DMNews' Database Weekly: Pharma CRM provider rebrands, expands to Europe

April 2, 2009 News Pharma CRM provider rebrands, expands to Europe Lauren Bell April 01, 2009 Pharma CRM provider Verticals onDemand has rebranded itself Veeva Systems as part of a growth strategy that includes expansion into Europe and the development of new technology offerings. The new Veeva Systems has opened an office in Stockholm, Sweden, and partnered with Madrid-based Pharma Advisers in the first steps of a global plan.   List companies urged to diversify to survive Bryan Yurcan March 30, 2009 As many industries are evolv­ing to face a new digital age and differing ways people consume information, many so-called list companies also are doing more than simply offering list broker­age services − a move some in the industry say is required for their continued survival. Last week, Worldata, a Boca Raton, FL-based list management company, launched a new corpo­rate division, Worldata Research, as well as a companion Web site, ListPriceIndex.com, which will be the Web presence for the research division.   Amtrak to invest in CRM, data, Web Lauren Bell March 30, 2009 Amtrak has released plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).   Retailers reach out to their local customers to drive loyalty and sales in the recession Chantal Todé March 30, 2009 Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.   Jeep uses Organic analytics to inform its media choices Lauren Bell March 26, 2009 Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive analytics work from Organic agency. Organic, which has been Jeep's digital AOR for close to a decade, used econometric modeling to build a new predictive analytics model for the carmaker. The model took macroeconomic data, demand history, media plans and the price of gas, among other things, into account and, with it, Organic was able to predict Jeep retail sales for 2008 to within 1%.   Column Managing Your Contacts: The Business of Personal Relationships Pamela O'Hara, president and founder, BatchBlue Software March 31, 2009 Relationships are the lifeblood of your business. They feed your business, shape your product and make it a success.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Driving the higher costs out of list processing Brian Euclide, president, TEC Mailing Solutions April 01, 2009 Simply selecting the correct software, automating the process flow and enhancing the off the shelf tools can reduce a company's total list processing cost by 50% or more. Over the past decade, the basic process of processing mailing lists has been commoditized by software manufacturers and end users alike.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Draftfcb snags Sharpie, Expo, Prismacolor accounts

April 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Draftfcb snags Sharpie, Expo, Prismacolor accounts Lauren Bell March 31, 2009 Draftfcb has been named US agency of record for Newell Rubbermaid's Sharpie, Expo and Prismacolor brands. The agency was selected following a formal RFP, which included advertising, digital, shopper marketing, retail and promotions. Y&R Chicago, Ogilvy Chicago and Brand Buzz NY also competed in the single-round review.   Merkle creates healthcare practice Chantal Todé March 31, 2009 In response to an increasing shift toward direct consumer relationships in the pharmaceutical marketplace, Merkle has decided to formally create a healthcare practice after years of working with healthcare and pharmaceutical clients. The focus of the practice will be providing data-driven marketing strategy and integrated communications to healthcare and pharmaceutical companies.   MySpace partners with Citysearch for local venture Mary Elizabeth Hurn March 31, 2009 Social networking giant MySpace has partnered with Citysearch to launch MySpace Local, a small business directory that allows the MySpace community to review, rate and share content from local businesses nationwide. Coors and Outback Steakhouse will serve as the initial brand sponsors for the launch. The announcement was made in a Webcast today by Chris DeWolfe, co-founder and CEO of MySpace, Jeff Berman, president of sales and marketing at MySpace, and Jay Herratti, CEO of Citysearch.   Digitas' Rossman to join AKQA as president Dianna Dilworth March 31, 2009 Digitas' Jim Rossman is jumping ship to join AKQA as its president/chief operating officer. Rossman will leave his current role as chief operating officer at Digitas, the Publicis Groupe direct and digital marketing unit, later in April to join AKQA.   NextMark offering video in data cards Mary Elizabeth Hurn March 31, 2009 Marketing services provider NextMark has added a video option to its data cards to enable list managers to provide more in-depth information about a particular list not available in traditional data cards. Previously, a list broker would visit the buyer in person, which might be costly and may not prove to have a positive impact on ROI, explained Chris DeMartine, director of business development at NextMark.   