Wednesday, August 19, 2009

DMNews: Three men arrested in largest-ever data breach

August 19, 2009

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Today's News


Three men arrested in largest-ever data breach

Carol Krol August 18, 2009

Three men were indicted in New Jersey on August 17 for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. It is the largest hacking and identity theft case ever prosecuted by the Justice Department.
 
Move Update non-compliance to cost mailers more in 2010

Move Update non-compliance to cost mailers more in 2010

Cara Wood August 18, 2009

The US Postal Service has announced it will begin attaching additional postage charges to any commercial Standard Mail that does not meet its acceptance rate for Move Update standards in January 2010. Under the new decision, mailers who have more than 30 % of addresses fail an update check will be assessed for additional fees.
 

Volkswagen seeks new AOR

Dianna Dilworth August 18, 2009

Volkswagen of America is on the hunt for a new agency of record as the automaker looks to go more mainstream. The new AOR will be responsible for all aspects of marketing and advertising.
 

Ebay gives sellers access to third-party apps

Chantal Todé August 18, 2009

EBay has opened an app store for eBay sellers with about a dozen applications that have been pre-approved to be embedded on eBay.com and addressing issues such as shipping and inventory management. The app store is open to subscribers of the Selling Manager and Selling Manager Pro platforms, which help sellers manage their listings. The apps are being offered on a revenue-sharing basis through eBay, which will manage the billing on behalf of developers.
 

Reader's Digest Association releases restructuring plan

Nathan Golia August 18, 2009

Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.
 

Health-focused b-to-b list available

August 18, 2009

DirectInnovations Inc. has been appointed management of the FM Connect...HR Professionals at Email Address Masterfile from FieldMedia LLC. This file contains active subscribers to Employersweb.com Magazine (formerly Benefits & Compensation Solutions), CDHC Solutions magazine and associated newsletters
 

DMNews seeking Essential Guide to E-mail columns

July 27, 2009

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.
 

From the Print Edition

Billboards come to life by adding mobile

Billboards come to life by adding mobile

Dianna Dilworth

For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand.
 
From TV set to PC screen

From TV set to PC screen

Chantal Todé

TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.
 

Web Weekly

Dos and Don'ts of Online Fundraising

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.
 

Today's lists and databases

Never Say Debt Again

New list — Never Say Debt Again — Data Lists Services — These highly motivated prospects have acquired a tremendous amount of debt and are in search of solutions to get out of debt and live a debt free life. This file is 55% male; average income of prospects is $36,890.
 

Association of Fundraising Professionals

New list — Association of Fundraising Professionals — MGILists — This file contains members of The Association of Fundraising Professionals, which represents more than 30,000 members in 200 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. Members are 70% female and pay average annual dues of $200.
 

Woolrich

New list — Woolrich — Alexa Marketing LLC — This file contains buyers from Woolrich, which offers a full range of outdoor-inspired products, from jackets and shirts to furniture and tableware. Prospects on this 66%-female list spend about $105 per order. The average income of the file is $85,000.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan

Direct Mail Manager ... $70K
Email Marketing Manager ... $90K
Merchandise/Marketing Manager ... $100K
Senior Manager/ Director, Merchandise Marketing ... $125K
Director Online Marketing ... $120K
Director Of Marketing, Customer Acquisition ... $150K

Connecticut
Online Merchandise-Product Manager...$75k

New England

Connecticut/Western Mass
Online Media Buyer...$70k
Dir/Mgr, Social Media Marketing...$100k

Massachusetts
Sales Manager/Biz Dev Database Solutions...$110k

For more opportunities PLEASE visit our website www.smithhanley.com

> For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 


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© 2009 Haymarket Media Inc.

Tuesday, August 18, 2009

DMNews' Digital Insider: White House adjusts e-mail opt-in after alleged unsolicited e-mails

August 18, 2009

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Latest News

White House adjusts e-mail opt-in after allegedly sending unsolicited e-mails

Dianna Dilworth

The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.
 
FT, others float Web subscriptions

FT, others float Web subscriptions

Lauren Bell

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies.
 

Web at heart of Vibe, Portfolio resuscitation

Lauren Bell

Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).
 

