DMNews Digital Insider: A Conversation with Chris Paradysz, CEO-PM Digital

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December 29, 2009 Check out DMNews on your smartphone ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Inside Digital A conversation with Chris Paradysz, CEO, PM Digital Chris Paradysz, CEO, PM Digital, discusses direct marketing trends with DMNews as we turn the calendar page.   Latest News US Air Force seeks agency to promote Andrews air show The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.   We TV, Goodwill partner for volunteer push We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.   Unilever adds Euro RSCG 4D to global digital roster Packaged goods company Unilever has named Euro RSCG 4D to its roster of global digital agencies, which already included Razorfish, AKQA and Lean Mean Fighting Machine.   Wendy's to test mobile coupons in Northeast Wendy's/Arby's Group International has selected Options Media Group for its mobile couponing efforts in the Northeast US. Under the terms of the partnership, announced December 21, Options Media will roll out a coupon campaign for restaurants in that part of the country.   AgencyWeb partners with eWayDirect for e-mail capabilities Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   Opinion Made to Measure: Using analytics tools to measure online video Online video is all the rage these days. Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of those firms don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her. That's where Web site analytics come in.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: We TV, Goodwill partner; Starbucks merges loyalty programs

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December 29, 2009 Check out DMNews on your smartphone Today's News We TV, Goodwill partner for volunteer push We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.   Starbucks merges loyalty programs, drops fee Starbucks has launched its My Starbucks Rewards loyalty program. This initiative combines two programs — the Starbucks Card Rewards and Starbucks Gold initiatives — into one unified program.   McGarryBowen picks up Kraft's Maxwell House account Kraft has named McGarryBowen its agency of record for the Maxwell House coffee brand's advertising work, effective December 22. OgilvyAction and OgilvyOne will still handle promotional and digital work for the brand, respectively.   US Air Force seeks agency to promote Andrews air show The US Air Force is seeking a firm for a marketing effort promoting an air show at Andrews Air Force Base in Maryland next May. The work, which agencies must apply for by January 14, 2010, includes PSAs and direct mail work among its marketing, advertising and PR elements.   From the print edition Why is the 'human touch' important for people looking to work in search engine marketing? Mark Simon, VP of industry relations, Didit When thinking about skills to look for in search hires, a few traits are obvious. Search marketers must be analytically-minded to get the most from metrics and testing, must think flexibly as this industry changes every week, and can't be afraid of hard work. But one SEM trait that's often overlooked — and is absolutely critical — is the ability to connect on a human level, and to translate that connection into better business.   Now playing: Yahoo explores video Kevin McKeefery Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.   Today's lists and databases List Services takes over Easy Voicemail list List Services Corp. has taken over management of the Easy Voicemail Now subscriber list.   NextMark releases new movers list to market NextMark has released the New Mover Database list to the market. The file contains individuals who have moved recently, and the list expands weekly. It features 900,000 new movers per month.   RMI releases Old House Interiors file RMI Direct Marketing has released the 'Old House Interiors' active list to the market. The list's subscribers are upscale home owners who turn to the magazine for inspiration.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: AgencyWeb partners with eWayDirect for e-mail capabilities

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December 23, 2009 Check out DMNews on your smartphone Correction: In the December 14 iMarketing News Daily and the December 16 E-mail Marketing Weekly, a listing in Today's Lists and Databases was incorrectly associated with Andrew Osterday due to a computer error. Mr. Osterday has no affiliation with the "America's Beauty and Fit Women" list. DMNews has removed his name from association with the list and regrets the error. Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Video in e-mail more popular this holiday season Dianna Dilworth For the last month, my inbox has been full of e-mail messages from retailers and marketers trying to push transactions for the holidays. Yet this past week, the marketing calmed down a bit and my inbox was filled with holiday greetings from friends and colleagues.   News AgencyWeb partners with eWayDirect for e-mail capabilities Dianna Dilworth Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   StrongMail acquires The Email Advisor Dianna Dilworth E-mail marketing company StrongMail has acquired The Email Advisor, an e-mail marketing consulting company that specializes in e-mail strategy and optimization. Deal terms were not disclosed.   FTC, Visa, Better Business Bureau warn about deceptive Web marketing Frank Washkuch The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.   InfoGroup rebrands in bid to unify disparate businesses Carol Krol Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion E-mail marketing for your e-commerce business , Marc Appana, senior consultant at FitForCommerce Despite the rumors of the impending death of e-mail marketing, overtaken by social marketing and mobile technology, e-mail is still the most popular medium for receiving marketing messages.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   How to create e-mail newsletters that break through clutter By Becky Repka, marketing manager of SendStream E-mail Marketing E-mail newsletters are an inexpensive tool for communicating with current and prospective customers and make up over half of all e-mails sent. They are expected to double in the next four years. You need a solid newsletter strategy to achieve long-term results.   Lists and Databases American SMS / Mobile Messaging Masterfile New list — American SMS / Mobile Messaging Masterfile — eTargetMedia.com — This file contains tech-savvy and innovative mobile subscribers who have made their mobile phones a primary source of data, communication and entertainment, and are highly responsive to targeted offers.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Aflac account under review, Wendy's tests mobile coupons, Denny's CMO resigns

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December 23, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Aflac to review marketing account Nathan Golia Insurance giant Aflac has put its marketing account into review. The incumbent agency, The Kaplan Thaler Group, will not take part.   Wendy's to test mobile coupons in Northeast Dianna Dilworth Wendy's/Arby's Group International has selected Options Media Group for its mobile couponing efforts in the Northeast US. Under the terms of the partnership, announced December 21, Options Media will roll out a coupon campaign for restaurants in that part of the country.   Denny's CMO to resign amid management shuffle Kevin McKeefery Two executives at casual dining chain Denny's, including the company's CMO, will resign this month, the company announced. Mark Chmiel, EVP, CMO and chief innovation officer, and Janis Emplit, EVP and COO will leave their posts before year's end.   AgencyWeb partners with eWayDirect for e-mail capabilities Dianna Dilworth Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   Macromark introduces two opportunity lists to market Macromark introduced the Dry Tech Systems Opportunity Buyers and the Mail Order Money Opportunity Buyers lists to the market December 22.   From the print edition Search and discover new opportunities Chantal Todé Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.   Search for the best travel deal Dianna Dilworth Shopping for travel online often comes down to getting the best deal, and during the recession travelers are even more concerned with finding a bargain. In fact, some people are willing to pick their destination based on price.   Today's lists and databases American Board of Industrial Hygiene New list — American Board of Industrial Hygiene — Infocus — This file contains members of the American Board of Industrial Hygiene. Suggested usage includes books, journals, newsletters, safety and compliance materials, scientific, hazardous materials, research and development, computer software and hardware and trade shows.   Aaron's Commodity - Agriculture & Metal New list — Aaron's Commodity - Agriculture & Metal — Infinite Media — This file contains equities and futures investors. The average household income is $350,000. The file is 90% male.   LifeChange Insurance Prospect File New list — LifeChange Insurance Prospect File — AccuData — This file contains direct mail responsive consumers age 55 and older who have responded to a consumer survey regarding investment activities. This group consumers, many of whom will be preparing for retirement in the next five to 10 years, is actively engaged in future planning.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.