DMNews: One to One Interactive acquires Twelve Horses

September 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News One to One Interactive acquires Twelve Horses Nathan Golia September 14, 2009 One to One Interactive, a digital marketing firm based in Boston, has acquired Reno, NV-based agency Twelve Horses. Terms of the deal, announced September 14, were not disclosed. One to One will add Twelve Horses' Reno, NV, and Salt Lake City offices to its Charlestown, MA headquarters.   Turn promotes Demas to CEO Dianna Dilworth September 14, 2009 Digital advertising network Turn promoted president and COO Bill Demas to CEO, effective September 10. Former chief executive Jim Barnett took the role of chairman. Demas is charged with growing both the company's client list and its technology offerings.   DM veteran Montroy passes away at 64 Cara Wood September 14, 2009 Rosemarie Montroy, a 20-year veteran of the direct marketing industry, died September 10 at the age of 64 after a brief battle with lung cancer. She was most recently CMO at Direct Media Millard.   Sundrop loyalty program integrates Facebook to promote restaurants Mary Elizabeth Hurn September 14, 2009 Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.   Worldata releases two Kompass segments September 14, 2009 Two additional segments of the Kompass masterfile, awarded to Worldata earlier this year, are now available. The Kompass International Finance Professionals list includes finance and accounting personnel, managers, directors, financial analysts, financial planners and CFOs. The Kompass International Sales & Marketing Professionals list includes workers responsible for new business development, the growth of client accounts and development of new market opportunities.   From the Print Edition E-commerce an easy sell Chantal Todé Retailers train their focus online in a tough market by investing in customer experience initiatives   13 tips (A baker's dozen!) for successful e-commerce Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel   Web Weekly Dos and Don'ts of catalog circulation strategy Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president, MineThatData; Rod Ford, CEO, CognitiveData; and Holly Wasas, account manager, brokerage, Direct Media Millard, weigh in on how to cut back wisely.   more » Today's lists and databases Boat and Yacht owners with Marine Radio Licenses New list — Boat and Yacht owners with Marine Radio Licenses — Dunhill International List Co. — This file contains boat and yacht owners with marine radios. The file skews slightly male.   Society for the Prevention of Cruelty to Animals International New selects — Society for the Prevention of Cruelty to Animals International — Trilogy Target Solutions — This file contains animal lovers who donate to a global organization solely dedicated to the health and well being of animals. Suggested usage includes animal welfare, children's and veteran advocacy groups.   United Marketing Group Club Members New list — United Marketing Group Club Members — Interactive Marketing Solutions — This file contains members of programs in travel and entertainment, prescription savings and auto service. Average income of prospects is $37,500. The file is 55% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: HP and RRD partner on digital inkjet initiatives

September 14, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News HP and RRD partner on digital inkjet initiatives Chantal Todé September 14, 2009 Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance with RR Donnelley last week to develop digital printing solutions for inkjet-based digital presses.   Twitter now allowing ads Dianna Dilworth September 14, 2009 Microblogging sensation Twitter changed its terms of service on September 10 to allow for advertising on the platform. While Twitter did not specify what types of available ad units it might offer, co-founder Biz Stone said in a blog post that the company will "leave the door open for advertising."   Maxus names Jones CEO for North America Kevin McKeefery September 11, 2009 Media and relationship marketing agency Maxus named Louis Jones CEO for North America, effective September 8. He replaced Carla Loffredo, who was named the agency's first COO. He reports to global CEO Kelly Clark.   HP and Pitney Bowes partner to offer integrated print and mail system Chantal Todé September 11, 2009 HP and Pitney Bowes announced an alliance at the Print 09 trade show on September 11 through which Pitney will manage sales of the HP Inkjet Web Press for the transactional and trans-promotional print markets. Pitney will offer the product as part of the Pitney Bowes IntelliJet Printing System, which is used by large volume mailers. The system includes the HP T300 Color Inkjet engine, a high-speed Pitney Bowes mail finishing system, and a single service and support team.   Editorial: Don't lose e-commerce success in translation Cara Wood September 14, 2009 Last week, Sultan Munadi, an Afghan interpreter, was killed during a conflict in northern Afghanistan that resulted in the release of New York Times reporter Stephan Farrell from Taliban captivity. Munadi had tried to express his and Farrell's neutrality when they were initially detained by the Taliban months ago. Following this tragedy, I paused this week to think about the role of an interpreter in a much less extreme example — namely, how it relates to e-commerce.   Lippincott Williams & Wilkins awards Meritdirect list management September 11, 2009 Lippincott Williams & Wilkins (LWW), a publisher of health information, has awarded Meritdirect list management of its stable of files. The previous manager was Walter Karl. LWW, a unit of Wolters Kluwer Health, reaches physicians, nurses, specialized clinicians and students with nearly 300 periodicals and 1,500 books across more than 100 disciplines.   From the Print Edition DMers face long unemployment Mary Elizabeth Hurn Direct marketing pros have it worse than your average American when it comes to finding a job, according to a recent survey published by Bernhart Associates Executive Search.   New pay options for underbanked Cara Wood Thirteen percent of consumers lived below the poverty line last year, according to recent data from the US Census Bureau. Meanwhile, the unemployment rate is at nearly 10%. Sobering statistics such as these — and the fact that consumer spending has slowed to a trickle — are forcing retailers to become increasingly flexible with their payment options to attract customers.   Web Weekly Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   more » Today's lists and databases Contacts in Engineering New list — Contacts in Engineering — Dunn Data Company — This file contains contacts within the engineering industry. Suggested usage includes publications, software and seminars. Prospects in the file are 56% male. Their average income is $50,000.   Alesco National Consumer Database New list — Alesco National Consumer Database — Alesco Data — This database is a comprehensive national consumer mailing list. Demographic data include name and age, lifestyle interests, hobbies, purchase behavior, ethnicity, mortgage, wealth and credit attributes.   Pay Day Loan Applicants New list — Pay Day Loan Applicants — Market Approach Consulting — This file contains consumers in need of quick cash for discretionary and emergency situations. Prospects on the file are 55% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Click to check out the Top 10 Tips to win a Caples Awards Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Direct is bright spot in Neiman Marcus results

