DMNews: WPP to fold Enfatico into Young & Rubicam Brands

April 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News WPP to fold Enfatico into Young & Rubicam Brands Dianna Dilworth April 10, 2009 WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.   Marketers eying expanded broadband opportunities Bryan Yurcan April 10, 2009 Armed with a White House mandate and stimulus funds, the Federal Communications Commission launched its effort last week to encourage the expansion of high-speed Internet connections in the country — a move some experts say will help marketers expand multichannel reach. The FCC was ordered to create such a plan as part of the economic stimulus package passed this year.   Mobile index shows rise in ads Bryan Yurcan April 10, 2009 BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising. The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.   Jamba Juice launches integrated fundraising campaign for schools Mary Elizabeth Hurn April 13, 2009 Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.   Stein Rogan named demand generation AOR for IPC Chantal Todé April 10, 2009 Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives. The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand.   Newlyweds list now available April 10, 2009 ListBargains has introduced the Wedding Bells Newlyweds at E-mail list to the market. This list is composed of individuals who have gotten married in the past 12 months.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition SMBs, marketers differ over direct mail, digital Chantal Todé April 06, 2009 Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.   NEXCOM drafts ExactTarget for its stores' e-mail efforts Dianna Dilworth April 06, 2009 The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be replacing its existing home-grown database e-mail marketing sys­tem with ExactTarget's Enterprise Edition software.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Schonberger & Associates International Benchmarking April 13, 2009 New Selects - Schonberger & Associates International Benchmarking - Lewis Direct Inc. - Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger.   Licensed to Work: Cosmetologists April 13, 2009 New List - Licensed to Work: Cosmetologists - ListBargains - Description: This file contains beauty professionals who are interested in their work and continuing their education with the cosmetology profession.   Military History Enthusiasts April 13, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who are interested in the history of the United States military.   Job Seekers from Listopedia Consortium April 13, 2009 New List - Job Seekers from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who are actively searching for work online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

April 12, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: WPP to fold Enfatico into Young & Rubicam Brands

April 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News WPP to fold Enfatico into Young & Rubicam Brands Dianna Dilworth April 10, 2009 WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.   Marketers eying expanded broadband opportunities Bryan Yurcan April 10, 2009 Armed with a White House mandate and stimulus funds, the Federal Communications Commission launched its effort last week to encourage the expansion of high-speed Internet connections in the country — a move some experts say will help marketers expand multichannel reach. The FCC was ordered to create such a plan as part of the economic stimulus package passed this year.   Mobile index shows rise in ads Bryan Yurcan April 10, 2009 BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising. The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.   Jamba Juice launches integrated fundraising campaign for schools Mary Elizabeth Hurn April 13, 2009 Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.   Stein Rogan named demand generation AOR for IPC Chantal Todé April 10, 2009 Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives. The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand.   Newlyweds list now available April 10, 2009 ListBargains has introduced the Wedding Bells Newlyweds at E-mail list to the market. This list is composed of individuals who have gotten married in the past 12 months.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition SMBs, marketers differ over direct mail, digital Chantal Todé April 06, 2009 Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.   NEXCOM drafts ExactTarget for its stores' e-mail efforts Dianna Dilworth April 06, 2009 The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be replacing its existing home-grown database e-mail marketing sys­tem with ExactTarget's Enterprise Edition software.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Schonberger & Associates International Benchmarking April 13, 2009 New Selects - Schonberger & Associates International Benchmarking - Lewis Direct Inc. - Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger.   Licensed to Work: Cosmetologists April 13, 2009 New List - Licensed to Work: Cosmetologists - ListBargains - Description: This file contains beauty professionals who are interested in their work and continuing their education with the cosmetology profession.   Military History Enthusiasts April 13, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who are interested in the history of the United States military.   Job Seekers from Listopedia Consortium April 13, 2009 New List - Job Seekers from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who are actively searching for work online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Ford debuts social media campaign for new Fiesta

