DMNews: Microsoft names Wunderman AOR of relationship marketing

April 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Microsoft names Wunderman AOR of relationship marketing Mary Elizabeth Hurn April 14, 2009 Microsoft has consolidated all of its DM business, and as of July 1, Wunderman will be its global AOR for relationship marketing. Previously the marketing initiatives had been split between Wunderman and MRM, part of Interpublic's McCann Worldgroup.   EBay sells off StumbleUpon, plans to sell Skype Bryan Yurcan April 14, 2009 Online auction site eBay this week sold recommendation engine StumbleUpon, which it purchased two years ago for $75 million. EBay sold StumbleUpon back to its founders, Garrett Camp and Geoff Smith, as well as a group of venture capital investors, including Sherpalo Ventures, Accel Partners and August Capita.   Paid search down 14% in January, up 11% in March: SearchIgnite Mary Elizabeth Hurn April 14, 2009 After declines in January and February, paid search marketing spend was up 11% in March according to the latest quarterly SearchIgnite report on the state of search. Additionally, while consumers are still making online purchases, the average conversion time has grown significantly. The time between when a consumer clicks an ad and when they make a purchase on the marketer's site has increased 32.4% year over year.   NHL Tweetup events to be held in 21 cities tomorrow Chantal Todé April 14, 2009 Tomorrow night, NHL fans in 21 cities in the US and Canada will be able to participate in the first-ever NHL Tweetup and mark the beginning of the Stanley Cup Playoffs. A Tweetup is a real-world meeting between people who know each other through the popular microblogging site Twitter.   iCrossing partners with Russian search agency Mary Elizabeth Hurn April 14, 2009 Search agency iCrossing has partnered with Russian search agency Ingate. The companies will work together to manage global brands' search efforts in Russian markets. iCrossing will now have access to search capabilities across Russia and Commonwealth of Independent States (CIS), which includes 12 countries and more than 300 million people.   Majestic Realty Co. partners with Microsoft and ExactTarget Dianna Dilworth April 14, 2009 Commercial real estate developer Majestic Realty Co. is expanding its e-mail program with a new partnership with three technology services companies: Microsoft, ExactTarget and Neudesic. The relationship is being led by Microsoft. Majestic Realty is using Microsoft's Dynamics CRM 4.0 product to create and track campaigns, Exact Target's e-mail platform and Neudesic's implementation consulting services.   Hearst adds coupons to online content Lauren Bell April 14, 2009 Hearst Magazines Digital Media has partnered with Coupons.com to add online, printable coupons to its Web sites. The rollout follows a month-long test run of the couponing program on Hearst's budget-focused Quick and Simple Web site, which saw users printing 56,000 coupons worth $100,000 in just a month.   Financial enthusiasts list now available April 14, 2009 Lighthouse List Company has introduced the Money, News and Financial Times list to the market. This list is composed of people who have registered on online financial Web sites and have subscribed to financial newsletters.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition E-mail will thrive — not merely survive Craig Kerr, VP of marketing, IPost April 06, 2009 E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive.   Auction vs. fixed-price Web sites, making online display local, semantic monetization and ensuring your site is handicapped accessible April 06, 2009   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Health Professionals E-mail File PCS April 15, 2009 New E-mail - Health Professionals E-mail File PCS - PCS Mailing List Company - Description: This file contains a wide variety of healthcare professionals at their e-mail addresses.   Easy Card Approvals April 15, 2009 New List - Easy Card Approvals - Midwest Direct Marketing - Description: This file contains people with credit problems who have used Easy Card Approval to help them find banks that are willing to offer aid.   Nutrition 21 Health Product Buyers April 15, 2009 New List - Nutrition 21 Health Product Buyers - Impulse Media - Description: This file contains people who have bought health supplements from Nutrition 21 Health.   Accidental Millionaire April 15, 2009 New List - Accidental Millionaire - Macromark - Description: This file contains people who have purchased a kit to help them sell smart phone apps through their own Web site.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: WPP to fold Enfatico into Young & Rubicam Brands

