DMNews: Nike targets young women through interactive video ads

December 29, 2008 Check out DMNews on your smartphone Today's News Nike targets young women through interactive video ads Dianna Dilworth December 24, 2008 Nike has teamed up with Omnicom agency Agency.com for a new holiday campaign that takes on the cold weather. Deemed, "2008 Baby, It's Cold Outside," the campaign is centereed around an interactive video that is running on Weather.com, About.com, as well as on Nike.com's homepage and in NikeTown stores nationwide in an extended 45-second version.   Media aggregation under scrutiny in NYT Co. lawsuit Nathan Golia December 24, 2008 GateHouse Media, a Fairport, NY-based company that owns several local newspapers, has sued The New York Times Co. for alleged improper use of Gatehouse headlines and content on some New York Times Co. local Web sites in the Boston area. The case between the two online publishers could impact future policy surrounding media aggregation.   Publisher's Clearing House comes to Twitter Dianna Dilworth December 24, 2008 The old guard in direct marketing has met the tech savvy future. In a move to reach a younger generation who may not be familiar with the direct mail contest company, Publisher's Clearing House has debuted a new promotion live on Twitter.   New Nickelodeon launch is kid hub Sharon Goldman December 24, 2008 It's all about kid-created content at Nickelodeon, which is launching a new user-generated content site called Upickdaily.com. Young site surfers can share news, vote on polls and post their thoughts on topics from sports to TV stars.   Catalog buyers list now available December 29, 2008 RMI Direct Marketing Inc. has introduced the Oriental Trading Company Canadian Catalog Buyers list to the market. This list is composed of people who have bought various gifts and products from the Oriental Trading Company catalog.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Applying old school direct marketing principles in a new media world December 22, 2008 Demonstrating the right way to harness a few proven, traditional direct response advertising strategies, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in a quintessential, full-page mail-order ad that appeared in the November 23 edition of PARADE magazine.   Trust on the Web, encouraging e-mail opt-ins and more December 22, 2008 Assuring shoppers that a Web site is trustworthy; promoting products while enhancing brand image; and encouraging e-mail opt-ins.   Today's lists and databases The Stewart Report December 29, 2008 New Management - The Stewart Report - Walter Karl - Description: This file contains subscrib­ers to The Stewart Report, an investor newsletter.   Committed to a Better America: Video Mail Order Buyers December 29, 2008 New List - Committed to a Better America: Video Mail Order Buyers - Turnkey Solutions Direct Marketing - Description: This file contains people who have purchased videos for entertainment or educational purposes.   Christian Buyers Network Christian Families December 29, 2008 New List - Christian Buyers Network Christian Families - List Management Plus - Description: This file contains families who identify themselves as Christian and use their faith to influence their buying behaviors.   Hispanic Television Sports Enthusiasts December 29, 2008 New List - Hispanic Television Sports Enthusiasts - Ethnic Technologies - Description: This file contains Hispanic individuals who love a variety of sports.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: List marketing in a tough economy The final installment in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Holiday season online spending down 1%

