DMNews: Ford debuts social media campaign for new Fiesta

April 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ford debuts social media campaign for new Fiesta Dianna Dilworth April 09, 2009 The Ford Motor Company is taking a new approach to social media marketing and tapping young trendsetters to help spread the word about the new European Ford Fiesta. The campaign is part of a partnership between Ford, digital think tank Undercurrent and AMG, a Colorado-based partner of Undercurrrent.   Macy's refuses to hand over customer data Lauren Bell April 09, 2009 With a trial set to start next month, Macy's remains locked in battle with the Los Angeles District Attorney's office over the privacy of its customer data. The department store chain was originally targeted by the office on a false advertising charge of selling children's jewelry containing heavy amounts of lead under a "lead nickel free" banner.   Forbes targets women with new mag, Web site Lauren Bell April 09, 2009 Forbes has revamped its ForbesLife Executive Woman brand, renaming the magazine ForbesWoman and beefing up its digital components. The magazine is a quarterly, and the first issue will appear May 11, with two more issues coming out in 2009.   Quebecor World expects to emerge from creditor protection by mid-July Chantal Todé April 08, 2009 After reaching an agreement in principle on the key terms that will allow it to successfully emerge from creditor protection, Quebecor World Inc. said it expects to file a reorganization plan in Canada and the US by the end of April and emerge from creditor protection by mid-July.   Ask.com now scoring ad clicks through third party Mary Elizabeth Hurn April 09, 2009 Ask.com will now score all of its paid search clicks using Anchor Intelligence's ClearMark software. This is the first time Anchor has partnered with a major search engine. The move is part of an effort to keep Ask's advertisers from paying for fraudulent clicks.   Valpak franchises opening up Bryan Yurcan April 09, 2009 Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.   Ritz-Carlton launches wedding publication Lauren Bell April 09, 2009 Luxury hotel company Ritz-Carlton has tapped longtime custom publishing partner McMurry to produce a biannual weddings magazine. Weddings by The Ritz-Carlton will launch in June with a distribution of 90,000. The custom-published glossy, carrying a 50/50 mix of editorial and high-end advertisements, will be placed in Ritz-Carlton rooms and given to brides and grooms who inquire about having their nuptials at the hotel.   LivingSocial acquires BuyYourFriendaDrink.com Mary Elizabeth Hurn April 09, 2009 LivingSocial.com, a social network where users can review, share and organize their favorite places, products and entertainment vehicles, has acquired BuyYourFriendaDrink.com (BYFAD), an e-commerce site that allows users to buy gift certificates for friends towards any of the bars in the BYFAD network.   Rivercrest Publishing buyers list now available April 09, 2009 Macromark has introduced the Rivercrest Publishing list to the market. This file is composed of people who have purchased books, audiotapes, videos and CDs from Rivercrest Publishing.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition Creative campaigns from Schick, Moogis.com and Thousand Oaks Automotive April 06, 2009   Match.com app gives iPhone users a shot at love on the go Dianna Dilworth April 06, 2009 Finding a date on the go has just gotten a little bit easier, thanks to new iPhone appli­cations from Match.com and app developer Snap Interactive. The new iPhone apps are being used to promote Match.com's online dating services and Snap Interactive's new Facebook dating app.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Affluent and Elite Hunters April 10, 2009 New Selects - Affluent and Elite Hunters - RMI Direct Marketing - Description: This file contains wealthy people who have purchased hunting licens­es and enjoy hunting.   The Paint Wedge April 10, 2009 New List - The Paint Wedge - CGC Consulting Services Inc. - Description: This file contains people who have purchased the Paint Wedge, a product which makes painting straight lines and corners easier, that they saw advertised on TV.   Ab Rocket Fitness Buyers from Emson April 10, 2009 New List - Ab Rocket Fitness Buyers from Emson - Impulse Media - Description: This file contains people who have purchased the Ab Rocket to get into shape and shed extra pounds.   Avid Runners and Joggers April 10, 2009 New List - Avid Runners and Joggers - eTargetMedia.com Inc. - Description: This file contains people who enjoy running and jogging.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Large AAA branch increases CRM efforts

