DMNews: Razorfish lays off 70

February 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Razorfish lays off 70 Mary Elizabeth Hurn February 09, 2009 In the latest in agency layoffs, Microsoft-owned interactive agency, Razorfish, has laid off about 70 employees across its Portland, Seattle, Los Angeles and San Francisco offices. This represents around 4% of its total work force.   Inserts up for fourth quarter 2008 Bryan Yurcan February 09, 2009 The active package insert program (PIP) universe was 412.6 million in the fourth quarter of 2008, up 63 million from the same period in 2007, according to a report released by ParadyszMatera.   New magazine targets urban clotheshorses Lauren Bell February 09, 2009 UrbanMetro, a fashion magazine for young, urban men, has launched in print. It has snagged 20,000 subscribers for its first print issue — mainly 18- to 34-year-old men in East coast cities such as New York, Washington, DC, and Miami.   Melissa Data adds to phone, address data Lauren Bell February 09, 2009 Melissa Data has acquired M1 Data and Analytics from Metro One Telecommunications Inc. for an undisclosed price.   InfoGroup reports Q4 revenue drop Bryan Yurcan February 09, 2009 InfoGroup reported a 4% decline in revenue for the fourth quarter of 2008, down to $178.1 million from $185.8 million over the same period in 2007, according to its earnings report released today.   Podiatrists list now available February 09, 2009 Stanford Direct Inc. has introduced the Stanford Direct Podiatrists list to the market. This list is composed of podiatrists across the US at their home and business addresses.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Right lists offer a lift Pamela Oldham February 06, 2009 Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation   Trail Foods' new e-commerce site ties in to social campaign Dianna Dilworth February 09, 2009 Outdoor food manufacturer Trail Foods has launched a new e-commerce Web site and a new social media campaign. The new e-commerce site, which was designed by interactive agency Squeaky, is part of the vision of new owner Chris Pfeiffer.   Today's lists and databases Reilly Publishing Masterfile February 10, 2009 New List - Randall - Reilly Publishing Masterfile - MeritDirect - Description: This file contains subscrib­ers to Randall's magazines. Magazines included in this masterfile include Aggre­gates Manager, Better Roads, Commercial Carrier Journal, Equipment World, Modern Woodworking, Overdrive, Successful Dealer, Total Landscape Care, Trucks, Parts & Service and Tranportista and are targeted to professionals in the trucking, construction, agriculture, machine tool, material handling and landscaping busi­nesses.   KoolKids Vitamins February 10, 2009 New List - KoolKids Vitamins - The Catamount Group - Description: This file contains parents who buy their children daily vitamins at a cost of $19.95 for a 30 day supply.   Catalogue Card Credit Applicants February 10, 2009 New List - Catalogue Card Credit Applicants - Interactive Marketing Solutions - Description: This file contains people who are looking to get a credit card and establish additional lines of credit.   American Savvy Singles February 10, 2009 New Selects - American Savvy Singles - Take 5 Solutions - Description: This file contains singles who enjoy an active lifestyle.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS investigating Amazon

