DMNews: DMA makes second round of cutbacks

March 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News DMA makes second round of cutbacks Chantal Todé March 03, 2009 In a second round of cutbacks in recent months, the Direct Marketing Association today let go 26 employees and cancelled some events. It has reduced its staff by more than 50 employees in the past five months, bringing the current staff roster to 86.   RR Donnelley, Orchard Brands in $175 million print deal Chantal Todé March 03, 2009 R.R. Donnelley & Sons Co. has signed a $175 million multi-year agreement with multi-channel merchant Orchard Brands to provide 100% of the retailer's catalog printing and postal logistics services. The deal renews and expands RR Donnelley's relationship with Orchard Brands.   Magazines 24/7 conference focuses on digital Jonathan Mack March 03, 2009 Magazines must make the content on their sites more relevant to better engage and keep their customers, said one industry expert at today's Magazine Publishers of America's (MPA) Magazines 24/7 digital conference. The conference, the fifth of its kind, focused on the magazine industry's foray into the digital space as a way to reach customers.   Time Warner companies partner with Adobe Mary Elizabeth Hurn March 03, 2009 Turner Broadcasting System, Warner Bros. Entertainment and Home Box Office (HBO) have formed an alliance with Adobe Flash Platform in which the companies will collaborate to better monetize their online video and other Web content.   SEMPO board elects new officers, promotes Pruitt, Holoubek Mary Elizabeth Hurn March 04, 2009 The board of the Search Engine Marketing Professional Organization (SEMPO) has elected a new batch of officers. Jeffrey Pruitt, former president of SEMPO, will now serve as chairman. He is also EVP of corporate partnerships at search agency iCrossing. Sara Holoubek, former board member of SEMPO, will replace Pruitt as president.   Debtors list now available March 03, 2009 Lighthouse List Company has introduced the WealthMaster "Cards on File" Bank Cards Declines list to the market. This list is composed of individuals who have requested that their bank card request be declined due debt issues.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Deals abound for DRTV Mary Elizabeth Hurn February 27, 2009 Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV   Blueport Commerce launch to help 'considered' e-sellers Bryan Yurcan February 27, 2009 Blueport Commerce, an e-commerce service provider for "considered" retail markets, launches today by the management team of Furniture.com to help those retailers create online sales opportunities.   Today's lists and databases DirectoryM E-mail File March 04, 2009 New E-mail - DirectoryM E-mail File - Worldata - Description: This file contains users of DirectoryM.com, an advertising network that connects revenue-generating busi­nesses with buyers and readers of online business publications through targeted online advertising.   Advertising Agency Contacts March 04, 2009 New List - Advertising Agency Contacts - Cornerstone List Management - Description: This file contains advertising agency contacts in Canada.   Credit Plus - Stored Value Catalog Buyers March 04, 2009 New List - Credit Plus - Stored Value Catalog Buyers - Lighthouse List - Description: This file contains people who have applied for a stored value credit card, which is like a debit card.   Financially Distressed US Consumers March 04, 2009 New List - Financially Distressed US Consumers - V12 Group - Description: This file contains people who are in need of financial relief due to the recession.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Visa debuts global ad campaign

March 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Visa debuts new global ad campaign Dianna Dilworth March 02, 2009 Less than six months after Visa became a public company and began its intial public offering (IPO), it has launched a new global advertising campaign.This is part of the brand's new effort to consolidate its global marketing work, which includes media buying and global creative advertising, under a single Visa brand.   Hachette Filipacchi gives its women's mags a makeover Bryan Yurcan March 02, 2009 Hachette Filipacchi Media, the world's largest magazine publisher, announced today it is reorganizing the management structure of its chief women's magazines. The company said it would be creating "brand groups" centered around the women's titles, each led by chief brand officers, which are newly created positions.   Tween Brands debuts virtual world Dianna Dilworth March 02, 2009 Tween Brands has debuted a new virtual world called, ScapeNation, that calls tweens to save the world from the destruction of an evil villain. The site includes games, mysteries and social networking capabilities.   Dress Barn brand Maurices to debut e-commerce Mary Elizabeth Hurn March 02, 2009 Dress Barn, Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce. GSI will provide e-commerce technology, fulfillment and design services to the Maurices brand, which has never before had an online retail platform.   MADD taps Orange Leap for database consolidation Mary Elizabeth Hurn March 02, 2009 Advocacy group Mothers Against Drunk Driving (MADD) has selected Orange Leap for its fundraising, constituent, and database management. Dallas-based Orange Leap will provide software to allow MADD to consolidate its numerous databases and better communicate with supporters.   Kroll introduces text opt-in list March 02, 2009 Kroll Direct Marketing has introduced the AbsoluteROI Business Opp Opt In 4 SMS Texting list to the market. This is a list of consumers who have indicated that they would like to receive marketing messages via text messages to their mobile phones.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Deals abound for DRTV Mary Elizabeth Hurn February 27, 2009 Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV   Blueport Commerce launch to help 'considered' e-sellers Bryan Yurcan February 27, 2009 Blueport Commerce, an e-commerce service provider for "considered" retail markets, launches today by the management team of Furniture.com to help those retailers create online sales opportunities.   Today's lists and databases LA Police Gear Product Buyers March 03, 2009 New Insert - LA Police Gear Product Buyers - Leon Henry Inc. - Description: This insert program provides the chance to reach people who have purchased apparel, uniforms, equipment, eyewear, bags and tactical gear from LA Police Gear.   Catalog Card Credit Applicants March 03, 2009 New List - Catalog Card Credit Applicants - Interactive Marketing Solutions - Description: This file contains people who have applied to credit cards and want to rebuild their credit.   Direct Group's Business Masterfile March 03, 2009 New List - Direct Group's Business Masterfile - Direct Group - Description: This file contains business contacts from a variety of industries.   Newsmax Magazine Subscribers March 03, 2009 New List - Newsmax Magazine Subscribers - TMA List Brokerage and Management - Description: This file contains subscribers of Newsmax magazine, which provides news and information regarding politics, the economy and cultural trends.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: J. Crew eliminates jobs, seeks to improve efficiency of catalog circulation

