DMNews: FedEx announces 2010 delivery rate increase; Yahoo, Microsoft finalize ad deal

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December 7, 2009 Check out DMNews on your smartphone  Today's News FedEx announces 2010 ground, home delivery rate increase Frank Washkuch FedEx announced December 3 that it will increase standard rates for FedEx Ground and FedEx Home Delivery by an average of 4.9% next year. The rate changes take effect January 4, 2010. The shipper previously announced that it will raise shipping rates for FedEx Express by an average of 5.9% for US domestic and US export services, effective next month.   Yahoo and Microsoft finalize ad deal details Carol Krol Yahoo and Microsoft announced December 4 that they have finalized the ad sales agreement that has been in the works since July. The two Internet heavyweights have spent the past five months ironing out the details. The transaction is expected to close in early 2010 and is subject to government approval.   MTV launches digital abuse awareness campaign Mary Elizabeth Hurn MTV launched "A Thin Line," an integrated campaign to stop the spread of digital abuse, which is defined by the network as "sexting," cyberbullying and digital dating abuse. The campaign, launched December 3, consists of PSAs, interactive tools and a contest called the "Redraw the Line Challenge."   IAB campaign educates consumers about online privacy Dianna Dilworth The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign in an effort to educate consumers about the ins and outs of online privacy. The initiative, launched December 3 and called "Privacy Matters," will run throughout 2010 to teach consumers how to use privacy tools on the Web. It features display ads and an educational Web site designed by WPP's Schematic, a digital agency.   Levi's aims to return masculinity to khakis in Dockers effort Dianna Dilworth Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity.   Publishers use Demandbase tracking platform Kevin McKeefery Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by matching visitors' IP addresses to a database containing professional information.   From DMNews' 30th Anniversary Issue Cataloging to multichannel retailing: A long, strange trip Chantal Todé The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Today's lists and databases Specialists Marketing releases GrayHair list Specialists Marketing Services has released the GrayHair Direct Change of Address Masterfile to the market. The file contains GrayHair clients, many of which are financial institutions that provide credit card, mortgage and retail banking services.   NextMark releases animal welfare list NextMark released the Animal Welfare Donors & Pet Owners list to the market on December 2. Members of the file have indicated that they are pet owners and have contributed to one or more animal welfare organizations.   TV wealth program buyers list released Macromark has released the TV Fortune Wealth Programs list to the market. The file is comprised of buyers of home business opportunity books and other offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Cyber Monday, Black Friday e-mail volume up, deliverability down

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December 4, 2009 Check out DMNews on your smartphone  Today's News Cyber Monday, Black Friday e-mail volume up, deliverability down Dianna Dilworth The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.   Dynamic Logic, IRI partner to release measurement platform Frank Washkuch Millward Brown's Dynamic Logic unit partnered with Information Resources Inc. to launch a measurement platform this week that seeks to tie offline purchasing behavior to online advertising and marketing efforts. Called AdIndex Connects with IRI, the platform lets consumer packaged goods companies see how online ad campaigns impact consumer perceptions of a brand, as well as whether Web-based efforts drive sales.   Cheil Worldwide acquires Barbarian Group Dianna Dilworth Cheil Worldwide, a Korea-based agency, acquired a majority stake in New York-based digital firm The Barbarian Group this week. Terms of the deal were not disclosed. Barbarian, founded in 2001, will keep its brand and office. Its three founders will continue to run the company. The deal, signed December 2, is expected to close next week.   KeyBank renews AOR partnership with Purple@Epsilon Mary Elizabeth Hurn KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct marketing services, including strategy, direct mail production and analytic support. Neither company would disclose the specifics of the contract, but they said that terms are set on an annual basis.   MGI Lists awarded professionals file The Convention Industry Council awarded MGI Lists management of its Certified Meeting Professionals Masterfile on December 3.   From DMNews' 30th Anniversary Issue Dialing for dollars Cara Wood Over the past 30 years, there have been incredible shifts in how telemarketing is because of technology and legislation. Outbound calls had their heyday in the early 90s, until rigorous growth was curbed due to the National Do Not Call Registry. Today, inbound call centers continue to play a strong role in customer service, e-commerce and catalog orders.   Searching the net for ROI David Ward Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.   Today's lists and databases African American Donors New list — African American Donors — Beach List Direct — This file contains African American donors who support a wide variety of causes including black churches, community based mutual aid organizations, education, and fraternal and civil rights groups.   Investors - ICS InfoNet New list — Investors - ICS InfoNet —ICS Marketing Support Services — This file contains investors of above-average income who have proven responsive to integrated e-mail and postal campaigns. Investors are represented from all 50 states.   Government of Florida Employee File New list — Government of Florida Employee File — NCM List Services — This file contains state employees within the government of Florida.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

