DMNews: Yahoo to refocus advertising and user experience after 13% decline in revenue

July 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Yahoo to refocus advertising and user experience after 13% decline in revenue Dianna Dilworth July 21, 2009 As Yahoo sees a drop in revenue, the online giant is refocusing to build out its ad offering and the user experience on its site. In yesterday's sales call, Yahoo reported revenues of $1,573 million for the second quarter of 2009, a decrease of 13% from the second quarter of 2008. The decrease was driven by a 15% decline in search advertising revenue and a 14% decline in display advertising revenue.   Postal public forum to define workshare rates Cara Wood July 21, 2009 The US Postal Service has announced a public forum on August 11 at 1pm to discuss work share discount methodologies in First-Class Mail and Standard Mail. On July 7, the USPS filed a request with the PRC to change the analytical methods used for periodic reporting for revenue, piece and weight estimates for bulk mail categories. Also under discussion at the forum will be public comments made in March regarding the underlying reasoning for discounts on First-Class and Standard Mail.   Barnes & Noble opens e-book chapter Chantal Todé July 21, 2009 Barnes & Noble Inc. has launched an online portal for selling electronic books that currently has over 700,000 titles and is expected to grow to 1 million titles within the next year. This is the latest in a series of developments this summer in the increasingly competitive e-book and e-reader categories. Google recently announced plans to launch a program by the end of the year that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And Amazon.com recently launched the Kindle DX, which is bigger than previous versions.   RMD nabs new clients, plans direct response component Carol Krol July 21, 2009 RMD Advertising, a Columbus, OH-based ad agency, announced Tuesday it has become agency of record for three new clients: Anomatic Corp., Orlando Baking Co. and Sandridge Foods. In each case, RMD was tapped in order to help these companies promote their brands, launch new products and increase sales and awareness. RMD said it will do so using an integrated approach that includes advertising, public relations and Web marketing.   Sundance Catalog to launch upgraded Web site in the fall Chantal Todé July 21, 2009 Sundance Catalog will launch a new Web site in the fall, leveraging MarketLive's Intelligent Commerce Platform v5 for enhanced features and functionality. Integration with back end systems and administrative processes will also be improved. Sundance will also be able to take advantage of MarketLive's partnership with Akamai to enhance overall Web application response time and performance.   Havas Digital partners with Traffiq for media buying Dianna Dilworth July 21, 2009 Interactive group Havas Digital has partnered with online advertising network Traffiq. Under the terms of the partnership, Traffiq will be the main platform of choice for Havas Digital planners in Boston, New York and Chicago.   Insurer looks to Lyza for automated data integration, analytics Lauren Bell July 21, 2009 Baldwin Mutual Insurance Co., a property and casualty insurer based in Alabama, has started using data analytics software from Lyzasoft in an effort to remain competitive. The insurer is using Lyza, Lyzasoft's desktop analytics tool, to help with its reinsurance modeling and rate analysis. Lyza's ease of use and the broad array of data sources it supports made it a good fit for Baldwin Mutual, which is using the system to integrate and analyze historical data from multiple sources, including spreadsheets and MySQL databases.   From the Print Edition What do hiring managers seek in candidates when looking to fill a CRM position? Chris Hanson, senior director, HR and recruiting, Epsilon First, candidates should understand business challenges facing direct marketers. They must demonstrate knowledge of client pain points and illustrate ways they can help remedy these issues. A dual perspective is a valued commodity; managers preferred candidates who have worked on both the client and agency sides.   Maintaining loyalty well worth the effort Guy Maser, SVP of marketing, GlobalSpec There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. Now, it's more important than ever to keep the customers you have.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases Airplane Owners New list — Airplane Owners — Dunhill International List Co. — This file contains individuals and corporations that own fixed-wing single- or multiengine airplanes, gliders, rotocrafts and balloons.   J. Marco Catalog Opt-In Email Addresses New e-mail list — J. Marco Catalog Opt-In Email Addresses — RMI Direct Marketing — Half of these buyers are professionals age 35 to 55 with an average income of $125,000.   Local Government Personnel — Email New e-mail list — Local Government Personnel - Email — MCH — This file contains e-mail addresses for city and county government personnel in the United States.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helps bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Digital Insider: MasterCard brings 'Priceless picks' to the iPhone

July 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News MasterCard brings 'Priceless picks' to the iPhone Dianna Dilworth MasterCard Worldwide is bringing its "MasterCard priceless picks" effort to the iPhone through a new app. The new iPhone app, which was created by MasterCard's agency of record McCann Erickson, New York and mobile firms MRM Worldwide and Ubermind, is an extension of the existing user generated Web site. Like the Web site, the iPhone application calls consumers to write reviews of their favorite restaurants, entertainment and fun experiences in general.   Stanton Direct introduces insert program for online merchants Stanton Direct has released the Great Places to Shop: Online insert program to the market. The program offers placement in packages, co-ops, statement stuffers and ride-alongs to people who sell products online.   Google cost per click declines Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.   G2 Worldwide expands its promotions marketing department Dianna Dilworth G2 Worldwide, a WPP Group property, is expanding its promotional marketing group in the US. The agency has appointed Joe Lagattuta as VP, group creative director and consumer promotions specialty lead to help run the group.   Fake online reviews draw NY suit Dianna Dilworth Last week, New York Attorney General Andrew Cuomo came to a settlement with cosmetic surgery firm Lifestyle Lift, after the firm allegedly published fake consumer reviews across the Web.   Inside Digital Digital Insider: Is Microsoft really making an impact against Google? Dianna Dilworth The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.   Opinion How small companies should be using search Michael Dadoun, co-founder and COO, UpClick The tremendous potential of search advertising lies in its ability to advertise to a highly-targeted audience looking for very specific products and services. One big downside, however, is cost. Because only the largest companies can bid on the most popular keywords, like "CRM" or "antivirus," for small companies, the key to search advertising is focusing on "long-tail" keywords that tend to be significantly cheaper.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics David Wright, interactive media director, Click Here When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   Caples Community David & Goliath helps bring the Kia Soul into the digital space Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Urban Outfitters signs Merkle for data and analytics

