Hurn December 19, 2008 This week Yahoo released a new policy on data retention. Under the policy, the number two search engine will anonymize its users log data within 90 days.   Taste of Home sees growth Lauren Bell December 19, 2008 Reader's Digest Association is raising the rate bases for its Taste of Home and Healthy Cooking magazines in 2009.   JVC partners with Bazaarvoice for user reviews Dianna Dilworth December 19, 2008 Consumer electronics company JVC Company of America has partnered with social commerce firm Bazaarvoice to add user reviews to its site. With the new partnership, JVC.com will feature Bazaarvoice-enabled Ratings & Reviews, which will allow customers to read and write reviews of products. JVC also plans to use user reviews as a guide to product design and development.   Not a dull moment in 2008 Sharon Goldman December 22, 2008 As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — we can look back and see that 2008 was clearly not a year for marketers to rest on their laurels.   Vision impairment sufferers list now available December 22, 2008 Infinite Media has introduced the RGV Expo - Health Solutions - Impaired Vision list to the market. This list is composed people who suffer from vision problems or have friends or family that suffer from vision impairment.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Retailers slash in a final push Dianna Dilworth, Chantal Todé, Bryan Yurcan December 22, 2008 The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of last-minute holiday shoppers. Direct is playing a central role in much of the strategy as brand owners turn to e-mail, search and online shopping incentives to sweeten the deal.   Economic woes hit shippers Bryan Yurcan December 19, 2008 Repercussions from the weakened economy continue to work their way through major shipping companies. FedEx released its second-quarter earnings results, which show revenue up 1% over last year, yet, the Memphis-based shipper outlined pay cuts for senior executives and other steps it said would help mitigate a worsening business climate.   Today's lists and databases Home Improvement List Prime Prospects December 22, 2008 New List - Home Improvement List Prime Prospects - Ethnic Technologies - Description: This file contains people interested in improving their homes. This list is 65% male.   Babies and More! Credit Card Holders December 22, 2008 New List - Babies and More! Credit Card Holders - Lighthouse List Company - Description: This file contains parents who have responded to a health survey regarding pregnancy and pre- and postnatal issues.   Worldview Jackpot Participants December 22, 2008 New List - Worldview Jackpot Participants - The List Authority - Description: This file contains people who enjoy playing the lottery.   Active Wholesalers and Jobbers Database December 22, 2008 New Selects - Active Wholesalers and Jobbers Database - Customized Mailing Lists Inc. - Description: This file contains wholesal­ers and jobbers from a wide variety of different fields and industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: E-mail success in a tough economy The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- December 20, 2008

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Omnicom plans to cut up to 3,500 jobs

December 19, 2008 Check out DMNews on your smartphone Today's News Omnicom plans to cut up to 3,500 jobs Dianna Dilworth December 18, 2008 The Omnicom Group is planning more layoffs, with its global work force of 70,000 expected to be cut by up to 5%.   DMA postpones B2B Lead Generation Conf. Chantal Todé December 18, 2008 The Direct Marketing Association won't be holding its B2B Lead Generation Conference in 2009, which had been scheduled for April 6 to April 9 in New Orleans and co-presented by BtoB magazine.   Vertis shutting three plants Bryan Yurcan December 18, 2008 Vertis Communications, a provider of print advertising and marketing services, is closing three of its facilities in the wake of its merger with American Color Graphics, resulting in the loss of about 400 jobs.   FedEx cuts pay for top execs Bryan Yurcan December 18, 2008 FedEx Corp. reported its second quarter earnings results today, with revenue up 1% percent from the previous year. It also announced pay cuts for top executives.   Dickinson College turns to Rapid Insight Lauren Bell December 18, 2008 Dickinson College, a liberal arts school in Carlisle, PA, has started using Rapid Insight software to manage application, enrollment and financial aid data.   Debtors list now available December 18, 2008 Interactive Marketing Solutions has introduced the IMS Credit Concerned Consumers list to the market. This list is composed of people who are in debt or are having credit problems and are seeking financial help.   DMNews seeks submissions for 2009 List & Database Guide December 12, 2008 DMNews is seeking submissions for its upcoming 2009 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 26, 2009. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Bud Light breaks new ground in keyword bidding with rollover video ads Andreas Roell, CEO, Geary Interactive December 15, 2008 Bidding on targeted keywords is not new, but this execution is certainly noteworthy. The ad seen here was based on a content bid for the term "eat and drink."   Playboy debuts mobile programming with Quattro ads Dianna Dilworth December 15, 2008 Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.   Today's lists and databases American College of Chest Physicians December 19, 2008 New List - American College of Chest Physicians - MGI Lists - Description: This file contains members of the American College of Chest Physicians, who work with chest and respiratory medical issues.   Business Owners by Occupation at Home December 19, 2008 New List - Business Owners by Occupation at Home - Dunhill International List Co. - Description: This file contains mostly small retail and service business owners at their home addresses.   The Black Literary Club December 19, 2008 New List - The Black Literary Club - GT List Services - Description: This file contains Black Literary Club members.   Wholesale Diet Product Buyers December 19, 2008 New Selects - Wholesale Diet Product Buyers - List Connection Inc. - Description: This file contains individuals who are interested in weight loss and have used credit cards to purchase a diet product.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: E-mail success in a tough economy The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.