DMNews: Draftfcb NY new division puts new spin on CRM

June 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Draftfcb NY new division puts new spin on CRM Cara Wood June 08, 2009 Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.   Apple unveils faster iPhone Dianna Dilworth June 08, 2009 At Apple's Worldwide Developer's Conference today, the computer maker announced its latest update to the iPhone OS and a new handset model, the 3GS, which will make rich media easier to interact with and expanding the reach of consumer base. The price of the current 8 GB iPhone 3G, which will remain on the market, drops to $99, effective today with the announcement.   Study questions local search industry scruples Sharon Goldman June 08, 2009 On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI.   Golden Gate to acquire J. Jill from Talbots Chantal Todé June 08, 2009 The Talbots Inc. has signed a definitive agreement to sell substantially of the J. Jill brand assets to an affiliate of private equity investment firm Golden Gate Capital for approximately $75 million. Jill Acquisition LLC, the Golden Gate affiliate, will assume the leases for 204 of the 279 J. Jill brand stores, which it will continue to operate. Talbots will retain the remaining 75 store leases and is expected to close these stores within the next 60 days.   New segment on Worldata list June 08, 2009 Worldata has added a new segment to the CiBDB files: Government Professionals. This list contains people who work at different sectors of local, state and federal governments in various offices and agencies throughout the US.   In This Week's Print Edition Creative campaigns from Redhook, Western Union, WEL Foundation Lauren Bell, Nathan Golia, Cara Wood Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.   Top Tips: Make alternative payments work for your e-commerce site Sharon Goldman With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases Vitamin & Nutritional Supplement Buyers from American Health Census New list — Vitamin & Nutritional Supplement Buyers from American Health Census — DirectInnovations Inc. — This file contains consumers looking to receive and review valuable medical information, read current medical articles, find relevant links to specific healthcare web sites and receive exclusive offers with valuable coupons for the latest products available.   Equine.com New list — Equine.com — Specialists Marketing Services — This file contains people who buy and sell horses and horse-related goods. These people are looking to shop for horses for sale, stallions for breeding, trailers, horse property and more.   Packaging Hotline Magazine New list — Packaging Hotline Magazine — The Information Refinery — This file contains packaging professionals keeping current on equipment, machinery, materials and business services. This list is 60% male.   American Chemical Society New list — American Chemical Society — Infocus — This file contains chemists, chemical engineers, research and development specialists, technicians, corporate managers, technical managers, production and quality control managers. More than 70% hold either a master's degree or a Ph. D.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Find out how Organic brought Ethan Allen's one-on-one design collaboration online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Amid bankruptcies, auto industry seeks digital reinvention

June 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Amid bankruptcies, auto industry seeks digital reinvention Lauren Bell, Dianna Dilworth, Chantal Tode June 05, 2009 Even with budgets getting sliced, marketing remains a necessary part of any automaker's business strategy. The question now is not whether automakers will spend to promote their brands, but whether they will stick to their old, traditional-media-heavy strategies or move their marketing dollars to more nimble online media.   Summer sale starts July 1 for eligible mailers Cara Wood June 05, 2009 The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4. The 30% rebate on postage used during a two-month period for eligible mailers is an effort by the USPS to address dramatic mail volume reductions and support the mail industry during a period of economic downturn.   IAB: Internet advertising drops by 5% in Q1 2009 Dianna Dilworth June 05, 2009 In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.   Chase launches new rewards card and program Lauren Bell June 05, 2009 JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division. The "Ultimate Rewards" program, available to users of the Chase Freedom card and the new Chase Sapphire card, offers points rewards, which can be redeemed for cash, merchandise, travel and gift cards.   Facebook testing payment method for app developers Chantal Todé June 05, 2009 Facebook continues to test ways to expand the use of commerce within the site. According to a statement from the company, Facebook is testing a system that will allow application developers to accept credits as a form of payment within the site. "We're always testing new ways to add value for our users and developers, and we think enabling developers to accept these credits as a form of payment has the potential to create exciting new user experiences," the e-mailed statement read.   Infinite Media awarded KooKoo Bear Kids June 05, 2009 Infinite Media has been awarded management of the KooKoo Bear Kids lists. Most consumers in this file are upscale mothers. The average age of buyers is 37, and their average household income is $175,000. Seventy-five percent to 80% of products sold are for girls' rooms.   In This Week's Print Edition Inside the summer sale on mail Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.   What does the future hold for catalogs? Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channel.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases American Chemical Society New list — American Chemical Society — Infocus — This file contains chemists, chemical engineers, research and development specialists, technicians, corporate managers, technical managers, production and quality control managers. More than 70% hold either a master's degree or a Ph. D.   Evercleanse Health Product Buyers Description: This file contains buyers of the Evercleanse program, a digestive product. Buyers have the option of purchasing the Basic Evercleanse Package or the MInicleanse. Many buyers have also purchased Evercleanse Slim or Evercleanse Super Slim. Most buyers are over age 45; the average household income of the file is $45,000.   Respiratory Therapists and Respiratory Care Practioners Description: This file contains people who evaluate, treat, and care for patients with breathing or other cardiopulmonary disorders. These licensed professionals work in a professional environment and are highly paid with discretionary income to spend. The file is 76% female.   National Magazine Exchange — RAL Description: Inserts ride along in the premium gift packages sent by request to paid purchasers from National Magazine Exchange. These consumers have responded by phone to an initial direct mail sweepstakes solicitation. Callers then are afforded the opportunity to purchase magazine subscriptions. All calls are inbound and premiums are sent to customers who have purchased and made a payment. Median age of buyers is 52.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from Wunderman CCO Nick Moore the insights and inspiration behind Similac's Strong Moms campaign Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

