DMNews: Merkle lays off 36

March 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Merkle lays off 36 Chantal Todé March 17, 2009 Database marketing agency Merkle Inc. laid off a total of 36 employees, two last week and 34 this week, according to a company spokesperson. A large number of those let go were from the account management side of the business assigned to financial services clients.   Sears touts multichannel capabilities Chantal Todé March 17, 2009 Sears Holdings Corporation is touting its multichannel retail capabilities under the banner of "ShopYourWay," and using its Web site, catalogs and other marketing vehicles to showcase services such as the ability to buy online and pick up in-store, mobile commerce and in-store Web shopping kiosks. These capabilities were previously not communicated to consumers in "a broad, coordinated way," according to a company spokesperson, via e-mail.   InfoGroup amends '08 earnings report Bryan Yurcan March 17, 2009 InfoGroup released an amended yearly earnings report to the SEC for 2008, which reduced its total income due to administrative expenses related to shareholder litigation last year. The company reported operating income for 2008 of $28.2 million, or 4% of net sales, down from $86.5 million, or 13% of net sales, for 2007. The primary reason for the decrease in operating income was the result of $34.3 million in non-recurring charges incurred during 2008 related to a Special Litigation Committee's investigation brought on by a shareholder lawsuit.   RTC launches "Advertising is (not) Dead" campaign for C-suite execs Mary Elizabeth Hurn March 17, 2009 Online video solution provider Real Time Content (RTC) has launched an integrated campaign with the tagline "Advertising is (not) Dead," an open letter to ad agencies and brands asking them to re-evaluate their online advertising efforts. The print and online campaign promotes RTC's suite of personalized video solutions.   ABC adapts to shrinking market, growing digital Lauren Bell March 17, 2009 The Audit Bureau of Circulations (ABC) board has made several resolutions that reflect current trends in the print marketplace — including expanding measurement of digital publications and creating newspaper and magazine task forces to deal with challenges ahead. Playing into the market's growing interest in digital publishing — evidenced most recently by the Seattle Post-Intelligencer's move to an online-only platform — the ABC at its meeting last week broadened its definition of digital editions.   TRUSTe: 95% of consumers think online privacy is a big issue Mary Elizabeth Hurn March 17, 2009 More than 95% of consumers think online privacy is an important issue, according to a study by TRUSTe, which monitors online privacy practices. Most consumers take steps to protect their privacy online, but one-third do not know their information may be collected by third parties for advertising purposes, according to the study, Consumer Attitudes About Behavioral Targeting.   DMNews now easy on your mobile phone March 17, 2009 DMNews latest headlines became automatically available on Internet-enabled mobile devices on March 16. Users visiting DMNews.com will be redirected automatically to the authority on direct marketing's mobile WAP site at m.dmnews.com.   Food catalog buyers list now available March 17, 2009 Adrea Rubin Management Inc. has introduced the Figi's Gifts in Good Taste Catalog Buyers list to the market. This list is composed of people who have bought specialty food through cataloger Figi's.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition A marketer's lesson plan Nathan Golia March 16, 2009 Targeting teachers can be difficult, because they are rarely at their desks. Here are some of the methods that work best for marketers   Believe the hype around digital OOH Jim Harris, CEO, Office Media Network March 16, 2009 Digital video out-of-home (OOH) advertising is one of the fastest growing sectors of advertising in the US. It grew more than 20% in 2008.   Today's lists and databases Daily Inspirations at E-mail Address March 18, 2009 New E-mail - Daily Inspirations at E-mail Address - Trinity Direct - Description: This file contains Christians who have subscribed to the Daily Inspira­tions newsletter, which informs them about developments that are relevant to their beliefs.   D and B Business Masterfile March 18, 2009 New List - D and B Business Masterfile - Infinite Media - Description: This file contains contacts in a variety of US businesses.   Physician by Medical School Attended March 18, 2009 New List - Physician by Medical School Attended - PCS Mailing List Company - Description: This file contains physicians.   Senior Expo Attendees March 18, 2009 New List - Senior Expo Attendees - The List Experts - Description: This file contains people who have attended expos that were geared towards consumers age 50 or more.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    TIME IS RUNNING OUT  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Cabela's names new CEO and president

