DMNews: Ogilvy & Mather forms sustainability practice

May 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Vertical WebThe Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News Ogilvy & Mather forms sustainability practice Chantal Todé In a strategic move intended to make it easier for clients to access the agency's experience in sustainability-related issues, Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The new cross-discipline practice will be focused on helping businesses deal with the communication of sustainability, from both cultural and business perspectives.   CBS Outdoor merges text with billboards Dianna Dilworth CBS Outdoor has launched a new text messaging capability for its advertisers' outdoor media campaigns. The program, called Txt2go, will include a text keyword on advertiser signage that consumers can use to access marketing messages from the client, including special offers and promotions.   LAetcetera stumbles out of the starting gate Lauren Bell LAetcetera, the second weekend glossy planned as an insert for the Los Angeles Times, has suspended publication after only a month of printing. It was scheduled to have been mailed three times per month. The paper's first insert glossy, the monthly LA, will continue publishing.   Archway moves into consumer promotions with acquisition Chantal Todé Archway Marketing Services, which provides fulfillment services, print management and business intelligence to businesses, has entered a deal to acquire the supply chain management division of Resolve. The deal is expected to close at the end of June. While the two companies have competed in the past on the business-to-business side on fulfillment of marketing and point-of-sale materials, the deal with Resolve brings capabilities in consumer-facing marketing materials.   List Services Corporation rolls out USA Today Buyline E-mail Masterfile List Services Corporation introduces the USA Today Buyline E-mail Masterfile to the market. People in this masterfile are USAToday.com readers who have opted to receive offers from USAToday.com advertisers.   In This Week's Print Edition How can I use my direct marketing skills to enhance my job search? Jim John, career expert, MarketingJobForce.com Once you have inventoried the employers who are hiring, the companies you want to target, and what positions are available, it is time to get creative. In addition to posting your résumé online, consider using a featured résumé listing or résumé distribution service to directly market yourself to employers and differentiate yourself.   Greening your mail cuts costs as well Adam Collinson, mailstream consulting manager, Pitney Bowes Management Services Direct mailers looking to cut costs while increasing effectiveness need look no further than cleansing and qualifying customer and prospect addresses. The solution goes further than simply utilizing address cleansing software, though. Instead, consider employing managed address services to avoid wasted costs and lower response rates resulting from undeliverable-as-addressed (UAA) mail.   Web Weekly 6 Tips: Integrating social media with other marketing channels Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases Going for a Grant New list — Going for a Grant — ListBargains — This file contains entrepreneurs that want to start or expand their own business. These men and women have committed to a monthly subscription for instruction using a credit card online. They want to learn how to apply for available government grants.   Handyman Masterfile New list — Handyman Masterfile — Worldata — This file contains individuals who offer repair services for home and business owners. They have a diverse knowledge of skills such as painting, woodworking, landscaping, decorating, plumbing, electrical work, carpentry, home repairs and more.   Health Report & Book Buyers From University Health Publishing New list — Health Report & Book Buyers From University Health Publishing — Specialists Marketing Services — This file contains buyers of family health books, medical reference handbooks, healthy lifestyle cookbooks, and special reports on important medical topics. This is a group of highly educated, health-conscious buyers who are looking to these leading health institutions for specialized reports and books that provide in-depth information. These readers are educated and have discretionary income that expands beyond their interest in health. Eighty percent are homeowners and the average income of prospects is $75,000.   Wings of a Dove - Animal Welfare Donors New list — Wings of a Dove - Animal Welfare Donors — List Connection Inc. — This file contains donors who have responded to a wide variety of telemarketing and direct mail fundraising efforts. The average age is 45 and the average income is $50,000. These self-admitted donors should be responsive to many types of animal welfare related fundraising offers as well as other fundraising efforts.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Razorfish reorganization includes two office closures

May 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Razorfish reorganization includes two office closures Sharon Goldman May 26, 2009 As part of a major corporate reorganization, Microsoft-owned digital agency Razorfish has decided to close its two smallest offices: Boston and Ft. Lauderdale, FL. In addition, central region president David Friedman, who oversees Latin America, was named the first-ever US-wide president of the agency, and Colin Kinsella, the West region president, was named the agency's first-ever chief innovation officer.   Circuit City Web site relaunches Chantal Todé May 26, 2009 The Circuit City Web site, CircuitCity.com, has been relaunched by Systemax Inc., which recently acquired the brand's e-commerce business. On May 19, Systemax closed on its agreement to acquire certain trademarks, trade names, domains, customer lists and information as well as other intangible assets of Circuit City's e-commerce business. The purchase price was $14 million in cash plus a share of any future revenue generated utilizing those assets over a 30-month period.   Barclays India boosts loyalty management Lauren Bell May 26, 2009 Barclays Bank PLC India has put a new loyalty management system in place with help from ElectraCard Services. The new software is designed to help the bank link various card-based loyalty programs, as well as its own Barclays Reward Points program, across multiple banking channels, including ATM, debit cards and mobile banking.   Sapient Interactive debuts Entertainment division Dianna Dilworth May 26, 2009 Sapient Interactive is looking to merge entertainment with advertising with the launch of its new Sapient Entertainment division. The firm will be led by Jim Houck, director of entertainment and executive producer at Sapient Entertainment and a Crispin Porter & Bogusky graduate.   