Katz 360 debuts display inventory

Dianna Dilworth

Katz 360 Sales, the digital sales arm of the Katz Media Group, is expanding its digital ad sales inventory for local advertisers to include optimized display impressions, through a new partnership with the Rubicon Project.
 

Inside Digital

Five questions for a digital insider: Barbara Coll, CEO, Webmama.com Inc.

Five questions for a digital insider: Barbara Coll, CEO, Webmama.com Inc.

Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic.
 

Opinion

Are you using last year's Google AdWords account?

Are you using last year's Google AdWords account?

Michael Briggs, VP-Search Strategies, @Website Publicity

If you haven't made significant changes during the past year to the way your Google AdWords account is set up and managed, you're leaving money on the table. Google calculates Quality Scores for your ads with the goal of increasing relevance to a searcher's query, and it is imperative to organize your account to convey the highest relevance possible.
 

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

DMNews Essential Guide to Search Marketing now online

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
 
The great influence of PPC on non-search conversions

The great influence of PPC on non-search conversions

Melissa Mackey, online marketing coordinator, Fluency Media

In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.
 

CLICK HERE to learn the Top 10 Tips to Win a Caples Award.

 

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Haymarket Media Inc
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Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

DMNews: Sears launches Christmas Club card

August 18, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone 

Today's News


Sears launches Christmas Club card

Chantal Todé August 17, 2009

Sears Holdings Corp. has introduced the Sears and Kmart Christmas Club gift card program, which allows consumers to save ahead for their holiday purchases at Sears and Kmart stores or online at either merchant's Web site. Consumers who sign up before October 31 can earn up to a 3% reward, up to a maximum of $100, based on upon the stored value on their cards as of November 14.
 

White House adjusts e-mail opt-in after allegedly sending unsolicited e-mails

Dianna Dilworth August 17, 2009

The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.
 

The New York Times launches mail order club

Carol Krol August 17, 2009

The New York Times Company announced on August 17 it has launched The New York Times Wine Club, a mail order club that has the potential to provide the embattled publisher with another source of revenue. The newspaper partnered with Global Wine Company, an outsourcer that operates wine mail order clubs for consumer brands such as Omaha Steaks, to handle the business on a turn-key basis.
 

NC agency Wildfire bolsters sports presence with buy

Nathan Golia August 17, 2009

Winston-Salem, NC-based agency Wildfire acquired Keystone, a sports marketing agency, last month. The acquisition expanded Wildfire's existing sports marketing capabilities, allowing it to take campaigns from concept development to execution rather than having to outsource the execution, said Brad Bennett, "chief firestarter" [CEO] at Wildfire.
 

Worldata releases GlobalProGuide lists

August 17, 2009

Worldata has been awarded management of the GlobalProGuide.com postal and e-mail files. The Web site reaches corporate business professionals in a variety of vertical markets worldwide.
 

DMNews seeking Essential Guide to E-mail columns

July 27, 2009

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.
 

From the Print Edition

FT, others float Web subscriptions

FT, others float Web subscriptions

Lauren Bell

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies.
 

USPS revisits schedule for branch closures

Cara Wood

In the wake of declining mail volumes and over-the-counter retail transactions, the US Postal Service has updated its stance on closing postal branches nationwide. In May, the agency announced it was considering the closure of 3,105 of its 4,851 post office branches and stations. It amended that figure to less than 1,000 closures, to be done no earlier than October 2.
 

Web Weekly

Dos and Don'ts of Online Fundraising

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.
 

Today's lists and databases

America Gives Donation File

New list — America Gives Donation File — Accudata — This file contains socially conscious consumers who have supported a wide variety of charitable causes and social issues.
 

Best Bedrock Republican Donors

New list — Best Bedrock Republican Donors — Preferred Communications — This file contains donors who support conservative institutions and the Republican party platform in all facets of American life. They have contributed $50 or more in the past 12 months. They support faith-based and community charities.
 

