DMNews: Neiman Marcus names CMO

July 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Neiman Marcus names CMO Chantal Todé July 07, 2009 Wanda Gierhart has been named SVP and CMO at The Neiman Marcus Group Inc. and will be responsible for marketing, market research, advertising, sales promotion and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman. Gierhart, who will begin in her new role on August 10, will report to Karen Katz, president and CEO of Neiman Marcus Stores and EVP at The Neiman Marcus Group.   Q Interactive nabs Postmaster Direct Carol Krol July 07, 2009 Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based e-mail marketing company, from Return Path. Terms of the deal were not disclosed.   Qdoba adds mobile to loyalty efforts Lauren Bell July 07, 2009 A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The Mexican chain teamed with mobile loyalty company Tetherball to create the new program. Qdoba Mobile Rewards, which works in conjunction with the chain's existing, "QCard" program, offers rewards, coupons and special notifications to consumers through their phones when they opt in.   CMOs slash marketing budgets in 2009, direct mail takes hit Carol Krol July 07, 2009 Seventy-one percent of global CMOs reported 2009 marketing budgets are lower than budgets they had in 2008, and more than half (51%) have reported cuts of 20% or more, according to Forrester Research in its "Marketing Budgets Suffer Significant Cuts" report released July 7.   SMS gets Gevalia Kaffe list July 07, 2009 Specialist Marketing Services has been awarded management of the Gevalia Kaffe files. Buyers on this file have responded to a trial home delivery offer of two half-pound packages of coffee along with a free stainless steel coffeemaker for an introductory price of $10 to $25.   From the Print Edition DMNews talks with Glenn Pingul, VP of marketing at Mixpo Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.   Money-saving strategies for direct mailers Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases FormSend Tax, Legal, Real Estate and Business Email Masterfile New e-mail list — FormSend Tax, Legal, Real Estate and Business Email Masterfile — MetaResponse Group — This file contains individuals at their home office or small business who are actively researching and downloading tax, legal, business, and real estate forms.   Cash for Clunkers Prospects — ICS Self-Reported Automotive Masterfile Mailing List New list — Cash for Clunkers Prospects — ICS Self-Reported Automotive Masterfile Mailing List — ICS Marketing Support Services — This file contains vehicle owners with model years between 1995 and 2002. It has been specifically designed to target consumers who may take advantage of the "Cash for Clunkers" bill.   Need $1500 Fast New list — Need $1500 Fast — Data Lists Services — This file contains people who have applied for a payday loan advance of up to $1500 online. Suggested usage includes secured and unsecured credit card offers, debt consolidation offers, catalog card offers, financial services, sweepstakes players and business opportunities.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Digital Insider: Urban Outfitters adds mobile commerce

July 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Latest News Urban Outfitters adds mobile commerce Dianna Dilworth As retailers are faced with a challenging recession, they are looking to digital to get in front of consumers on the mobile device, where they can extend the brand reach and collect new data. Clothing retailer Urban Outfitters is taking its mobile efforts to the next level, moving from text to mobile commerce. The retailer has teamed up with mobile services firm Acuity Mobile Acuity to expand its mobile efforts to include an m-commerce site.   Industry reacts to self-reg proposals on BT Dianna Dilworth The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.   Top mobile carriers speaking same language with latest MMA guidelines Carol Krol The Mobile Marketing Association announced on July 1 it has released the latest version - its fourth - of its US Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. MMA updates the guidelines twice a year.   StrongMail acquires PopularMedia to offer social networking services Dianna Dilworth E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.   Interactive and digital claim most M&A activity in Q2 2009 Cara Wood Investment bank Petsky Prunier released a trend report highlighting M&A and investment activity in the second quarter of 2009. It reveals continued slowdown for marketing, information and digital media investment volume and value. Bright spots in interactive and digital advertising were driven primarily by venture capital and corporate investments in social media, online video, mobile marketing and software-as-a-service e-mail marketing.   Inside Digital Bing usage promising, but jury still out Sara Holoubek One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.   Opinion Dynamic ads: A vendor checklist Mike Swartz, director of business development, Adroit Interactive Dynamic ads are quickly becoming a necessity for forward-thinking agencies and brands. The power to target messaging in real time and optimize creative performance without the production costs and headaches is a value proposition few can ignore.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Unconventional wisdom for PPC campaigns Damir Saracevic, dir. of interactive mktg, Catalyst Direct When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.   Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: CognitiveData acquires CMS Direct