Avid joins Salesforce CRM roster Lauren Bell May 26, 2009 Avid, a producer of digital audio and video technology, is in the process of implementing Salesforce CRM across all customer-facing operations in an effort to get a better understanding of its customer base. Salesforce was chosen as the company's global CRM system following a formal evaluation and review process.   New fitness buyers list available May 26, 2009 Pioneer Pacific List Marketing Inc. introduces The "AbZone" Buyers list to the market. People on this list have purchased a fitness product through the Internet or infomercial.   In This Week's Print Edition MetLife retention campaign boosts loyalty Lauren Bell May 22, 2009 2008 was an exciting year for insurance companies in Massachusetts: Governor Deval Patrick introduced a new "managed competition" plan designed to entice new insurers to enter the market.   Showcasing creative solutions from the NFL, Club Med and Grout Medic May 18, 2009 Find out what Gene Lewis, partner and creative director at Digital Pulp, thinks of the NFL's War Rooms site, Club Med's Insider interactive community, and Grout Medic's direct mail piece encouraging restoration over replacement.   Web Weekly 6 Tips: Integrating social media with other marketing channels May 20, 2009 Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases The J. Peterman Company May 27, 2009 New management — The J. Peterman Company — All That Marketing — This file contains upscale female buyers who have purchased apparel and matchless items from The J. Peterman Owners Manual catalog. These mail order buyers are looking for the high-quality factual romantic clothing and merchandise Peterman is known for. Average age of buyers is 45 and average income is more than $100,000.   Mortgage Professionals May 27, 2009 New list — Mortgage Professionals — eTargetMedia.com Inc. — This file contains professionals in the mortgage industry. These include mortgage brokers, mortgage bankers, lenders and loan officers.   Tarheel Conservative Donors May 27, 2009 New list — Tarheel Conservative Donors — Preferred Communications — This file contains conservative donors who have fought hard for and donated generously to conservative candidates and causes throughout the state of North Carolina. Organizations that have tested this list include the American Conservative Union, the National Rifle Association and Citizens Against Government Waste.   HR Matters E-Tips Email May 27, 2009 New e-mail list — HR Matters E-Tips Email — Direct Media — This file contains e-mail subscribers to HR Matters E-Tips, a weekly newsletter that includes practical insights into common HR issues. The file is 66% female.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Digital Insider: Amazon upgrades Kindle iPhone app

May 26, 2009 Check out DMNews on your smartphone Advertisement Secure Payment Solutions for E-Tailers Worldwide In today's economic climate, stability should be a driving force behind all your decisions. With more than 20 years of experience, our longevity and stability makes us a recognizable name in the payments industry, while the strength of our ownership gives your business a solid foundation to move forward in these challenging times. Please click here for more information. Latest News OTA announces online trust principles, seeks comments Cara Wood May 19, 2009 The Online Trust Association released a draft of its 2009 draft Online Trust Principles for public comment. The principles, once verified, will be used to drive adoption by business and regulatory agencies. The aim of the latest set of principles is to prevent, detect and alleviate threats to consumer trust and privacy online. Starting today, there is a 30-day comment period to be followed by ratification procedures.   Columbia Sportswear to launch e-commerce channel with Demandware Chantal Todé May 19, 2009 Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.   JCPenney sponsors new Yahoo programming Chantal Todé May 19, 2009 Yahoo has launched a new original program called "Daytime in No Time" consisting of highlights from each day's daytime TV programming and sponsored by JCPenney. The new clip show is a follow up to Yahoo's similarly formatted "Prime Time in No Time," which was launched in March 2008 and has had more than 200 million streams. Verizon is the sponsor of that show. Both shows reside on Yahoo TV.   Disney launches new e-commerce site Chantal Todé May 19, 2009 Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience   Amazon upgrades Kindle iPhone App Dianna Dilworth May 21, 2009 Amazon.com has updated its digital book reader Kindle for the iPhone, with a new updated application of the App, which launched in March. The updated application features a new portrait/landscape mode, new pinch to zoom images in a book, as well as an option to select alternative background and text colors to improve reading in low light conditions.   T-Mobile campaign calls consumers to do a mobile makeover Dianna Dilworth May 20, 2009 T-Mobile USA is debuting a new campaign today that is aimed at helping people save money on their wireless service. The campaign, called "Mobile Makeover," calls wireless customers to compare the value of their current wireless plan against other carriers.   Inside Digital ISP-level behavioral targeting stands in the spotlight Sharon Goldman May 22, 2009 The issues surrounding behavioral targeting moved front and center last week with the news that ISP-level targeting firm NebuAd had effectively shuttered operations in the U.S, though to many the closure came as no surprise, thanks to the scrutiny surrounding their practices.   Opinion Harnessing the power of mobile for CRM Mike Wehrs, President and CEO, Mobile Marketing Association May 22, 2009 The promise of CRM—treating every customer as an individual—has been largely unrealized to date, until now. The new mobile devices and smart phones that are starting to emerge are making the promise of individual, tailored marketing via mobile a reality. Never before have brands been able to engage the consumer in a dialogue of interaction in quite a personal way.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online March 30, 2009 The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Three ways to boost site-wide relevance and conversions Pete Olson May 22, 2009 Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant, keep the visitors on-site and move them to a conversion. Only by delivering personal on-site experiences can marketers achieve the best return for their marketing spend.
