DMNews Database Weekly: Tourism Ireland launches mail campaign to woo US travelers

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January 7, 2010 Check out DMNews on your smartphone Advertisement Preference Management Is Critical for Relevant Communications In a recent analyst survey, decision makers responsible for customer communications ranked preference management as a key factor in planning their 2010 communications. But 2/3 of those companies lack the technology to capture, manage, and honor consumer preferences across their organization. With SoundBite's Preference Management Solution, you can! Start your planning with our free toolkit >> News Tourism Ireland launches mail campaign to woo US travelers Mary Elizabeth Hurn January 06, 2010 Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.   Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn January 04, 2010 Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   EDiets.com makes Mercury Media ad AOR, with focus on direct response Nathan Golia January 05, 2010 EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for the diet Web site, with a focus on analyzing the data brought in from the various channels.   Capital Hospice hires DirectMail.com to boost donations Kevin McKeefery January 05, 2010 Capital Hospice, a Washington, DC-based nonprofit, has tapped DirectMail.com to manage its $2 million traditional mailing budget. The agency, which won a competitive review for the account, will handle all creative and production tasks.   Home Depot taps MRM for digital, CRM Kevin McKeefery January 04, 2010 Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.   Pepsi abandons Super Bowl in favor of CRM Frank Washkuch January 04, 2010 Britney Spears, Cindy Crawford and Ozzy Osborne all have appeared in Pepsi Super Bowl ads. But this year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.   SMS gets North American Affinity lists January 04, 2010 North American Affinity Clubs awarded Specialists Marketing Services management of its lists January 1.   Column Racing to relevancy: three hurdles to customer insight Andy Cutler, chief strategy officer of Mercury January 06, 2010 The relevance of your marketing message is the most powerful driver of marketing success. You can have a great offer, but if the product does not interest the consumer, your message will be ignored. The main thing is to understand needs and preferences at the customer level.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Advertisement Preference Management Is Critical for Relevant Communications In a recent analyst survey, decision makers responsible for customer communications ranked preference management as a key factor in planning their 2010 communications. But 2/3 of those companies lack the technology to capture, manage, and honor consumer preferences across their organization. With SoundBite's Preference Management Solution, you can! Start your planning with our free toolkit >> 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Forrester Wave report rates top ESPs

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January 6, 2010 Check out DMNews on your smartphone Advertisement Free Email Breakthrough Report Q409 How are Southwest Airlines, Esurance and other forward-thinking brands pushing the email marketing envelope? StrongMail's new Q409 Email Breakthrough Report explores the latest trends and best practices, including excellence in social media integration, dynamic content and branding. Get It Now >> Inbox Insider Inbox Insider: Forrester Wave report rates top ESPs Dianna Dilworth January 04, 2010 E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.   News InterContinental Hotels picks StrongMail to streamline e-mail marketing Dianna Dilworth January 04, 2010 InterContinental Hotels Group (IHG) has selected e-mail vendor StrongMail to manage its e-mail marketing efforts and deliverability. Under the terms of the partnership, set to be announced January 5, IHG will work with the vendor to streamline its e-mail marketing messaging across brands and campaigns.   Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop Dianna Dilworth, Nathan Golia, Carol Krol January 04, 2010 Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video   Holidays spotlight e-commerce Mary Elizabeth Hurn January 04, 2010 The holiday shopping season is over, but many retailers are still celebrating based on the positive performance of e-commerce. From November 1 to December 24, online sales rose 15.5% year-over-year.   E-mail Dianna Dilworth December 31, 2009 In 2009, the recession drove marketers to e-mail because of its cost efficiency and targeting capabilities. This year, expect growth to continue, along with additional investment and sophistication. E-mail will emerge from the digital marketing department corner and capture the attention of marketing executives and CMOs.   Opinion Something Old, Something New, Something Borrowed.... Jere Doyle, president/CEO, Prospectiv As e-mail continues to evolve as a marketing tool and communication platform, it's important to re-visit past strategies, be open to trends and become aware of competition, to achieve success.   From the 2008 DMNews Essential Guide to E-mail Marketing Adaptive delivery a boon for marketers By Dave Lewis For years, deliverability has been the bogeyman of e-mail marketing. Warding off its negative consequences has been a black art practiced by deliverability specialists, shrouded in the mystery of their technical talismans. While the complex nature of deliverability can't be denied, the fundamentals are simply good marketing practices predicated on a respect for customer preferences. It's time to put the 'ability' back in deliverability.   The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Lists and Databases Diet & Fitness Emails File (DDS) New list — Diet & Fitness Emails File (DDS) — Data Direct Solutions — This file contains men and women who are health-conscious and have indicated interest in diet and nutrition, exercise, health programs and more.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: New DR AOR for eDiets.com, USPS releases iPhone app

