DMNews: Merkle, Alterian team up on analytics solution for retail

April 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Honda calls consumers to compare the value Dianna Dilworth April 06, 2009 Honda is calling on consumers to do their own research in a new multichannel campaign called "True Cost to Own a Honda." The campaign, which was developed for Honda by its agency of record RPA, encourages consumers to compare Honda cars to the competition and calculate the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign is being pushed through online, TV and radio.   Report: T-Mobile developing more devices featuring Google's Android Mary Elizabeth Hurn April 06, 2009 T-Mobile is planning to launch a number of communications devices utilizing Google's Android operating system, an open source software for mobile devices.   MMR, United Marketing Group to offer online health records via affinity programs Chantal Todé April 06, 2009 MMR Information Systems Inc. and United Marketing Group have signed a three-year agreement to offer Web-based personal health record services via affinity programs and membership-based services. MMR, through its wholly owned subsidiary MyMedicalRecords Inc., provides Web-based consumer-controlled Personal Health Records (PHR) and electronic safe deposit box storage solutions. United Marketing Group is a direct marketer of affinity membership programs and merchandise products that has relationships with numerous Fortune 500 partners.   Regis Salons releases custom magazine Lauren Bell April 06, 2009 Regis Salons has tapped Story Worldwide to custom publish a new quarterly magazine, The Hair Book. Starting today, 300,000 copies of The Hair Book will be distributed exclusively at Regis Salons' 1,100 North American locations. The magazine will be supplemented by a Web site, TheHairBookOnline.com, which also is slated to launch today. Regis Salons' core customers are fashion- and trend-conscious women.   Manicurist list now available April 06, 2009 ListBargains has introduced the Licensed to Work: Manicurist list to the market. This list is composed of licensed manicurists. These prospects earn an average of $40,000 annually.   In This Week's Print Edition RRD unveils digital inkjet printer Chantal Todé March 30, 2009 While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last fall commercial printer RR Donnelley & Sons installed the first high-speed inkjet press devel­oped at the company's own R&D center. "Where technology exists in the marketplace and it is available, we'll buy," said Mary Lee Sch­neider, chief technology officer at Chicago-based RR Donnelley.   Mobile firms agree on marketing guidelines Dianna Dilworth April 06, 2009 In a move to build industry stan­dards, the four largest US wire­less service providers last week all agreed to incorporate their mobile marketing guidelines with the Mobile Marketing Association's (MMA) best practices.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Pet Food Direct Buyers April 07, 2009 New Selects - Pet Food Direct Buyers - Services Corporation - Description: This file contains people who have bought pet food and products from Pet Food Direct.   F + W Media Masterfile April 07, 2009 New List - F + W Media Masterfile - MeritDirect - Description: This file contains subscribers to F+W Media's magazines and book club.   Late Mortgage Payers April 07, 2009 New List - Late Mortgage Payers - Lead Dog Information Services - Description: This file contains people who are late on their mortgage payments.   Active Electrocardiography Professionals April 07, 2009 New List - Active Electrocardiography Professionals - Integrated Business Services - Description: This file contains electrocardiolography professionals who are currently practicing.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: DMA takes stand against FCC claim in mobile porting

