DMNews: Travel engine Kayak launches integrated campaign, Digby acquires Movaya

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November 5, 2009 Check out DMNews on your smartphone  Today's News Kayak dives into TV and display campaign Dianna Dilworth Travel search engine Kayak debuted an integrated campaign this month in a move to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the travel brand decided to focus more on marketing than in the past.   RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media Dianna Dilworth RaceTrac Petroleum, which operates more than 525 retail gasoline convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.   Digby acquires mobile software firm Movaya Cara Wood Mobile commerce provider Digby announced the acquisition of mobile software company Movaya Wireless on November 4. Terms of the deal were not disclosed. Stanley Wang, Movaya co-founder and CTO, has joined Digby as VP of engineering.   IAB challenges bill that could expand FTC's power Dianna Dilworth The Internet Advertising Bureau (IAB) is raising concerns about a new bill currently being considered in Congress that would potentially expand the power of the Federal Trade Commission (FTC).   SNL Kagan predicts robust growth for online radio revenues Carol Krol Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.   White Paper From the Print Edition Creative solutions from Supershoes.com, Rubbermaid, Inkubook Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook   Loyalty takes flight at JetBlue Dianna Dilworth JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.   Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Home Business 007 New list — Home Business 007 — American Name Services — This file contains people who have created and maintained a successful home business. It is 54% female.   Higher Standard Health New list — Higher Standard Health — Carney Direct Marketing — Description: This file contains buyers of HSH supplements as an alternative to dairy products. Their average income is $50,000.   Christmas Bulletin Program New insert program — Christmas Bulletin Program — List Process Direct — Advertisements are placed in the Christmas Bulletin Program, which will be distributed in Catholic churches on December 24 and December 25 in 10 states and the District of Columbia.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

Use DMNews Source as your Source for new business

DMNews' Source is a must for any company seeking a year-round, cost-effective opportunity to maximize exposure and increase potential for new business. Toolbox, an editorial feature located within Source, maximizes traffic to the section, increasing response potential. Delivered to DMNews' 45,000* print and digital subscribers, this unique branding opportunity allows you to showcase your solutions to a captive audience of engaged marketers. For more information and to reserve your space, please contact Jessica Schmidt at 646.638.6173 or at Jessica.schmidt@dmnews.com. *DMNews circulation: print 40,000; digital currently registering 5,000. *HBX Analytics 2009 Average.

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DMNews Email Marketing Weekly: Petco uses e-mail effort to promote organic pet food

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November 4, 2009 Check out DMNews on your smartphone Advertisement Live Webinar: Monetizing Social Media Embracing social media without a proven strategy is more likely to drain resources than drive revenue. However, with the right strategy, social media can be a powerful channel for driving revenue and customer acquisition. Join us on Nov. 18, and learn how to drive new business by integrating social media into your existing campaigns. Register Today Inbox Insider Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate Dianna Dilworth There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.   News Petco uses e-mail effort to promote organic pet food Dianna Dilworth Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.   Email Data Source to launch Twitter monitoring tool Carol Krol Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.   Expedia CruiseShipCenters to expand online booking Dianna Dilworth Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.   K&G Fashion to launch first mobile effort with Responsys tool Dianna Dilworth K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year.   Responsys to acquire Smith-Harmon Dianna Dilworth E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."   ADVERTISEMENT Increase Customer Sales with Email Marketing Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today! Opinion The importance of your e-mail sender line Alexander Kennedy, VP, Conrad Direct One of the great benefits of e-mail list rental marketing has to do with four simple letters: from. Unlike its older, much more expensive cousin, direct mail, e-mail can afford the advertiser the luxury of reaching prospects with a greeting from the respective list owner. Even if only through the use of the simple "From line" - the end user can immediately recognize the sender of the e-mail and thus greatly increase the likelihood of opening and then reading the e-mail.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   E-mail basics meet new tricks Douglas Quenqua E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.   Lists and Databases Hospital Email Database New list — Hospital Email Database — SK&A Information Services — This file contains the business e-mail addresses of hospital decision makers in the SK&A Hospital database. Every e-mail is matched to a name, business address, phone number and fax number. All e-mail addresses are CAN-SPAM compliant, permissioned and business domains only. The file is telephone-verified every six months.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