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January 6, 2010 Check out DMNews on your smartphone Today's News EDiets.com makes Mercury Media ad AOR, with focus on direct response Nathan Golia EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for the diet Web site, with a focus on analyzing the data brought in from the various channels.   US Postal Service targets youth with iPhone app Frank Washkuch The US Postal Service has launched an iPhone and iPod Touch application to make its services more conveniently through the mobile Web and to appeal to a younger, more mobile-savvy demographic. The application features a GPS-enabled post office locator, maps and directions, a ZIP Code locator and functionality for consumers to track and confirm packages.   Capital Hospice hires DirectMail.com to boost donations Kevin McKeefery Capital Hospice, a Washington, DC-based nonprofit, has tapped DirectMail.com to manage its $2 million traditional mailing budget. The agency, which won a competitive review for the account, will handle all creative and production tasks.   Media giant GroupM promotes digital expert to top role Daniel Farey-Jones, Brand Republic WPP has handed GroupM Interaction chief executive Rob Norman the additional role of chief executive of GroupM North America, providing a sign of its belief in the importance of digital expertise. Norman will take over the role on March 31 from Marc Goldstein, who will retire after two years heading GroupM North America.   Seafood chain Captain D's taps Omnicom's Zimmerman Kevin McKeefery Quick-service seafood restaurant chain Captain D's has named Omnicom agency Zimmerman its creative agency of record, replacing Goodness Manufacturing. Zimmerman beat out Mullen in the finals of an RFP process, according to a statement from the agency. The hire was effective January 1.   From the print edition Fiscal recovery is no reason to ditch streamlining strategies John Campo, John Campo, VP of postal relations, Pitney Bowes The "great recession" has dealt its share of challenges to the mailing industry, and mailers are hard-pressed to find good news these days. Fortunately, the US Postal Service delivered an early holiday present in December — there will be no increase in first-class postage in 2010.   Use several strategies, including change of address programs, to cut back on costs Mike Yapuncich, VP, Experian Many mailers planned for a 2% to 3% increase in postage in 2010. The lack of a rate increase means many mailers can take advantage of the surplus budget to increase circulation, especially in acquisition and reactivation efforts. The key to doing this successfully is to "mail smarter."   Today's lists and databases United Prize Finders Sweeps Report New list — United Prize Finders Sweeps Report — RMI Direct Marketing — This file contains people who have purchased a report to learn how to enter a variety of sweepstakes to win cash and prizes.   Catalog Mail Order Buyers New list — Catalog Mail Order Buyers — Dunhill International List Co. — This file contains buyers of clothing, jewelry, books, household items, cosmetics, food and other products from catalogs.   Presidential Opportunity Buyers New list — Presidential Opportunity Buyers — Reliable Lists — This file contains people who paid between $19.95 and $117 for a home workers package containing circulars, postage, envelopes, resale rights and other materials to start their own mail-order or online business from home.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Atkins launches sampling campaign to grow e-mail database

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January 5, 2010 Check out DMNews on your smartphone Inside Digital Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   Latest News Report: Direct and digital M&As up in Q4 2009, trend to continue in 2010 Carol Krol Direct and digital mergers and acquisitions increased in the fourth quarter of 2009 compared with the third quarter in terms of deal value and number of deals, according to investment banker Petsky Prunier, which released its quarterly "Deal Notes" on December 31. Petsky Prunier specializes in the direct and digital sector.   PCH campaign highlights instant prize sweeps Kevin McKeefery In a departure from its traditional approach, Publisher's Clearing House has launched a multichannel campaign for its annual January sweepstakes. The contest this year features "Instaprize" which offers a grand prize of $10 million to consumers, who find out whether they have won within 48 hours. Creative was handled in-house, with KSL Media assisting with television buying, and 360i handling online media buys.   Holiday e-commerce sales up 5% as more shoppers migrate online Carol Krol E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.   Expedia addresses ambivalence with direct campaign Kevin McKeefery Travel booking site Expedia has launched a direct marketing campaign to differentiate the brand from other travel search engines. The campaign highlights both Expedia's convenience of use and the value of booking hotel and flight plans together on the site.   Nationwide debuts second iPhone app Dianna Dilworth Nationwide Insurance has introduced an iPhone application called Cartopia, which is designed to help consumers shop for both new and used cars. The goal of the app, which launched December 16, is to acquire new customers by building the insurance brand into the car-buying experience.   Opinion How to Market More Effectively with Video Melody King, VP of sales and marketing, Treepodia Adding product videos to your website can steer traffic away from the competition and improve your own site's stickiness. Videos do wonders for viral marketing; in addition, customers who view videos are shown to be 85% more likely to convert, according to our own research. So how do you go about adding videos and ensuring they'll be effective?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Take Advantage of pharma SEM: Your Rx for success Dan Brough, SVP, search director, Draftfcb Hitwise reports that medical searches made up 45% of total online traffic from all categories last year, and eMarketer says online ad spend by the pharmaceutical industry is expected to reach $2.2 billion in 2011 — up from $1.2 billion in 2008. Search engine marketing (SEM) is growing within the pharma arena.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.