April 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News DMA takes stand against FCC claim in mobile porting Dianna Dilworth April 03, 2009 The Direct Marketing Association has filed comments with the Federal Communications Commission regarding the Petition for Expedited Clarification and Declaratory Ruling, filed by Paul D.S. Edwards, president/CEO, of the Consumer Information Center Inc. The DMA's comments address how the "porting" of a customer's telephone numbers from landlines to mobile affects the ability of marketers to contact those customers.   Rumored Google, Twitter merge could be good for marketers Mary Elizabeth Hurn April 03, 2009 There's been a serious back and forth in the rumor mill this week regarding a Google buyout of Twitter. Last year Twitter turned down a buyout offer from Facebook for $500 million, mostly in stock. While no announcements have been made, there has been much talk across the industry as to why an acquisition would be good for Google, Twitter and marketers alike.   Hispanic business owners targeted with new DM campaign Lauren Bell April 03, 2009 The Latino Coalition (TLC), a non-profit focused on helping small business owners of Latino descent, has tapped Image Direct for a new direct marketing campaign. Image Direct was chosen for the work partly due to their successes in working with the US Small Business Administration. The campaign, called ExitoUSA, will launch at the end of this month and will target 1 million Hispanic small business owners annually through weekly mailings of 20,000.   Nonprofits not capturing as many donations online as they could Chantal Todé April 03, 2009 People would be willing to give more money to charities via online donations if it were easier for them to find crucial information, according to a new study from user-experience research firm Nielsen Norman Group. Only 43% of the Web sites studied put their mission on their homepage, and only 4% stated on the homepage where the donor's money would be applied, according to the study   Rent.com uses social media for video contest Nancy Kearney April 03, 2009 Apartment seekers can win $10,000 in ForRent.com's second annual video contest, which helped the company build brand awareness. The contest asks would-be renters to tell the site why they are ready to move.   Pointlogic taps MRI for deeper consumer data Lauren Bell April 03, 2009 Pointlogic has integrated Mediamark Research and Intelligence (MRI) consumer profiles with its own Compose offering in an effort to provide more value to media planners.   Groupthink can lead to better one-on-one Cara Wood April 03, 2009 Often, constructive dissension among a market­ing team is muffled by the desire that everyone cooperate. For the last 57 years, since William Whyte introduced the term 'groupthink' to the pages of Fortune, it has referred to the mob conformity that stems from ideas produced by a group of like-minded people. Groupthink thrives on consensus and typically results in minimal progress and an utter lack of innovation.   Music lovers list now available April 03, 2009 Focus USA has introduced the Buyers 360 Toe Tappers to Headbangers list to the market. This list is composed of a wide variety of music lovers who are willing to spend a lot of money to expand their music collections.   In This Week's Print Edition Pharma dollars shifting to digital Mary Elizabeth Hurn, Chantal Todé April 03, 2009 The relationship between sales representative and physician has been the cornerstone of pharma­ceutical companies' marketing to the healthcare community for years, as economic factors force pharmaceutical companies to cut back sales reps in increasing numbers, pharma marketing efforts are shifting toward digital.   SF leads California Do Not Mail push Bryan Yurcan April 06, 2009 The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry — the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail. No states have yet passed any kind of Do Not Mail legislation, although several have measures pending, and it is unclear whether the California state legislature will take up the issue.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Variable Interest Rate Mortgages April 06, 2009 New Selects - Variable Interest Rate Mortgages - ListAbility Inc. - Description: This file contains people who have variable rate mortgages.   Education Edge April 06, 2009 New List - Education Edge - ListSolutions - Description: This file contains people who are looking to continue their education.   La Vida Sana- The Healthy Life Spanish Speaking Mail Order Buyers April 06, 2009 New List - La Vida Sana- The Healthy Life Spanish Speaking Mail Order Buyers - Specialists Marketing Services - Description: This file contains Spanish speaking consumers who are interested in health, exercise and beauty products and services.   It's Payday! Cash to Spend April 06, 2009 New List - It's Payday! Cash to Spend - True North List Marketing - Description: This file contains people who cash their paychecks at places other than banks.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

Please click here to view this message in your browser. April 4, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. View More Research From Our Extensive IT Security White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: KeyBank names Sapient Interactive AOR

April 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News KeyBank names Sapient Interactive AOR Jonathan Mack April 02, 2009 Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.   Goodmail debuts video in e-mail Dianna Dilworth April 02, 2009 Goodmail Systems has released a new technology that will let marketers send video in e-mail called CertifiedVideo. AOL is the first e-mail partner to partner with Goodmail, and the first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.   Economist awards subscriber list management to ALC Jonathan Mack April 02, 2009 The Economist magazine has named ALC Data Management as its data manager in the hopes of generating greater revenue from the direct marketing segment. Lake Group Media had been the previous data manager. The Economist, which focuses on international, economic and business news, has been thriving despite the recession as its circulation, now at 455,006 subscribers, and ad pages continue to grow.   Expedia undertakes ad agency review Bryan Yurcan April 02, 2009 Expedia.com, an online travel company, has launched a search for a new agency to manage its US advertising and communications.   New magazine aimed at college students to launch in CA Lauren Bell April 02, 2009 University Link Magazine (ULM), a new monthly catering to college students, is slated to launch in Southern California April 10. The 12,000-circulation magazine will be first distributed only to subscribers at schools in Southern California, although the publisher (University Link Inc.) has plans to expand to another major market within two years, with the goal of eventually reaching 10 US markets.   Delta's Sky redesigns, extends reach Lauren Bell April 02, 2009 Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned, and started limited newsstand distribution. MSP Communications, which has taken over publishing duties from Pace Communications, was tapped by Delta in December 2008, but its first version of the 5.2-million-circ magazine is the April issue.   SMD Media awarded management of 6 files April 02, 2009 SMD Media has been awarded management of the following files: Will Kits, Easter Bunny, Families with Children, Fundraising, Santa's and Senior Market. The Will Kits file targets parents and grandparents and is a 1,400,000 universe list.   In This Week's Print Edition Of Internet metrics and mobile Jonathan Mack March 30, 2009 Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.   DMNews talks with Eric Harber, President and COO of HipCricket March 30, 2009 Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, IA, to increase engagement   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Acuity Education - College/University Students April 03, 2009 New Selects- Acuity Education - College/University Students - Act One Mailing List Services Inc. - Description: This file contains college and university students at their home and school addresses.   Marine and Boating April 03, 2009 New List - Marine and Boating - eTargetMedia.com Inc. - Description: This file contains yacht, boat and jet ski owners.   PennWell's Renewable Energy Database April 03, 2009 New List - PennWell's Renewable Energy Database - Statlistics - Description: This file contains renewable energy professionals who have the authority to making spending decisions.   Zylotrim Weight Loss Buyers April 03, 2009 New List - Zylotrim Weight Loss Buyers - List Services Corporation - Description: This file contains people who have purchased Zylotrim, a product designed to aid weight loss.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.