| News about digital retail commerce |  | - Sears to allow third parties to sell on its Web site
When Sears redesigned its main Web site, the company quietly launched a marketplace for other merchants. Sears is now actively seeking business partners for the site. "The Sears marketplace platform provides new opportunities for us to deliver more shopping choices to our customers as well as open up new lines of communication with our business partners," a Sears representative said. "This current platform expansion is an evolution of a process we established with our Internet partners last November." InternetRetailer.com (9/17) , Forbes/The Associated Press (9/18)        | Boost your visibility during the holidays
See how Searchandise Commerce helped TomTom increase their share of clicks, and ultimately influence sales for a successful 2008 holiday season. Secure premium shelf space across a network of leading retail sites, and position your products in plain sight of active online shoppers.
Download the case study now. | - Single women and mothers have very different online shopping habits
The divide between the online habits of mothers and single women is widening in the recession, according to a new study by online performance marketing company Prospectiv. The survey revealed that mothers are more likely than single women to seek and redeem online coupons and try product samples. Additionally, more single women than mothers believe in a blog's effectiveness in communicating about new products. MediaPost Communications (9/18) - Internet becomes fashion's tastemaker
The Internet is allowing more people to converse and share fashion news and trends, adding to the growth of the online-shopping sector. As consumers continue to nab first dibs on the latest fashions through the Internet, online shopping has grown 12.6%, according to the NPD Group. Chicago Tribune/Tribune Newspapers (9/21)  | Personalizing on-site promotions generates $1.3 million in incremental revenues. Is it possible to automatically deliver highly relevant promotional content that drives increased revenues per visit and average order values? Download a free case study to learn how the web's #1 online retailer of home treadmills did just that with Behavioral Targeting. | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
 | 66% of consumers shop online; 44% say they're less likely to trust a Web merchant with their personal info compared to a year ago; 55% have experienced security breaches online.
Download Trust Marks: What's Behind the Label Counts to learn how trust marks can be both an effective marketing tool, as well as just good Web security practice. | | Companies in the News |  | | | - Amazon transitions from bookshop to general store
Jeffrey P. Bezos founded Amazon.com as an online bookstore 15 years ago. Now, the company is about to hit a significant milestone: Its percentage of worldwide sales soon will no longer be dominated by media products, such as books, music and movies. Amazon is quickly transitioning into a global, online general store. The New York Times (9/19) - Amazon adds electronics accessories to own-label range: Amazon Basics, the Internet giant's range of electronics accessories, launched over the weekend with products such as blank DVDs and audio-video cables. Amazon said it will add to its electronics-related range, but the focus will remain on low-priced accessories rather than high-end gadgets, with the noted exception of the Kindle. The Wall Street Journal/Digits blog (9/20)
- U.K. online, catalog retailer Boden plans European push
Boden, the U.K.-based online and catalog clothing retailer, is planning a significant push into Europe after successfully entering Germany. The retail brand, which has become synonymous with the U.K. middle classes, is looking into launching in Scandinavia, France, Switzerland and the Benelux countries. Financial Times (tiered subscription model) (9/20) - Norma Kamali to launch exclusive line for eBay
Norma Kamali, the fashion designer who opened a store on eBay earlier this year, has announced that she will design an exclusive line for the Internet auction site. Kamali joins Narciso Rodriguez, who also recently announced that he will be launching a line for eBay. AuctionBytes (9/18) | Featured Content | | | |
| Interactive Advertising | | | | - A shifting landscape in display-ad market
The dominance of ad networks is being challenged by some top publishers, including ESPN, Turner Broadcasting and Forbes, which are selling their own space, as well as portals such as Google and AOL, which have formed exchanges to handle their display inventory. The Wall Street Journal (9/21) | Legislative & Regulatory | | | | - French tribunal finds eBay responsible for counterfeit goods
A French tribunal has ordered eBay to pay $118,000 as the online marketplace was deemed responsible for counterfeit items sold on its Web site, according to LVMH Moet Hennessy Louis Vuitton. The tribunal said eBay also would be fined for any future infringements. "The tribunal has ruled that eBay, in using in its advertisements the keywords of some of LVMH's brands, has committed acts of counterfeiting through reproduction or imitation," LVMH Director Pierre Gode said. The Wall Street Journal (9/19) , Reuters (9/18) | Shop.org Spotlight | | | | - Working mother digs into research about moms and social media
Shop.org's Fiona Swerdlow -- a working mother herself -- digs deeper into research released last week about moms' love of social media. "If you still think Facebook, MySpace and Twitter are the sole purview of the young, hip and single, guess again: Mothers actually use all of these media in droves," she writes. Read the blog. - Shop.org SmartStat: Sept. 21, 2009
 2,000 people are expected to attend the Shop.org Summit this week in Las Vegas. Source: Shop.org - Retailers, dine with your peers in Dallas, Boston and NYC
Shop.org hosts free regional networking dinners across the country for retailers to network with industry peers. Shop.org will host regional dinners Oct. 7 at Cadillac Ranch in Dallas; Oct. 14 at Flemings Prime Steakhouse in Boston; and Oct. 15 at Ruth's Chris Steakhouse in New York City. Learn more.
| SmartQuote | | | |  | 1. Never tell everything at once."
--Ken Venturi,
American former professional golfer  |
| | | This SmartBrief was created for fashionarchive@gmail.com | | | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, September 18, 2009
- Thursday, September 17, 2009
- Wednesday, September 16, 2009
- Tuesday, September 15, 2009
- Monday, September 14, 2009
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2009 SmartBrief, Inc.® Legal Information |
|
Larry Joseloff from Shop.org sat down with Shaun Ryan from SLI Systems to discuss the Annual Summit and the difficulties of online shopping in a recession. 
