DMNews: Publicis Groupe snags HP's PC account overseas

April 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Publicis Groupe snags HP's PC account overseas Mary Elizabeth Hurn April 16, 2009 Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA). The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.   Colloquy: Loyalty membership up, activity not Lauren Bell April 16, 2009 While consumer membership in loyalty programs has grown, active participation in such programs is slack, according to Colloquy's 2009 Loyalty Census. Membership in loyalty rewards programs in the US has reached a high of 1.808 billion — a 24% jump since Colloquy's last census in 2007.   Google reports modest Q1 Jonathan Mack April 16, 2009 Google reported a 6% increase in first quarter earnings over the same period last year and a 3% decrease compared to the fourth quarter of 2008. Google released its first quarter earnings today during a conference call with investors.   Cityseach, Superpages partner for ad exchange Mary Elizabeth Hurn April 16, 2009 Citysearch and Idearc Media, which owns Superpages.com, have announced a partnership to help better monetize local search traffic across the Web.   Agency Forethought Marketing opens for SMBs Mary Elizabeth Hurn April 16, 2009 New firm Forethought Marketing has opened its doors in Miami. The company will offer marketing strategies and business development to small and medium-sized businesses which may not have the resources to hire an in-house marketing executive or a large agency.   Great Lakes introduces online auction list Bryan Yurcan April 16, 2009 Great Lakes List Management is introducing to the market for the first time customer data released from an online auction site. The file has more than 300 buyer categories and is selectable by categories such as bidding history, purchase history and amount spent.   In This Week's Print Edition What's the real value in Facebook presence? April 06, 2009 Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — is still up in the air. Our experts debate   DMNews talks with Marc Hanson, marketing manager, Mountain Dew April 13, 2009 Marc Hanson, marketing manager at Mountain Dew, discusses the interactive DEWmocracy campaign, which led to a new fan-created flavor.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Gourmet Center Cookies April 17, 2009 New Selects - Gourmet Center Cookies - Moran Direct, Inc. - Description: This file contains buyers of gourmet cookies from the Gourmet Center catalog.   Uni-Med - Ailments by Medication April 17, 2009 New List - Uni-Med - Ailments by Medication - Lighthouse List - Description: This file contains people who have opted-in to receive offers from pharmaceutical marketers online.   Stewart Financial April 17, 2009 New List - Stewart Financial - Real Estate Investing Seminars - Geon Media Group - Description: This file contains people who have attended real estate seminars throughout the US.   Masterfile by Real Data April 17, 2009 New List - Masterfile by Real Data - ListSolutions - Description: This file contains professional contacts across a variety of industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: BBDO Toronto wins Smart

April 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News BBDO Toronto wins Smart Lauren Bell April 15, 2009 BBDO Toronto has been named AOR for Mercedes-Benz Canada's Smart brand, following a three-agency RFP. All three agencies competing for the account had worked with Mercedes-Benz Canada before. BBDO Toronto has been the AOR for above-the-line work for Mercedes-Benz Canada since early 2008, but has never worked on the Smart cars.   Publicis Groupe acquires Swiss digital agency Mary Elizabeth Hurn April 15, 2009 Global communications firm Publicis Groupe has acquired Nemos, a Zurich-based digital agency that focuses on multimedia and Flash programming. The agency will be integrated into Publicis Modem Switzerland and aligned with Publicis Modem, Publicis Worldwide's digital branch.   Chick-fil-A partnering with BrightWave Marketing on e-mail Dianna Dilworth April 15, 2009 In its next e-mail marketing message, which will be sent next month, fast food chain Chick-fil-A will promote the rollout of a new peach milkshake flavor that will be available for a limited time. The effort is part of an ongoing revamp that the restaurant chain has been doing on its e-mail program since it teamed up with Atlanta-based BrightWave Marketing about nine months ago.   Andra partners with Adlucent to boost online retail sites Bryan Yurcan April 15, 2009 Andra Group today announced that it has selected performance-based search marketer Adlucent to help steer online shoppers to its Andra Group online retail sites HerRoom and HisRoom. HerRoom and HisRoom are online lingerie and men's underwear retailers based in Dallas.   