DMNews: Potter likes USPS' chances despite recession: NPF

May 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Potter likes USPS' chances despite recession: NPF Lauren Bell May 18, 2009 Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties.   IAB releases Social Advertising Best Practices Nancy Kearney May 18, 2009 The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.   Curiosity on summer sale reigns at NPF Lauren Bell May 18, 2009 A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter.   Disney launches new e-commerce site Chantal Todé May 19, 2009 Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience   Startup Mediacy offers ads on magazine cover wraps Nathan Golia May 18, 2009 Mediacy, a startup launched May 1 from out-of-home ad veteran Michael Gitter, offers advertisers a way to target consumers by wrapping ads around magazines that are then given to different venues. In addition to wrapping the covers, ads can be placed inside the magazines using a proprietary technique.   Statlistics gets MOMA Design Store Catalog lists May 18, 2009 The Museum of Modern Art Design Store Catalog has chosen Statlistics for list management. This list was previously represented by Millard.   In This Week's Print Edition Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   New Toyota Prius push looks to reach masses Lauren Bell May 15, 2009 Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.   Web Weekly Problem Solver: "How can I integrate social media with my e-mail marketing program?" May 15, 2009 The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Sci-Fi Magazine May 19, 2009 New list — Sci-Fi Magazine — JG Communications Inc. —This file contains readers of Sci-Fi Magazine, which features reviews on the latest sci-fi films, books and TV shows. These subscribers are excellent prospects for offers such as books and book clubs, magazine subscriptions, memberships, associations, catalogs, general merchandise, collectibles, computer software and many more. Fifty-three percent are married, average age 33, 80% employed, 54% attended/graduated college, 74% own a personal computer, average net worth $189,783, and have an average 12 month direct mail/phone order purchase of $490.   Senior Shoppers from The Senior Source May 19, 2009 New list — Senior Shoppers from The Senior Source — Amerilist — This file contains seniors who are active consumers. These senior shoppers use their credit cards for a wide variety of. Travel, products for children, investment offers, fundraisers, and health products are only a small sample of the goods and services for which these seniors shop.   Facebook International Database May 19, 2009 New list — Facebook International Database — Wall Street List — This file contains business owners that have listed their business on Facebook. Suggested usage includes online advertising offerings or any other promotion geared toward business owners. This file is 70% male.   Scuba Diving May 19, 2009 New management — Scuba Diving — Lake Group Media — This file contains subcribers to Scuba Diving, a Bonnier publication. Average age of these subscribers is 48; average household income is $135,374. They take, on average, seven diving trips per year.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Merkle acquires CognitiveData

May 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Webcast: Today's News Merkle acquires CognitiveData Chantal Todé, Lauren Bell May 18, 2009 Database marketing agency Merkle has acquired data quality services provider CognitiveData, a company that has quickly grown since coming on the scene in 2001 as a result of its proprietary data hygiene technology. Terms of the deal were not disclosed. The move reflects the growing importance of data and analytics to today's marketers and, therefore, to marketing service providers and agencies.   New Toyota Prius push looks to reach masses Lauren Bell May 15, 2009 Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.   Judge issues restraining order in robocalls suit Nancy Kearney May 15, 2009 A federal court judge today issued a temporary restraining order against telemarketing company Voice Touch Inc., of Florida, and its business partner, Illinois-based Network Foundations LLC, from making any further calls in violation of the National Do Not Call Registry and other provisions of the Telemarketing Sales Rule (TSR) and the FTC Act.   Tucson Citizen shuttered, despite bids Lauren Bell May 15, 2009 On Saturday, May 16, Gannett Co. is publishing the last print edition of its Arizona-based daily the Tucson Citizen. The 20,000-circ paper — Arizona's oldest — will live on as a Web site that focuses only on opinions, with no news or community updates. Gannett will uphold its joint publishing partnership with Lee Enterprises' Arizona Daily Star, also based in Tucson.   Datran upgrades e-mail tool to support incremental revenue Cara Wood May 15, 2009 Digital marketing technology provider Datran Media is rolling out its first cloud-based version of StormPost this week to clients including The Washington Times and MediaNews Group. The platform's fifth release automates the process of selling banner advertising within newsletters as well as improves the audience metric reporting due to client requests.   Editorial: The USPS needs help Nancy Kearney May 18, 2009 In reviewing my own mail over the past several months, in addition to all the e-mails and texting, I've notice a couple of things that have now become standard. One, I'm using less checks, because I'm paying all of my bills, with the exception of rent, online. As a result, that book of stamps that used to last less than a month now carries me through for quite some time. And that's the problem.   Catholic greeting card buyers available at e-mail May 14, 2009 Trinity Direct introduces the Catholic Greeting Card Buyers @ E-Mail Address list to the market. The company already offers a postal list of the same prospects. This file contains Catholics who have made a purchase for greeting cards.   In This Week's Print Edition The new age of direct agencies Sharon Goldman May 18, 2009 As the economy sputters, marketers now offer a front seat to direct and digital agencies who offer measurement and ROI. But, in DMNews' first annual Agency Business Report, we found that DM agencies also continue to evolve in order to stay relevant in a complex age of cross-channel marketing.   Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   Web Weekly Problem Solver: "How can I integrate social media with my e-mail marketing program?" May 15, 2009 The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Northrope Small Business May 18, 2009 New list — Northrope Small Business — Infinite Media — This file contains executives and entrepreneurs who run small businesses. They have made several purchases in the past 3 months. Average number of employees in these businesses is 12. All own computers.   Schwan's Home Service Inc. Catalog Blow In Program May 18, 2009 New insert program — Schwan's Home Service Inc. Catalog Blow In Program — Intellivent Group — Inserts are placed in the Schwan's Home Service Inc. catalog, which offers items, recipes, savings and tips to homeowners. Seventy-eight percent of prospects are female, average age is 42, 92% are married and average income is $62,000.   Jack Stack Barbecue May 18, 2009 New list — Jack Stack Barbecue — RMI Direct Marketing — This file contains people who have ordered meals online through jackstackbbq.com, or subscribed to the company's catalog. Jack Stack's audience is mostly over 40 years of age, and earns more than $75,000 per year. Suggested usage includes offers for the home, cooking goods, gifts and travel.   Finance Professionals May 18, 2009 New list — Finance Professionals — eTargetMedia.com Inc. — This file contains finance professionals such as accountants, CPAs, financial planners, auditors, bookkeepers, and purchasing agents.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