Hiring? Let DMNews do the work for you!

NEXT ISSUE / DECEMBER 14, 2009 MATERIAL CLOSE / DECEMBER 8, 2009 *DMNews circulation: print 40,000; digital currently registering 5,000. The industry is showing new positive signs for job seekers, according to Bernhart Associates Executive Search, a direct marketing recruiter. Bernhart confirmed "20% of their survey respondents said they plan to add staff during the current quarter." Most highly-sought candidates are those who are currently employed, and competition for this talent is fierce. That's why you need the DMNews Job Opportunities section and DMNewsjobs.com. Both provide access to hard-to-reach candidates already working in the industry. DMNews provides an unrivalled pool of potential applicants for your direct marketing needs with: 45,000* recipients of DMNews print and digital editions 107,000* unique visitors to DMNews.com 20,000* visitors to DMNewsjobs.com Integrated packages with DMNews include: A recruitment advertisement in the DMNews print/digital edition A 30-60 day online job posting on DMNewsjobs.com Advertising on DMNews iMarketing Daily the e-newsletter delivered to 29,300 direct, database and interactive marketers This is a unique opportunity to showcase your current openings to a captive audience of engaged and qualified marketers. For more information and to reserve your space, please contact Sammy Patel at 646-638-6171 or at sammy.patel@dmnews.com.

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DMNews: Ameriprise taps R/GA; Cyber Monday '09 sales up 5% over '08