Questex switches to integrated auditing Lauren Bell April 15, 2009 Business-to-business publisher Questex Media has switched auditing companies in an effort to better represent its audience across multiple media. Questex has cancelled its BPA membership and is now working with Verified Audit Circulation.   Cindy Marshall joins Pace as president of e-commerce Chantal Todé April 15, 2009 Cindy Marshall has joined Pace Communications as president of the e-commerce division, which includes the multichannel brand Exclusively Weddings. Prior to joining Pace, Marshall was the head of marketing and e-commerce for The Vermont Country Store. From 2001 to 2004, she was VP, marketing for jewelry and tabletop multichannel merchant Ross-Simons. She currently serves as a secretary of the New England Mail Order Association.   Gardeners list now available April 15, 2009 Infinite Media has introduced the Northrope Gardeners list to the market. This list is composed of people who enjoy gardening and improving the outside of their homes.   In This Week's Print Edition Direct mail tale can have a happy ending Peter Towner, account manager, Japs-Olson Company April 06, 2009 These are the best of times and the worst of times — a tale with a present day ring to it for us all.   Yahoo's March Madness widget could have tied in to the social experience Andreas Roell, CEO, Geary Interactive April 06, 2009 Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice sportsmanship.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Golf/Travel April 16, 2009 New List - Golf/Travel - Owenoak International - Description: This file contains wealthy golfers and travelers.   Real Estate Professionals April 16, 2009 New List - Real Estate Professionals - eTargetMedia.com Inc. - Description: This file contains professional contact in the real estate industry.   Diet and Nutrition Enthusiasts April 16, 2009 New List - Diet and Nutrition Enthusiasts - Direct Group - Description: This file contains people who are interested in diet, nutrition and maintaining their health.   Broadband SOHO's at Verified Residential Address April 16, 2009 New Selects - Broadband SOHO's at Verified Residential Address - MidAmerica Lists Inc. - Description: This file contains North Americans who use broadband Internet.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Airmiles to help others manage loyalty programs

April 16, 2009 Check out DMNews on your smartphone News Airmiles to help others manage loyalty programs Lauren Bell April 15, 2009 Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year.   Majestic Realty Co. partners with Microsoft and ExactTarget Dianna Dilworth April 14, 2009 Commercial real estate developer Majestic Realty Co. is expanding its e-mail program with a new partnership with three technology services companies: Microsoft, ExactTarget and Neudesic. The relationship is being led by Microsoft. Majestic Realty is using Microsoft's Dynamics CRM 4.0 product to create and track campaigns, Exact Target's e-mail platform and Neudesic's implementation consulting services.   Maximizer looks internally for new leadership Lauren Bell April 13, 2009 CRM provider Maximizer Software appointed Vivek Thomas as its new president late last week. Thomas, who is currently managing director of Maximizer's Europe, Middle East and Africa (EMEA) division, will enter his new role on June 1, replacing current president John Caputo. Thomas is expected to bolster the company's mobile CRM efforts and grow its footprint among small and midsize businesses.   Valpak franchises opening up Bryan Yurcan April 09, 2009 Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.   Macy's refuses to hand over customer data Lauren Bell April 09, 2009 With a trial set to start next month, Macy's remains locked in battle with the Los Angeles District Attorney's office over the privacy of its customer data. The department store chain was originally targeted by the office on a false advertising charge of selling children's jewelry containing heavy amounts of lead under a "lead nickel free" banner.   Column Marketing and audience development using custom sweepstakes Mike Zane, Director, online sales and interactive marketing, Publishers Clearing House Online Network April 15, 2009 Custom sweepstakes offer brand advertisers the opportunity to communicate with existing and potential customers using engaging sweepstakes and winning opportunities. This interactive and fun marketing tool is used to draw attention to a brand and its products and services and invites people to join with no obligations or requirements.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The cold hard facts: The real ROI of ACS Raymond Chin, VP of product development for GrayHair Software April 15, 2009 Here is what you need to know. More than 44 million people change their mailing addresses each year, according to the US Postal Service. The USPS charges as much as 50 cents per address for each change of address notice it sends manually. Sending your mailings to out-of-date addresses increases your mailing costs, and your mail piece may arrive late or not at all.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Microsoft names Wunderman AOR of relationship marketing

