DMNews: OgilvyOne partners with mobile provider

February 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News OgilvyOne partners with mobile provider Chantal Todé February 17, 2009 OgilvyOne has teamed up with Mobixell to deliver end-to-end mobile advertising solutions for mobile operators.   Valassis sees fourth quarter revenue drop Bryan Yurcan February 17, 2009 Media and marketing services company Valassis Communication Inc. reported a fourth quarter revenue of $626.3 million, down 5.3% from $661.5 million for the prior year. The company reported a quarterly net loss of $222 million, or $4.63 per share, compared to net earnings of $20.6 million, or 43 cents per share, in the prior year quarter.   Malama Marketing uses VerticalResponse's new reporting tools Dianna Dilworth February 17, 2009 For Malama Marketing, a consultancy firm that works with brands including PetBirthdayParty.com, computer systems integrator S&L International and West Inn & Suites, e-mail is a key channel for its marketing strategy.   Investors list now available February 17, 2009 ListBargains has introduced the Active Investors at E-mail list to the market. This list is composed of aggressive investors who closely follow the stock market and business news.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Trust is the best policy for insurance marketing Nathan Golia February 16, 2009 A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message   Color your campaigns to boost results February 16, 2009 Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues before making your colorful decisions.   Today's lists and databases Americans on the Move with E-mail Addresses February 18, 2009 New E-mail - Americans on the Move with E-mail Addresses - RMI Direct Marketing, Inc. - Description: This file contains people and families who have moved in the past month.   New Business Hotline Buyers from Take20.biz February 18, 2009 New List - New Business Hotline Buyers from Take20.biz - Innovative List Marketing, Inc. - Description: This file contains business buyers who have responded to new offers.   Landscaping and Gardening Enthusiasts February 18, 2009 New List - Landscaping and Gardening Enthusiasts - eTargetMedia.com Inc. - Description: This file contains individuals and families who enjoy gardening, landscaping and improving the exterior of their home.   America's Financially Active Households February 18, 2009 New List - America's Financially Active Households - The Services Group - Description: This file contains households that have had some financial activity in the past three months.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Casinos look for ROI in downturn

February 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Casinos look for ROI in downturn Dianna Dilworth February 13, 2009 Facing record decline, many in the casi­no and gambling industry are turning to direct marketing in hopes of winning big. Big Las Vegas hotels, including Harrah's and MGM Grand, have dropped their room rates and are offering all-inclusive packages to drive traffic in their casinos and get cus­tomers to gamble.   Cole Haan takes a swing at DM with tennis-focused push Chantal Todé February 16, 2009 Luxury footwear brand Cole Haan is brushing up on tennis and direct marketing for its spring 2009 campaign. Tennis sensation Maria Sharapova is the new face of Cole Haan's marketing efforts, which will focus on the integration of Nike Air Flywire technology in Cole Haan prod­ucts.   Journal Communications posts $223M fourth quarter loss Bryan Yurcan February 13, 2009 Journal Communications Inc., publishers of the Milwaukee Journal-Sentinel, announced today it lost $223 million, or $4.46 per share, during the fourth quarter of 2008, compared with a profit of $9.5 million, or 15 cents per share, in the same quarter in 2007.   Alcohol marketers toast iPhone apps Dianna Dilworth February 16, 2009 Wine and spirit companies are taking advantage of new iPhone applications to give consumers information not only on product reviews, but where to find their products while enjoying a night out. The efforts are part of a growing push by marketers to reach consumers through mobile applications.   Acid reflux disease sufferers list now available February 16, 2009 Integrated Business Services has introduced the Active Acid Reflux Disease (GERD) Sufferers at Home list to the market. This list is composed of individuals or families who are affected by acid reflux disease.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Building b-to-b brands Lauren Bell February 13, 2009 Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze   It's important not to annoy with e-mail Sid Liebenson, EVP and director of marketing, Draftfcb February 16, 2009 Quick, a show of hands: How many of you recommend using e-mail to market to business-to-business prospects and customers? I suspect there are plenty of hands now in the air. According to a DMA "Power of Direct" study, the ROI for commercial e-mail marketing averages $45.65.   Today's lists and databases Acuity Education February 17, 2009 New Selects - Acuity Education - College / University Students - Act One Mailing List Services - Description: This file contains college and university students at their home and school addresses.   Buyers 360 Grow Your Money Expo February 17, 2009 New List - Buyers 360 Grow Your Money Expo - Focus USA - Description: This file contains people who attend financial programs and seminars and want to increase their annual revenue through real estate ventures and business establishment.   Integrity Direct Daily Living February 17, 2009 New List - Integrity Direct Daily Living - List Services Corporation - Description: This file contains people who have bought worship and religious music and other religious items from Integrity   BBC Knowledge February 17, 2009 New List - BBC Knowledge - Evergreen Marketing - Description: This file contains subscribers of BBC Knowledge, a magazine devoted to information regarding science, history and nature.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Former DM execs form new company

