DMNews: VistaPrint teams up with FedEx office, launches e-mail services

May 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News VistaPrint teams up with FedEx office, launches e-mail services Chantal Todé May 01, 2009 VistaPrint Limited and FedEx Office (formerly FedEx Kinko's) have teamed up in a multi-year strategic alliance that has VistaPrint providing business stationery and marketing materials for FedEx Office's customers. In addition, FedEx will be a primary express carrier for VistaPrint's orders coming from its production facility in Windsor, Ontario, to locations in North America.   Scripps Networks debuts social site Food2 Dianna Dilworth May 01, 2009 Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2. Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.   T-Mobile debuts green campaign Dianna Dilworth May 01, 2009 Trying to cut down on printing bills, T-Mobile has launched a new program called "Mobilize" that urges consumers to sign up for a green account. The program is supported by a new campaign called "Change Powered by People," which was developed by digital and direct agency Emerge.   Statlistics wins management of multi-title list Lauren Bell May 01, 2009 Statlistics has won exclusive list management duties for Access Intelligence (AI), the publisher of multiple b-to-b magazines and Web sites, effective May 1. AI's global master file is around 910,697 names. AI's publications include Aviation Maintenance, Avionics, Chemical Week, Communications Technology, Film & Video Magazine, Studio Monthly and Via Satellite.   Western magazine turns to new frontier - online Lauren Bell May 01, 2009 Cowboys & Indians, a magazine focused on Western lifestyles, has redesigned its Web site in an effort to cross-promote its online and offline properties. The new site features content from the print edition of Cowboys & Indians as well as blogs, audio and video, events coverage and other online features. The goal is to better engage existing readers — who number 158,407 — while drawing in a fresh audience that is interested in Western living.   Data key to every interaction, now more than ever Cara Wood May 04, 2009 Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives relevance for existing customers and, in economic conditions like these, helps marketers justify their media spend and their jobs to the company CFO.   All That Marketing offers J. Peterman buyers May 01, 2009 All That Marketing has been awarded list management for the J. Peterman Company. The file contains female buyers who have purchased apparel and matchless items from The J. Peterman Owners Manual catalog.   In This Week's Print Edition States look close by for tourism Dianna Dilworth, Lauren Bell and May 01, 2009 As the summer travel season nears, state tourism boards are encouraging consumers to save money by taking trips in their own backyards.   Fluid's social platform fits Vans, JanSport well Chantal Todé May 01, 2009 Teen-focused brands work to bring their social efforts to the forefront   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Master Business Master List May 01, 2009 New List — Master Business Master List — Lead Me Media — Description: This file contains business contacts across a variety of industries. This list is 59% male.   Arts and Crafts Enthusiasts May 01, 2009 New Lists — Arts and Crafts Enthusiasts — eTargetMedia.com Inc.— Description: This file contains individuals and families who enjoy arts and crafts.   Extreme Sports Enthusiasts May 01, 2009 New List — Extreme Sports Enthusiasts — Walter Karl — Description: This file contains people who enjoy sports of all kinds.   Government Stimulus — US Energy Marketplace PCS May 01, 2009 New list — Government Stimulus - US Energy Marketplace PCS — PCS Mailing List Company — Description: This file contains people who work in the energy production, waste removal, alternative energy research, recycling, water treatment and conservation, green initiates and environmental conservation industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: AOL's Coleman replaced by former Google exec after only weeks in office

May 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News AOL's Coleman replaced by former Google exec after only weeks in office Dianna Dilworth April 30, 2009 AOL's Platform-A president Greg Coleman is leaving AOL after only a couple of months in the position, as part of big changes at AOL since Tim Armstrong replaced Randy Falco as chairman/CEO less than a month ago. Coleman's dismissal comes after Time Warner reported a 7% decline in revenues in the first quarter of 2009, which it attributed largely to decreases at the AOL publishing and filmed entertainment segments, offset partially by an increase at the networks segment.   