April 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Microsoft names Wunderman AOR of relationship marketing Mary Elizabeth Hurn April 14, 2009 Microsoft has consolidated all of its DM business, and as of July 1, Wunderman will be its global AOR for relationship marketing. Previously the marketing initiatives had been split between Wunderman and MRM, part of Interpublic's McCann Worldgroup.   EBay sells off StumbleUpon, plans to sell Skype Bryan Yurcan April 14, 2009 Online auction site eBay this week sold recommendation engine StumbleUpon, which it purchased two years ago for $75 million. EBay sold StumbleUpon back to its founders, Garrett Camp and Geoff Smith, as well as a group of venture capital investors, including Sherpalo Ventures, Accel Partners and August Capita.   Paid search down 14% in January, up 11% in March: SearchIgnite Mary Elizabeth Hurn April 14, 2009 After declines in January and February, paid search marketing spend was up 11% in March according to the latest quarterly SearchIgnite report on the state of search. Additionally, while consumers are still making online purchases, the average conversion time has grown significantly. The time between when a consumer clicks an ad and when they make a purchase on the marketer's site has increased 32.4% year over year.   NHL Tweetup events to be held in 21 cities tomorrow Chantal Todé April 14, 2009 Tomorrow night, NHL fans in 21 cities in the US and Canada will be able to participate in the first-ever NHL Tweetup and mark the beginning of the Stanley Cup Playoffs. A Tweetup is a real-world meeting between people who know each other through the popular microblogging site Twitter.   iCrossing partners with Russian search agency Mary Elizabeth Hurn April 14, 2009 Search agency iCrossing has partnered with Russian search agency Ingate. The companies will work together to manage global brands' search efforts in Russian markets. iCrossing will now have access to search capabilities across Russia and Commonwealth of Independent States (CIS), which includes 12 countries and more than 300 million people.   Majestic Realty Co. partners with Microsoft and ExactTarget Dianna Dilworth April 14, 2009 Commercial real estate developer Majestic Realty Co. is expanding its e-mail program with a new partnership with three technology services companies: Microsoft, ExactTarget and Neudesic. The relationship is being led by Microsoft. Majestic Realty is using Microsoft's Dynamics CRM 4.0 product to create and track campaigns, Exact Target's e-mail platform and Neudesic's implementation consulting services.   Hearst adds coupons to online content Lauren Bell April 14, 2009 Hearst Magazines Digital Media has partnered with Coupons.com to add online, printable coupons to its Web sites. The rollout follows a month-long test run of the couponing program on Hearst's budget-focused Quick and Simple Web site, which saw users printing 56,000 coupons worth $100,000 in just a month.   Financial enthusiasts list now available April 14, 2009 Lighthouse List Company has introduced the Money, News and Financial Times list to the market. This list is composed of people who have registered on online financial Web sites and have subscribed to financial newsletters.   Online Exclusive Q & A: John Anagnost, Neo@Ogilvy's director of search Mary Elizabeth Hurn April 09, 2009 John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.   In This Week's Print Edition E-mail will thrive — not merely survive Craig Kerr, VP of marketing, IPost April 06, 2009 E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive.   Auction vs. fixed-price Web sites, making online display local, semantic monetization and ensuring your site is handicapped accessible April 06, 2009   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Health Professionals E-mail File PCS April 15, 2009 New E-mail - Health Professionals E-mail File PCS - PCS Mailing List Company - Description: This file contains a wide variety of healthcare professionals at their e-mail addresses.   Easy Card Approvals April 15, 2009 New List - Easy Card Approvals - Midwest Direct Marketing - Description: This file contains people with credit problems who have used Easy Card Approval to help them find banks that are willing to offer aid.   Nutrition 21 Health Product Buyers April 15, 2009 New List - Nutrition 21 Health Product Buyers - Impulse Media - Description: This file contains people who have bought health supplements from Nutrition 21 Health.   Accidental Millionaire April 15, 2009 New List - Accidental Millionaire - Macromark - Description: This file contains people who have purchased a kit to help them sell smart phone apps through their own Web site.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.