DMNews: More details emerge in Microsoft's push to sell Razorfish

July 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News More details emerge in Microsoft's push to sell Razorfish Dianna Dilworth July 13, 2009 Microsoft Corp. is reportedly in talks with five of the world's biggest advertising companies about selling off digital agency Razorfish. According to reports in late June, Microsoft had hired Morgan Stanley to run the sale of the digital agency it acquired in 2007 after acquiring aQuantive for $6 billion.   DM job losses show signs of bottoming out Chantal Todé July 13, 2009 The direct marketing job market may have hit a bottom, according to the latest quarterly employment report from Bernhart Associates Executive Search. According to the survey, 20% of respondents said they will be adding staff during the current summer quarter, up from 16% in the spring. A record 402 companies responded to the random survey, which was e-mailed the week of June 22.   Charming Shoppes makes appointments to direct biz Chantal Todé July 13, 2009 James P. Fogarty, who became the president and CEO of Charming Shoppes Inc. in April, wasted little time in making several appointments to its direct business, bringing in experienced direct marketing professionals from Sears, Garnet Hill and Lowes.com. The company also said it would cease exploring the sale of its Figi's Gifts in Good Taste catalog business after looking for an acceptable offer for nearly a year.   Quattro Wireless and Mobext partner for mobile analytics Dianna Dilworth July 13, 2009 Mobile ad network Quattro Wireless has partnered with Mobext, the mobile marketing arm of Havas Digital, on a strategic partnership for mobile analytics. This partnership expands on joint Quattro Wireless and Mobext initiatives over the past year for clients including Amtrak, Kmart, Choice Hotels, Volvo and McDonald's.   Kroll introduces industrial subscribers e-mail list July 13, 2009 Kroll Direct Marketing has released the Industrial Equipment News e-mail file to the market. This comes after the company has gained the rights to the publication's postal list as well.   From the Print Edition High customer costs drive deals Chantal Todé The number of mergers and acquisitions taking place among direct marketing-related firms is down overall, but the marketing services segment has been a hot bed of activity.   New products mark AAD relaunch Chantal Todé The journey from satellite services provider to Internet retailer of items for the home may sound unusual but, for the folks at AllAmericanDirect.com, it makes perfect sense.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Sempervirens Fund Preserving Redwood Lands since 1900 New list — Sempervirens Fund Preserving Redwood Lands since 1900 — Pacific Lists — This file contains donors to Sempervirens Fund, a nonprofit land conservancy working to protect redwood forest lands in the Santa Cruz Mountains and to make land available for public enjoyment. Ninety-three percent of Sempervirens' names are in California. The average donation is $35.   Daily Consumer New Mover File New list — Daily Consumer New Mover File — Nexxa Group — This file contains new movers within 12 hours of them connecting their new home telephones! The daily hotline is compiled and sourced from every US telecom, according to Nexxa.   GamesMEN: Hunters & Gun Enthusiasts New list — GamesMEN: Hunters & Gun Enthusiasts — PK List Marketing Inc. — This 100% male file contains self-reported hunters and gun enthusiasts.These are men who are typically conservative and/or follow Republican viewpoints. They are between the ages of 25 and 70. They have also reported that they are in favor of legislation that is pro-firearms. In their free time, they enjoy hunting for sport and food.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: High customer costs drive deals

