DMNews: Postmaster presses Congress to act on retiree bill

May 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone On Demand: Today's News Postmaster presses Congress to act on retiree bill Nancy Kearney May 07, 2009 In a letter to a key House subcommittee chairman, US Postmaster General John Potter again pressed his case for Congressional action on proposed legislation that would reduce the agency's out-of-pocket costs for retiree health benefits, which could save the US Postal Service $2 billion this year.   Sears holds on to Acxiom for customer analytics Lauren Bell May 07, 2009 Sears Holdings Corp. has renewed its longstanding partnership with Acxiom Corp. as part of an effort to improve customer relationships and marketing efforts. The 50+-year-old marketing services contract has been renewed for another three years.   RR Donnelley's Q1 sales, earnings drop Chantal Todé May 07, 2009 R.R. Donnelley & Sons Co. reported net sales for the first quarter ended March 31 totaled $2.5 billion, an 18.1% decrease from the first quarter of 2008. The sales drop included a 3.5% negative impact from changes in foreign exchange rates and volume declines across substantially all product lines, as well as continued price pressure.   Mintel survey: Credit card use dropping Nancy Kearney May 07, 2009 Debit cards are trumping credit cards in light of the recession, while more than a fifth of Americans (22%) are leaving both in the wallet, according to a new consumer survey from market research firm Mintel Comperemedia. Nearly half (43%) of those surveyed say they are relying more on their debit cards and using credit cards less because of the recession.   Winn-Dixie to grow data warehouse Lauren Bell May 07, 2009 Grocery chain Winn-Dixie Stores is expanding its Teradata data warehouse in an effort to improve its use of data and analytics in marketing. Winn-Dixie will add additional subject matter areas to its Teradata Enterprise Data Warehouse, which currently houses multiple terabytes of data that Winn-Dixie uses for merchandising, supply chain and marketing analytics.   Crayola kicks off summer with a new campaign calling kids outside Dianna Dilworth May 07, 2009 Crayon maker Crayola is launching a campaign that calls on kids to use their imaginations and go outside.The "Crayola Outdoor Challenge," which debuted May 5, is coinciding with National Physical Fitness & Sports Month, and is aimed at inspiring families to spend more time outside exercising.   Appssavvy partners exclusively with top app developers Sharon Goldman May 07, 2009 Direct sales company Appssavvy has announced six exclusive partnerships with top social media application companies, whose popular apps include Circle of Moms, Pick Your Five, Texas Hold'em Poker, Friends for Sale and Dogbook.   Adrea Rubin is DMA's List Leader of the Year Lauren Bell May 07, 2009 The Direct Marketing Association has named Adrea Rubin, CEO of Adrea Rubin Marketing Inc., its 2009 List Leader of the Year. The annual award honors an individual for outstanding contributions to the list and data industry.   Stanford offers dental hygienists list May 07, 2009 Stanford Direct has introduced the Stanford Direct Dental Hygienists list. This file contains licensed dental hygienists across the country.   In This Week's Print Edition DMNews talks with Damian Bazadona, president of Situation Interactive May 04, 2009 Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.   Mobile is the cherry on top of Dairy Queen's marketing Dianna Dilworth May 04, 2009 Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Rush Industries May 08, 2009 New selects — Rush Industries — Rosemary Ganci & Associates — This file contains people who have purchased gardening, health/grooming and military commemorative products from Rush Industries. These prospects earn an average of $50,000 annually and have made an average purchase of $35. This list is 53% female.   Encompass — Age May 08, 2009 New List — Encompass — Age — West List Brokers — This file contains people who have recently traveled and have filled out a survey about their vacation.   Pre-Natal/New Mothers from American Health Census May 08, 2009 New List — Pre-Natal/New Mothers from American Health Census — DirectInnovations Inc. — Description: This file contains pregnant women and new mothers. These prospects earn an average of $58,490 annually.   Mortgage Brokers Masterfile May 08, 2009 New List — Mortgage Brokers Masterfile — Market Street Lists — This file contains licensed real estate professionals and mortgage brokers. This list is 67% male.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Epsilon Targeting combines multiple data sources