April 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ford debuts social media campaign for new Fiesta Dianna Dilworth April 09, 2009 The Ford Motor Company is taking a new approach to social media marketing and tapping young trendsetters to help spread the word about the new European Ford Fiesta. The campaign is part of a partnership between Ford, digital think tank Undercurrent and AMG, a Colorado-based partner of Undercurrrent.   Macy's refuses to hand over customer data Lauren Bell April 09, 2009 With a trial set to start next month, Macy's remains locked in battle with the Los Angeles District Attorney's office over the privacy of its customer data. The department store chain was originally targeted by the office on a false advertising charge of selling children's jewelry containing heavy amounts of lead under a "lead nickel free" banner.   Forbes targets women with new mag, Web site Lauren Bell April 09, 2009 Forbes has revamped its ForbesLife Executive Woman brand, renaming the magazine ForbesWoman and beefing up its digital components. The magazine is a quarterly, and the first issue will appear May 11, with two more issues coming out in 2009.   Quebecor World expects to emerge from creditor protection by mid-July Chantal Todé April 08, 2009 After reaching an agreement in principle on the key terms that will allow it to successfully emerge from creditor protection, Quebecor World Inc. said it expects to file a reorganization plan in Canada and the US by the end of April and emerge from creditor protection by mid-July.   Ask.com now scoring ad clicks through third party Mary Elizabeth Hurn April 09, 2009 Ask.com will now score all of its paid search clicks using Anchor Intelligence's ClearMark software. This is the first time Anchor has partnered with a major search engine. The move is part of an effort to keep Ask's advertisers from paying for fraudulent clicks.   Valpak franchises opening up Bryan Yurcan April 09, 2009 Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.   Ritz-Carlton launches wedding publication Lauren Bell April 09, 2009 Luxury hotel company Ritz-Carlton has tapped longtime custom publishing partner McMurry to produce a biannual weddings magazine. Weddings by The Ritz-Carlton will launch in June with a distribution of 90,000. The custom-published glossy, carrying a 50/50 mix of editorial and high-end advertisements, will be placed in Ritz-Carlton rooms and given to brides and grooms who inquire about having their nuptials at the hotel.   LivingSocial acquires BuyYourFriendaDrink.com Mary Elizabeth Hurn April 09, 2009 LivingSocial.com, a social network where users can review, share and organize their favorite places, products and entertainment vehicles, has acquired BuyYourFriendaDrink.com (BYFAD), an e-commerce site that allows users to buy gift certificates for friends towards any of the bars in the BYFAD network.   Rivercrest Publishing buyers list now available April 09, 2009 Macromark has introduced the Rivercrest Publishing list to the market. This file is composed of people who have purchased books, audiotapes, videos and CDs from Rivercrest Publishing.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition Creative campaigns from Schick, Moogis.com and Thousand Oaks Automotive April 06, 2009   Match.com app gives iPhone users a shot at love on the go Dianna Dilworth April 06, 2009 Finding a date on the go has just gotten a little bit easier, thanks to new iPhone appli­cations from Match.com and app developer Snap Interactive. The new iPhone apps are being used to promote Match.com's online dating services and Snap Interactive's new Facebook dating app.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Affluent and Elite Hunters April 10, 2009 New Selects - Affluent and Elite Hunters - RMI Direct Marketing - Description: This file contains wealthy people who have purchased hunting licens­es and enjoy hunting.   The Paint Wedge April 10, 2009 New List - The Paint Wedge - CGC Consulting Services Inc. - Description: This file contains people who have purchased the Paint Wedge, a product which makes painting straight lines and corners easier, that they saw advertised on TV.   Ab Rocket Fitness Buyers from Emson April 10, 2009 New List - Ab Rocket Fitness Buyers from Emson - Impulse Media - Description: This file contains people who have purchased the Ab Rocket to get into shape and shed extra pounds.   Avid Runners and Joggers April 10, 2009 New List - Avid Runners and Joggers - eTargetMedia.com Inc. - Description: This file contains people who enjoy running and jogging.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.