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: New credit card rules could challenge direct marketers

May 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News New credit card rules could challenge DMers Lauren Bell, Dianna Dilworth May 22, 2009 Credit card legislation signed by President Barack Obama Friday is expected to seriously impact the credit card industry and consumers' relationships with credit, and as a result, marketing from the industry is likely to change in message as well as volume.   Boost Mobile debuts multichannel campaign Dianna Dilworth May 22, 2009 Boost Mobile, the prepaid division of Sprint Nextel, is debuting a new campaign to promote its mobile phone services. The campaign, which includes TV, online, radio and mobile billboards, is centered around the "Unwronged" commercials featuring race car driver Danica Patrick.   National Geographic retains Epsilon Lauren Bell May 22, 2009 National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.   Health insurers sending more acquisition mail Chantal Todé May 22, 2009 Acquisition direct mail to individuals and coming from health insurers increased by 18% between April 2008 and March 2009, according to research firm Mintel Comperemedia. Mintel Comperemedia's direct mail database shows health insurers positioning themselves as high quality and focused on the individual, not just the employer.   Mercy Home chooses Amergent for data management Lauren Bell May 22, 2009 Mercy Home for Boys and Girls, a nonprofit organization and home for children in need, has tapped Amergent to manage its constituent database. Amergent's nonprofit data management software, Portfolio, was chosen following a lengthy search process, which included a formal RFP and presentations from three finalists. Portfolio will replace Mercy Home's legacy system as the nonprofit works to improve its multichannel outreach and expand its constituent base.   New health PIP available May 22, 2009 Impulse Media introduces the Evercleanse Health Product Buyers - Package Insert program to the market. Buyers of Evercleanse have purchased a natural cleansing and detoxification product.   In This Week's Print Edition Gloves off: Is paid blogging ethically sound? May 18, 2009 The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on both sides.   Spotlight: Tim O'Leary, CEO, R2C Group Nathan Golia May 25, 2009 Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.   Web Weekly 6 Tips: Integrating social media with other marketing channels May 20, 2009 Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases Heavy Metal Magazine Subscribers May 26, 2009 New list — Heavy Metal Magazine Subscribers — Leon Henry Inc. — This file contains an audience that enjoys fantasy art and illustrated fiction. Ninety-two percent are 18- to 34-year-old males with a median income of $50,000. The majority are well-educated and employed in white collar positions. Half of these dedicated subscribers have been receiving Heavy Metal magazine for more than 10 years.   Converting Hotline Magazine May 26, 2009 New list — Converting Hotline Magazine — The Information Refinery — This file contains subscribers to Converting Hotline Magazine, a converting and graphic equipment listing publication. The publication is designed primarily for the entrepreneur whose primary objective is to buy or sell equipment, materials and services.   Health Center for Better Living Catalog Blow-In May 26, 2009 New insert program — Health Center for Better Living Catalog Blow-In — Stanton Direct Marketing — Inserts can be blown in to the Health Center for Better Living catalog, which offers alternative health care products, such as vitamins and herbs that are all pure and natural. This 55% female program reaches people average age 50 or higher with a median household income of $75,000.   Randall‐Reilly Publishing Email Masterfile May 26, 2009 New e-mail list — Randall‐Reilly Publishing Email Masterfile — MeritDirect — This file contains readers of magazines including Aggregates Manager, Better Roads, Commercial Carrier Journal, Equipment World, Modern Wodworking, Overdrive, Successful Dealer, Total Landscape Care and Trucks Parts & Service. These magazines serve the verticals of trucking, construction, agriculture and industrial   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.