December 25, 2008 Check out DMNews on your smartphone Today's News Holiday season online spending down 1% Sharon Goldman December 24, 2008 According to ComScore, $24.71 billion has been spent online for the holiday season up until December 21, down 1% year-over-year. For the most recent weekend beginning December 20, the fourth weekend after Thanksgiving, online spending totaled $677 million, which is down 17% compared to the similar weekend last year.   Warner Music pulling content from YouTube Mary Elizabeth Hurn December 23, 2008 Warner Music has begun removing its video content from Google-owned YouTube.com after the two companies were unable to reach new licensing terms.   Rocky Mountain News staff make bid to save paper Bryan Yurcan December 22, 2008 Editorial staffers for the Denver-based Rocky Mountain News have launched a Web site to help prevent the paper from shuttering.   Pet magazine subscribers list now available December 25, 2008 Midwest Direct Marketing, Inc. has introduced the Pet Boutique & Spa Magazine list to the market. This list is composed of subscribers to Pet Boutique & Spa magazine which specialized in pet care topics such as grooming, kennels and pet daycare.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Digital agencies not immune to layoffs Dianna Dilworth December 22, 2008 As the American economy continues its malaise, layoffs have occurred in many sectors — and the residual effects are now being felt by marketing and advertising agencies in both digital and more traditional spaces.   For e-commerce, experience rules Nir Ilani, director of product marketing, Radware December 22, 2008 Daniel Scoggin, the former president and CEO of TGI Friday's, said it best: "The only way to know how customers see your business is to look at it through their eyes."   Today's lists and databases Salesforce.com, SFDC CRM Users December 25, 2008 New Management - Salesforce.com, SFDC CRM Users - TargetRight Marketing - Description: This file contains a variety of businesses that use the Salesforce.com CRM solution.   Hispanic Living December 25, 2008 New List - Hispanic Living - ListBargains - Description: This file contains individuals who have responded to an offer geared towards Hispanic consumers.   ASFS - Consumer's That Are Regular RX Users December 25, 2008 New List - ASFS - Consumer's That Are Regular RX Users - Enhanced - Kroll Direct Marketing - Description: This file contains people who have stated that they or someone in their household is taking a regular prescription medication.   Smooth Away TV Buyers by Idea Village December 25, 2008 New List - Smooth Away TV Buyers by Idea Village - Impulse Media - Description: This file contains people who have purchased Smooth Away, a product designed to buff away unwanted hair.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: Search success in a tough economy The third in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Retail trade group calls on Obama to enact national tax holidays

December 24, 2008 Check out DMNews on your smartphone Today's News Retail trade group calls on Obama to enact national tax holidays Nancy Kearney December 23, 2008 Calling it an important step toward rebuilding consumer confidence, the National Retail Federation today urged President-elect Barack Obama to include three, 10-day national sales tax holidays as part of upcoming economic stimulus legislation, saying short-term gains from spending and long-term growth from job creation are necessary for economic recovery.   Walgreens trims expansion plans Nancy Kearney December 23, 2008 Sales in Walgreens stores were up 6.6% for the first quarter of fiscal year 2009, however the company announced it was further curbing its new store openings in light of the economy.   Former InfoGroup CEO calls for company sale Bryan Yurcan December 23, 2008 Vin Gupta, the founder and former CEO of InfoGroup, said this week the database and marketing services company should consider a sale of the company.   Philosophy uses holidays for viral e-mail promotion Dianna Dilworth December 23, 2008 Skin care brand Philosophy has teamed up with e-mail service provider Responsys for a viral e-mail campaign that lets online consumers design and send personalized e-cards to their friends and family. In a time when the inbox is stuffed with marketing messages, the brand is letting consumers create their own e-mails branded with the philosophy company, in a move to get consumer attention and to help build its list.   Money seekers list now available December 24, 2008 Interactive Marketing Solutions has introduced the Payday Today Applicants list to the market. This list is composed of online buyers who are seeking cash advances on their pay checks.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Is international experience an advantage or a disadvantage for candidates? December 23, 2008 International experience as a marketing professional is still optional — for now. However, we are rapidly moving into a world where international experience is not just an advantage for success, but a requirement.   Sponsor your own social network Neil Rosen, founder and CEO, www.ewaydirect.com December 22, 2008 Company-centric communities are social networks that flow naturally from your brand, have a focused core and are designed to integrate seamlessly with your company's strategic model.   Today's lists and databases For the Love of Music & Culture with E-mail December 24, 2008 New E-mail - For the Love of Music & Culture with E-mail - The Services Group - Description: This file contains executives and business owners who love music, art and theater.   Infomercial Buyers with Credit Card December 24, 2008 New List - Infomercial Buyers with Credit Card - CGC Consulting Services, Inc. - Description: This file contains people who have purchased various products showcased on TV infomercials by using their credit cards.   Print Monthly December 24, 2008 New List - Print Monthly - World Innovators Inc. - Description: This file contains people who have subscribed to Print Monthly, a magazine devoted to the commercial printing industry in the UK.   VoterVotes.com December 24, 2008 New List - VoterVotes.com - TMA List Brokerage and Management - Description: This file contains people who use VoterVotes.com, a Web site where political-minded participants can voice their opinions.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: Search success in a tough economy The third in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.