April 9, 2009 News Large AAA branch increases CRM efforts Lauren Bell April 08, 2009 AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.   Emerging 'social CRM' trend is led by desire to get more personal with wired consumers Lauren Bell April 06, 2009 "Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based customer conversations.   Nextmark data card report shows improvements Bryan Yurcan April 08, 2009 Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.   PacSun sticks with Alliance Lauren Bell April 07, 2009 Pacific Sunwear of California Inc. (PacSun) has extended its 9-year private label credit card contract with Alliance Data Systems Corp. PacSun's private label credit card lets users earn points that can be redeemed for future purchases. It also provides members — mainly teens and young adults — with information on sales and promotions, largely through their monthly statements.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Column Marketers cannot use 'dirty data' to execute effective campaigns Christopher Petix, President, Cash-Media US April 08, 2009 Data quality is a huge issue in the marketing world and more organizations are beginning to realize that poor quality data can hurt them. According to research by D&B Canada, "dirty data" costs US businesses six hundred billion dollars per year, on things like hiring unnecessary contact center staff, printing unnecessary promotional material and postage.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Building a lean, green list marketing machine Chris DeMartine, director of business development, NextMark April 08, 2009 Trillions in unregulated credit default swaps may have undermined the global economy for now, but the future of digital marketing still looks bright. Online channels are exploding to form a paperless playing field for direct marketers, and an increasing number of list managers are joining the game. Here are three steps for building your own lean, green list marketing machine.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Vonage selects TBWA\Chiat\Day and PHD

April 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Vonage selects TBWA\Chiat\Day and PHD Dianna Dilworth April 08, 2009 Telecommunications firm Vonage has selected Omnicom's TBWA\Chiat\Day New York as its advertising agency and sister agency PHD as its media agency. The two Omnicom agencies will be responsible for all Vonage advertising activities.   UPS Freight adds service in Mexico Nancy Kearney April 08, 2009 UPS Freight, the less-than-truckload arm of UPS, will now offer door-to-door service to and from Mexico, including UPS customs brokerage capabilities and single invoicing for all services between the US, Canada and Mexico. Freight will be expedited by using five border crossings.   EBay Motors launches classifieds service Bryan Yurcan April 08, 2009 EBay Motors, an online automobile directory and subsidiary of eBay, announced today the launch of eBay Motors Local Classifieds for individual sellers. The new listing option is designed to connect car buyers and sellers within a 100-mile radius of their local market.   Large AAA branch increases CRM efforts Lauren Bell April 08, 2009 AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.   As AOR, Sigma Group will help introduce Water-Jel to consumers Chantal Todé April 08, 2009 Sigma Group has been named agency of record for Water-Jel Technologies in support of the company's strategy to bring its burn care technology directly to consumers. Water-Jel is the exclusive supplier to the US military, and its emergency first aid burn treatments are available in many hospitals. The company plans to develop new consumer products for 2009 and will work with Sigma to develop a new brand platform and direct-to-consumer launch strategy.   CarDomain acquires StreetFire.net Dianna Dilworth April 08, 2009 CarDomain Network, an online automotive community, has acquired StreetFire.net, a site for automotive video file sharing. Financial terms of the deal were not disclosed. The acquisition comes months after Glenn Rogers took over StreetFire as CEO.   Nextmark data card report shows improvements Bryan Yurcan April 08, 2009 Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.   MacMall blow-in program now available April 08, 2009 Leon Henry Inc. has introduced the MacMall Blow-In program to the market. This program contains the opportunity to reach MacMall catalog buyers who are seeking computer products and accessories.   In This Week's Print Edition Drinks depend on digital Kevin McKeefery April 03, 2009 Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online   Test your lists for better campaign targets April 06, 2009 The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and how to make them work for you   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases My Business Chronicle Active Newsletter Subscribers at E-mail Addresses April 09, 2009 New Management - My Business Chronicle Active Newsletter Subscribers at E-mail Addresses - DirectInnovations Inc. - Description: This file contains subscribers to the Business Chronicle newsletter, which offers business advice to business manag­ers.   