DMNews: Yahoo profits down 78%, cuts 5% of work force

April 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Yahoo profits down 78%, cuts 5% of work force Mary Elizabeth Hurn April 21, 2009 Yahoo has reported a 78% drop in profits in the first quarter of 2009 to $118.7 million, compared to $536.8 million in the first quarter of last year. Yahoo also is cutting more than 600 jobs, 5% of its worldwide work force. Total revenues were $1.58 billion, down 13% from 1.817 billion a year ago. Gross profits also were down from $1.06 billion in 2008 to $879 million this year.   Survey: DM job market may have hit bottom Chantal Todé April 21, 2009 While the direct marketing industry continues to be hit by layoffs and hiring freezes, there are signs of some improvement over the recent past, especially on the agency side, according to the latest employment report from Bernhart Associates. "Overall, hiring levels are still falling but the worst of the job losses may be over," said Jerry Bernhart, principal at Bernhart Associates Executive Search LLC, in a statement.   Euro RSCG San Francisco named digital AOR by Method Chantal Todé April 21, 2009 Premium eco-friendly home care products brand Method has named Euro RSCG San Francisco its digital agency of record. The agency is tasked with developing a new Web site and a holistic online consumer experience for the brand. The team at Euro RSCG will also develop branded promotion ideas in the digital space to drive awareness and encourage trial.   Acxiom and Privo to create "Do Not Contact" registry for children Lauren Bell April 21, 2009 Acxiom Corp. has teamed up with Privacy Vaults Online Inc. (Privo) to create a do-not-contact online registry for children. The Protect My Child Registry is slated to go live by third quarter 2009. It combines Acxiom's identity management and data assets with Privo's online youth registration and parental permission tools to allow parents to create "do not contact" profiles for registered children.   Fry to launch new Web site for Pendleton Chantal Todé April 21, 2009 Apparel and blanket manufacturer Pendleton Woolen Mills has engaged Fry Inc. to replatform, design and host its Web site. The new site is scheduled to launch this summer and will use Fry's Open Commerce Platform with the intention of expanding Pendleton's e-commerce business and allowing its small staff to better manage merchandising and promotions.   ABCSearch rebrands as Advertise.com Mary Elizabeth Hurn April 21, 2009 Internext Media Corp-owned pay-per-click (PPC) search network ABCSearch has acquired Advertise.com. Now, all of ABCSearch's services will be transitioned under the Advertise.com Inc. brand. Over the next six months, the company will be rolling out new technologies to provide multiple integrated programs, including PPC, local and contextual targeting, as well as display ads.   New ad networks target different segments of the market Dianna Dilworth April 21, 2009 This week saw the launch of three new ad networks - the Publishers Clearing House Online Network, the AutoTrader.com Access and Madison Logic's LeadFocus, an ad network for lead generation.   ATV owners list now available April 21, 2009 Infinite Media has introduced the Northrope ATV Owners list to the market. This list is composed of people who enjoy riding and owning ATVs.   In This Week's Print Edition Creative gets ambitious with ad networks Dianna Dilworth April 17, 2009 Marketers add location and behavioral targeting to their ad network mix. For the American Red Cross, finding enough volunteers can be tough.   DMNews talks with Josh Himwich, director of e-commerce operations and user experience for Diapers.com April 20, 2009 Josh Himwich, director of e-commerce operations and user experience for Diapers.com, discusses how PowerReviews' SEO software helped drive traffic to the e-commerce site   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Five Star Gourmet Food & Dining Enthusiasts Opt-In E-mail April 22, 2009 New E-mail - Five Star Gourmet Food & Dining Enthusiasts Opt-In E-mail - eTargetMedia.com Inc. - Description: This file contains people who frequent five-star eateries across the US.   Landmark Publishing Enhanced April 22, 2009 New List - Landmark Publishing Enhanced - Macromark - Description: This file contains people who purchased a book through direct mail to teach them how to receive a grant.   Save a Blade Product Buyers April 22, 2009 New List - Save a Blade Product Buyers - List Services Corp. - Description: This file contains people who bought Save a Blade after viewing a DRTV commercial.   Massachusetts Children's Charities: Gift Givers April 22, 2009 New List - Massachusetts Children's Charities: Gift Givers - Trinity Direct - Description: This file contains people who have made donations to children's cancer or wish-making organizations in Massachusetts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Oracle to acquire Sun for $7.4 billion