March 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Cabela's names new CEO and president Chantal Todé March 16, 2009 Outdoors products multichannel merchant Cabela's Inc. has named Thomas Millner CEO, president and a member of the board, effective April 6. Millner succeeds Dennis Highby, who will become vice chairman of the board. Millner is the former CEO of Freedom Group Inc., the parent company of Remington Arms Co. Inc., one of Cabela's vendors.   Honda debuts integrated campaign for new hybrid car Dianna Dilworth March 16, 2009 Honda has kicked off a new multichannel marketing campaign to support the debut of its new car, the Honda Insight. The car is being positioned as an affordable hybrid, and the messaging supports this with the tagline "hybrid for everyone." The creative is clean and straight forward to help push this down-to-earth image. This strategy was developed by Honda's agency of record, RPA.   Budgets steady, channels shifting: CMO council study Mary Elizabeth Hurn March 16, 2009 Despite the economic downturn, nearly half of all CMOs (54.1%) say their company's budget would stay the same or increase in 2009, according to the newly released Chief Marketing Officer (CMO) Council's Marketing Outlook 2009. However, their overall marketing mix is shifting, the study said. "Senior marketers are looking to hold budgets steady and not make tremendous cuts in headcounts," said Liz Miller, the council's VP of programming and operations.   DMA releases quarterly business review Bryan Yurcan March 16, 2009 Direct marketers have seen profitability marginally increase in the fourth quarter of 2008, according to the Direct Marketing Association's Quarterly Business Review. In the QBR Index, scores below 50 represent a decline in direct marketing business performance during the quarter versus the same quarter last year, while a score of 50 represents no change and scores above 50 represent growth.   Acxiom debuts mobile marketing services Bryan Yurcan March 16, 2009 Acxiom Corporation unveiled two new mobile marketing services today at the Marketing Sherpa Email Summit in Miami. The first, Acxiom Impact-X Mobile, powers targeted opt-in mobile marketing programs.   JoS. A. Bank launches recession-themed, "risk-free" suit promotion Chantal Todé March 16, 2009 Following in the steps of a similarly themed promotion from car manufacturer Hyundai, multichannel men's clothing merchant JoS. A. Bank Clothiers Inc. has launched a new promotion promising to refund the price of a suit if the purchaser loses his job. With consumer confidence at record low levels in the current recession, marketers are using this type of hand-holding promotion to help provide consumers with the assurance they need to spend money.   Education seekers list now available March 16, 2009 ListBargains has introduced the Sign of the Times: Continuing Education Seekers list to the market. This list is composed of individuals who have registered on Web sites offering information about advancing their education.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Triggers are in fashion Sharon Goldman March 16, 2009 Targeting multichannel customers requires an in-depth data view - how one retailer found the right route   Microsoft CRM adds data allies Lauren Bell March 12, 2009 Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover's databases and offered up some client incentives last week in a major push for increased adoption in the business-to-business space.   Today's lists and databases Speedgear Buyers March 17, 2009 New Management - Speedgear Buyers - Estee Marketing Group - Description: This file contains people who have bought racing enthusiast products such as clothing, diecast models, books and videos from Speedgear.   Shop 24/7 — Self Improvement Product Buyers March 17, 2009 New List - Shop 24/7 — Self Improvement Product Buyers - Sound Beach Marketing - Description: This file contains people who have purchased health and fitness, weight loss and beauty items.   State By State Gardening Magazine Masterfile March 17, 2009 New List - State By State Gardening Magazine Masterfile - LZL List Brokerage and Management - Description: This file contains subscribers to several different gardening magazines including Arkansas Gardener, Alabama Gardener, Carolina Gardener, Georgia Gardener, Kentucky Gardener, Louisiana Gardener, Mississippi Gardener, Oklahoma Gardener, Tennessee Gardener and Virginia Gardener.   Passport to Credit March 17, 2009 New List - Passport to Credit - Newly Activated Credit Cards - Media Source Solutions - Description: This file contains people who have recently activated a new credit card.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company TIME IS RUNNING OUT Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Google's Tim Armstrong named CEO of AOL