Yield Software launches search management tool for SMBs Mary Elizabeth Hurn March 31, 2009 Yield Software has launched its Yield Web Marketing Suite, a tool that allows search marketers to better optimize and track their paid search, natural search and landing pages.   Newsmax looks for subscribers in TV, radio Lauren Bell March 31, 2009 Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to Newsmax magazine. The commercials offer four free issues of the conservative-leaning monthly as well as a free World Bank Emergency Radio. Consumers who accept the offer are then targeted for further marketing to convince them to switch to a full-year paid subscription.   New movers list now available March 31, 2009 Media Source Solutions has introduced the New Movers at E-mail Addresses list to the market. This list is composed of people who are looking to settle down in their new homes.   In This Week's Print Edition Dress up kids' campaigns Bryan Yurcan March 30, 2009 The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.   Deliver top results with digital production March 30, 2009 Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases October Research Business Email File April 01, 2009 New E-mail - October Research Business Email File - MetaResponse Group - Description: This file contains buyers of products from October Research Corpo­ration.   Grandparents April 01, 2009 New List - Grandparents - The Services Group - Description: This file contains business professionals who are also grandparents.   Donors to Breast Cancer Appeals April 01, 2009 New List - Donors to Breast Cancer Appeals - Trinity Direct - Description: This file contains people who have donated to breast cancer charities and are direct mail responsive.   Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses April 01, 2009 New List - Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses - DirectInnovations, Inc. - Description: This file contains small busi­ness owners and managers in Canada.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS delays Move Update fines

March 31, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS delays Move Update fines Bryan Yurcan March 30, 2009 The US Postal Service said it will delay implementation of the Standard Mail Move Update noncompliance charge from May 11 to January 4, 2010, in a notice filed with the Postal Regulatory Commission.   InfoGroup to sell Macro International Bryan Yurcan March 30, 2009 InfoGroup Inc. today announced it has entered into an agreement to sell its subsidiary Macro International Inc. to ICF International. The company acquired Macro International when it purchased research firm Opinion Research Corporation in December 2006.   Sprint names Euro RSCG Chicago digital AOR Chantal Todé March 30, 2009 Sprint has named Euro RSCG Chicago its digital marketing agency of record, expanding the agency's role as the telecommunications organization's direct marketing AOR. Responsibilities will include e-mail as well microsite and landing page efforts.   Digital print grows at RR Donnelley Chantal Todé March 30, 2009 Digital print is becoming an increasingly important offering of commercial printer R.R. Donnelley & Sons Company, which now has more than 1,000 digital printing units across more than 60 facilities worldwide. In addition, the company reports that customer use of its CustomPoint Web-to-print portal increased 28% in 2008.   Amtrak to invest in CRM, data, Web Lauren Bell March 30, 2009 Amtrak has released plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).   Hoy LA cuts print frequency Lauren Bell March 30, 2009 The Los Angeles edition of Spanish-language paper Hoy is cutting its print frequency from daily to weekly. Hoy, which is owned by the Tribune Co., is distributed for free in targeted ZIP codes around the city, with 75,000 copies going out Mondays - Thursdays and 145,000 on Fridays. Most readers are of Hispanic descent and are bilingual or Spanish-dominant.   Money seekers list now available March 30, 2009 Data Lists Services has introduced the Payday Xpress list to the market. This list is composed of people who are seeking pay advances on their paychecks in order to help with their finances.   In This Week's Print Edition The buzz on b-to-b Chantal Todé March 30, 2009 Today's b-to-b marketers face big challenges. We asked four b-to-b agency executives what their clients need and expect.   Smokey Bones adds social media March 30, 2009 Restaurant chain Smokey Bones Bar & Fire Grill is attempting to merge the real-world socializing that takes place in its bars with online social networking. After being acquired by private invest­ment firm Sun Capital Partners in January 2008, Smokey Bones, based in Orlando, launched a brand repositioning effort in the fall, focusing on the lively social interaction that takes place in its large bars.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases October Research Business Email File April 01, 2009 New E-mail - October Research Business Email File - MetaResponse Group - Description: This file contains buyers of products from October Research Corpo­ration.   Grandparents April 01, 2009 New List - Grandparents - The Services Group - Description: This file contains business professionals who are also grandparents.   Donors to Breast Cancer Appeals April 01, 2009 New List - Donors to Breast Cancer Appeals - Trinity Direct - Description: This file contains people who have donated to breast cancer charities and are direct mail responsive.   Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses April 01, 2009 New List - Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses - DirectInnovations, Inc. - Description: This file contains small busi­ness owners and managers in Canada.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Banks increase direct marketing to customers

