DMNews: USPS sets 30% Move Update error threshold

February 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS sets 30% Move Update error threshold Bryan Yurcan February 23, 2009 With a May 11 deadline loom­ing to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the US Postal Service. Beginning May 11, 2009, a mail­ing with a 30% or more error rate for Move Update requirements will no longer qualify for automa­tion discounts.   New Yahoo tool aims to boost its market share Mary Elizabeth Hurn February 23, 2009 In the first major change to its search technology since Carol Bartz took the helm as CEO last month, Yahoo is offering advertis­ers the ability to run images and video alongside text in paid search results. The program, called Rich Ads in Search, is currently being offered to brands by invitation only and is set to roll out in the next few months.   Customer experience now more important for loyalty: Forrester Lauren Bell February 20, 2009 A new report from Forrester Research shows that customer experience is closely tied to customer loyalty, and that the correlation between the two has increased since last year.   StubHub sees dramatic 2500% revenue lift in e-mail test Dianna Dilworth February 20, 2009 For online ticket retailer StubHub combining recommendations with its personalized e-mail program had a dramatic effect on a test mailing.   Daily Business Review aims younger with streamlined paper Lauren Bell February 20, 2009 Incisive Media's Daily Business Review has relaunched in an attempt to keep renewal numbers high and attract more mid-level employees as readers. The new Daily Business Review has introduced a "time-saving format" to its 32,000 readers — law, real estate and finance professionals in Florida.   Newsletter subscribers list now available February 20, 2009 Trinity Direct has introduced the Daily Inspirations Newsletter Subscribers list to the market. This list is composed of individuals who have signed up for the Daily Inspirations Newsletter online, which offers Christian news and information.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Hope springs for e-commerce Bryan Yurcan February 23, 2009 These days, even a slight growth in the e-commerce sector is cause for celebration. Online sales inched up slightly by 2% in January, com­pared to a year ago, according to a ComScore report released last week.   Ad-supported video platform launches Mary Elizabeth Hurn February 23, 2009 Digital media and entertainment com­pany Betawave Corporation has released a syndicated, ad-supported video platform, BetawaveTV. The Betawave portfolio, which focuses on kids and their moms, reaches more than 25 million unique users and consists mainly of independent gaming, entertainment, faith community and creative endeavor sites, including CartoonDollEmporium.com, GameGecko.com and Hallpass.com.   Today's lists and databases Active Art/Cultural Patrons February 23, 2009 New Selects - Active Art/Cultural Patrons - Customized Mailing Lists - Description: This file contains people who enjoy culture and the arts at their home addresses.   Line 'Em Up - Number of Credit Cards on File February 23, 2009 New List - Line 'Em Up - Number of Credit Cards on File - Media Source Solutions - Description: This file contains consumers who have bank, retail or gas credit cards.   Religious Affiliations February 23, 2009 New List - Religious Affiliations - eTargetMedia.com Inc. - Description: This file contains believers in a wide variety of religions who have expressed a desire to receive religious information online.   ALC Executive Masterfile New Businesses February 23, 2009 New List - ALC Executive Masterfile New Businesses - American List Counsel - Description: This file contains entrepreneurs who are launching and establishing new businesses across the US.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research Caples Awards invitation Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- February 20, 2009

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Source Interlink, Time reach distribution agreement

February 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Source Interlink, Time reach distribution agreement Lauren Bell February 19, 2009 Source Interlink Cos., the magazine distribution and fulfillment company that recently brought lawsuits against many of the nation's largest publishers, has settled its dispute with Time Inc.   AKQA wins Charles Schwab for digital strategy business Dianna Dilworth February 19, 2009 Financial services firm Charles Schwab has selected agency AKQA for a digital strategy project.   Bank extends Acxiom database agreement Bryan Yurcan February 19, 2009 First National Bank of Omaha has extended its agreement with Acxiom for a prospect marketing database solution for the bank's credit card division, First National Credit Card Center Inc, the database services company said.   RDA goes on launch frenzy Lauren Bell February 19, 2009 Reader's Digest Association (RDA) is launching two new lifestyle titles in an effort to grab market share while other publishers are shrinking.   Catalog buyers list now available February 19, 2009 The Millard Group Inc. has introduced the Tea Collection list to the market. This list is composed of people who have bought products from the Tea Collection catalog, which features children's clothing.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Pepsi, Purina and S.E.VEN Fund February 16, 2009   Nike shows savvy with viral video ad featuring 'Gossip Girl' star Momsen Andreas Roell, CEO, Geary February 16, 2009 "Viral" is a daunting word for digital marketers. Agreeing to produce a viral campaign is easy to promise and hard to deliver. Numerous brands have executed successful viral campaigns, but there is little rhyme or reason about which videos gain popularity and those that fall flat.   Today's lists and databases America's Active Military Personnel February 20, 2009 New Selects - America's Active Military Personnel - Byrum & Fleming - Description: This file contains people in the Army, Air Force, Navy and Marines sectors of the US Military.   Robert Switzenberg's Cash for Homes February 20, 2009 New List - Robert Switzenberg's Cash for Homes - Foreclosures Opportunity Buyers - Geon Media Group - Description: This file contains people who have purchased an online education program to learn how to make money through real estate ventures.   All Unpacked - New Movers/New Phone Connects February 20, 2009 New List - All Unpacked - New Movers/New Phone Connects - List Connection Inc. - Description: This file contains people who have just moved and are in the process of getting settled in their new locations.   Making it Big in Real Estate Weekly Infomercial Buyers February 20, 2009 New List - Making it Big in Real Estate Weekly Infomercial Buyers - Focus USA - Description: This file contains people who have purchased a system teaching them how to make money through real estate after viewing an infomercial.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: New Alliance president will "stay the course"