June 6, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: PRC approves USPS summer sale

June 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News The PRC approves the USPS summer sale Cara Wood The Postal Regulatory Commission today unanimously approved the US Postal Service's proposal to implement a "summer sale" or Standard Mail Volume Incentive Pricing Program. The seasonal rates are scheduled to take effect on July 1. The program is open to larger mailers, which had a demonstrable volume of at least 1 million Standard Mail letters and flats between October 1, 2007 and March 31, 2008, according the PRC's press release. Eligible mailers will receive a 30% rebate at the conclusion of the sale period.   Sears settles with FTC over Web-tracking software Chantal Todé The Federal Trade Commission is reporting a settlement with Sears Holdings Management Corp. over charges the retailer failed to adequately disclose the scope of consumers' personal information it collected via a downloadable software application. According to the FTC's complaint, Sears invited certain consumers visiting the Sears.com and Kmart.com Web sites to become members of the "My SHC Community" and paid them $10 to participate in on-going interactions with the retailer.   Flagstar Bank enhances loyalty program Lauren Bell Flagstar Bank has started running a new points-based loyalty program with help from Kobie Marketing. Flagstar Rewards replaces a less flexible loyalty program the bank had in place before and runs on Kobie's Alchemy rewards platform.   SchoolMessenger partners with Message Systems for e-mail delivery Dianna Dilworth SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.   New gift-buyer file on the market Millard Group Inc. announced a new buyer file of 79,000 names. Personalized product retailer Future Memories has made its buyers names available for purchase. The company offers products ranging from baby and children's toys to consumer electronics to executive gifts and sports gifts. It's regular buyers often make purchases to mark special occasions such as graduations, birthdays and weddings.   In This Week's Print Edition Nailed It: DMNews speaks with BestBuyEyeGlasses.com Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.   Hotbox Pizza debuts mobile loyalty program Dianna Dilworth Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases VectorVest Description: This file contains active investors, stock traders and option traders. These users are sophisticated, PC-savvy traders, as well as high-income, high net-worth individuals with an average household income of $227,000. Most are business professionals, and many users devote a significant portion of their portfolios using the VectorVest system and executing trades. Buyers spend an average of $645 yearly or more on the VectorVest system, add-on components and training videos. All are direct mail generated.   American Stationery Mail Order Buyers Description: This file contains buyers from the American Stationery Catalog, which features personalized stationery, informal notes, business stationery and related products for personal use and gift giving. These consumers are mostly married female homeowners more than 50 years of age with income between $50,000 and $150,000.   DRG — Ethnic and Religous Masterfile Description: This file contains craft enthusiasts who turn to DRG's catalogs, magazines and continuity clubs for the latest tools, techniques, patterns and supplies. These individuals enjoy a wide variety of crafts and take pleasure designing products for their home, family and friends. Average income is $50,000.   Cosmetics & Fragrance Buyers Description: This file contains mostly female online & mail-order shoppers interested in a wide variety of beauty products. Average age of these buyers is 42; their average income is $63,000.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.