DMNews Whitepaper Round Up

Advertise For details of how to advertise in the DMNews Whitepaper of the Day, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Whitepaper of the Day, please click here. Unsubscribe To unsubscribe from DMNews Whitepaper of the Day click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Sears wants to spruce up consumers and their homes

August 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Sears wants to spruce up consumers and their homes Chantal Todé August 27, 2009 Sears has introduced a pair of initiatives this week designed to help consumers spruce up their homes and themselves. Sears Beauty has already launched online at Sears.com and individual departments will launch in 13 retail mall locations in Chicago, Los Angeles and New York. Sears has also launched Manage My Home, an interactive Web site that offers free tools and resources to help homeowners keep their home running smoothly.   Captain Morgan calls in MRM for new mobile campaign Lauren Bell August 27, 2009 Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call.   Resturant.com debuts B-to-B incentive packages Dianna Dilworth August 27, 2009 Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.   Aspen adds analytics brawn to management team Lauren Bell August 27, 2009 Aspen Marketing Services has hired analytics expert Nathaniel Lin as president of its Advanced Analytics team. The hire, which fills a role left vacant since February, signals the growing importance of analytics capabilities in the agency world.   Bedding buyers available from Acton August 27, 2009 Acton International Ltd. has introduced two new lists focusing on buyers of bed products: Health and Fitness Magnetic Mattress Topper Buyers and Luxury Natural Bed Buyers and Responders Consumer Mailing List.   From the Print Edition Creative solutions from TW Telecom, Bibby Financial, Monsanto See what Nicholas Plat, ECD at Rapp, thinks of TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social network   VDP's evolution leads to many new options Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases Consumers by Phone & Email New e-mail list — Consumers by Phone & Email — Carney Direct Marketing — This file contains a cross-section of direct response buyers. Most of these indiviuals are married with children, have disposable income and have multiple credit cards   Association of Fundraising Professionals New list — Association of Fundraising Professionals — MGILists — This file contains members of The Association of Fundraising Professionals, which represents more than 30,000 members in 200 chapters throughout the world.   Official US Registered Voters by State New list — Official US Registered Voters by State — American Information Marketing —This file contains registered voter records sourced directly from the various state boards of election. The list is scrubbed for deceased persons and those in prison; do-not-mail suppressions have also been applied.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Experian QAS, Jenzabar partner for higher ed data quality

August 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: News Experian QAS, Jenzabar partner for higher ed data quality Lauren Bell Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.   Blue Cross Blue Shield of Tennessee dials up phone outreach Lauren Bell Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention.   Sending relevant, targeted marketing emails Olivier Piscart, Regional Manager, North America, Email Vision Sixty percent of marketers are not making the most of e-mail campaigns because they are still using 'spray and pray' tactics, according to Forrester Research. While marketers are under increasing pressure to grow their databases and get their message out to as many people as possible, the most important factor however should be that e-mails are sent out timely, relevant and, above all, wanted. In the current climate, companies can not afford to let potential sales drop because of an ineffective e-mail marketing strategy which serves little purpose.   Danversbank ups loyalty rewards to encourage debit card use Lauren Bell Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.   Chase debuts loyalty card Dianna Dilworth Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail to promote it.   Column The imperative of data integration Manu Mathew, CEO of Visual IQ Marketing departments that perform their work in separate silos are often unsure of how one channel impacts another and may be missing major opportunities to improve campaigns based on actual results and integrated forecasting. Thanks to improved analytics and more affordable marketing intelligence solutions, the silo approach is no longer necessary. Exchanging customer data across channels and marketing departments is now available and essential to all marketers, their campaigns and most importantly, the bottom line.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Big Lots to launch first loyalty card program in Q3