February 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Former DM execs form new company Chantal Todé February 13, 2009 Three executives with experience leading direct marketing firms have formed a new direct marketing services company and made their first acquisition.   Slack Barshinger acquires Coleman Partners Mary Elizabeth Hurn February 13, 2009 Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners.   Vibe narrows focus on young readers Lauren Bell February 13, 2009 Vibe magazine is making a number of changes in an effort to maintain ad revenue and build loyalty among young, urban readers.   Integration necessary to realize mobile potential Julia Hood February 16, 2009 I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed "which" will sometimes translate to Whig, "have" becomes "Han," and the word "paying" for some reason morphs into "Latin."   Gay and lesbian consumers list now available February 13, 2009 Lighthouse List Company has introduced the Vacation Marketing - Out and About - Alternative Lifestyle Database to the market. This list is composed of gay and lesbian consumers who are responsive to online offers related to bank cards, vacations and magazines.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Twitter talk may come at a cost Mary Elizabeth Hurn February 13, 2009 Free microblogging site Twitter announced plans to begin revenue-generating products.   Mail industry ponders its future after rate hike Bryan Yurcan February 13, 2009 With the US Postal Service announcing its rate increases for 2009, the agency and the mailing industry face an uncertain future.   Today's lists and databases Astrology Fanatics UK February 13, 2009 New Management - Astrology Fanatics UK - Impulse Media - Description: This file contains members of the Astrology Fanatics club which is devoted to information, products and services regarding astrology.   Collectibles Enthusiasts from Listopedia Consortium February 13, 2009 New List - Collectibles Enthusiasts from Listopedia Consortium - Marketing Advisory Group - Description: This file contains collectors of various items including antiques, movies, stamps, art and coins.   Commercial Real Estate Owners and Buyers February 13, 2009 New List - Commercial Real Estate Owners and Buyers - Byrum & Fleming - Description: This file contains contacts who are interested in buying or own commercial real estate.   Active Autism Sufferers at Home February 13, 2009 New List - Active Autism Sufferers at Home - Integrated Business Services - Description: This file contains people or families who suffer from Autism or know someone close to them that does.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Acxiom names new CMO

February 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Acxiom names new CMO Bryan Yurcan February 12, 2009 Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.   Hilton, AmEx boost loyalty offering Lauren Bell February 12, 2009 Hilton HHonors, the loyalty program for Hilton hotels, is offering a new co-branded card with partner American Express.   January sales better than December's Chantal Todé February 12, 2009 Retail sales for January were up 1% following a six-month decline, the US Commerce Department said today.   Interquest: Digital direct mail volume still growing Chantal Todé February 12, 2009 While direct mail volume is declining overall due to cost increases and the current state of the economy, research firm Interquest Ltd. predicts the volume of direct mail produced on digital presses will grow 2% to 3% per year annually from 2008 to 2013.   Company banks hopes on digital mail delivery Bryan Yurcan February 12, 2009 Zumbox.com is banking on the idea that people's preference for all things digital will extend to mail delivery.   Wellness title to be direct-mailed to Californians Lauren Bell February 12, 2009 Wellness360, a custom publication from Aperture Health Inc., will launch in California in April.   PlusMedia named agency of record for Gevalia Kaffe February 12, 2009 PlusMedia has been named as agency of record for coffee and tea home delivery service Gevalia Kaffe.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Green Mountain Coffee, Reebok and Tandberg February 09, 2009   DMNews talks with Brand New World CEO Alan Feldenkris February 09, 2009 Alan Feldenkris, CEO of Brand New World, discusses a viral migraine awareness campaign he did for Johnson & Johnson.   Today's lists and databases Astrology Fanatics UK February 13, 2009 New Management - Astrology Fanatics UK - Impulse Media - Description: This file contains members of the Astrology Fanatics club which is devoted to information, products and services regarding astrology.   Collectibles Enthusiasts from Listopedia Consortium February 13, 2009 New List - Collectibles Enthusiasts from Listopedia Consortium - Marketing Advisory Group - Description: This file contains collectors of various items including antiques, movies, stamps, art and coins.   Commercial Real Estate Owners and Buyers February 13, 2009 New List - Commercial Real Estate Owners and Buyers - Byrum & Fleming - Description: This file contains contacts who are interested in buying or own commercial real estate.   Active Autism Sufferers at Home February 13, 2009 New List - Active Autism Sufferers at Home - Integrated Business Services - Description: This file contains people or families who suffer from Autism or know someone close to them that does.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.