DMNews: NBA shoots for Hispanic audience, book prices buck trend of fewer holiday deals

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October 26, 2009 Check out DMNews on your smartphone  Today's News NBA shoots for Hispanic audience Mary Elizabeth Hurn In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.   Book prices buck trend of fewer holiday deals Chantal Tode Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to the lowest prices on book sales.   Wise gets smart with digital for new Cheez Doodles push Dianna Dilworth Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.   Ask.com kicks off integrated campaign Dianna Dilworth Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.   Editorial: DMA seems strong after show Carol Krol I'm back from the Direct Marketing Association's annual conference with a stack of business cards as big as my head. I always return from DMA Annual exhausted, but with a renewed sense of vigor and great story ideas.   From the Print Edition Travel Channel wins brand game Dianna Dilworth For the Travel Channel, advertising on Facebook represented an opportunity to expand its audience. The goal was to drive traffic to the Travel Channel's Web site and create an engaging way to connect with consumers and their friends in their social sphere.   A healthy focus on customers Mary Elizabeth Hurn Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an effective tactic ever since pharmaceutical companies began marketing directly to consumers.   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Arts And Crafts Homes And The Revival Active Subs Arts And Crafts Homes And The Revival Active Subs - RMI Direct Marketing - Subscribers look to Arts and Crafts Home and the Revival for expert advise and perspectives for building, renovating, or furnishing a home in the arts and crafts spirit. Their interest is not a fleeting fancy, it is ongoing.   Ailment Insights Database - Migraines @email New e-mail list — Ailment Insights Database - Migraines @email — Andrews Wharton Inc. — This file contains self-reported migraine sufferers who have looked online for relief.   Active Choice Nutrition and Diet Seekers New list — Active Choice Nutrition and Diet Seekers — ListSolutions — This file contains health-conscious men and women who are active subscribers to a range of magazines and publications that explore nutrition, diet, use of vitamins and supplements, exercise and fitness. The file is 62% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Nike turns to viral video, Porsche debuts integrated campaign

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October 23, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Learn tactics for driving holiday marketing success Want to ring in strong sales this season? Download your complimentary copy of the 2009 holiday marketer: Benchmark & trend report from Experian Marketing Services for a detailed analysis of consumer insight, customer data management, direct mail, social networks and online communities, email and search marketing specific to customer engagement during the holidays. Today's News Nike uses e-mailed viral video to promote Human Race challenge Dianna Dilworth Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.   Porsche debuts integrated campaign to promote the Panamera sports car Dianna Dilworth To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.   Mattel launches e-commerce portal for various brands Mary Elizabeth Hurn Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.   Amazon Payments extended to non-profits Chantal Todé Amazon.com has expanded its Amazon Payments solution to nonprofits, allowing consumers to make donations to participating groups using their accounts with the Web merchant. The American Red Cross, UNICEF, Greenpeace, The Nature Conservancy, Feeding America and Children's Miracle Network are among the organizations accepting donations via Amazon Payments on their Web sites.   UPS 3Q revenue drops nearly 15% Frank Washkuch UPS on October 22 reported revenues of $11.2 billion for this year's third quarter, a year-over-year decline of 14.9% from last year's $13.1 billion. The shipper also saw its average volume per day drop 3.9% from 14.9 million packages to 14.3 million. Operating profit during the third quarter dropped to $929 million from $1.63 billion last year, a decrease of 43%.   From the Print Edition Struggling publishers try customization Chantal Todé A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue   Beauty ads gel with men Mary Elizabeth Hurn Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Medicus Golf Buyers Canadian Masterfile New list — Medicus Golf Buyers Canadian Masterfile — McCarthy Media Group — This file contains Canadian golfers who have purchased the Medicus Dual Hinge Driver. These prospects are 89% male.   Fairfield Collectibles New insert program — Fairfield Collectibles — Leon Henry Inc. — Description: This file includes inserts with the customer's invoice attached to the outside of each shipment from Fairfield Collectibles, a maker of die-cast auto replicas. The typical Fairfield Collectibles customers are rural men age 50 and up.   Health & Gym Club Members/Postal & Opt-in Email Addresses New list — Health & Gym Club Members/Postal & Opt-in Email Addresses — Specialists Marketing Services — This file contains active gym/health club members who are self-reported online survey respondents. The file is 55% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: NBA launches Hispanic-focused campaign, DMA inducts Lazarus into HOF