Herbal Market Health Supplement Buyers April 09, 2009 New List - Herbal Market Health Supplement Buyers - Leon Henry Inc. - Description: This file contains people who have purchased vitamins and herbal supplements online.   Complete Manicurists April 09, 2009 New List - Complete Manicurists - Complete Mailing Lists - Description: This file contains professional manicurists and pedicurists.   Wine Connoisseur Club Members April 09, 2009 New List - Wine Connoisseur Club Members - The List Experts - Description: This file contains people who enjoy wine and are members of various wine clubs across America.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Nike targets youth with social campaign

April 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Nike targets youth with social campaign Dianna Dilworth April 07, 2009 Nike is reaching out to young audiences with a new social media campaign that calls on youth to share their own sports story. The campaign, called "What do you play for?," is aimed at getting youth excited about their own involvement with sports and sharing their stories. The effort is a collaboration between the athletics brand and Youth Noise, a social network for teens and social media firm Brickfish.   Chris Martin is new CEO at CORESense Chantal Todé April 07, 2009 CORESense's VP of marketing Chris Martin succeeds founder Jason Jacobs as the company's CEO. Martin will be responsible for maintaining relationships with existing customers, completing the launch of their point of sale and retail application, and positioning the company for sustained growth. CORESense is a leading provider of on-demand retail and e-commerce solutions. Martin served as VP of marketing since 2007.   CPC says custom publishing more powerful than ever Lauren Bell April 07, 2009 A new study from Roper Public Affairs and the Custom Publishing Council (CPC) reports that custom magazines and other custom media have increased in popularity and influence since 2005. According to the study, conducted via telephone with 1000 adult Americans in February-March 2009, 70% of respondents said they liked custom publications, and 59% at least occasionally page through printed custom publications.   Catalyst:SF named digital AOR by Del Monte Chantal Todé April 07, 2009 San Francisco-based Catalyst:SF has been named the digital agency of record for Del Monte Foods, with digital strategy and digital media responsibilities for all brands, including Del Monte, S&W, Contadina, College Inn, Meow Mix and 9Lives.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Boston Apparel Group to consolidate marketing data with help from Neolane Chantal Todé April 07, 2009 Cataloger Boston Apparel Group has selected Neolane's Cross-Channel Marketing Optimization solution to support high-volume, personalized marketing campaigns for its Chadwicks and Metrostyle brands as the multichannel merchant seeks to integrate marketing data.   Restaurant.com, TrialPay partner on incentive plan Bryan Yurcan April 07, 2009 Restaurant.com, an online portal for dining coupons and gift certificates, has partnered with TrialPay, an online payment platform, on its new "purchasing incentives" platform. The TrialPay platform seeks to reduce shopping cart abandonment by offering consumers a free offer after completing a purchase.   Anti-aging supplement buyers list now available April 07, 2009 Impulse Media has introduced the ResV Trim Anti-Aging Buyers list to the market. This list is composed of people who have purchased a natural supplement to help improve their skin and increase their energy.   In This Week's Print Edition Custom publishing's evolution Lauren Bell April 06, 2009 Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty   Why should I be optimistic about finding a direct marketing job, given this economy? Wendy Weber, President, Crandall Associates Inc. April 06, 2009 As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases American Optometric Association April 08, 2009 New E-mail - American Optometric Association - Infocus - Description: This file contains members of the American Optometric Association.   Power Profits Opportunity Buyers Canada April 08, 2009 New List - Power Profits Opportunity Buyers Canada - Macromark - Description: This file contains entrepre­neurial Canadians who are looking to start a business from their home.   Physician's Guide — Urologists April 08, 2009 New List - Physician's Guide — Urologists - Complete Mailing Lists - Description: This file contains professional urologists, who specialize in the treatment and care of urinary tracts.   CPAs Authorized for Federal Audits April 08, 2009 New List - CPAs Authorized for Federal Audits - Key Marketing Advantage - Description: This file contains accountants who are authorized to conduct governmental audits.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.