July 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Urban Outfitters signs Merkle for data and analytics Chantal Todé July 20, 2009 Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.   PRC accepting comments on USPS request to close branches Cara Wood July 20, 2009 The Postal Regulatory Commission will hold a pre-hearing conference on July 30 at 9:30am to hear public views on the US Postal Service's recent proposal to close some of its retail stations and branches. The USPS filed a request for review with the PRC on July 2. The agency cited the current financial crisis and the continuing decline in mail volume as the reasons behind the proposed changes.   MasterCard brings 'Priceless picks' to the iPhone Dianna Dilworth July 20, 2009 MasterCard Worldwide is bringing its "MasterCard priceless picks" effort to the iPhone through a new app. The new iPhone app, which was created by MasterCard's agency of record McCann Erickson, New York and mobile firms MRM Worldwide and Ubermind, is an extension of the existing user generated Web site. Like the Web site, the iPhone application calls consumers to write reviews of their favorite restaurants, entertainment and fun experiences in general.   Parenting School Years ups rate base, joins newsstands Lauren Bell July 20, 2009 Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push also includes a custom publishing project, slated for August, and a move to newsstand availability in September.   Stanton Direct introduces insert program for online merchants July 20, 2009 Stanton Direct has released the Great Places to Shop: Online insert program to the market. The program offers placement in packages, co-ops, statement stuffers and ride-alongs to people who sell products online.   From the Print Edition Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe Nathan Golia, Carol Krol, Cara Wood Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.   Marketers weave web of loyalty Chantal Todé Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.   Web Weekly Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy? With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.   more » Today's lists and databases Taking Action: Be Your Own Boss New list — Taking Action: Be Your Own Boss — Aggressive List Management — This file contains individuals that are researching options for starting a home-based business.   Insurance Solutions: Auto Insurance Prospects New list — Insurance Solutions: Auto Insurance Prospects — Sound Beach Marketing — This file contains consumers at a time when they are known to be shopping for or renewing their auto policies.   A 1 Back to the Future Headed for College New list — A 1 Back to the Future Headed for College — Byrum & Fleming — This file contains individuals who have responded to a survey indicating that they or a family member is returning to college, starting college or is in college.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helps bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Fake online reviews draw NY suit

July 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Fake online reviews draw NY suit Dianna Dilworth Last week, New York Attorney General Andrew Cuomo came to a settlement with cosmetic surgery firm Lifestyle Lift, after the firm allegedly published fake consumer reviews across the Web.   Golden Gate places highest bid for Eddie Bauer Chantal Todé Golden Gate Capital has emerged as the leading bidder for Eddie Bauer during a bankruptcy auction this week, with an all-cash bid for $286 million. The Golden Gate offer will be presented for court approval on July 22 and, if it is accepted, the transaction is expected to close in early August. Eddie Bauer voluntarily entered initiated Chapter 11 reorganization proceedings last month. At the time, it entered into an asset purchase agreement with CCMP Capital Advisors LLC for $202 million in cash, which could be superseded by other bids at auction.   Heineken taps Euro RSCG as AOR Lauren Bell Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.   Google cost per click declines Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.   G2 Worldwide expands its promotions marketing department Dianna Dilworth G2 Worldwide, a WPP Group property, is expanding its promotional marketing group in the US. The agency has appointed Joe Lagattuta as VP, group creative director and consumer promotions specialty lead to help run the group.   PlattForm Advertising gets new bookbuyer lists PlattForm Advertising has been selected as the program manager for five new to market book buyer files. These book buyers are highly educated, career-oriented upscale consumers who are committed to learning for personal development and professional advancement.   From the Print Edition How should marketers measure loyalty? An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.   Spotlight conversation: The evolution of CRM Dianna Dilworth Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Face-to-Face Events from Ziff Davis Enterprise New list — Face-to-Face Events from Ziff Davis Enterprise — Walter Karl — This file contains attendees of Ziff Davis Enterprise Face-to-Face Events. These IT industry events connect IT marketers with attendees, which include C-level executives, VPs, senior IT business leaders, elite editors, analysts and distinguished guest speakers from around the globe.   Retirement Millionaire New list — Retirement Millionaire — Namebank International — This file contains direct mail and e-mail buyers of the Retirement Millionaire investment program. Units of sale range from $39 to $99.   Union Workers Advantage New list — Union Workers Advantage — Gnames Advantage — This file contains Union Workers Advantage members, who receive pre-approved credit that can be used to purchase merchandise from the Union Workers Advantage Catalog. The catalog showcases many quality brand names including Betty Crocker, Hoover, GE, Revlon, Minolta, RCA and Cuisinart.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helped bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.