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October 22, 2009 Check out DMNews on your smartphone  Today's News NBA launches effort to attract US Hispanics Mary Elizabeth Hurn October 21, 2009 In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.   Lazarus inducted into DMA Hall of Fame Carol Krol October 21, 2009 Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego. It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.   Hickory Springs launches eco-friendly social marketing effort Mary Elizabeth Hurn October 21, 2009 Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses on a nationwide search to find six contestants for its "EarthCare Challenge," an online video contest that urges consumers to lead more sustainable lifestyles.   Cabela's partners with Cenex for co-branded card, loyalty program Mary Elizabeth Hurn October 21, 2009 Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit-card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.   After dispute, eFashionSolutions to continue to manage Playboy's online business Chantal Todé October 20, 2009 Playboy Enterprises and e-commerce and catalog service provider eFashionSolutions have settled a dispute over the operation of Playboy's e-commerce and catalog businesses. The companies announced the deal on October 20. EFashionSolutions said in a statement that it will continue to manage the e-commerce operations of Playboy's retail brands ShopTheBunny.com and PlayboyStore.com.   From the Print Edition Dual strategy takes off for Travelzoo Dianna Dilworth Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships   Valpak opens up mobile local couponing with iPhone application Dianna Dilworth Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.   Web Weekly Dos and Don'ts: Online copywriting Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.   more » Today's lists and databases Automatic Millionaire Wealth Seekers New list — Automatic Millionaire Wealth Seekers — Geon Media Group — This file is comprised of entrepreneurs who have spent a minimum of $39.95 responding to direct mail, radio, newspaper, and online advertising offering information about starting an online business, turning spare time into supplemental income, selling products on the Internet, taking steps to increase their credit scores and reducing credit card debt.   America's Teenagers in High School Ages 14-18 New list — America's Teenagers in High School Ages 14-18 — Carney Direct Marketing — This file contains families with teenagers and young adults ranging from ages 14 to 18. Parents' average age is 46 and their average income is $85,000.   Boomers Creating a New Lifestyle New list — Boomers Creating a New Lifestyle — Name-Finders Lists — This file contains persons age 45 to 69 with an average household income of $125,000. These mostly male prospects are looking for information to pursue their hobbies: golfing, boating, travel and gardening.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: Cabela's partners with Cenex for co-branded card, loyalty program

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October 22, 2009 Check out DMNews on your smartphone News Cabela's partners with Cenex for co-branded card, loyalty program Mary Elizabeth Hurn Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit-card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.   LoyaltyOne nabs stake in Brazilian loyalty firm Mary Elizabeth Hurn Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.   Customer-centric view to define future CMOs: Forrester Nathan Golia Forrester Research data released this month shows that just over one in 10 companies value data-driven customer intelligence at the C-level. However, analyst Dave Frankland, the report's author, expects that to improve. Forrester found in its October 16 study, The Intelligent Approach to Customer Intelligence, that 12% of company executives embrace customer intelligence.   TargusInfo, Telmetrics extend measurement partnership Mary Elizabeth Hurn Consumer intelligence solutions provider TargusInfo has extended its partnership with Telmetrics to provide clients expanded data on telephone-based responses. The service can monitor TV, print, radio, direct mail and online ad campaigns.   Westlake Ace Hardware taps Barkley for CRM Mary Elizabeth Hurn Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Consisting of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.   Column Behavioral e-mail breaks boundaries, taboos Charles Nicholls, CSO and founder of SeeWhy By targeting your e-mail campaign, you can boost loyalty and improve your overall retention rates.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.