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December 3, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Stellar Subject Lines: 10 Rules for Results 50 characters could be all that stands between you and a great email campaign. That's because you have 50 characters - or less -- to catch the attention of your reader, entice them to open your email and take action. With so much at stake, marketers need a quick reference tool to develop subject lines that get results. Let our 10 simple rules be your guide. Download Stellar Subject Lines:10 Rules for Results now. Today's News Ameriprise taps R/GA as AOR Kevin McKeefery Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record, handling traditional advertising and digital. The first creative from the partnership will debut in early 2010.   Cyber Monday 2009 sales up 5% over last year Dianna Dilworth Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore. Consumers spent $887 million online on November 30, up 5% from 2008's Cyber Monday and matching the heaviest online spending day on record, December 9, 2008, according to comScore.   Hanesbrands hires ParadyszMatera for direct mail, circ planning Frank Washkuch Clothing company Hanesbrands named ParadyszMatera its exclusive direct mail media provider for its Hanes.com and Champion brands, effective in January. The agency will provide direct mail strategy, circulation planning and buying, market research and competitive analysis.   Forrester buys Strategic Oxygen from Monitor Carol Krol Forrester Research announced December 2 that it has acquired Monitor Group's Strategic Oxygen. Forrester is mandating Strategic Oxygen to give technology marketing clients data-rich insight for marketing mix planning. Financial terms of the deal were not disclosed.   Univision Interactive Media debuts Hispanic-targeted ad network Dianna Dilworth Univision Interactive Media, the digital division of Spanish-language media company Univision Communications, has launched a Hispanic-targeted ad network. The division, called the Univision Partner Group, has a mandate of helping publishers and advertisers connect with US-based Hispanic audiences. It launched December 1.   Overstock.com launches "25 Days, 25 Deals" promotion Mary Elizabeth Hurn Overstock.com launched its "25 Days, 25 Deals" holiday promotion this week. Each day from December 1 to Christmas, the site will post a new sale in an effort to retain existing customers and attract new ones.   The Pita Pit debuts gift card and loyalty program Mary Elizabeth Hurn Fast food franchise The Pita Pit launched a national gift card and loyalty program this week. Known as the "Pit Card," it can be used as a gift card, a loyalty card or both.   From DMNews' 30th Anniversary Issue CRM initiatives balance privacy and relevance Mary Elizabeth Hurn In today's world, where consumer privacy and legislation is a hot topic — especially with the proliferation of digital channels — there's one thing that all marketing executives can agree on: properly managing the consumer process from prospect, to lead, to sale can make or break a business.   The highs and lows of direct mail Kate Muth Over the past 30 years, direct mail has seen tremendous growth due to worksharing and personalization. However, because the channel's growth has slowed recently, marketers are looking to innovate and cut costs further.   Today's lists and databases Leon Henry releases movie enthusiasts list Leon Henry Inc. has released the Socialbase Movie Enthusiasts Database to market. The list contains individuals who have a love of cinema and use the Internet to find reviews and information about theatrical releases and DVDs, hard to find titles, cast and crew information and more.   NextMark introduces vitamin buyers list to market NextMark introduced the Vitamin Buyers from Hominy Names list to market on November 30. The file contains consumers who have purchased vitamins, supplements and nutraceuticals via direct mail or online.   Media One Solutions list introduced Macromark has introduced the Media One Solutions list to market. The file contains entrepreneurial-minded buyers who have all spent a minimum of $49.95 for one of several work-from-home business opportunity kits. The lists' members are 58% male.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: The Pita Pit debuts gift card and loyalty program

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December 3, 2009 Check out DMNews on your smartphone Advertisement EVERY 3 SECONDS, A VIABLE LEAD IS KILLED. Don't be a victim of data decay. No matter how good your leads are they have a definite shelf life. Contact info decays at a rate of 70.8% in a 12-month period. Titles change, people get married, and businesses merge, move, or close. That doesn't mean your leads have to die. ZoomInfo can help. JOIN THE FIGHT. SAVE THE LEADS. News The Pita Pit debuts gift card and loyalty program Mary Elizabeth Hurn Fast food franchise The Pita Pit launched a national gift card and loyalty program this week. Known as the "Pit Card," it can be used as a gift card, a loyalty card or both.   VeraData names Kaiser EVP Kevin McKeefery VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.   Auntie Anne's uses mobile to capture e-mail addresses Dianna Dilworth Auntie Anne's, a fast-food chain specializing in soft-baked pretzels, is running its first national mobile marketing campaign in a move to build its e-mail database. The effort runs through the end of the year and calls Auntie Anne's customers to sign up for its Pretzel Perks e-mail program.   Merkle's response group chosen by Catholic humanitarian organization Mary Elizabeth Hurn Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.   Salvation Army pumps up digital marketing for the holidays Mary Elizabeth Hurn The Salvation Army is boosting its direct and digital marketing this holiday season. The nonprofit has pulled all of its radio advertising and assigned that budget to online communications, according to George Hood, national community relations and development secretary for the organization.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Column Building loyalty with clients via e-mail: three mandatory stages Garth Snider, president of FranchiseOpportunities.com The goal to e-mail engagement is maintaining the e-mail recipient for the long term. It is unrealistic to think that one will be able to turn the initial e-mail into a sale for your advertising client. There are three mandatory stages when interacting with clients via e-mail: attract, serve and engage.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Celebrate DMNews' 30th anniversary DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.