DMNews: PRC approves USPS summer sale

June 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News The PRC approves the USPS summer sale Cara Wood The Postal Regulatory Commission today unanimously approved the US Postal Service's proposal to implement a "summer sale" or Standard Mail Volume Incentive Pricing Program. The seasonal rates are scheduled to take effect on July 1. The program is open to larger mailers, which had a demonstrable volume of at least 1 million Standard Mail letters and flats between October 1, 2007 and March 31, 2008, according the PRC's press release. Eligible mailers will receive a 30% rebate at the conclusion of the sale period.   Sears settles with FTC over Web-tracking software Chantal Todé The Federal Trade Commission is reporting a settlement with Sears Holdings Management Corp. over charges the retailer failed to adequately disclose the scope of consumers' personal information it collected via a downloadable software application. According to the FTC's complaint, Sears invited certain consumers visiting the Sears.com and Kmart.com Web sites to become members of the "My SHC Community" and paid them $10 to participate in on-going interactions with the retailer.   Flagstar Bank enhances loyalty program Lauren Bell Flagstar Bank has started running a new points-based loyalty program with help from Kobie Marketing. Flagstar Rewards replaces a less flexible loyalty program the bank had in place before and runs on Kobie's Alchemy rewards platform.   SchoolMessenger partners with Message Systems for e-mail delivery Dianna Dilworth SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.   New gift-buyer file on the market Millard Group Inc. announced a new buyer file of 79,000 names. Personalized product retailer Future Memories has made its buyers names available for purchase. The company offers products ranging from baby and children's toys to consumer electronics to executive gifts and sports gifts. It's regular buyers often make purchases to mark special occasions such as graduations, birthdays and weddings.   In This Week's Print Edition Nailed It: DMNews speaks with BestBuyEyeGlasses.com Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.   Hotbox Pizza debuts mobile loyalty program Dianna Dilworth Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases VectorVest Description: This file contains active investors, stock traders and option traders. These users are sophisticated, PC-savvy traders, as well as high-income, high net-worth individuals with an average household income of $227,000. Most are business professionals, and many users devote a significant portion of their portfolios using the VectorVest system and executing trades. Buyers spend an average of $645 yearly or more on the VectorVest system, add-on components and training videos. All are direct mail generated.   American Stationery Mail Order Buyers Description: This file contains buyers from the American Stationery Catalog, which features personalized stationery, informal notes, business stationery and related products for personal use and gift giving. These consumers are mostly married female homeowners more than 50 years of age with income between $50,000 and $150,000.   DRG — Ethnic and Religous Masterfile Description: This file contains craft enthusiasts who turn to DRG's catalogs, magazines and continuity clubs for the latest tools, techniques, patterns and supplies. These individuals enjoy a wide variety of crafts and take pleasure designing products for their home, family and friends. Average income is $50,000.   Cosmetics & Fragrance Buyers Description: This file contains mostly female online & mail-order shoppers interested in a wide variety of beauty products. Average age of these buyers is 42; their average income is $63,000.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: PRC approves USPS summer sale

June 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone The PRC approves the USPS summer sale Cara Wood June 04, 2009 The Postal Regulatory Commission today unanimously approved the US Postal Service's proposal to implement a "summer sale" or Standard Mail Volume Incentive Pricing Program. The seasonal rates are scheduled to take effect on July 1. The program is open to larger mailers, which had a demonstrable volume of at least 1 million Standard Mail letters and flats between October 1, 2007 and March 31, 2008, according the PRC's press release. Eligible mailers will receive a 30 percent rebate at the conclusion of the sale period.   Click below to visit DMNews' Caples Community

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Grocery chains intensify loyalty efforts