May 7, 2009 Check out DMNews on your smartphone News Epsilon Targeting combines multiple data sources Cara Wood May 06, 2009 Epsilon has launched a new business division it's calling Epsilon Targeting that combines its new mover data compilation Epsilon Data Services; Abacus, the transactional co-op database giant; and ICOM Information & Communications, a direct-response consumer survey database. The company chose this "new wrapper" for its suite of services because the service focus was not just on aggregating data, but helping marketing clients target their best customers, explained Brian Rainey, president of Epsilon Targeting.   Teens are top credit target Lauren Bell May 04, 2009 Marketers of debit and credit cards geared to teens balance the lifestyle-focused needs of teens with parents' interest in security   Good habits lead to better lead generation May 04, 2009 By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what should be your top priorities.   Pharma start-up chooses Veeva Systems CRM Lauren Bell May 01, 2009 Avidas Pharmaceuticals LLC, a start-up company focusing on pharma products for dermatology, women's health and endocrinology, has tapped Veeva Systems as its CRM provider.   Mining for (data) gold Pamela Oldham May 01, 2009 Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey   Schools get social with CRM Lauren Bell April 30, 2009 Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter.   Column Keeping customers happy in real time with CRM integration Annemarie Pucher, CEO, ISIS Papyrus May 06, 2009 Every business person who cares about delivering value, quality and integrity in servicing customers knows one thing: Responding to customer feedback promptly and consistently builds trust and guarantees repeat business. Enterprise CRM technology must reflect that knowledge, belief and commitment by ensuring all the right steps for an appropriate response without delay — but also without missing the background information available in other document and data-heavy systems across the company.   DMNews' Essential Guide to Lists, Database Marketing & Data Services New movers: A recession-proof consumer category Donald Hinman, SVP, data services, Epsilon May 06, 2009 Moving to a new home — whether for work, family or simply more space — is one of the great catalysts of consumer spending. The average new resident spends about $7,300 on everything from window treatments to take-out meals in the three months following a move. This spending sweet spot around a new move is prime time to reach consumers when they are most receptive to trial offers and actually looking to forge new connections.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: USPS ends Q2 with $1.9B loss

May 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS ends Q2 with $1.9B loss Nancy Kearney May 06, 2009 Citing the ongoing recession and an "unprecedented" drop in mail volume, the US Postal Service today announced a $1.9 billion loss for the second quarter and said it likely expects to end the fiscal year September 30 with a projected deficit of more than $1.5 billion. Mail volume for the second quarter, which ended March 31, totaled 43.8 billion pieces, a drop of 7.5 billion pieces, or 14.7% compared to a year ago, the USPS said in a release.   Fredrick's of Hollywood CEO talks catalog comeback at ACCM Cara Wood May 06, 2009 Linda LoRe, president and CEO of Fredrick's of Hollywood, shared some of the intimate details of the women's lingerie merchant's marketing and multichannel strategy this morning with attendees of the 26th annual ACCM convention in New Orleans. "If you aren't looking at and talking to your consumer then your company is talking to itself," LoRe said.   Epsilon Targeting combines multiple data sources Cara Wood May 06, 2009 Epsilon has launched a new business division it's calling Epsilon Targeting that combines its new mover data compilation Epsilon Data Services; Abacus, the transactional co-op database giant; and ICOM Information & Communications, a direct-response consumer survey database. The company chose this "new wrapper" for its suite of services because the service focus was not just on aggregating data, but helping marketing clients target their best customers, explained Brian Rainey, president of Epsilon Targeting.   Sunset Strip Business Association selects SJ Communications Dianna Dilworth May 06, 2009 Los Angeles's famed Sunset Strip, known for its nightclubs Whiskey A Go Go, The Viper Room and the Rainbow Bar and Grill, has signed up a new digital/PR agency.   New prospecting tool for catalogers launches Cara Wood May 06, 2009 While many catalogers are looking at cutting circulation because of the economic downturn, postage increases and potential paper increases, some are still looking to prospect for new buyers. "Those companies that rely only on marketing to their best buyers or their own customers during the recession are going to be much smaller in a few years due to natural customer attrition," said John Neswadi, director of Transactional Data Products in the marketing information services division of Experian.   SMD Media Services awarded three African-American lists May 06, 2009 SMD Media Services Inc. has been awarded list management of three lists of African-American consumers. These lists include African American Mail Order Buyer Families, African American Mail Order Buyer Baby Boomers and African American Craft/Hobby Mail Order Buyer Families.   