Postal service inspector general seeking data on sick time views Nancy Kearney April 30, 2009 Citing $1.4 billion spent last year on sick leave, the US Postal Service Office of Inspector General (OIG) is soliciting comments on what it can do to reduce the number of unscheduled absences among postal employees. The OIG has posted a survey on its blog site, which queries attitudes toward sick time and how it is used, with statements such as "I work hard and sometimes I need to call in sick to take a rest day."   Former DoubleClick CEO and Google head of global display to depart Sharon Goldman April 29, 2009 David Rosenblatt, president of global display advertising at Google and former DoubleClick CEO, is stepping down from his role at Google in mid-May, the company reported today.   Amazon continues to build Amazon Payments Chantal Todé April 30, 2009 Amazon.com is promoting a free payment processing offer to businesses and organizations that begin accepting Checkout by Amazon or Amazon Simple Pay as of April 29 as it continues to build its new Amazon Payments division. Amazon Payments services are available for merchants, service providers and nonprofits. Tools include Checkout by Amazon, which offers customers access to their Amazon.com address book and payment information to buy quickly and easily, and also transact using Amazon's 1-Click ordering.   UPS adds to international golf sponsorship role Nancy Kearney April 30, 2009 UPS has been named the official supplier of The Open Championship, in a four-year agreement that expands its sponsorship role in international golf tournaments. UPS also has signed agreements with British golf champion Lee Westwood and rising golfer Pablo Larrazábal of Spain to represent the company as global brand ambassadors.   Pivotal CRM improves mobile functions Lauren Bell April 30, 2009 CDC Software, a CRM provider, has started using Vaultus mobiScaler in order to better serve users of its mobile CRM product. MobiScaler encompasses three services: MobiServer, which automates applications and security; MobiClient handset software; and MobiMonitor, a Web-based dashboard for monitoring the system. All three functions will be applied to CDC's Pivotal CRM system.   MetaResponse Group awarded Equities magazine masterfiles April 30, 2009 MetaResponse Group has been awarded exclusive list management privileges for the Equities Magazine Postal and Email Masterfiles. The lists reach individual and institutional investors who are active subscribers to Equities, which covers the financial world of small- and mid-cap emerging companies.   In This Week's Print Edition What's ahead for MySpace? Mary Elizabeth Hurn April 27, 2009 With last week's announcement that Owen Van Natta, a Facebook alum, would replace Chris DeWolfe as CEO of MySpace, the social networking giant still finds itself quickly losing more friends to Facebook.   A flurry of social justice April 20, 2009 What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the "Do the world a flavor" contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the "flavor generator," visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Landmark Publishing Enhanced May 01, 2009 New List - Landmark Publishing Enhanced - Macromark - Description: This file contains people who purchased a book through direct mail to teach them how to receive a grant. These prospects have spent an average of $69. This list is 44% female.   ABLE Professors Masterfile May 01, 2009 New Selects - ABLE Professors Masterfile - Act One Mailing List Services, Inc. - Description: This file contains college and university professors. This list is 58% male.   Save a Blade Product Buyers May 01, 2009 New List - Save a Blade Product Buyers - List Services Corp. - Description: This file contains people who bought Save a Blade after viewing a DRTV commercial. This list is 60% male.   Massachusetts Children's Charities: Gift Givers May 01, 2009 New List - Massachusetts Children's Charities: Gift Givers - Trinity Direct - Description: This file contains people who have made donations to children's cancer or wish-making organizations in Massachusetts. These prospects earn an average of $50,000 annually. This list is 70% female.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Consumer lists lead drop in average CPM

April 30, 2009 Check out DMNews on your smartphone News Consumer lists lead drop in average CPM Lauren Bell April 29, 2009 Almost all major list categories, particularly consumer lists, have continued their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index. The index is released quarterly and is based on cost per thousand (CPM) for lists. Consumer list rental prices have dropped the most since this time last year, falling $29/M, or 19.33%, but consumer magazines were not far behind, falling $7/M, or 6.54%, since last spring.   NewScale among first users of Jigsaw's "Data as a Service" Lauren Bell April 28, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."   AmEx debuts post-Northwest merger Delta loyalty card campaign Dianna Dilworth April 28, 2009 American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.   