March 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Google's Tim Armstrong named CEO of AOL Mary Elizabeth Hurn March 13, 2009 Tim Armstrong, SVP of Google, has been named chairman and CEO of AOL. Randy Falco, who currently holds the title, as well as AOL's COO Ron Grant, will leave the company after a transition period. The announcement was made by chairman and CEO of AOL's parent company Time Warner Inc., Jeff Bewkes. Armstrong will start at AOL on April 7.   Acxiom, Acuity Mobile, MGM Mirage partner on mobile messaging Bryan Yurcan March 13, 2009 Acxiom and mobile marketing solutions provider Acuity mobile have partnered with MGM Mirage to provide personalized mobile marketing messages to the hotel chain's guests. Guests at six MGM Mirage properties can opt in to mobile marketing programs that deliver personalized, targeted promotions to their mobile phones, said Acxiom.   Hulu gets social Dianna Dilworth March 13, 2009 Like Netflix before them, online television network Hulu has a new social networking feature that lets friends share their favorite videos. Named Hulu Friends, this new social networking tool sits next to the video content, so that friends can recommend shows to each other. Hulu is using this new service in hopes to expand its network virally.   ESPN goes niche with saltwater fishing magazine Lauren Bell March 13, 2009 ESPN Outdoors is introducing a new annual magazine this month designed to increase the media impact of its saltwater fishing television program, ESPN Outdoors Saltwater Series.   Compromise, communication keys to loyalty Cara Wood March 16, 2009 Do you have one of those friends that gets extremely specific when ordering at a restaurant? It's that person that has no qualms with requesting ingredi­ent substitutions from a waiter despite not having a food allergy or restrictive cultural diet. He or she probably asks about the cooking techniques and equipment being used before committing to a particular dish. I know a few such people and they drive me crazy.   Donors list now available March 13, 2009 Trinity Direct has introduced the Children's Charities in New Jersey: Gift Givers list to the market. This list is composed of people who have donated to various children's cancer and wish-making charities in New Jersey.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Media turn to CRM to cut losses Chantal Todé March 16, 2009 Beleaguered by declining reader­ships and the exodus of advertis­ers, media companies have begun furiously experimenting with new strategies they hope will help them retain their relevance, including personalized newspapers and online migration.These companies also have re-energized interest in robust CRM programs, like the one Disney launched last week.   Facebook beats Google in steering niche traffic Mary Elizabeth Hurn March 16, 2009 Brands have long known that social networks can be a driver of traffic for their sites, but new stats from Hitwise say for some Web sites, Facebook can drive more users than Google. These sites include Evite.com, celebrity gossip blog PerezHilton.com and mom-centric social net­work CafeMom.com.   Today's lists and databases ServiceMagic InteriorDesign Consumers March 16, 2009 New List - ServiceMagic InteriorDesign Consumers - Worldata - Description: This file contains peoplewho are looking to improve their homes, often by hiring interior designers.   Wisteria March 16, 2009 New Management - Wisteria - Belardi/Ostroy - Description: This file contains people who have bought home decorations, furniture and/or gardening tools from Wisteria catalog.   Penton: Business and Home Addresses March 16, 2009 New List - Penton: Business and Home Addresses - Walter Karl - Description: This file contains subscribers to Penton business magazines.   New Entrepreneur Business Hotline from Take20.biz March 16, 2009 New List - New Entrepreneur Business Hotline from Take20.biz - Innovative List Marketing Inc. - Description: This file contains new busi­ness owners with less than 10 employees.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Problem Solver: How can I turn anonymous Web visitors into leads? SugarCRM's Martin Schneider explains how to turn analytics stats into quantifiable leads. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    TIME IS RUNNING OUT  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.