DMNews: NBA launches Hispanic-focused campaign, DMA inducts Lazarus into HOF

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October 22, 2009 Check out DMNews on your smartphone  Today's News NBA launches effort to attract US Hispanics Mary Elizabeth Hurn October 21, 2009 In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.   Lazarus inducted into DMA Hall of Fame Carol Krol October 21, 2009 Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego. It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.   Hickory Springs launches eco-friendly social marketing effort Mary Elizabeth Hurn October 21, 2009 Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses on a nationwide search to find six contestants for its "EarthCare Challenge," an online video contest that urges consumers to lead more sustainable lifestyles.   Cabela's partners with Cenex for co-branded card, loyalty program Mary Elizabeth Hurn October 21, 2009 Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit-card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.   After dispute, eFashionSolutions to continue to manage Playboy's online business Chantal Todé October 20, 2009 Playboy Enterprises and e-commerce and catalog service provider eFashionSolutions have settled a dispute over the operation of Playboy's e-commerce and catalog businesses. The companies announced the deal on October 20. EFashionSolutions said in a statement that it will continue to manage the e-commerce operations of Playboy's retail brands ShopTheBunny.com and PlayboyStore.com.   From the Print Edition Dual strategy takes off for Travelzoo Dianna Dilworth Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships   Valpak opens up mobile local couponing with iPhone application Dianna Dilworth Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Automatic Millionaire Wealth Seekers New list — Automatic Millionaire Wealth Seekers — Geon Media Group — This file is comprised of entrepreneurs who have spent a minimum of $39.95 responding to direct mail, radio, newspaper, and online advertising offering information about starting an online business, turning spare time into supplemental income, selling products on the Internet, taking steps to increase their credit scores and reducing credit card debt.   America's Teenagers in High School Ages 14-18 New list — America's Teenagers in High School Ages 14-18 — Carney Direct Marketing — This file contains families with teenagers and young adults ranging from ages 14 to 18. Parents' average age is 46 and their average income is $85,000.   Boomers Creating a New Lifestyle New list — Boomers Creating a New Lifestyle — Name-Finders Lists — This file contains persons age 45 to 69 with an average household income of $125,000. These mostly male prospects are looking for information to pursue their hobbies: golfing, boating, travel and gardening.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: Cabela's partners with Cenex for co-branded card, loyalty program

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October 22, 2009 Check out DMNews on your smartphone News Cabela's partners with Cenex for co-branded card, loyalty program Mary Elizabeth Hurn Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit-card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.   LoyaltyOne nabs stake in Brazilian loyalty firm Mary Elizabeth Hurn Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.   Customer-centric view to define future CMOs: Forrester Nathan Golia Forrester Research data released this month shows that just over one in 10 companies value data-driven customer intelligence at the C-level. However, analyst Dave Frankland, the report's author, expects that to improve. Forrester found in its October 16 study, The Intelligent Approach to Customer Intelligence, that 12% of company executives embrace customer intelligence.   TargusInfo, Telmetrics extend measurement partnership Mary Elizabeth Hurn Consumer intelligence solutions provider TargusInfo has extended its partnership with Telmetrics to provide clients expanded data on telephone-based responses. The service can monitor TV, print, radio, direct mail and online ad campaigns.   Westlake Ace Hardware taps Barkley for CRM Mary Elizabeth Hurn Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Consisting of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.   Column Behavioral e-mail breaks boundaries, taboos Charles Nicholls, CSO and founder of SeeWhy By targeting your e-mail campaign, you can boost loyalty and improve your overall retention rates.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: New Chick-Fil-A site aims to build e-mail database, DMA predicts rise in DM revenues