July 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News CognitiveData acquires CMS Direct Chantal Todé July 06, 2009 Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.   Johnson & Quin acquires certain assets of Staples' direct mail division InteliMail Chantal Todé July 06, 2009 Direct mail production and printing services provider Johnson & Quin has acquired certain assets of Staples Print Solutions' direct mail division InteliMail. The deal brings Johnson & Quin customers in the financial services, retail and government arenas as well as additional bindery, lettershop and affixing capabilities.   Urban Outfitters adds mobile commerce Dianna Dilworth July 06, 2009 As retailers are faced with a challenging recession, they are looking to digital to get in front of consumers on the mobile device, where they can extend the brand reach and collect new data. Clothing retailer Urban Outfitters is taking its mobile efforts to the next level, moving from text to mobile commerce. The retailer has teamed up with mobile services firm Acuity Mobile Acuity to expand its mobile efforts to include an m-commerce site.   Compass Direct taps Regency for marketing international lists Lauren Bell July 06, 2009 Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.   AM/Direct gets 1-800-Flowers.com inserts July 06, 2009 AM/Direct, the multichannel division of Direct Media Millard, has been appointed manager for the corporate insert media properties of 1-800-Flowers.com Inc. programs. These include 1-800-Flowers.com, Plow & Hearth and HearthSong.   From the Print Edition REI debuts iPhone app targeted to bicycling enthusiasts Dianna Dilworth Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking experiences.   Toolbox: Online video, e-mail, lead generation, Web site Unleashing your Web site, what to look for in an online video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases Legacy Learning System's Instructional Course Masterfile New list — Legacy Learning System's Instructional Course Masterfile — Infomat — Description: This file contains motivated individuals who have placed orders online for comprehensive courses consisting of audio CDs, DVDs, printed materials and online support, priced from $219 to $249.   Sports Medicine Professionals New list — Sports Medicine Professionals — Fred Woolf List Co. — This file contains professionals who specialize in the diagnosis, treatment, care and prevention of injuries sustained by both professional and amateur athletes.   American Humane Association New management — American Humane Association — Trinity Direct — This file contains donors to a nonprofit membership organization that aims to protect children and animals from cruelty, abuse, neglect and exploitation. Average donation is $16.00.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Industry reacts to self-reg proposals on BT

July 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Industry reacts to self-reg proposals on BT Dianna Dilworth The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.   USPS high-density decrease approved, questions of cap on decrease raised Cara Wood Commercial and nonprofit mailers of US Postal Service Standard Mail high-density flats, mail pieces delivered to each address on a delivery route, will enjoy new minimum per-piece price decreases of 0.1 cent. The decreases kick in on July 19. In addition, mailers will see decreases to the pound price element that match the Standard Mail Saturation rate. The Postal Regulatory Commission approved the rate on July 1, potentially setting a new precedent on how to address a rate decrease in a period of deflation.   Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence Lauren Bell Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.   DMCNY announces 2009 Silver Apple Awards winners Lauren Bell The Direct Marketing Club of New York (DMCNY) has named its 2009 Silver Apple Awards winners. The Silver Apple Awards honor leaders in the direct and interactive marketing industry who have at least 25 years' experience, have shown a commitment to volunteerism and who have made significant contributions to the growth of the industry.   NY Blade gets the ax Lauren Bell The New York Blade, a 22,000-circ gay and lesbian paper, has suspended publication. The Blade, sister title to the New England Blade — which shuttered its print edition in October 2008 — and HX Magazine, was distributed for free around New York City on a weekly and bi-weekly schedule, depending on time of year.   New car lovers list available Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.   From the Print Edition Next week's issue: CRM special issue Cara Wood In the July 13 issue of DMNews, we're focused on just one thing: CRM. Whether it be loyalty, engagement or customer relationships, CRM is at the forefront of the growth and innovation that the industry relies on during the downturn. This first-ever special issue of DMNews will take a closer look at every facet of the CRM and database space, including software, privacy, loyalty, retail, data collection, e-mail programs, social media and more.   Spotlight conversation: The evolution of CRM Dianna Dilworth Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases Babies and More! At E-mail Address New e-mail list — Babies and More! At E-mail Address — Lighthouse List — This file contains respondents to a family health survey answering questions about pregnancy and other specific family health issues. Information on baby products was also included in the survey.   Gourmet Food Mail Order Buyers New list — Gourmet Food Mail Order Buyers — Dataline — This file contains buyers who have purchased gourmet food items from leading catalogers either directly from the catalog or online. Purchases include specialty food and beverage products, such as bakery items, fruits, nuts and cheese, coffee and tea and gift baskets.   Zencore Plus Potency Buyers New list — Zencore Plus Potency Buyers — Impulse Media — This file contains buyers of Zencore Plus, a natural herbal supplement that enhances male sexual performance. These male buyers are, on average, more than 40 years of age.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open.  Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.