iMedia Event Pulse: Martin Sorrell, Jonathon Miller confirmed for ad:tech NY!

October 19, 2009 | View online | Forward to a friend Next Event Oct. 25 - 28 Henderson, NV Breakthrough Summit Latest Event Updates Special offer! $200 off at ad:tech New York full conference pass (promo code: PBNY9B9). Register now WPP CEO Sir Martin Sorrell and News Corp. Digital CEO Jonathan Miller confirmed as keynote presenters at ad:tech New York. Forbes.com president and CEO to host iMedia's Agency Summit in December. Calendar Nov. 4 - 6, New York, NY ad:tech NY  Register  More info Dec. 6 - 9, Scottsdale, AZ Agency Summit  Request invite  More info Feb. 7 - 10, Las Vegas, NV Brand Summit  Request invite iMedia Summits Recent additions Speaker | Breakthrough, NV Seven Strategies for Video Success: YouTube and Beyond Kevin H. Nalty Online Video Expert and Founder, Nalts Consulting, LLC Attendee | Breakthrough, NV Bank of America SVP Digital Media & Search Attendee | Breakthrough, NV Coca-Cola Company Group Director, Worldwide Interactive Marketing Agency Summit Dec. 6 - 9, Scottsdale, AZ Camelback Inn, JW Marriott Resort & Spa More » Make valuable connections at the next iMedia event!  Learn more about iMedia sponsorship opportunities ad:tech Events Recent additions Speaker | ad:tech, NY Keynote Presentation Sir Martin Sorrell Chief Executive, WPP Speaker | ad:tech NY Keynote Presentation Jonathan Miller CEO, Digital Media Group, News Corp. Attendee | ad:tech, NY American Express VP, Online Media and Marketing Attendee | ad:tech, NY AT&T VP, Media Innovation Learn trade secrets from industry icons at ad:tech  Learn more about ad:tech sponsorship opportunities Event Coverage Articles By Madhuri Shekar MTV's digital strategy and why it's succeeding The lines between creative and marketing roles are blurring as advertising becomes more heavily integrated with content. But one thing remains constant: The audience is king. By Madhuri Shekar Putting the "social" back in social media With all the buzz surrounding social media, it is important to remember that the core principles behind engaging with customers never change. Here's why. By Eric Picard How technology will save media planning The ad platforms of the future are going to be game changers. Take a look at how the next generation of software will alter the fundamental role of media planners. By Tom Hespos Why last-click methodology is doomed Are you a direct response advertiser who seems stuck in an endless "test and refine" cycle with your media buys? Here's why you're stuck. By Jordan Greene Mobile missteps: A post-mortem analysis Even mobile's biggest champions can lack the understanding of how to use it well. Take a look at these examples of wireless failures, and how they could have been turned into big wins. Photos Peter Weingard, About.com Brandie Feuer, Planet Hollywood Jeff Ragovin, Buddy Media Tamara Bousquet, MEA Digital Liberty Carras, CNNMoney.com Daniella Gasaway, Oakley, Inc. Dina Louie, Qantas Airways, North America Suzanne Appel, WellPoint Video ad:tech San Fransisco 2009, Video Interviews » Brand Summit: Begging for dollars » More Events March 21 - 24, Coconut Point, FL Breakthrough Summit  Request invite April 20 - 22, San Francisco, CA ad:tech SF  More info May 16 - 19, Austin, TX Agency Summit  Request invite The email address for your subscription is fashionarchive@gmail.com. To update your information please visit your Newsletter subscription preferences. If you no longer wish to receive our newsletter, follow this link and unsubscribe. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with iMedia Events contact Kurt Indvik.

