DMNews: WPP to fold Enfatico into Young & Rubicam Brands

April 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News WPP to fold Enfatico into Young & Rubicam Brands Dianna Dilworth April 10, 2009 WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.   Marketers eying expanded broadband opportunities Bryan Yurcan April 10, 2009 Armed with a White House mandate and stimulus funds, the Federal Communications Commission launched its effort last week to encourage the expansion of high-speed Internet connections in the country — a move some experts say will help marketers expand multichannel reach. The FCC was ordered to create such a plan as part of the economic stimulus package passed this year.   Mobile index shows rise in ads Bryan Yurcan April 10, 2009 BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising. The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.   Jamba Juice launches integrated fundraising campaign for schools Mary Elizabeth Hurn April 13, 2009 Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.   Stein Rogan named demand generation AOR for IPC Chantal Todé April 10, 2009 Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives. The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand.   Newlyweds list now available April 10, 2009 ListBargains has introduced the Wedding Bells Newlyweds at E-mail list to the market. This list is composed of individuals who have gotten married in the past 12 months.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition SMBs, marketers differ over direct mail, digital Chantal Todé April 06, 2009 Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.   NEXCOM drafts ExactTarget for its stores' e-mail efforts Dianna Dilworth April 06, 2009 The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be replacing its existing home-grown database e-mail marketing sys­tem with ExactTarget's Enterprise Edition software.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Schonberger & Associates International Benchmarking April 13, 2009 New Selects - Schonberger & Associates International Benchmarking - Lewis Direct Inc. - Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger.   Licensed to Work: Cosmetologists April 13, 2009 New List - Licensed to Work: Cosmetologists - ListBargains - Description: This file contains beauty professionals who are interested in their work and continuing their education with the cosmetology profession.   Military History Enthusiasts April 13, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who are interested in the history of the United States military.   Job Seekers from Listopedia Consortium April 13, 2009 New List - Job Seekers from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who are actively searching for work online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Ford debuts social media campaign for new Fiesta

April 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ford debuts social media campaign for new Fiesta Dianna Dilworth April 09, 2009 The Ford Motor Company is taking a new approach to social media marketing and tapping young trendsetters to help spread the word about the new European Ford Fiesta. The campaign is part of a partnership between Ford, digital think tank Undercurrent and AMG, a Colorado-based partner of Undercurrrent.   Macy's refuses to hand over customer data Lauren Bell April 09, 2009 With a trial set to start next month, Macy's remains locked in battle with the Los Angeles District Attorney's office over the privacy of its customer data. The department store chain was originally targeted by the office on a false advertising charge of selling children's jewelry containing heavy amounts of lead under a "lead nickel free" banner.   Forbes targets women with new mag, Web site Lauren Bell April 09, 2009 Forbes has revamped its ForbesLife Executive Woman brand, renaming the magazine ForbesWoman and beefing up its digital components. The magazine is a quarterly, and the first issue will appear May 11, with two more issues coming out in 2009.   Quebecor World expects to emerge from creditor protection by mid-July Chantal Todé April 08, 2009 After reaching an agreement in principle on the key terms that will allow it to successfully emerge from creditor protection, Quebecor World Inc. said it expects to file a reorganization plan in Canada and the US by the end of April and emerge from creditor protection by mid-July.   Ask.com now scoring ad clicks through third party Mary Elizabeth Hurn April 09, 2009 Ask.com will now score all of its paid search clicks using Anchor Intelligence's ClearMark software. This is the first time Anchor has partnered with a major search engine. The move is part of an effort to keep Ask's advertisers from paying for fraudulent clicks.   Valpak franchises opening up Bryan Yurcan April 09, 2009 Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.   Ritz-Carlton launches wedding publication Lauren Bell April 09, 2009 Luxury hotel company Ritz-Carlton has tapped longtime custom publishing partner McMurry to produce a biannual weddings magazine. Weddings by The Ritz-Carlton will launch in June with a distribution of 90,000. The custom-published glossy, carrying a 50/50 mix of editorial and high-end advertisements, will be placed in Ritz-Carlton rooms and given to brides and grooms who inquire about having their nuptials at the hotel.   LivingSocial acquires BuyYourFriendaDrink.com Mary Elizabeth Hurn April 09, 2009 LivingSocial.com, a social network where users can review, share and organize their favorite places, products and entertainment vehicles, has acquired BuyYourFriendaDrink.com (BYFAD), an e-commerce site that allows users to buy gift certificates for friends towards any of the bars in the BYFAD network.   Rivercrest Publishing buyers list now available April 09, 2009 Macromark has introduced the Rivercrest Publishing list to the market. This file is composed of people who have purchased books, audiotapes, videos and CDs from Rivercrest Publishing.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition Creative campaigns from Schick, Moogis.com and Thousand Oaks Automotive April 06, 2009   Match.com app gives iPhone users a shot at love on the go Dianna Dilworth April 06, 2009 Finding a date on the go has just gotten a little bit easier, thanks to new iPhone appli­cations from Match.com and app developer Snap Interactive. The new iPhone apps are being used to promote Match.com's online dating services and Snap Interactive's new Facebook dating app.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Affluent and Elite Hunters April 10, 2009 New Selects - Affluent and Elite Hunters - RMI Direct Marketing - Description: This file contains wealthy people who have purchased hunting licens­es and enjoy hunting.   The Paint Wedge April 10, 2009 New List - The Paint Wedge - CGC Consulting Services Inc. - Description: This file contains people who have purchased the Paint Wedge, a product which makes painting straight lines and corners easier, that they saw advertised on TV.   Ab Rocket Fitness Buyers from Emson April 10, 2009 New List - Ab Rocket Fitness Buyers from Emson - Impulse Media - Description: This file contains people who have purchased the Ab Rocket to get into shape and shed extra pounds.   Avid Runners and Joggers April 10, 2009 New List - Avid Runners and Joggers - eTargetMedia.com Inc. - Description: This file contains people who enjoy running and jogging.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Large AAA branch increases CRM efforts

