DMNews Email Marketing Weekly: Gaming site PKR.com picks Unica to improve e-mail program

Please click here to view this message in your browser.

December 9, 2009 Check out DMNews on your smartphone Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Spammers got sharper in 2009 Dianna Dilworth At the end of this year, many marketers will look back and think about the growth of iPhone apps and the integration of e-mail with social media messages. But as legitimate marketers got more sophisticated and savvy in 2009, so too did spammers.   News Gaming site PKR.com picks Unica to improve e-mail program Dianna Dilworth PKR.com, a poker Web site, is working with interactive marketing company Unica on its international e-mail program. The site is implementing Unica's software into its technology system, a process expected to be complete by early next year. PKR.com uses e-mail for retention purposes, specifically to encourage customers to return to the site and play more.   Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Cyber Monday, Black Friday e-mail volume up, deliverability down Dianna Dilworth The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.   KeyBank renews AOR partnership with Purple@Epsilon Mary Elizabeth Hurn KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct marketing services, including strategy, direct mail production and analytic support. Neither company would disclose the specifics of the contract, but they said that terms are set on an annual basis.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion The new definition of spam and how to overcome it Kevin Mabley, SVP of Strategic Services at Epsilon Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   E-mail receives a bigger allowance ... with more chores By George DiGuido, VP of e-mail marketing at Zeta Interactive E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online siblings. Today it enjoys the role of family favorite due to its efficiency, immediacy and measurability.   Lists and Databases Time Inc. Small Business Masterfile New list — Time Inc. Small Business Masterfile — Direct Media Millard — This file contains well-educated professionals who are responsive to financial and investment, business, credit and insurance offers.   30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Digital Insider: News from Aveda, Target, P&G and Yahoo

Please click here to view this message in your browser.

December 8, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Inside Digital Digital Insider: Patrick Moorhead, VP-director of mobile platforms, Draftfcb Chicago on mobile's growing prominence Dianna Dilworth Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.   Latest News Aveda debuts mobile commerce site Dianna Dilworth Eco-friendly beauty products manufacturer Aveda, a division of The Estée Lauder Companies, is expanding its digital commerce offering with the launch of a new mobile platform.   Target's holiday promotions focus on mobile Mary Elizabeth Hurn Target has launched a slew of holiday promotions and tools for the season. The retail giant now has new and revamped mobile and social offerings and a sweepstakes.   P&G taps Carat for Gillette North America media planning Kevin McKeefery Procter & Gamble has named Carat its communication-planning agency of record for North America Gillette Male Grooming, according to 'Ad Age.' A P&G spokeperson confirmed the deal. The CPG company's former agency was Publicis Groupe-owned Starcom Mediavest Group (SMG).   Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Call for submissions for Essentail Guide to Lists & Databases DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Against the backdrop of the lingering recession, marketers are pressed to develop a strategy that leverages customer information for greater insight and understanding of their customers and prospects. Marketing automation technologies are a boost, but process and strategy are equally important.   ADVERTISEMENT Stellar Subject Lines: 10 Rules for Results 50 characters could be all that stands between you and a great email campaign. That's because you have 50 characters - or less -- to catch the attention of your reader, entice them to open your email and take action. With so much at stake, marketers need a quick reference tool to develop subject lines that get results. Let our 10 simple rules be your guide. Download Stellar Subject Lines:10 Rules for Results now. Opinion Why the majority of online creative fails Brian Schwartz, director, Creative Agency, QuinStreet It's not that I'm looking for trouble. And the last thing I want is to get into it with marketing VPs throughout the direct marketing world. But day after day, I see creative on the web that I know does not perform well. Why would any company in its right mind not do its best to find and use killer creative?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Set your search budget to be based on its profitability John Keenan, managing partner, Anthem Marketing Solutions If you win an auction but pay more for an item than you would have paid somewhere else, is that auction a success? How long can a company stay afloat if it pays more to acquire each new customer than it makes in profit? Keep these questions in mind as you set up your keyword bids. Limits must be understood in the context of profitability, compared to what you pay to acquire a customer through other channels.   30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Yahoo debuts privacy tool; Target, Aveda launch mobile initiatives

Please click here to view this message in your browser.