April 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Oracle to acquire Sun for $7.4 billion Lauren Bell April 20, 2009 After weeks of "will they or won't they?" speculation, Oracle Corp. has entered an agreement to acquire Sun Microsystems in a deal worth $7.4 billion, or $5.6 billion net of Sun's cash and debt. Oracle is billing the acquisition as "an industry changing event."   Quebecor renews printing contract with Forbes Chantal Todé April 20, 2009 Quebecor World Inc. has signed a new multiyear agreement to print Forbes and related magazine titles, renewing a relationship that has been in place for more than 25 years. The agreement includes premedia and logistics services for Forbes, which has a circulation of more than 900,000 and is published 26 times per year on a bi-weekly basis. The agreement also covers the printing and distribution of ForbesLife and ForbesLife Executive Women, and related ancillary printing projects.   Zucker joins OgilvyOne from Agency.com Chantal Todé April 20, 2009 Mat Zucker has joined OgilvyOne New York as executive creative director. He had been VP, executive creative director at Agency.com's New York office for the past two years. Zucker is rejoining OgilvyOne after leaving in 2005 to R/GA as executive creative director. He will report to Harvey Kipnis, managing director, OgilvyOne, New York.   E-Dialog tools help marketers like Figis.com to test e-mail Dianna Dilworth April 20, 2009 E-mail marketing services firm e-Dialog has upgraded its suite of tools and released a new offering, Precision Central version 7.0, which aims to help with the user interface and the testing programs for their clients, including holiday gift retailer Figis.com.   Ask.com brings AskJeeves back to the UK Mary Elizabeth Hurn April 20, 2009 Ask.com in the UK has returned to its Ask Jeeves branding after a three year hiatus. The Jeeves brand was dropped shortly after Ask was acquired by IAC in 2005.   Maponics launches Eastern European dataset Bryan Yurcan April 20, 2009 Maponics LLC, a provider of hyper-local geographic data, announced the launch of Maponics International Neighborhood Boundaries today. First released in beta earlier this year, this dataset will include neighborhoods for approximately 100 cities in more than 15 European Union countries by the end of 2009.   Impulse DRTV buyers list now available April 20, 2009 List Connection Inc. has introduced the On the Upsale - Multiple Impulse Buyers list to the market. This list is composed of DRTV response buyers who cannot resist purchasing another product at the time of their original purchase.   In This Week's Print Edition Potential FTC changes may affect WOM Dianna Dilworth April 20, 2009 The Federal Trade Commission is proposing to revise the "Guides Concerning the Use of Endorse­ments and Testimonials in Adver­tising," which could make things difficult for word-of-mouth and blog marketing. Under the proposal, bloggers and brands would be held account­able for any false statements they make about a product in the blogo­sphere or on a social network.   Philosophy, Snapfish launch Mother's Day benefit promo Chantal Todé April 20, 2009 In its first integrated marketing campaign for Mother's Day, personal care brand Phi­losophy has joined online photo Web site Snapfish for a promotion to benefit the Women's Cancer Research Fund. Other elements include e-mail, Facebook, a new product, a song from Amy Grant and two contests.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases We're Having a Baby! April 21, 2009 New Selects - We're Having a Baby! - Infinite Media - Description: This file contains parents who are having their first child.   Payday Loan Applicants April 21, 2009 New List - Payday Loan Applicants - List Services Corp. - Description: This file contains people who are looking for payday advances.   American College of Chest Physicians April 21, 2009 New List - American College of Chest Physicians - MGI Lists - Description: This file contains members of the American College of Chest Physicians (ACCP).   Consumer Reports ShopSmart April 21, 2009 New List - Consumer Reports ShopSmart - RMI Direct Marketing - Description: This file contains people who have subscriber to Consumer Reports ShopSmart, which offers unbiased product reviews to readers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

April 18, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Publicis Groupe snags HP's PC account overseas

April 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Publicis Groupe snags HP's PC account overseas Mary Elizabeth Hurn April 16, 2009 Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA). The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.   Colloquy: Loyalty membership up, activity not Lauren Bell April 16, 2009 While consumer membership in loyalty programs has grown, active participation in such programs is slack, according to Colloquy's 2009 Loyalty Census. Membership in loyalty rewards programs in the US has reached a high of 1.808 billion — a 24% jump since Colloquy's last census in 2007.   Google reports modest Q1 Jonathan Mack April 16, 2009 Google reported a 6% increase in first quarter earnings over the same period last year and a 3% decrease compared to the fourth quarter of 2008. Google released its first quarter earnings today during a conference call with investors.   Cityseach, Superpages partner for ad exchange Mary Elizabeth Hurn April 16, 2009 Citysearch and Idearc Media, which owns Superpages.com, have announced a partnership to help better monetize local search traffic across the Web.   Agency Forethought Marketing opens for SMBs Mary Elizabeth Hurn April 16, 2009 New firm Forethought Marketing has opened its doors in Miami. The company will offer marketing strategies and business development to small and medium-sized businesses which may not have the resources to hire an in-house marketing executive or a large agency.   Great Lakes introduces online auction list Bryan Yurcan April 16, 2009 Great Lakes List Management is introducing to the market for the first time customer data released from an online auction site. The file has more than 300 buyer categories and is selectable by categories such as bidding history, purchase history and amount spent.   In This Week's Print Edition What's the real value in Facebook presence? April 06, 2009 Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — is still up in the air. Our experts debate   DMNews talks with Marc Hanson, marketing manager, Mountain Dew April 13, 2009 Marc Hanson, marketing manager at Mountain Dew, discusses the interactive DEWmocracy campaign, which led to a new fan-created flavor.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Gourmet Center Cookies April 17, 2009 New Selects - Gourmet Center Cookies - Moran Direct, Inc. - Description: This file contains buyers of gourmet cookies from the Gourmet Center catalog.   Uni-Med - Ailments by Medication April 17, 2009 New List - Uni-Med - Ailments by Medication - Lighthouse List - Description: This file contains people who have opted-in to receive offers from pharmaceutical marketers online.   Stewart Financial April 17, 2009 New List - Stewart Financial - Real Estate Investing Seminars - Geon Media Group - Description: This file contains people who have attended real estate seminars throughout the US.   Masterfile by Real Data April 17, 2009 New List - Masterfile by Real Data - ListSolutions - Description: This file contains professional contacts across a variety of industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.