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May 16, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: FTC files suits to halt car warranty robocalls

May 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Webcast: Today's News FTC files suits to halt car warranty robocalls Nancy Kearney May 14, 2009 The Federal Trade Commission today filed suit in federal court in Illinois against companies it said were responsible for millions of deceptive phone calls offering extended vehicle warranties. In two related complaints, the FTC said it took action against both the promoter of the warranties, as well as the telemarketing company it hired to carry out its deceptive campaign.   MMA adds execs from Nielsen, Vibes Media and others to its Board Cara Wood May 14, 2009 The Mobile Marketing Association announced its 2009 North American Board of Directors today. New to the board this year are: The Nielsen Co.'s Julia Resnick, VP of mobile media solutions; Millennial Media president/CEO Paul Palmieri; Sprint-Nextel's Lisa-Anne Uhrmacher, GM of mobile advertising; Verizon's Richard Williams, executive director, digital media operations; Vibes Media president Jack Philbin; and Yahoo's David Katz, VP of mobile advertising and publisher services.   Telematch acquires Phoenix Data Processing, Farm Market iD Lauren Bell May 14, 2009 Telematch Inc., a marketing and information services provider, has acquired two new businesses from Multi Ag Media LLC: Phoenix Data Processing and Farm Market iD. Terms of the two acquisitions were not disclosed.   Brewery picks new AORs anticipating national push Cara Wood May 14, 2009 Oregon-based craft beer distillery Deschutes Brewery began distributing in Utah today, bringing its total to 14 US states. The beer company selected North and Campbell Consulting Group Inc. as its agencies of record for creative and public relations earlier this week. The new agency appointments were made to help the 20-year old, privately owned beer maker manage its marketing as it moves toward becoming a national brand, according to Jason Randles, marketing manager at Deschutes.   Music downloads drive brand promotions Chantal Todé May 14, 2009 Using marketing campaigns with a music tie-in that include free, downloadable music track offers to target a younger demographic are gaining popularity for brands as diverse as Zippo lighters and Vitaminwater. "Zippo has a deep heritage with music," said Rick Gardinier, chief digital officer at agency Brunner, which recently launched a Zippo campaign that partners the brand with Rolling Stone magazine and RealNetworks for a microsite in support of indie rock music.   Macromark, DM360 partner on international DM May 14, 2009 Brewster, NY-based list brokerage Macromark Inc. has partnered with Maryland-based DM360 Inc. to provide client services overseas. DM360 founder and president Stacy Berver and Macromark president and CEO David Klein have worked together for well over a decade, according to the company executives.   Worldata awarded Kompass list management May 13, 2009 Worldata has been awarded management of the Kompass postal and e-mail lists. The previous list manager was Bethesda List Center.   In This Week's Print Edition Redplum mailer lets marketers dissect why some mail practices are not ideal Scott Couvillon President of marketing, Dukky May 04, 2009 In critiquing this mailer piece from Redplum, we also can examine the direct mail practices we see every day that crush any chance of significant redemption and contribute to the definition of "junk mail."   What to consider when it's time for a Web site revamp, why size doesn't always matter and more May 04, 2009   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Revue Commerce May 15, 2009 New list — Revue Commerce — Cornerstone List Management — This file contains active paid subscribers to a Quebec magazine reaching top and middle management. Twenty-four percent of prospects are female and 76% are male. Average age of readers is 45. Forty-two percent are university educated; 80% are homeowners.   Fair Indigo May 15, 2009 New list — Fair Indigo — Catalyst Direct Marketing — This file contains catalog shoppers who have purchased apparel, gifts, jewelry, accessories and baby items, all made by workers who are paid a fair wage in their communities.   Sure-Fit Slipcovers PIP May 15, 2009 New insert program — Sure-Fit Slipcovers PIP — Leon Henry Inc. — This file places inserts into packages from Sure-Fit, which sells slipcovers, sofas, love-seats, chairs, wing chairs, dining room chairs, recliners, ottomans and folding chairs as well as furniture throws.   Market Mapping plus LLC: Waterfront Homeowners May 15, 2009 New management — Market Mapping plus LLC: Waterfront Homeowners — Aggressive List Management — This file contains homeowners that reside full-time in homes located on waterfront property. These lucrative upscale homeowners live within 300 ft. or 950 ft. on or adjacent to a major lake, river and ocean or inland coastal waterway. These prospects enjoy relaxing, entertaining, and participating in outdoor activities such as boating, fishing, water skiing and more.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 4 Tips: Twitter marketing Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips. Click here to read. FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.