Galaxy Nutritional Foods names Engauge AOR Lauren Bell May 06, 2009 Galaxy Nutritional Foods has named Engauge its first-ever full-service agency of record as part of a rebranding strategy for its Veggie brand of soy-based cheese alternative. The new campaign, slated for September, will incorporate traditional print and PR as well as online ads, a revamped GalaxyFoods.com Web site and social networking on sites like Twitter.   In This Week's Print Edition Teens are top credit target Lauren Bell May 04, 2009 Marketers of debit and credit cards geared to teens balance the lifestyle-focused needs of teens with parents' interest in security   Good habits lead to better lead generation May 04, 2009 By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what should be your top priorities.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases People with Good Credit May 07, 2009 New Lists — People with Good Credit — Shamokin Database Services — This file contains people with credit scores of 700 or better.   Families with Children — Ages 4 to 15 May 07, 2009 New List — Families with Children — Ages 4 to 15 — Partners Marketing Inc. — This file contains parents of children ages 4 to 15.   Data Express Senior Citizens Caregivers May 07, 2009 New Lists — Data Express Senior Citizens Caregivers — LDS Group Inc. — This file contains senior citizens and the families that care for them.   Hispanic Members from North American Affinity Club May 07, 2009 New List — Hispanic Members from North American Affinity Club — Chilcutt Direct Marketing — This file contains Hispanic members from a number of clubs. These prospects have spent an average of $24 on a membership.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Red Cross, Saatchi debut international social media campaign

May 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Red Cross and Saatchi debut international social media campaign Dianna Dilworth May 05, 2009 The International Federation of Red Cross and Red Crescent Societies (IFRC) have partnered with Saatchi & Saatchi (Saatchi) on a new social media and marketing initiative that reaches across the globe. The new campaign, which will run for three years, helps address global humanitarian challenges and encourages global citizens to take action at a local level.   Study finds more brands turning to ad networks Sharon Goldman May 05, 2009 The third annual Ad Network Study from Collective Media, which was released today and surveyed more than 500 marketers, finds that more brand advertisers - over 70% of those queried - are adopting ad networks for their display media needs.   VandenBosch named CEO, Publicis & Hal Riney Nancy Kearney May 05, 2009 Kristi VandenBosch has been named CEO, Publicis & Hal Riney in San Francisco, Publicis USA announced today. VandenBosch, former president of Tequila\North America, will lead the agency in partnership with Roger Camp, chief creative officer in San Francisco, according to a release.   Private equity firm completes acquisition of Union-Tribune Lauren Bell May 05, 2009 Private equity firm Platinum Equity has completed its purchase of The San Diego Union-Tribune, one of the most-read dailies in California. Forty-one percent of adults in the Union-Tribune's distribution area read the Sunday paper, compared to 36% at the second-most read and 23% at the Los Angeles Times. As of September 28, 2008, the Union-Tribune had an average weekday circulation of 269,819, and a Sunday circulation of 342,384.   RDA's Selecciones to shutter in US Lauren Bell May 05, 2009 Selecciones, a Spanish-language magazine published by the Reader's Digest Association, will stop publishing its US edition as of the June issue. RDA president Eva Dillon pinned the 37-year-old magazine's demise on its lack of long-term growth possibilities.   Medical compliance pros available at e-mail May 05, 2009 GreatLists introduces the Compliance Executives in FDA-Regulated Industries e-mail list to the market. This file contains quality control, compliance and safety executives in the worldwide pharmaceutical industry.   In This Week's Print Edition Mining for (data) gold Pamela Oldham May 01, 2009 Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey   Method selects Euro RSCG SF as its new digital agency Chantal Todé May 04, 2009 As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Daily Devotional Words of Wisdom May 06, 2009 New List — Daily Devotional Words of Wisdom — Estee Marketing Group — This file contains people who have subscribed to a popular Web site that offers daily devotional thoughts, prayers and bible verses. This list is 55% female.   Instant Male Virility May 06, 2009 New Lists — Instant Male Virility — Impulse Media — This file contains mostly male buyers of the natural supplement Instant Male Virility. These prospects have spent an average of $39.95 on this product.   EVG Wealth Seminar Attendees May 06, 2009 New List — EVG Wealth Seminar Attendees — Infocore — This file contains people who have attended financial education seminars.   Meeting Planners at Email Address May 06, 2009 New e-mail - Online-Degree-Scholarships.Com Registrants - VentureDirect Worldwide - Description: This file contains students who have signed up to take online college courses.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.