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October 21, 2009 Check out DMNews on your smartphone  ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when    they switched to Omniture Download Now Today's News Chick-fil-A to launch 'cow-created' site to build e-mail database Carol Krol October 20, 2009 Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.   Nonprofits less likely to use collected data in campaigns: Return Path study Nathan Golia October 20, 2009 Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20. Nonprofits are half as likely as for-profit companies to collect information beyond name and geographic location from their e-mail subscribers — 20% vs. 42%.   DM revenues to gain bigger share of ad spend this year: DMA09 Frank Washkuch October 20, 2009 Direct marketing's share of total US advertising spending will reach 54.3% for 2009, increasing by 1.6% over last year's total, according to statistics released by the Direct Marketing Association for its DMA09 conference. Direct marketing ad spend will increase 2.7% next year, reaching $153.3 billion in total, according to the group's predictions.   LoyaltyOne nabs stake in Brazilian loyalty firm Mary Elizabeth Hurn October 19, 2009 Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.   Customer-centric view to define future CMOs: Forrester Nathan Golia October 20, 2009 Forrester Research data released this month shows that just over one in 10 companies value data-driven customer intelligence at the C-level. However, analyst Dave Frankland, the report's author, expects that to improve. Forrester found in its October 16 study, The Intelligent Approach to Customer Intelligence, that 12% of company executives embrace customer intelligence.   From the Print Edition Is postal mail more effective than e-mail? E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate   'Reason why' offers always work best when they're honest, straightforward Dean Rieck, copywriter, Direct Creative Whenever you make an offer, potential buyers always wonder why. This is part of what makes the "reason why" offer so popular. The problem is that many of this kind of offer makes no sense. Labor Day sales, Christmas savings and Washington's birthday deals certainly work, and consumers look forward to them. But since they're so routine, they lack power. Miss one sale, and you know another will roll along soon enough.   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Retired Military Market New list — Retired Military Market — TMA List Brokerage and Management — This file contains retired military men and women and their spouses. They are financially secure and have the income to spend their retired years comfortably. They are also generous individuals who will donate part of their retired pay to the causes they believe in.   Living His Life Abundantly New list — Living His Life Abundantly — Crosslists, Cross & Co. — This file contains Catholics who have responded to opportunities to purchase Catholic books and resources. All have come through The Abundant Life, aired four times weekly on Eternal Word Television Network, and two radio programs.   PTW Sweeps Reports Center New list — PTW Sweeps Reports Center — Infinite Media — This file contains purchasers of reports on how to enter sweepstakes and other games of chance. Suggested usage includes games of chance, contests, sweepstakes, puzzles, lotteries and astrology offers. The file is 60% male; buyers have spent an average of $24 per order.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Co-branded creativity bolsters partner efforts

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October 21, 2009 Check out DMNews on your smartphone Advertisement Are Your Email Marketing Campaigns Best in Class? Maximize the effectiveness of your email marketing campaigns with cutting-edge strategies, best practices and trends from StrongMail's Email Breakthrough Report Q309. This free industry resource features innovative creative and strategy ideas from top brands. Get It Now >> Inbox Insider Inbox Insider: Co-branded creativity bolsters partner efforts Dianna Dilworth October 20, 2009 Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own.   News Nonprofits less likely to use collected data in campaigns: Return Path study Nathan Golia Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20. Nonprofits are half as likely as for-profit companies to collect information beyond name and geographic location from their e-mail subscribers — 20% vs. 42%.   Chick-fil-A to launch 'cow-created' site to build e-mail database Carol Krol Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.   Strongmail, Equifax announce social targeting and acquisition tool: DMA09 Cara Wood On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.   ADVERTISEMENT Increase Customer Sales with Email Marketing Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today! Opinion Gold mine of e-mail responses going untapped Larry Kavanagh, founder and CEO, D.M.insite The most opened, read, and acted upon e-mails are automated e-mail campaigns. Marketing Sherpa reports an impressive open rate of over 50% on automated messages, compared to a typical open rate of 20% in 2008.   From the 2008 DMNews Essential Guide to E-mail Marketing E-mail basics meet new tricks Douglas Quenqua E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.   Lists and Databases RCR Wireless Email File Email List New e-mail list — RCR Wireless Email File Email List — MeritDirect — This file contains subscribers to RCR Wireless News. The RCR Wireless News target audience is executive-level employees at leading wireless companies, and volume buyers at enterprise-class organizations. These prospects are 39% male.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.