February 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS investigating Amazon Bryan Yurcan February 06, 2009 The US Postal Service is investigating e-commerce giant Amazon.com regaurding its mailing compliance, although details are not forthcoming.   WSJ closes fashion and retail group, cuts staff Lauren Bell February 06, 2009 The Wall Street Journal, which almost seemed immune to the cost-cutting fervor of other newspapers, has closed its fashion and retail group and cut 14 of its staff.   Experiential travel magazine to launch Lauren Bell February 06, 2009 Afar, a magazine dedicated to experiential travel, will launch in September.   JCPenney pushes "Doghouse Prevention Week" for Valentine's Day Dianna Dilworth February 06, 2009 The J.C. Penney Company has released a playful new Valentine's Day campaign that encourages consumers to prevent a bad lover's holiday by preparing upfront.   Brooks Brothers adds MBS CRM for better personalized marketing Lauren Bell February 06, 2009 High-end retailer Brooks Brothers has tapped database marketing company MBS to help boost its CRM and retention efforts.   Should newspapers be bailed out? Nancy Kearney February 06, 2009 Should newspapers be bailed out? Maybe. Each day brings new reports of newspaper layoffs, sales, bankruptcy filings, cutbacks in production or home delivery and moves to online only — and, of course, diminishing ad dollars and readers.   Home products buyers list now available February 06, 2009 List Services Corporation has introduced the Ontel Products Corporation list to the market. This list is composed of people who have bought home products from a DRTV advertisement.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Economy spurs job site growth Dianna Dilworth February 06, 2009 The job search category was the fastest growing content site category for Americans in 2008, and employment marketers are boosting their efforts to reach the unemployed, those looking for new opportunities or those afraid of losing their jobs.   Multichannel sellers invest in e-commerce Chantal Todé February 09, 2009 1-800-Flowers.com is integrating the e-commerce operations for its 14 brands, which had operated as siloed systems, on one platform from IBM WebSphere Commerce, with an eye toward driving effi­ciency and enhancing the sites. "We realized we weren't going to grow if we didn't address [the lack of integration]," said Duke Marr, VP, e-commerce product manage­ment at 1-800-Flowers.com.   Today's lists and databases College-Bound Catholics February 09, 2009 New List - College-Bound Catholics - Trinity Direct - Description: This file contains Catholics who are on their way to college or university.   Money Edge Opportunity Club Buyers February 09, 2009 New List - Money Edge Opportunity Club Buyers - List Services Corp. - Description: This file contains people who have bought tapes and books to educate themselves on how to open their own home business.   Canon Communications Tradeshow Attendees Masterfile February 09, 2009 New List - Canon Communications Tradeshow Attendees Masterfile - Statlistics - Description: This file contains people who have attended one or more of various tradeshows put on by Canon Communications.   Kids or Cures - Donors February 09, 2009 New Selects - Kids or Cures - Donors - PK List Marketing, Inc. - Description: This file contains people who have made donations to charities for children or health-related causes.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- February 8, 2009

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Digital TV transition pushed back to June

February 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Digital TV transition pushed back to June Bryan Yurcan February 05, 2009 The Obama administration's push to delay the national switch to digital broadcasting from analog succeeded this week when the House of Representatives voted for the delay.   Talbots eliminates 370 corporate jobs Chantal Todé February 05, 2009 The Talbots Inc. will eliminate 370 corporate jobs as part of a new expense reduction program that is in addition to a restructuring plan announced last year. The multichannel merchant also has secured an interest-only loan to help improve cash flow.   Crispin Porter & Bogusky to layoff 6% of staff Dianna Dilworth February 05, 2009 Renowned agency Crispin Porter & Bogusky is cutting about 6% of its 900+ employee staff, or 60 employees, in its Boulder, CO, and Miami offices.   Wunderman named AOR for Southwest Airlines Bryan Yurcan February 05, 2009 Southwest Airlines has selected Wunderman as its agency of record for the airline's frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine, CA, office and will utilize the resources of the Wunderman network, the company said.   Dieters list now available February 05, 2009 Infinite Media has introduced the Galleria of Product Buyers - Diet & Weight Loss Buyers list to the market. This list is composed of people who have responded to DRTV ads marketing diet and weight loss products.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition A comfortable source of ROI Chantal Todé February 02, 2009 Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV   What are the benefits and drawbacks of using social networking when considering a candidate? Jordan Ayan, CEO and founder, SubscriberMail February 02, 2009 Social networking is one of the fast­est growing segments of the Web. If you are looking to hire, it is a tool that can provide a variety of data points on a candidate from several different perspectives.   Today's lists and databases DecisionHealth Compliance Buyers Mailing List February 05, 2009 New Management - DecisionHealth Compliance Buyers Mailing List - Edith Roman Associates - Description: This file contains people who have a newsletter, book or magazine from DecisionHealth.   Professionals Seeking Online Education February 05, 2009 New List - Professionals Seeking Online Education - ListSolutions - Description: This file contains professionals who want to further their education through online sources.   The Printery House Hispanic Buyers February 05, 2009 New List - The Printery House Hispanic Buyers - Trinity Direct - Description: This file contains Hispanic buyers of Catholic and Christian themed gifts from the Printery House catalog.   WVD Direct Response USA Mail Order Buyers February 05, 2009 New List - WVD Direct Response USA Mail Order Buyers - Acton International Ltd. - Description: This file contains people who are responsive to mail offers and frequently buy products directly through the mail.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.