Draftfcb appoints 'data geek' worldwide chief strategy officer Lauren Bell April 27, 2009 In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has awarded data expert Michael Fassnacht the newly created role of worldwide chief strategy officer. In his new role, Fassnacht will report directly to Draftfcb CEO and president Laurence Boschetto while helping to apply corporate strategy across individual global offices. He is expected to draw heavily on his data expertise for this job.   Alliance Q1 income falls 44%, despite growth in some divisions Lauren Bell April 23, 2009 Alliance Data Systems Corp., parent company to Epsilon and LoyaltyOne, reported results for its first quarter, ended March 31, showing that first-quarter net income has decreased nearly 44% since Q1 last year. Revenue for the company dropped 4%, to $480 million, while cash earnings per diluted share were up slightly — from $1 to $1.19.   Column A broad view of US movers David Avrick, president, Avrick Direct Inc. April 29, 2009 There is a lot of misinformation that people have about the demographics of America. There are professionals that state that their customers move at an annual rate of less than 5%, because that's the percentage of their names that qualify for the US Postal Service's National Change of Address. The following is a compilation of the core demographic numbers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services It's time to get back to the basics of data Joel Curry, COO, Experian QAS April 29, 2009 In today's economy, every business is looking for ways to improve the bottom line. Extreme approaches, such as spending freezes and layoffs, are sometimes necessary, but often simply getting back to business basics can result in significant cost savings. One way to yield tremendous results without straining staff resources is address verification.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Consumer lists lead drop in average CPM

April 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Consumer lists lead drop in average CPM Lauren Bell April 29, 2009 Almost all major list categories, particularly consumer lists, have continued their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index. The index is released quarterly and is based on cost per thousand (CPM) for lists. Consumer list rental prices have dropped the most since this time last year, falling $29/M, or 19.33%, but consumer magazines were not far behind, falling $7/M, or 6.54%, since last spring.   IAC announces Urbanspoon purchase, Q1 results Nathan Golia April 29, 2009 Along with its first quarter financial results, IAC today announced the acquisition of Urbanspoon, a Web-based local Internet guide. The Internet company reported revenue of $332 million in Q1 2009, a drop of 10% from the same period in 2009. However, it is confident in the growth potential of its search, personals and local businesses — the latter of which was bolstered by the Urbanspoon acquisition.   New FT campaign pushes online growth Lauren Bell April 29, 2009 The Financial Times is extending its long-running "We live in Financial Times" campaign with new work from DDB London. The latest leg of the campaign, set to debut globally May 4, is designed to drive global executives to FT.com.   Lane Bryant will launch new e-commerce site with Fry Chantal Todé April 29, 2009 Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes. The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.   The Atlantic turns to PCD for fulfillment Lauren Bell April 29, 2009 The Atlantic has tapped Palm Coast Data (PCD) for fulfillment duties, effective July 1. Following a review of PCD and its main competitor, CDS, The Atlantic chose PCD based on the cost of services. The Atlantic had reached the end of its contract with CDS when it put its business into review.   Edmunds.com debuts mobile site with Volvo ad sponsorship Dianna Dilworth April 29, 2009 Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go. The Edmunds.com mobile WAP site will include auto news and reviews, vehicle pricing, Edmunds.com's True Market Value, buying guides, a loan calculator and a dealer locator.   ICrossing develops online community for AutoTraderClassics.com Sharon Goldman April 29, 2009 Digital marketing agency iCrossing has announced the development of an online community as part of the recent relaunch of AutoTraderClassics.com, an online marketplace launched in 2008 that targets classic car buyers, sellers and enthusiasts.   Leon Henry program reaches amusement park attendees April 29, 2009 Leon Henry introduces The Kidz Connexion Kid Reporter Membership — Theme Park Ride-Along program. Inserts will be placed in a package given to theme park attendees as they enter the park.   In This Week's Print Edition Military mail hits the target with creative, but misses the mark in data Carol Worthington-Levy, partner, creative services, Lenser April 20, 2009 Every once in a while, my neighbors will stop me during my dog walk to show me some interesting piece of mail they've received. This is, to my way of thinking, a bonus for living in an old, Leave it to Beaver-style neighborhood. And a piece that my neighbor Jerry showed me recently really got my attention. As in, "Tennnn — HUT!" That's right, it's for the US Army.   