DMNews: Enfatico to lay off 8% of employees

February 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Enfatico to lay off 8% of employees Dianna Dilworth February 24, 2009 Dell-focused agency Enfatico has announced that it will lay off 8% of its employees. Enfatico currently has about 1,000 employees.   Retailers report fourth-quarter losses Bryan Yurcan February 24, 2009 More bad news for the retail sector emerged today as Target Corp., Office Depot Inc. and Macy's all reported fourth-quarter losses.   Genius.com partners with Message Systems Dianna Dilworth February 24, 2009 Genius.com Inc., a business-to-business marketing and lead generation company, has teamed up with e-mail delivery services firm Message Systems.   Local papers deliver to "digital mailboxes" Lauren Bell February 24, 2009 Chicago-based publisher 22nd Century Media has partnered with a start-up called Zumbox to deliver digital editions of its local newspapers to every physical address it serves.   Capcom seeks gamer loyalty, spending Lauren Bell February 24, 2009 Capcom, the company behind Street Fighter, Mega Man and other video games, has launched a new loyalty program based around a Visa pre-paid debit card.   Credit card users list now available February 24, 2009 Media Source Solutions has introduced the Passport to Credit - Newly Issued Credit Cards list to the market. This list is composed of people who have recently received a new bank, retail or gas credit card.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Marketing to moms Lynn Miller February 23, 2009 Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power   Search and social media: A power pair February 23, 2009 Want to maximize return on your search and social media investment? Integrate the two channels, say our four experts, who share tips on how marketers can take advantage of this dynamic strategy   Today's lists and databases Nonprofit Professional Leaders E-mail February 25, 2009 New E-mail - Nonprofit Professional Leaders E-mail - Direct Media Inc. - Description: This file contains high-level executives at nonprofit comanpies.   Dental Professionals from Elsevier Healthcare February 25, 2009 New List - Dental Professionals from Elsevier Healthcare - MeritDirect - Description: This file contains dental professionals from across the US.   Several Sources Shelters February 25, 2009 New List - Several Sources Shelters - Donors - Trinity Direct - Description: This file contains people who have donated to Several Sources Shelter which provides help, shelter and education for young mothers.   Sports Memorabilia Enthusiasts February 25, 2009 New List - Sports Memorabilia Enthusiasts - Dunhill International List Co. - Description: This file contains people who collect and buy sports memorabilia.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Exclusive Invite from Kodak CMO Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Two publishers file for bankruptcy protection

February 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Two publishers file for bankruptcy protection Lauren Bell February 23, 2009 Two newspaper companies — Philadelphia Newspapers and The Journal Register Co. — filed for bankruptcy protection over the weekend. Both assured readers and employees that business would continue as usual while debts were renegotiated.   Grizzard named AOR for Union Rescue Mission Chantal Todé February 23, 2009 The Union Rescue Mission of Los Angeles has named Grizzard Communications Group its agency of record.   Epsilon study finds consumers excited about e-mails from retailers Dianna Dilworth February 23, 2009 For struggling retailers, making the most of marketing dollars has become a No. 1 priority.   OrangeSoda launches SEM division for big brands Mary Elizabeth Hurn February 23, 2009 Local online search marketing agency OrangeSoda has launched OrangeSoda Enterprise to service its high-end and national clients on a local level. Enterprise will provide geo-targeted online advertising, paid search, search engine optimization, social media and analytics.   Rural buyers list now available February 23, 2009 ListBargains has introduced the Farmer and Family Mart list to the market. This list is composed of individuals who live in rural areas and are responsive to catalog offers related to home products, gardening, tractors and ATVs.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition The integration of Enfatico Dianna Dilworth February 23, 2009 For Dell — its top and currently only client — thebuilt-from-scratch agency takes its philosophy of global integration, analytics and efficiency to heart   RDA debuts shelter, health pubs Lauren Bell February 19, 2009 Reader's Digest Association (RDA) is launching two new lifestyle titles in an effort to grab market share while other publishers are shrinking. Best You, a healthy living glossy aimed at middle-aged women, and Fresh Home, a more budget-driven quarterly aimed at younger couples and women, hit news­stands this month.   Today's lists and databases Photo Solution-Photo Life February 24, 2009 New Selects - Photo Solution-Photo Life - International Database Exchange, Inc. - Description: This file contains subscribers to Photo Solution-Photo Life, a magazine devoted to photography.   Rivercrest Publishing February 24, 2009 New List - Rivercrest Publishing - Macromark - Description: This file contains people who have bought books, videos and CDs which deal mainly with conspiracies, New Age and the occult.   Veranda February 24, 2009 New List - Veranda - American List Counsel - Description: This file contains subscribers of Veranda magazine, which is devoted to luxury design and wealthy lifestyles.   House Mouse Antics February 24, 2009 New List - House Mouse Antics - RMI Direct Marketing - Description: This file contains people who have bought products from House Mouse Antics catalog.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. FREE WHITEPAPERS View More Research Caples Awards invitation Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS sets 30% Move Update error threshold