February 19, 2009 News New Alliance president will "stay the course" Lauren Bell February 18, 2009 Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.   Acxiom names new CMO Bryan Yurcan February 12, 2009 Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.   Hilton, AmEx boost loyalty offering Lauren Bell February 12, 2009 Hilton HHonors, the loyalty program for Hilton hotels, is offering a new co-branded card with partner American Express.   Fujitsu telecom branch chooses Salesforce to push growth Lauren Bell February 12, 2009 Fujitsu Network Communications (FNC), a supplier of IT and telecom tools, is using Salesforce CRM to drive its retention and growth efforts in 2009.   Column Optimizing customer engagement Diane Lucero, strategic relationship manager, Pluris February 18, 2009 Our experience as marketers has trained us to think about the media cost associated with a campaign, the impact of discounting on our long-term pricing power, brand perception, and other important assets that marketers strive to protect.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Data Control Bryan Yurcan February 18, 2009 Savings Bank Life Insurance (SBLI) creates a comprehensive, segmented customer database to coordinate its e-mail and direct mail efforts, reports Bryan Yurcan.   The 2008 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2008 DMNews Essential Guide to E-commerce is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Transcontinental eliminates 1,500 jobs

February 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Transcontinental eliminates 1,500 jobs Chantal Todé February 18, 2009 Commercial printer Transcontinental has eliminated 1,500 jobs and introduced cost-cutting measures throughout Canada, the US and Mexico. The jobs were cut a result of the company's previously announced move to consolidate the operations of Transcontinental Direct USA Inc., as well as other factors.   New Alliance president will "stay the course" Lauren Bell February 18, 2009 Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.   FTC revises regulatory principles for behavioral advertising Dianna Dilworth February 18, 2009 The Federal Trade Commission has released a new report called the "Self-Regulatory Principles for Online Behavioral Advertising," which follows up its investigation begun in the area of privacy concerns involved in behavioral targeting in November 2007.   Hartford Direct to shut down Chantal Todé February 18, 2009 Marketing services firm Hartford Direct is winding down its operations and expects to shut down entirely within the next several weeks as the loss of a big client, followed by the current recession, took its toll on the privately held company's finances.   Innovation Interactive opens UK branch Mary Elizabeth Hurn February 18, 2009 Innovation Interactive, the parent company of digital marketing agency 360i, search software provider SearchIgnite and behavioral targeting firm Netmining, has opened a London office.   Credit card holders list now available February 18, 2009 List Connection Inc. has introduced the Run It Again - Credit Card Holders list to the market. This list is composed of people who have excessively used their credit cards and are looking for ways to reduce their monthly bills.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition With jobless ranks rising thanks to the recession, how can candidates rise above the clutter? Karen Tripi, Interactive and direct marketing recruiter, Karen Tripi Associates February 16, 2009 The best thing to do is not get into the clutter in the first place. Right now, the first thing people do when they are looking for a job is they get on the Inter­net. Candidates think that job-hunting is spending hours and hours in front of the computer. Turn off the computer, get outside and start face-to-face interaction with people.   Fighting infringement crucial for SEM Steve O'Brien, VP, Click Forensics Inc. February 16, 2009 One potential bright spot in the debate over handling search advertising traffic from parked domains and typo squatting is understanding how domainers use trademarked names illegally to boost revenues. By sifting through paid search traffic, search advertisers discover they've been charged for traffic from their own trademarked names.   Today's lists and databases Zoobooks February 19, 2009 New Management - Zoobooks - Belardi Ostroy - Description: This file contains people who have subscriber to Zoobooks, a book that highlights different animals and is geared towards children.   Moms on the Go - Elementary School Students February 19, 2009 New List - Moms on the Go - Elementary School Students - List Connection Inc. - Description: This file contains busy mothers of children aged 6 to 11.   Available US Grants February 19, 2009 New List - Available US Grants - American Name Services - Description: This file contains business owners seeking information on free money programs.   SuperBookDeals Pet Book Buyers February 19, 2009 New List - SuperBookDeals Pet Book Buyers - Rickard List Marketing - Description: This file contains people who have bought pet-related books.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.