April 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News WPP to fold Enfatico into Young & Rubicam Brands Dianna Dilworth April 10, 2009 WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.   Marketers eying expanded broadband opportunities Bryan Yurcan April 10, 2009 Armed with a White House mandate and stimulus funds, the Federal Communications Commission launched its effort last week to encourage the expansion of high-speed Internet connections in the country — a move some experts say will help marketers expand multichannel reach. The FCC was ordered to create such a plan as part of the economic stimulus package passed this year.   Mobile index shows rise in ads Bryan Yurcan April 10, 2009 BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising. The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.   Jamba Juice launches integrated fundraising campaign for schools Mary Elizabeth Hurn April 13, 2009 Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.   Stein Rogan named demand generation AOR for IPC Chantal Todé April 10, 2009 Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives. The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand.   Newlyweds list now available April 10, 2009 ListBargains has introduced the Wedding Bells Newlyweds at E-mail list to the market. This list is composed of individuals who have gotten married in the past 12 months.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition SMBs, marketers differ over direct mail, digital Chantal Todé April 06, 2009 Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.   NEXCOM drafts ExactTarget for its stores' e-mail efforts Dianna Dilworth April 06, 2009 The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be replacing its existing home-grown database e-mail marketing sys­tem with ExactTarget's Enterprise Edition software.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Schonberger & Associates International Benchmarking April 13, 2009 New Selects - Schonberger & Associates International Benchmarking - Lewis Direct Inc. - Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger.   Licensed to Work: Cosmetologists April 13, 2009 New List - Licensed to Work: Cosmetologists - ListBargains - Description: This file contains beauty professionals who are interested in their work and continuing their education with the cosmetology profession.   Military History Enthusiasts April 13, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who are interested in the history of the United States military.   Job Seekers from Listopedia Consortium April 13, 2009 New List - Job Seekers from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who are actively searching for work online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

April 12, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: WPP to fold Enfatico into Young & Rubicam Brands

April 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News WPP to fold Enfatico into Young & Rubicam Brands Dianna Dilworth April 10, 2009 WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.   Marketers eying expanded broadband opportunities Bryan Yurcan April 10, 2009 Armed with a White House mandate and stimulus funds, the Federal Communications Commission launched its effort last week to encourage the expansion of high-speed Internet connections in the country — a move some experts say will help marketers expand multichannel reach. The FCC was ordered to create such a plan as part of the economic stimulus package passed this year.   Mobile index shows rise in ads Bryan Yurcan April 10, 2009 BuzzCity, a global provider of wireless communities and consumer services, announced the results of its quarterly Global Mobile Advertising Index, which shows growth in most parts of the world for mobile advertising. The index documents mobile Internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network in more than 200 countries globally.   Jamba Juice launches integrated fundraising campaign for schools Mary Elizabeth Hurn April 13, 2009 Los Angeles-based Jamba Juice has launched its School Bananananza '09 campaign, a six-week promotion to raise money for public and non-profit private schools across the country.   Stein Rogan named demand generation AOR for IPC Chantal Todé April 10, 2009 Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for integrated demand generation and thought leadership initiatives. The agency is charged with developing and executing a worldwide go-to market plan that drives both brand and demand.   Newlyweds list now available April 10, 2009 ListBargains has introduced the Wedding Bells Newlyweds at E-mail list to the market. This list is composed of individuals who have gotten married in the past 12 months.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition SMBs, marketers differ over direct mail, digital Chantal Todé April 06, 2009 Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many busi­ness owners would still prefer to get production information via print and direct mail, according to a new survey from Bredin Business Information.   NEXCOM drafts ExactTarget for its stores' e-mail efforts Dianna Dilworth April 06, 2009 The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be replacing its existing home-grown database e-mail marketing sys­tem with ExactTarget's Enterprise Edition software.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Schonberger & Associates International Benchmarking April 13, 2009 New Selects - Schonberger & Associates International Benchmarking - Lewis Direct Inc. - Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger.   Licensed to Work: Cosmetologists April 13, 2009 New List - Licensed to Work: Cosmetologists - ListBargains - Description: This file contains beauty professionals who are interested in their work and continuing their education with the cosmetology profession.   Military History Enthusiasts April 13, 2009 New List - Military History Enthusiasts - Dunhill International List Co. - Description: This file contains people who are interested in the history of the United States military.   Job Seekers from Listopedia Consortium April 13, 2009 New List - Job Seekers from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who are actively searching for work online.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.