March 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Banks increase direct marketing to customers Chantal Todé March 27, 2009 Although the bulk of banks' direct marketing spend is still devoted to acquiring new customers, banks are paying more attention to existing customers via direct mail and e-mail, according to a new report from Mintel Comperemedia. During 2008, banks increased direct mail offers cross-selling additional products and services to current clients by 57% over 2007. During the same period, acquisition direct mail rose 7%.   Amazon to close three fulfillment centers Bryan Yurcan March 27, 2009 Internet retailer Amazon.com is closing order-fulfillment centers in three states. The centers are in Munster, IN; Chambersburg, PA; and Red Rock, NV, and would affect 210 employees, according to Patty Smith, Amazon's director of corporate communications.   Purple@Epsilon taps healthcare talent Lauren Bell March 27, 2009 Purple@Epsilon has created a new position — SVP, general manager — in order to tap the health expertise of Andrew Bast, who joins the company from Saatch & Saatchi Healthcare Communications. Bast, who started at Epsilon in mid-March, is expected to help the agency grow its footprint in the pharma space. His main focus will be business development and the creation of integrated strategies for healthcare and pharma clients.   DDB named AOR for Soyjoy Chantal Todé March 27, 2009 DDB Worldwide in San Francisco has been named agency of record for Pharmavite's Soyjoy snack bars. Soyjoy is an all-natural snack made with whole soy and real fruit. DDB will manage all of the brand's marketing activity with the exception of PR, which is being handled by Porter Novelli. Tribal DDB will be involved on the digital side.   Making every interaction matter Julia Hood March 30, 2009 We've all been there, waiting at home for the cable guy to come and install the system "sometime between noon and 5:00". When he finally shows up, the interaction you have with that one individual will play a major role in determining your attitude towards the brand going forward.   Minority-owned businesses list now available March 27, 2009 Direct Group has introduced the Minority Owned Businesses list to the market. This list is composed of businesses across a variety of industries that are minority owned.   In This Week's Print Edition USPS sends an SOS to Congress Bryan Yurcan March 25, 2009 With a $2.8 billion loss last year, decreasing mail volume, and a suggestion by Postmaster Gen­eral John Potter that the agency may run out of money this year, the venerable US Postal Service is facing uncertain times. Experts suggest the agency's future may hinge on financial or legislative changes from Congress.   List companies urged to diversify to survive Bryan Yurcan March 30, 2009 As many industries are evolv­ing to face a new digital age and differing ways people consume information, many so-called list companies also are doing more than simply offering list broker­age services − a move some in the industry say is required for their continued survival. Last week, Worldata, a Boca Raton, FL-based list management company, launched a new corpo­rate division, Worldata Research, as well as a companion Web site, ListPriceIndex.com, which will be the Web presence for the research division.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Archery Hunting, Cross Bow, Archers, Bow and Arrow Hunters March 27, 2009 New Selects - Archery Hunting, Cross Bow, Archers, Bow and Arrow Hunters - E-merges - Description: This file contains people who enjoy hunting and have hunting licenses.   Rural Business March 27, 2009 New List - Rural Business - World Innovators - Description: This file contains contacts in a wide variety of rural businesses.   A Helping Hand March 27, 2009 New List - A Helping Hand - Veteran Donors - The List Experts - Description: This file contains people who have responded to direct mail appeals to donate to veteran-related organizations.   Evangelical Christian Book Buyers March 27, 2009 New List - Evangelical Christian Book Buyers - The Catamount Group - Description: This file contains people who have bought evangelical Christian reading material.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Dos and Don'ts: Insert Media There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options. Two insert media experts share their thoughts on what you should and shouldn't do if you want to see success with inserts. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.