June 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Grocery chains intensify loyalty efforts Lauren Bell K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage the latest phase of its customer loyalty program. The 106-store chain was already using Retalix StoreLine and HQ software to manage point-of-sale and price management, but still put out an RFP to about 20 vendors before choosing Retalix Loyalty. The new system, which will manage the Food City ValuCard Baby Club, Kids Club, Pet Club and Wine Club programs, delivers targeted, personalized offers to consumers and tracks offer performance in real-time.   Hotbox Pizza debuts mobile loyalty program Dianna Dilworth Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.   Dairy Queen taps mobile tech for loyalty Lauren Bell Dairy Queen has signed on to use a new RFID-based mobile loyalty platform from mobile marketing company Tetherball. The new Tetherball platform, released June 2, helps clients like Dairy Queen deliver permission-based mobile coupons, rewards, sweepstakes and notifications to consumers through an RFID chip, called a Tetherball Tag, which attaches to their mobile phones.   Top Tips: Keeping your databases safe and secure Sharon Goldman As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   Studies: Banks should focus on trust post-financial crisis Lauren Bell The world's ongoing economic issues have taken their toll on consumers' view of banks, and new reports from Forrester Research, S1 and other firms are now backing up the anecdotal evidence that banks are suffering from a CRM crisis.   RightNow helping clients get social Lauren Bell RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor, part of RightNow's latest service suite upgrade, tracks consumer comments on Twitter and YouTube and feeds these data into the user company's CRM system.   Really Simple Systems brings CRM services to North America Lauren Bell Really Simple Systems, a hosted CRM vendor based in the UK, has expanded its services to North America with the opening of a Toronto office. The company — the largest vendor of Web-based CRM in the UK — works mainly with small and midsized businesses with five to 200 users.   Column Gaining greater returns from the grocery store Lorne Schwartz, CEO, MEI Computer Technology Group Inc. Consumer packaged goods (CPG) manufacturers have been using trade funds for decades now in order to influence retailers and to collaborate on marketing programs that ultimately shape consumer behavior. The rise of store brands, complex and expensive demand data, regulatory issues, and an expanding marketing mix all combine to further complicate the process. Add to that a general lack of cooperation and common goals between suppliers and retailers, and trade promotions management starts to look like a pretty hairy problem.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Systemax exits hosted e-commerce software business

June 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News Systemax exits hosted e-commerce software business Chantal Todé June 03, 2009 Systemax Inc. is exiting the ProfitCenter Software (PCS) hosted software business and a majority of the PCS workforce will be leaving the company. The company pointed to the current economy for its difficulties selling PCS to potential customers. The PCS product is a Java, Web-based order management and e-commerce system.   MMA Forum: Mobile marketing grows, trust is key Dianna Dilworth June 03, 2009 Mobile marketing represents 1.8% of all marketing expenditures in 2009, and while this may seem like a small number, the average mobile marketing budgets are growing by 26% per year, according to research by Peter Johnson, VP of market intelligence and strategy at the Mobile Marketing Association, presented today at the MMA Forum in New York. This growth, it should be noted, is happening when marketers are seeing a 7% drop in their average marketing budgets.   Energy drink Guru launches fully social push Nathan Golia June 03, 2009 Guru, an organic energy drink available in Whole Foods and other health food stores nationwide, has launched the "Clean energy for dirty minds" campaign. Virtue Worldwide, the creative and branding arm of the Vice network, is the agency working on the campaign, which targets young, urban consumers with a number of social media.   Illinois State University Foundation engages JHG for mobile effort Chantal Todé June 03, 2009 The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper.   Grocery chains intensify loyalty efforts Lauren Bell June 03, 2009 K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage the latest phase of its customer loyalty program. The 106-store chain was already using Retalix StoreLine and HQ software to manage point-of-sale and price management, but still put out an RFP to about 20 vendors before choosing Retalix Loyalty. The new system, which will manage the Food City ValuCard Baby Club, Kids Club, Pet Club and Wine Club programs, delivers targeted, personalized offers to consumers and tracks offer performance in real-time.   Silverpop revamps tool Dianna Dilworth June 03, 2009 Silverpop has revamped its Engage B2B e-mail interface making things easier for clients such as Pauline McCormack, a marketing consultant, who manages the e-mail campaigns for three different supply chain companies. The new Engage includes a new campaign graphical user interface that lets marketers drag and drop their e-mails into a storyboard-like editor.   Corporate gift buyers list available June 03, 2009 ETargetMedia.com Inc. has introduced the Corporate Gift Buyers list to the market. This file contains executives and professionals who are responsible for purchasing gifts, incentives and holiday merchandise for their company's employees and corporate clients.   In This Week's Print Edition Boomer women get social Sharon Goldman As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.   Make the most of your mobile Web creative Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases Clemson Professional Development for Women Attendees/Inquirers New list — Clemson Professional Development for Women Attendees/Inquirers — GreatLists.com — This file contains women who have attended or inquired about the Professional Development for Women program, presented by the Clemson University Office of Continuing Education.   Higher Education Student Applicants New list — Higher Education Student Applicants — Interactive Marketing Solutions — This file contains individuals looking to improve their lives and advance their career. They are motivated students searching for higher education and scholarships for a variety of majors. The average age of prospects is 27, and their average income is $37,000. Sixty-two percent are female.   Matrix Group Catalog Blow-In New insert program — Matrix Group Catalog Blow-In — List Services Corp. — Inserts can be blown in the catalogs from the Matrix Group, a mail order apparel designer and sporting goods catalog company that offers unique, hard-to-find clothing, accessories and other items with an athletic focus to the youth and junior markets.   3D Multi-Touch Database New list — 3D Multi-Touch Database — Millard Group — This file contains buyers across a wide variety of product affinities and interests. It offers a modeling program, including profile, response and mail file match programs, to maximize results on its postal, e-mail and phone segments.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Sharpie, Draftfcb launch integrated campaign