August 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News Big Lots to launch first loyalty card program in Q3 Lauren Bell August 26, 2009 Discount retailer Big Lots Inc. will launch its first loyalty card program in the third quarter of this year. The Buzz Club card offers shoppers a discount when they make 10 purchases of more than $20 apiece.   Experian QAS, Jenzabar partner for higher ed data quality Lauren Bell August 26, 2009 Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.   Shopko to launch e-commerce Web site Chantal Todé August 26, 2009 General merchandise retailers Shopko Stores Operating Co. LLC will launch its first e-commerce Web site with the help of e-commerce services provider SpeedFC Inc. Shopko, which is owned by private investment firm Sun Capital Partners Inc., is a $2 billion retailer with stores located in 13 states throughout the Midwest, Mountain and Pacific Northwest regions.   Mike's Express Carwash begins e-mail program and sees 60% increase in online revenue Dianna Dilworth August 26, 2009 Mike's Express Carwash, a chain of 37 carwashes located across Indiana and Ohio, has found e-mail marketing to help clean up in online sales. The brand did its first e-mail marketing campaign, with partner ExactTarget, in June. Its just-released metrics show that the e-mail marketing program lifted online sales more than 60% for the month over sales in June 2008.   New healthcare e-mail lists available August 26, 2009 PCS List and Information Technologies has introduced two C4 Healthcare e-mail files: C4 Healthcare Unlimited-use E-mail Database and C4 Healthcare Administrators Unlimited-use E-mail Database. Each is available beginning at $200/M, with postal names also available beginning at $100/M.   From the Print Edition From TV set to PC screen Chantal Todé TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.   Editorial: Events offer opportunity to gather actionable data Cara Wood Editor-in-chief, DMNews While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases Health Insurance Quote Shoppers New list — Health Insurance Quote Shoppers — Interactive Marketing Solutions — This file contains people who are looking for new insurance policies. The customers fill out their contact information, including their age, height, and weight to find personalized quotes in their area.   Auto Insurance Active Hotline Responders Email & Postal New e-mail list — Auto Insurance Active Hotline Responders Email & Postal — Key Marketing Advantage — This file contains e-mail auto insurance offer responders. These individuals have received and opened auto insurance solicitations. E-mail open rates are as high as three to four times better then quote and requestor files.   Dog Lovers Unite New list — Dog Lovers Unite — List Management Services — This file contains people who consider their pet part of their family.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: Responsys reports growth as e-mail continues to flourish

August 26, 2009 Check out DMNews on your smartphone Advertisement New Webinar: Socialize Your Email Marketing - Motivating Customers to Build Your Brand Leveraging social media marketing to enhance your email marketing results requires an understanding of how to motivate customers to promote your brand within their social networks. Join social media and email marketing experts on August 27 and hear proven strategies for identifying your influencers, how to best motivate them with tailored content and creative, and effective ways to measure the results. Register Today. News Responsys reports growth as e-mail continues to flourish Dianna Dilworth The recession has driven down budgets and made CMOs even more responsible for their bottom line. It is no surprise that e-mail is flourishing in this environment, because it is relatively cheap and measurable. Forrester predicts that e-mail marketing spend will grow to $2 billion in 2014, with retention e-mail, e-mail client services and ad-sponsored acquisition newsletters all areas for growth.   Yahoo debuts new versions of mail, messenger and search products Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.   Davemail partners with GraphicMail Dianna Dilworth Custom e-mail newsletter agency Davemail, a division of Fiore Communications, has partnered with e-mail marketing firm GraphicMail to become a reseller of GraphicMail's newsletter services.   Advertisement Opinions Inbox Insider: Yahoo updates make consumer e-mail more social Dianna Dilworth After Yahoo partnered with Microsoft last month, Carol Bartz said that the goal is to make Yahoo the center of a consumer's life online and to be more of a destination. So it follows that the online giant would upgrade Yahoo Mail to be more social.   Sending relevant, targeted marketing emails Olivier Piscart, Regional Manager, North America, Email Vision Sixty percent of marketers are not making the most of e-mail campaigns because they are still using 'spray and pray' tactics, according to Forrester Research. While marketers are under increasing pressure to grow their databases and get their message out to as many people as possible, the most important factor however should be that e-mails are sent out timely, relevant and, above all, wanted. In the current climate, companies can not afford to let potential sales drop because of an ineffective e-mail marketing strategy which serves little purpose.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   How to cultivate leads by using e-mail sequencing Jared Vestal, database marketing manager, Cision As e-mail marketers, we know that benchmarking, analyzing and refining campaigns help us achieve better overall results. We also know that a campaign with an audience of 100,000 and 2,000 total clicks (2% click-through rate) is less desirable than one with an audience of 10,000 and 1,800 total clicks (18% rate), although this campaign has a lower number of clicks.   Lists and Databases American Occupation Database New list — American Occupation Database — The List Experts — This file contains Americans by their occupations. Suggested usage includes continuing education, insurance, travel offers, office related catalogs, business subscriptions and seminars.   CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail Agency Business Report Click below to view all agency profiles DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.