March 2, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News J. Crew eliminates jobs, seeks to improve efficiency of catalog circulation Chantal Todé February 27, 2009 J. Crew Group Inc. has eliminated 95 positions, primarily in its New York offices and support functions in the field and distribution centers. The move was taken as part of a cost reduction program revealed today that is expected generate approximately $40 million in annual pre-tax savings.   Obama nominates new FTC chair Nancy Kearney February 27, 2009 President Barack Obama has nominated Federal Trade Commission member Jon Leibowitz as the agency's chairperson. Leibowitz, a lawyer, joined the commission in September 2004, and previously was VP of Congressional Affairs for the Motion Picture Association of America.   New York Times trims inserts Lauren Bell February 27, 2009 The New York Times Co. is trimming production of its T magazine. The insert, which launched in 2004, grew tremendously in both frequency and ad pages through 2007, when it started publishing 15 annual issues. In 2009, however, that number will drop to 13 issues.   Expedia launches PassportAds to target in-market travelers online Mary Elizabeth Hurn February 27, 2009 Expedia Media Solutions, the ad sales division of online travel company Expedia, has launched a new behavioral targeting product, PassportAds, which anonymously identifies in-market travelers through their search behavior. The announcement was made Thursday at the OMMA Behavioral conference in New York.   Data can inform, but does not replace one-on-one exhanges Cara Wood February 27, 2009 Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and told her about my efforts to save for a new car. Today, I visit 24-hour ATMs, use direct deposit, make automatic bill payments and receive automatic e-mail alerts if my balance hits below my preset limit — all without speaking to anyone.   Female professionals list now available February 27, 2009 ListBargains has introduced the Womensense - Working Females by Profession list to the market. This list is composed of female professionals in a variety of businesses and industries.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition More banks signing on to mobile Dianna Dilworth February 27, 2009 With new services that let cus­tomers manage their finances via a mobile phone, last week Com­merce Bank joined a growing number of other institutions such as Wells Fargo, Bank of America and HSBC already offering mobile banking services.   B-to-b catalogs holding ground in the recession Chantal Todé March 02, 2009 While the past few months have been punishing for consumer cata­logs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held true in past economic crises. Williams-Sonoma Inc. recently reported that net revenues for the eight-week period ended Decem­ber 28 dropped 22.6% while comparable store sales decreased 24.2%.   Today's lists and databases Accented Styles - Jewelry Buyers March 02, 2009 New Selects - Accented Styles - Jewelry Buyers - Leon Henry Inc. - Description: This file contains people who have purchased jewelry through direct mail.   America's Businesses Financial Group III Insurance March 02, 2009 New Lists - America's Businesses Financial Group III Insurance - The Services Group - Description: This file contains contacts in financial services.   Japan's Lucky Strike DM Responders Consumer Mailing List March 02, 2009 New List - Japan's Lucky Strike DM Responders Consumer Mailing List - Acton International Ltd. - Description: This file contains people who enjoy shopping from home and are responsive to direct mail offers related to health supplement, diet products, sweepstakes, travel and credit cards.   Group Travel Prospects March 02, 2009 New Lists - Group Travel Prospects - Dunhill International List Co. - Description: This file contains prospects who are inclined to travel in groups.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.