What's ahead for MySpace? Mary Elizabeth Hurn April 27, 2009 With last week's announcement that Owen Van Natta, a Facebook alum, would replace Chris DeWolfe as CEO of MySpace, the social networking giant still finds itself quickly losing more friends to Facebook.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Plastics Industry Focus April 30, 2009 New Selects - Plastics Industry Focus - Dunn Data Company, Inc. - Description: This file contains professionals in the plastic industry. These prospects earn an average of $50,000 annually. This list is 69% male.   Nurses at Home Address April 30, 2009 New Selects - Nurses at Home Address - Belardi/Ostroy - Description: This file contains professional nurses at their home addresses.   Office Depot Masterfile April 30, 2009 New Selects - Office Depot Masterfile - Walter Karl - Description: This file contains people who have bought office supplies, furniture, computer hardware or software and/or printing from Office Depot. These prospects earn an average of $50,000 annually. This list is 58% female.   Complete Barbers April 30, 2009 New Selects - Complete Barbers - Complete Mailing Lists - Description: This file contains professional barbers. These prospects are ideal targets for beauty products, magazines and trade publications.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Obama taps Google's Schmidt for advisory council

April 29, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Obama taps Google's Schmidt for advisory council Sharon Goldman April 28, 2009 Google CEO Eric Schmidt's ongoing relationship with President Obama has just gotten an official stamp. According to the White House, Schmidt has been named as a member of the Council of Advisors on Science and Technology, a group which will advise the president and vice president on a variety of science, technology and innovation areas.   New Aflac campaign focuses on the facts Lauren Bell April 28, 2009 Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance.   AmEx debuts post-Northwest merger Delta loyalty card campaign Dianna Dilworth April 28, 2009 American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.   Print-only catalogs losing ground Chantal Todé April 28, 2009 The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to the 2009 National Directory of Catalogs. Continuing a trend from the past several years, however, the number of print catalogs with online editions grew from 8,675 to 8,894 from last year. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year.   Unum Group sees increase in e-mail, using landing pages Dianna Dilworth April 28, 2009 Unum Group, a provider of disability, group life, long-term care and voluntary benefits, has found that using e-mail for pre-enrollment communications has increased its response rates by using e-mail service provider Silverpop's landing page product.   NewScale among first users of Jigsaw's "Data as a Service" Lauren Bell April 28, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."   Jeep owners list available April 28, 2009 McCarthy Media Group has introduced the GLP Jeep Cherokee Vehicle Owners list to the market. The file contains prospects who are interested in customizing and personalizing their Cherokee.   Online Exclusive Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.   In This Week's Print Edition How can a direct marketing agency use Twitter as an effective recruiting tool? Tracy Cote, Executive director, talent, Organic April 20, 2009 The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also has very practical applications.   Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more April 20, 2009 Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Meeting Planners at Email Address April 29, 2009 New E-mail - Meeting Planners at Email Address - ALC - American List Counsel - Description: This file contains corporate meeting and convention planners.   Hispanic Members from North American Affinity Club April 29, 2009 New List - Hispanic Members from North American Affinity Club - Chilcutt Direct Marketing - Description: This file contains Hispanic members of the Handyman Club of America, National Home Gardening Club, National Health & Wellness Club, North American Hunting Club, Cooking Club of America, North American Fishing Club, Creative Home Arts Club, This History Channel Club, PGA tour Partners Club, National Street Machine Club and Motorcycle Riders Club of American.   Families with Children April 29, 2009 New List - Families with Children—Ages 4 to 15 - Partners Marketing, Inc. - Description: This file contains parents of children ages 4 to 15.   Data Express Senior Citizens Caregivers April 29, 2009 New List - Data Express Senior Citizens Caregivers - LDS Group Inc. - Description: This file contains senior citizens and the families that care for them.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.