Adult Dating Services Email File from ConsumerBase

New e-mail file — Adult Dating Services Email File from ConsumerBase — Consumerbase — This file contains people who have clicked on an adult dating services- related offer online in the last 30, 60, 90 or 365 days.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan

Direct Mail Manager ... $70K
Email Marketing Manager ... $90K
Merchandise/Marketing Manager ... $100K
Senior Manager/ Director, Merchandise Marketing ... $125K
Director Online Marketing ... $120K
Director Of Marketing, Customer Acquisition ... $150K

Connecticut
Online Merchandise-Product Manager...$75k

New England

Connecticut/Western Mass
Online Media Buyer...$70k
Dir/Mgr, Social Media Marketing...$100k

Massachusetts
Sales Manager/Biz Dev Database Solutions...$110k

For more opportunities PLEASE visit our website www.smithhanley.com

> For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


CLICK HERE to learn the Top 10 Tips to Win a Caples Award.


FREE WHITEPAPERS








Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

Monday, August 17, 2009

DMNews: Pitney Bowes' chief strategy officer to lead new enterprise solutions group

August 17, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone 

Today's News


Pitney Bowes' chief strategy officer to lead new enterprise solutions group

Chantal Todé

Pitney Bowes Inc. has appointed David Dobson EVP and president of Pitney Bowes management services, which provides outsourced mail and document management services to large corporations, law firms, universities and government agencies. Dobson will also lead the development of an enterprise sales and solutions group that will work with enterprise customers on delivering solutions that leverage the breadth of Pitney Bowes' products and services.
 

Web at heart of Vibe, Portfolio resuscitation

Lauren Bell

Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).
 

JCPenney reports Q2 loss

Chantal Todé

JCPenney Company Inc. reported sales for the second quarter ended August 1 decreased 7.9% for a total of $3.9 billion. Same-store sales decreased 9.5% during the same period. The company also reported a loss of $1 million for the quarter versus income of $117 million last year. Second quarter earnings broke even, compared to a gain of $0.52 per share last year.
 

Editorial: Events offer opportunity to gather actionable data

Cara Wood Editor-in-chief, DMNews

While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.
 

New investor e-mail file from Macromark

Macromark has introduced the Small-Cap Fortunes Masterfile to the market. This file contains subscribers to the Capital Financial Media's Small-Cap Fortunes e-newsletter. They have responded to investor-related promotions and are active stock buyers. The 52,000-universe list is available beginning at $145/M.
 

DMNews seeking Essential Guide to E-mail columns

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.
 

From the Print Edition

OPA study questions ad networks

OPA study questions ad networks

Dianna Dilworth, Carol Krol

The Online Publishers Association threw down the gauntlet with a study released August 13 that questions the advertising effectiveness of ad networks and portals. As one ad network executive, Burst Media CEO Jarvis Coffin, put it, OPA "opted to set fire to the forest floor that ... scorched the effectiveness of the entire Internet as a brand medium save for its 50, or so, members."
 

Toshiba takes on town names in UGC push

Kevin McKeefery

To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content. Participating residents from each town report on how they use the new Toshiba laptop in videos uploaded to social network MySpace
 

Web Weekly

Dos and Don'ts of Online Fundraising

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.
 

Today's lists and databases

FunFare Magazine Ride-Along

New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.
 

Motorcyle Indicator Data

New list — Motorcyle Indicator Data — Data Solutions of America Inc. — This file contains vehicle owners who are responsive to motorcycle-related promotions. It is based on data compiled from motorcycle subscriber memberships and purchases, consumer Internet responder's records and government sources, and overlaid with other proprietary files.
 

National Association of Student Financial Aid Administrators

New list — National Association of Student Financial Aid Administrators — Infocus — This file contains members of the National Association of Student Financial Aid Administrators, which represents more than 20,000 financial aid professionals at nearly 3,000 colleges, universities and career schools across the country.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan

Direct Mail Manager ... $70K
Email Marketing Manager ... $90K
Merchandise/Marketing Manager ... $100K
Senior Manager/ Director, Merchandise Marketing ... $125K
Director Online Marketing ... $120K
Director Of Marketing, Customer Acquisition ... $150K

Connecticut
Online Merchandise-Product Manager...$75k

New England

Connecticut/Western Mass
Online Media Buyer...$70k
Dir/Mgr, Social Media Marketing...$100k

Massachusetts
Sales Manager/Biz Dev Database Solutions...$110k

For more opportunities PLEASE visit our website www.smithhanley.com

> For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com


Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards.

Click here to learn more and enter today.


FREE WHITEPAPERS








Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.