December 8, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Target's holiday promotions focus on mobile Mary Elizabeth Hurn Target has launched a slew of holiday promotions and tools for the season. The retail giant now has new and revamped mobile and social offerings and a sweepstakes.   Aveda debuts mobile commerce site Dianna Dilworth Eco-friendly beauty products manufacturer Aveda, a division of The Estée Lauder Companies, is expanding its digital commerce offering with the launch of a new mobile platform.   Martin Agency hires Norman as CCO to oversee direct marketing Kevin McKeefery The Martin Agency announced this week that it has hired John Norman as its chief creative officer. Currently executive creative director at Wieden+Kennedy Amsterdam, he will join Martin in February 2010, reporting to Mike Hughes, president of the firm.   Group Aeroplan completes acquisition of Carlson Marketing Mary Elizabeth Hurn Montreal-based Groupe Aeroplan has completed its acquisition of Carlson Marketing, a loyalty marketing firm based in Minneapolis. The $175.3 million deal was announced early last month.   Survey respondents list from Kroll Kroll Direct Marketing released the ASFS Homeowner Survey Respondents list to the market December 7. This file contains respondents to the American Shops for Savings telemarketing survey.   From DMNews' 30th Anniversary Issue Direct Marketing Legends The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them - in their own way - changed the game, carving a path for generations of marketers to follow.   Game-Changing Brands From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture.   Today's lists and databases Saturday Evening Post Premium R-A New insert program — Saturday Evening Post Premium R-A — List Process Direct — Inserts reach subscribers to the Saturday Evening Post. Most are married homeowners more than 55 years of age.   Cash Now, Pay Later Borrowers New list — Cash Now, Pay Later Borrowers — Estee Marketing Group — This file contains people who take out short-term loans at high interest rates with a payback term of 30 days. These consumers borrow anywhere from $300-$500, which is deposited into their bank account by the lender.   Time Inc. Small Business Masterfile New list — Time Inc. Small Business Masterfile — Direct Media Millard — This file contains well-educated professionals who are responsive to financial and investment, business, credit and insurance offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: FedEx announces 2010 delivery rate increase; Yahoo, Microsoft finalize ad deal

Please click here to view this message in your browser.

December 7, 2009 Check out DMNews on your smartphone  Today's News FedEx announces 2010 ground, home delivery rate increase Frank Washkuch FedEx announced December 3 that it will increase standard rates for FedEx Ground and FedEx Home Delivery by an average of 4.9% next year. The rate changes take effect January 4, 2010. The shipper previously announced that it will raise shipping rates for FedEx Express by an average of 5.9% for US domestic and US export services, effective next month.   Yahoo and Microsoft finalize ad deal details Carol Krol Yahoo and Microsoft announced December 4 that they have finalized the ad sales agreement that has been in the works since July. The two Internet heavyweights have spent the past five months ironing out the details. The transaction is expected to close in early 2010 and is subject to government approval.   MTV launches digital abuse awareness campaign Mary Elizabeth Hurn MTV launched "A Thin Line," an integrated campaign to stop the spread of digital abuse, which is defined by the network as "sexting," cyberbullying and digital dating abuse. The campaign, launched December 3, consists of PSAs, interactive tools and a contest called the "Redraw the Line Challenge."   IAB campaign educates consumers about online privacy Dianna Dilworth The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign in an effort to educate consumers about the ins and outs of online privacy. The initiative, launched December 3 and called "Privacy Matters," will run throughout 2010 to teach consumers how to use privacy tools on the Web. It features display ads and an educational Web site designed by WPP's Schematic, a digital agency.   Levi's aims to return masculinity to khakis in Dockers effort Dianna Dilworth Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity.   Publishers use Demandbase tracking platform Kevin McKeefery Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by matching visitors' IP addresses to a database containing professional information.   From DMNews' 30th Anniversary Issue Cataloging to multichannel retailing: A long, strange trip Chantal Todé The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Today's lists and databases Specialists Marketing releases GrayHair list Specialists Marketing Services has released the GrayHair Direct Change of Address Masterfile to the market. The file contains GrayHair clients, many of which are financial institutions that provide credit card, mortgage and retail banking services.   NextMark releases animal welfare list NextMark released the Animal Welfare Donors & Pet Owners list to the market on December 2. Members of the file have indicated that they are pet owners and have contributed to one or more animal welfare organizations.   TV wealth program buyers list released Macromark has released the TV Fortune Wealth Programs list to the market. The file is comprised of buyers of home business opportunity books and other offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.