Market, Celebrate and Celebrate Marketing in DMNews' 30th Anniversary issue

November 30 marks DMNews' 30th anniversary, and to honor the occasion we are creating an issue for our loyal readers that presents the people, companies, technologies, events and issues that have shaped the direct marketing business practice today. Spanning the evolution of direct marketing, DMNews' 30th anniversary issue will cover the top 25 brands in direct marketing, legends of direct marketing, a roundtable of executives looking forward at tomorrow's innovations among other topics. In addition, this special issue will cover all aspects of this vibrant, evolving industry within its pages, and devote special sections to: • Data & List Marketing • Database & CRM • Direct Mail • Print & Production • Catalog & E-Commerce • Teleservices • DRTV • E-mail Marketing • Search Marketing • Digital Display Advertising 45,000* issues are served to the marketplace every other week, but the week of November 30 will review the past, present and future of digital and direct marketing. Designed in a centerfold, DMNews will highlight: • key news events • company launches • landmark campaigns • historic inventions that have shaped the marketing world today Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 9, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews. Sammy Patel Advertisement Manager DMNews TEL 646.638.6171 FAX 646.638.6110 CEL 917.664.6817 sammy.patel@haymarketmedia.com *DMNews circulation: 40,000 print; digital currently registering 5,000.

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DMNews Digital Insider: Email Data Source to launch Twitter monitoring tool

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November 3, 2009 Check out DMNews on your smartphone Inside Digital Digital Insider: Social search will change the way brands use search Dianna Dilworth Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.   Latest News Email Data Source to launch Twitter monitoring tool Carol Krol Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.   Lacoste debuts first US all-digital effort Dianna Dilworth High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.   Choice Hotels hires Clarabridge to improve customer service Cara Wood Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.   Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites Chantal Todé Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.   Expedia CruiseShipCenters to expand online booking Dianna Dilworth Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.   Opinion Why SMS messaging is more than a teen tool for marketers Ann Cannon, VP, CSG Interactive Messaging SMS is more than a teenage communication technology; it can and should be a critical part of the marketing communications mix. The direct and brief nature of SMS (each SMS message permits a maximum of 160 characters, including spaces), allows marketing teams to deliver concise, targeted messages that customers will actually opt-in to receive.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   From one search query, there are 10 ways to get an answer David Berkowitz, director of emerging media and client strategy, 360i While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Grizzard new AOR for advocacy group, InfoGroup execs say no sale imminent

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November 3, 2009 Check out DMNews on your smartphone  Today's News ALS Association names Grizzard AOR to raise donor engagement Kevin McKeefery The ALS Association has chosen Grizzard as its agency of record. The agency will focus on increasing both the size of the organization's donor base and the level of donor support. Grizzard will try to increase donor engagement through direct and digital channels. The agency will also provide messaging to both past and potential donors, according to the statement.   InfoGroup chair: No decision yet on company sale Nathan Golia InfoGroup Chairman Roger Siboni said in a November 1 statement that the company's management has "made no decision to sell the company." The press release came one day after the Omaha World-Herald reported that at least 33 potential bidders have expressed interest in the firm to its financial advisor, Evercore Partners.   Lacoste debuts first US all-digital effort Dianna Dilworth High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.   Choice Hotels hires Clarabridge to improve customer service Cara Wood Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.   FedEx promotes services with international effort Frank Washkuch FedEx is conducting an international advertising effort promoting the shipper as a reliable partner during an uncertain economic period. The effort, which uses the tagline "FedEx delivers to a changing world," contains digital elements and a microsite. The initiative, which launched last month, is targeting small-to-medium businesses and influencers in the UK, Germany, South Korea, Japan, Brazil, China and Mexico.   Dunhill releases three lists Dunhill International List Co. has released three new files: Children's Product Buyers, Consultants and Consulting Organizations and Research Libraries.   From the Print Edition Layaway returns to retailers — on the Web Chantal Todé Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many retailers.   Marketers get creative with banner ads to fight declines Despite plateauing this year, Web banner ads remain a major source of advertising revenue for marketers. However, their creators are working to improve their effectiveness and interactivity with consumers.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Bookspan 1st Class Customer Correspondence New insert program — Bookspan 1st Class Customer Correspondence — Singer Direct — This file contains customer service follow-up letters that are sent to active book club members on a regular basis. The file is 81% female. Median household income is $56,000 and the average age of prospects is 49.   Urban Nutrition Masterfile New list — Urban Nutrition Masterfile — Macromark — This file contains health and beauty buyers who have responded a direct response offer and have paid an average of $50.00 for the first shipment and one month supply of pills, supplements, vitamins or cream. Most are credit card buyers with an average age of 48.   Canada Consumers SMS Mobile Marketing New list — Canada Consumers SMS Mobile Marketing — eTargetMedia.com Inc. — This file contains tech-savvy and innovative Canadian consumers who have made their mobile phones a primary source of data, communication and entertainment, and are highly responsive to targeted offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.