DMNews: No USPS rate increase could help retention; Ogilvy, MarketShare release multichannel spend tool

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October 19, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Learn tactics for driving holiday marketing success Want to ring in strong sales this season? Download your complimentary copy of the 2009 holiday marketer: Benchmark & trend report from Experian Marketing Services for a detailed analysis of consumer insight, customer data management, direct mail, social networks and online communities, email and search marketing specific to customer engagement during the holidays. Today's News Experts: No USPS rate increase could result in customer retention Frank Washkuch Direct mailers are calling the US Postal Service's announcement that it will not raise rates for almost all of its shipping categories next year a welcome surprise, especially considering that many were preparing additional funding for a rate increase.   Ogilvy, MarketShare Partners release multichannel media spend tool Cara Wood In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.   Report shows popular brands shine online Chantal Todé Online retailers are reporting increased profitability and market-share growth despite the current economic downturn, with the biggest brands performing better than smaller rivals, according to the third report in Shop.org's "State of Online Retailing 2009" series.   Brookstone appoints Boire president, CEO Carol Krol Brookstone announced October 16 it has appointed Ronald Boire president and CEO. Boire will also join Brookstone's board of directors. Boire previously served as president for North America and corporate EVP for Toys "R" Us.   Statlistics gets HCPro masterfile HCPro awarded Statlistics management of its masterfile on October 1. The file is culled from readers of HCPro's products, which include 'HealthLeaders' magazine, newsletters, e-newsletters, webinars, books and videos, and seminars and conferences. All relate to healthcare regulation and healthcare compliance.   From the Print Edition Direct to drive social and behavioral gains The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities   Database stays healthy in downturn Cara Wood InfoGroup's Fairfield talks about trends in the data, research and marketing services industry   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS Chantal Todé UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases DatAdvantage EMAIL - Beauty & Skincare Product Buyers DatAdvantage EMAIL - Beauty & Skincare Product Buyers - Focus USA - This file contains people who have gone online looking for information and special promotions to purchase beauty and skincare products. Suggested usage includes e-mail health and beauty, fashion, jewelry, diet and fitness offers.   Emergency Medicine Practice Newsletter Business Mailing List Emergency Medicine Practice Newsletter Business Mailing List - Edith Roman Associates - This file contains emergency room physicians, physician assistants, residents, and nurse practitioners who subscribe or have inquired about the Emergency Medicine Practice Newsletter.   American SMS / Mobile Messaging Masterfile American SMS / Mobile Messaging Masterfile - eTargetMedia.com Inc. - Description: This file contains tech-savvy mobile subscribers have made their mobile phones a primary source of data, communication and entertainment. They are responsive to messages through the medium.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Omniture revenue up 13% in Q3

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October 16, 2009 Check out DMNews on your smartphone  ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar cover: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when    they switched to Omniture Download Now Today's News Omniture revenue up 13% in Q3 Cara Wood October 15, 2009 Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.   UPS Store unveils 'Cardboard World' interactive microsite Frank Washkuch October 15, 2009 The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.   Westlake Ace Hardware taps Barkley for CRM Mary Elizabeth Hurn October 15, 2009 Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Made up of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.   La Perla launches new Web site Chantal Todé October 15, 2009 Luxury intimate apparel company La Perla Fashions Inc. recently launched a new global e-commerce site on the CTS/SELL platform from Createthe Group. La Perla hopes to both acquire new customers and retain existing ones with the revamp. One of its goals is to seamlessly integrate the brand and shopping experience, said James Gardner, CEO and founder of Createthe Group, which is La Perla's interactive agency. Another goal was to be able to provide the same online experience for customers on a global basis.   DMM gets My Twinn list management October 15, 2009 Direct Media Millard took over management of the My Twinn catalog buyers list on October 1. The list company also is handling customer acquisition and analytics for My Twinn.   From the Print Edition Is postal mail more effective than e-mail? E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate   DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS Chantal Todé UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases Little Blue Book Physicians Masterfile New list — Little Blue Book Physicians Masterfile — Macromark — This file contains people in The Little Blue Book developed by WebMD, a medical community resource for doctors, physicians and medical professionals. Doctors and physicians continually provide updated contact information.   Post-Holiday Diet Responders New list — Post-Holiday Diet Responders — List Connection Inc. — This file contains people who have gone online to find a diet that will fit in with their lifestyles. They have all purchased diet products, cook books, herbal supplements, vitamins and publications either online or through direct mail.   AAA Social Networking New list — AAA Social Networking — Paramount Lists Inc. — This file contains self-reported users of Facebook, MySpace and LinkedIn. They are interested in learning about social networking, computer merchandise, apparel and cell phone offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.