September 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement The Four Ps of Marketing Aren't Enough In today's environment, marketers must move beyond the traditional four Ps of marketing. Industry leaders are adopting the O and I of marketing - Online, Offline, Outbound, and Inbound. Join us for this webinar to learn how to use these channels in a coordinated way to increase customer retention, drive new customer acquisition, and improve marketing efficiency. Register Now! Today's News Former DMA EVP to lead Pitney Bowes' production mail equipment unit Carol Krol September 10, 2009 Pitney Bowes will announce September 10 that it has named Ramesh Lakshmi-Ratan president of its document messaging technologies unit, according to industry sources. The unit markets Pitney's production mail equipment and software to large-volume direct marketing mailers, particularly in the financial services and insurance industries.   Direct is bright spot in Neiman Marcus results Chantal Todé September 09, 2009 The fiscal fourth-quarter and year-end revenue decreases reported by Neiman Marcus on September 9 reflect a difficult year for luxury merchants, as consumers closely watched their spending. The company's leader, however, cited its Internet business as a bright spot. For the fiscal fourth quarter that ended August 1, Neiman Marcus reported that year-over-year comparable revenues decreased 23.4%.   National September 11 Memorial to run mobile effort at NASCAR race Dianna Dilworth September 10, 2009 The National September 11 Memorial & Museum is partnering with mobile marketing services firm Mobile Commons for an initiative observing 9/11. The goal of the "Text to Remember" program is to raise money for and awareness of the September 11 Memorial, which will be built on the site of the World Trade Center.   ABC gains five digital publishing members Mary Elizabeth Hurn September 09, 2009 The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity of media outlets, has added five companies involved in digital publishing initiatives to its roster. The new members include Bite Sized Candy, the creator of a soon-to-be-launched technology that makes magazines available via iTunes and readable on the iPhone and iPod Touch.   USAA launches e-commerce loyalty program Mary Elizabeth Hurn September 09, 2009 USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop. The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants.   The Information Refinery gets three new lists September 09, 2009 NCD Brands has awarded The Information Refinery management of three lists: the Century Business Solutions postal file, the Century Photo postal file and the Light Impressions postal file. All files feature gender, hotline and geography selections and are available beginning at $110/M.   From the Print Edition Testing with Google TV can save money Beth Vendice, divisional president, Mercury Media A year's worth of research conducted by Google TV has little to offer in terms of consumer viewing revelations, but the program has much to offer DRTV advertising executives. In fact, those looking to improve client results and saving both agencies and clients money should make the research a must-read.   Meetings granted British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite.   Web Weekly Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   more » Today's lists and databases Wealth Builders Membership Buyers New list — Wealth Builders Membership Buyers — True North List Marketing — This file contains highly responsive credit card buyers who have invested in a wealth builder kit, tutorial and customer support package that shows how to use search engines to sell products. Average purchase is $110.   eInfoPro New Business Phone Connects New list — eInfoPro New Business Phone Connects — eInfoPro — This file contains businesses that have just received a new phone service at a new location. It is sourced from telephone service providers.   Business Owners with Gender Select New list — Business Owners with Gender Select — Lead Me Media — This file contains female business owners. Their average income is $75,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Click to check out the Top 10 Tips to win a Caples Awards Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: ABC gains five digital publishing members

September 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News USAA launches e-commerce loyalty program Mary Elizabeth Hurn USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop. The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants.   Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search Carol Krol InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.   The Information Refinery gets three new lists NCD Brands has awarded The Information Refinery management of three lists: the Century Business Solutions postal file, the Century Photo postal file and the Light Impressions postal file. All files feature gender, hotline and geography selections and are available beginning at $110/M.   Column Customer advocacy: Why do you need it? How do you get it? Warren Hunter, chairman and CEO, DMW Worldwide LLC When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: How do we find ways to assist them? But what's on my mind here is: What can we do to make our customers become advocates for us?   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Hear from British Airways and Agency.com how BA is doing its part to jumpstart international business travel with its "Face-to-face" effort Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.