April 9, 2009 News Large AAA branch increases CRM efforts Lauren Bell April 08, 2009 AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.   Emerging 'social CRM' trend is led by desire to get more personal with wired consumers Lauren Bell April 06, 2009 "Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based customer conversations.   Nextmark data card report shows improvements Bryan Yurcan April 08, 2009 Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.   PacSun sticks with Alliance Lauren Bell April 07, 2009 Pacific Sunwear of California Inc. (PacSun) has extended its 9-year private label credit card contract with Alliance Data Systems Corp. PacSun's private label credit card lets users earn points that can be redeemed for future purchases. It also provides members — mainly teens and young adults — with information on sales and promotions, largely through their monthly statements.   Hyatt looks to freebies for loyalty, acquisition Lauren Bell April 07, 2009 In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.   Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Column Marketers cannot use 'dirty data' to execute effective campaigns Christopher Petix, President, Cash-Media US April 08, 2009 Data quality is a huge issue in the marketing world and more organizations are beginning to realize that poor quality data can hurt them. According to research by D&B Canada, "dirty data" costs US businesses six hundred billion dollars per year, on things like hiring unnecessary contact center staff, printing unnecessary promotional material and postage.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Building a lean, green list marketing machine Chris DeMartine, director of business development, NextMark April 08, 2009 Trillions in unregulated credit default swaps may have undermined the global economy for now, but the future of digital marketing still looks bright. Online channels are exploding to form a paperless playing field for direct marketers, and an increasing number of list managers are joining the game. Here are three steps for building your own lean, green list marketing machine.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Vonage selects TBWA\Chiat\Day and PHD

April 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Vonage selects TBWA\Chiat\Day and PHD Dianna Dilworth April 08, 2009 Telecommunications firm Vonage has selected Omnicom's TBWA\Chiat\Day New York as its advertising agency and sister agency PHD as its media agency. The two Omnicom agencies will be responsible for all Vonage advertising activities.   UPS Freight adds service in Mexico Nancy Kearney April 08, 2009 UPS Freight, the less-than-truckload arm of UPS, will now offer door-to-door service to and from Mexico, including UPS customs brokerage capabilities and single invoicing for all services between the US, Canada and Mexico. Freight will be expedited by using five border crossings.   EBay Motors launches classifieds service Bryan Yurcan April 08, 2009 EBay Motors, an online automobile directory and subsidiary of eBay, announced today the launch of eBay Motors Local Classifieds for individual sellers. The new listing option is designed to connect car buyers and sellers within a 100-mile radius of their local market.   Large AAA branch increases CRM efforts Lauren Bell April 08, 2009 AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.   As AOR, Sigma Group will help introduce Water-Jel to consumers Chantal Todé April 08, 2009 Sigma Group has been named agency of record for Water-Jel Technologies in support of the company's strategy to bring its burn care technology directly to consumers. Water-Jel is the exclusive supplier to the US military, and its emergency first aid burn treatments are available in many hospitals. The company plans to develop new consumer products for 2009 and will work with Sigma to develop a new brand platform and direct-to-consumer launch strategy.   CarDomain acquires StreetFire.net Dianna Dilworth April 08, 2009 CarDomain Network, an online automotive community, has acquired StreetFire.net, a site for automotive video file sharing. Financial terms of the deal were not disclosed. The acquisition comes months after Glenn Rogers took over StreetFire as CEO.   Nextmark data card report shows improvements Bryan Yurcan April 08, 2009 Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card. Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates.   MacMall blow-in program now available April 08, 2009 Leon Henry Inc. has introduced the MacMall Blow-In program to the market. This program contains the opportunity to reach MacMall catalog buyers who are seeking computer products and accessories.   In This Week's Print Edition Drinks depend on digital Kevin McKeefery April 03, 2009 Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online   Test your lists for better campaign targets April 06, 2009 The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and how to make them work for you   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases My Business Chronicle Active Newsletter Subscribers at E-mail Addresses April 09, 2009 New Management - My Business Chronicle Active Newsletter Subscribers at E-mail Addresses - DirectInnovations Inc. - Description: This file contains subscribers to the Business Chronicle newsletter, which offers business advice to business manag­ers.   Herbal Market Health Supplement Buyers April 09, 2009 New List - Herbal Market Health Supplement Buyers - Leon Henry Inc. - Description: This file contains people who have purchased vitamins and herbal supplements online.   Complete Manicurists April 09, 2009 New List - Complete Manicurists - Complete Mailing Lists - Description: This file contains professional manicurists and pedicurists.   Wine Connoisseur Club Members April 09, 2009 New List - Wine Connoisseur Club Members - The List Experts - Description: This file contains people who enjoy wine and are members of various wine clubs across America.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.