July 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Häagen-Dazs pushes honeybee messaging on social networks Dianna Dilworth The Häagen-Dazs brand, which is licensed to Dreyer's Grand Ice Cream, is continuing to raise awareness about the decreasing population of honeybees, on a social site called ExperienceProject.com (EP).   Gevalia to extend engagement push with new site Lauren Bell Gevalia Kaffe will push forward with a lengthy branding and loyalty effort when it launches a revamped Web site and social media efforts in August. The mail order coffee company is introducing its new site — designed by its online agency RazorFish — in August. As part of an effort to improve customer interactions and engagement, the new site will allow customers to design their own coffee delivery programs.   Editorial: DMNews' special CRM edition Cara Wood On every page in this edition of DMNews, you will get some key insights into data management and customer retention — issues critical to marketer's success and the future of the industry. But, there is another issue critical to securing direct marketing's future: advocacy for the industry itself.   List of diet buyers available Impulse Media has introduced the Slim Force 7 Diet Buyers list to the market. Prospects on this list are generally more than 35 years of age, with an income of $30,000 or more.   From the Print Edition Marketers weave web of loyalty Chantal Todé Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas. These retailers are also delving further into the connection between online customer experience and customer loyalty.   Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc. Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases In Good Company: Corporate Gift Buyers at E-mail New e-mail list — In Good Company: Corporate Gift Buyers at E-mail — ListBargains — This file contains professionals with the fun responsibility of shopping for their clients. These corporate gift buyers are the credit card holders and the shoppers who are the purchase-decision makers at their companies. They are in charge of buying gifts for clients and associates, as well as other corporate purchasing responsibilities.   American Families Online New list — American Families Online — eTargetMedia.com Inc. — This file contains expectant mothers and families who have one or more children living in the home. These consumers have provided demographic information about themselves and they enjoy receiving offers about what is most important to them and their family.   Small Cap Active Investors Email Masterfile: StockInvestors.net New list — Small Cap Active Investors Email Masterfile: StockInvestors.net — Infomat — This file contains a double opt-in subscriber base of investors. It is growing steadily, with an additional 100 to 200 investors joining each month. Subscribers to StockInvestors.net average $30,000 in investable funds; 57% of the subscribers earn more than $100,000 annually.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews Whitepaper Round Up

July 11, 2009 Provided as a service to our subscribers to give them the chance to obtain the latest industry white papers. Click on the individual links to download white papers of interest. Marketing White Paper Library

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: InfoGroup scoops up Experian's business database

July 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News InfoGroup scoops up Experian's business database Carol Krol July 09, 2009 In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.   List industry needs recovery plan, says Libey Lauren Bell July 09, 2009 A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.   Scotts Miracle-Gro to shut down Smith & Hawken Chantal Todé July 09, 2009 Lawn care products manufacturer The Scotts Miracle-Gro Company said it will cease operating its Smith & Hawken business by the end of the calendar year. Orders via the Web site, catalog and call center are being discontinued effective today and all stores are expected to close within six months. Scotts had initially pursued plans to sell the upscale garden products catalog and retail business.   Deluxe adds to customer base with acquisitions Chantal Todé July 09, 2009 Deluxe Corporation, which provides customer loyalty and retention programs and other marketing services as well as promotional products and printed items to small businesses and financial institutions, has announced two acquisitions intended to expand its small business Web services customer base. Deluxe's Hostopia unit has signed a definitive agreement to purchase certain assets of Aplus.net and completed the purchase of search engine marketing firm MerchEngines. Deluxe will pay approximately $30 million for these companies.   Responsys expands into Australia Dianna Dilworth July 09, 2009 E-mail marketing services firm Responsys has opened a new office in Sydney, Australia. The new office comes in response to Responsys' growing client base in Australia and New Zealand. Clients include The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp, Symantec and Johnson & Johnson.   NextMark Q2 report on datacard quality reveals perfect scores galore Nathan Golia July 09, 2009 Edith Roman and ePostDirect, as well as Complete Mailing Lists, all achieved perfect scores in in the 500-plus managed lists category, according to NextMark Inc., which published its second quarter 2009 Data Card Quality Report on July 9.   From the Print Edition Shipping not a parabox The US Postal Service has created a new augmented reality Web tool, called the Virtual Box Simulator, to promote the fact that Priority Mail Flat Rate boxes can make shipping easier.   Making the best of a small budget Mara Conklin, founder and president, Clarus Communications Marketing organizations are enforcing budget and staff cuts to ride out the recession. Yet, pressure remains high to keep your company and its products ahead of the competition. Fortunately, there are tried and true tactics that your marketing team can implement to successfully drive leads and boost growth... all without big campaign budgets.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases AAA Beauty Buyers New list — AAA Beauty Buyers — Great Lakes List Management — This file contains online buyers of a beauty product.   Insurance Leaders in Life and Health New list — Insurance Leaders in Life and Health — Stanford Direct — This file contains insurance executives who specialize in life and health insurance. They have attended seminars, planned meetings and conferences with their staff. Suggested usage includes premium incentives, business and trade offers, wireless phones, credit cards, upscale apparel and travel.   3+ Credit Cards & Now in Trouble New list — 3+ Credit Cards & Now in Trouble — Carney Direct Marketing — This file contains credit challenged individuals in need of credit assistance, another credit card for debt consolidation on their own or other debt consolidation services.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.