June 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News Sharpie, Draftfcb launch integrated campaign Lauren Bell June 02, 2009 Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.   Cossette rolls in as new Dorel AOR Nathan Golia June 02, 2009 Cossette New York has been named agency of record for the recreational and leisure segment of Dorel Industries. The division, which contains the Cannondale, Schwinn, GT and Mongoose cycling brands and the SUGOI Apparel brand, selected Cossette following a review of RFPs from BBH, DDB, Vitro Robertson, Mono, Colle & McVoy and incumbent Goodness Mfg.   Google joins the growing e-book club Chantal Todé June 02, 2009 The e-book market is heating up with two recent developments. Google Inc. recently announced plans to launch a program that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And, around the same time, Prime View International (PVI) signed a definitive agreement to acquire E Ink Corp., which manufactures many of the e-reader displays used today, for $215 million.   Bonnier snags five HFMUS titles Lauren Bell June 02, 2009 Bonnier Corp. completed its acquisition of five Hachette Filipacchi Media US brands on Monday, June 1. The five acquired brands — Popular Photography, Flying, Boating, Sound and Vision and American Photo — fit snugly with Bonnier's existing catalog of special interest titles, which includes Scuba Diving, Field and Stream and Saveur. All five have print magazines, but they also encompass Web sites, books, licensing agreements, videos and branded events.   Gnames releases continuity buyers list June 02, 2009 Gnames Media introduces the GT Media Continuity Club Buyers list to the market. These buyers have purchased GT Media's exercise programs, including The Firm DVD and Billy Blanks Boot Camp, or the GT Xpress Cooker.   In This Week's Print Edition Newspapers engage with e-mail Dianna Dilworth As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth   The impact of June's digital TV transition Dianna Dilworth On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital. While most experts do not expect this transition to be groundbreaking from an advertising perspective, it does "close the loop" by making all television digital. And, digital television is a growing area for more interactive and targeted advertising.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases Consumers With Mobile Device New list — Consumers With Mobile Device — Dunhill International List Co. — Description: This file lets marketers reach consumers through their mobile device by SMS, sending a brief message to consumer's cell phones where they can be reached almost any time. The mobile phone numbers available are 100% opt-in.   Progressive Donor Database New list — Progressive Donor Database — AB Data Ltd. — This file contains socially conscious and politically aware contributors to progressive political campaigns nationwide. Donors have given to one or more Democratic Senate and Congressional campaigns. Seventy-two percent are multidonors; the average donation is $37.   Aaron's Sector Investors International Email Database New e-mail list — Aaron's Sector Investors International Email Database — Infinite Media — This file contains international investors who are looking for information and services that keep them ahead of the curve when it comes to their financial well-being. These are mostly male subscribers with an average income of $125,000.   Hispanic Business Owners New list — Hispanic Business Owners — JF Direct Marketing Inc. — This file contains businesses that have been identified as Hispanic owned through a combination of software programs. Suggested users for this list are business credit cards, catalogs, financial services, insurance companies and publishers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.