February 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS sets 30% Move Update error threshold Bryan Yurcan February 23, 2009 With a May 11 deadline loom­ing to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the US Postal Service. Beginning May 11, 2009, a mail­ing with a 30% or more error rate for Move Update requirements will no longer qualify for automa­tion discounts.   New Yahoo tool aims to boost its market share Mary Elizabeth Hurn February 23, 2009 In the first major change to its search technology since Carol Bartz took the helm as CEO last month, Yahoo is offering advertis­ers the ability to run images and video alongside text in paid search results. The program, called Rich Ads in Search, is currently being offered to brands by invitation only and is set to roll out in the next few months.   Customer experience now more important for loyalty: Forrester Lauren Bell February 20, 2009 A new report from Forrester Research shows that customer experience is closely tied to customer loyalty, and that the correlation between the two has increased since last year.   StubHub sees dramatic 2500% revenue lift in e-mail test Dianna Dilworth February 20, 2009 For online ticket retailer StubHub combining recommendations with its personalized e-mail program had a dramatic effect on a test mailing.   Daily Business Review aims younger with streamlined paper Lauren Bell February 20, 2009 Incisive Media's Daily Business Review has relaunched in an attempt to keep renewal numbers high and attract more mid-level employees as readers. The new Daily Business Review has introduced a "time-saving format" to its 32,000 readers — law, real estate and finance professionals in Florida.   Newsletter subscribers list now available February 20, 2009 Trinity Direct has introduced the Daily Inspirations Newsletter Subscribers list to the market. This list is composed of individuals who have signed up for the Daily Inspirations Newsletter online, which offers Christian news and information.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Hope springs for e-commerce Bryan Yurcan February 23, 2009 These days, even a slight growth in the e-commerce sector is cause for celebration. Online sales inched up slightly by 2% in January, com­pared to a year ago, according to a ComScore report released last week.   Ad-supported video platform launches Mary Elizabeth Hurn February 23, 2009 Digital media and entertainment com­pany Betawave Corporation has released a syndicated, ad-supported video platform, BetawaveTV. The Betawave portfolio, which focuses on kids and their moms, reaches more than 25 million unique users and consists mainly of independent gaming, entertainment, faith community and creative endeavor sites, including CartoonDollEmporium.com, GameGecko.com and Hallpass.com.   Today's lists and databases Active Art/Cultural Patrons February 23, 2009 New Selects - Active Art/Cultural Patrons - Customized Mailing Lists - Description: This file contains people who enjoy culture and the arts at their home addresses.   Line 'Em Up - Number of Credit Cards on File February 23, 2009 New List - Line 'Em Up - Number of Credit Cards on File - Media Source Solutions - Description: This file contains consumers who have bank, retail or gas credit cards.   Religious Affiliations February 23, 2009 New List - Religious Affiliations - eTargetMedia.com Inc. - Description: This file contains believers in a wide variety of religions who have expressed a desire to receive religious information online.   ALC Executive Masterfile New Businesses February 23, 2009 New List - ALC Executive Masterfile New Businesses - American List Counsel - Description: This file contains entrepreneurs who are launching and establishing new businesses across the US.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research Caples Awards invitation Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

THE DMNEWS WHITE PAPER OF THE DAY- February 20, 2009

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.