DMNews: MasterCard launches data service, Aflac debuts integrated campaign

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January 12, 2010 Check out DMNews on your smartphone Today's News MasterCard Worldwide launches data services for marketers Carol Krol MasterCard Worldwide on January 12 announced it has launched Advisors Merchant Solutions, a data analytics and marketing service for clients. The credit card issuer said the service will help companies understand spending activity, evaluate performance compared with competitors and focus direct marketing campaigns to target the most precise segments and prospects.   Aflac debuts 'You don't know quack' campaign Dianna Dilworth Insurance giant Aflac has launched a campaign with Internet marketing, social media and out-of-home advertising components, even as it searches for a new ad agency. The effort, called "You don't know quack," launched January 11. Its goal is to expand brand awareness to educate consumers about the type of insurance that Aflac provides.   PRC report values one-day-per-week Postal Service delivery cut in billions Frank Washkuch If it had implemented a five-day-per-week delivery schedule years ago, the US Postal Service would have saved more than $2 billion during the its 2008 fiscal year. For the 2007 fiscal year, the cut in service would have saved the organization more than $1.9 billion, according to the Postal Regulatory Commission's annual report for fiscal year 2009.   Belardi/Ostroy, Eclipse form alliance Nathan Golia Belardi/Ostroy and Eclipse Direct Marketing, both known primarily for their list management and brokerage services, announced a strategic alliance on January 11.   Former Mindshare CEO Neslund joins Red Bricks Media Kevin McKeefery Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11. He replaced Elliott Easterling, who now serves as chairman of the board.   Direct Media Millard launches analytics capability Nathan Golia Infogroup-owned list management firm Direct Media Millard (DMM) announced January 11 that it has created a research and analytics business intelligence consultancy. Bill LaPierre, SVP, will lead the initiative.   Hard Rock names Pepsi alum Galloway CMO Dianna Dilworth Hospitality brand Hard Rock International named John Galloway, former VP of marketing for Gatorade at PepsiCo, its VP and CMO, effective January 11. He is charged with overseeing global marketing, advertising and promotions for Hard Rock's 159 venues worldwide.   Lavalife begins DRTV campaign Nathan Golia Dating service Lavalife launched a DRTV campaign in the US and Canada on January 11 to promote its phone service, Lavalife Voice. The company worked with its DRTV agency, Northern Lights Direct Response, on the effort.   Kroll gets 'Modern Woodworking' list 'Modern Woodworking' magazine awarded Kroll Direct Marketing management of its subscriber file on January 11. The previous list manager was DM2.   From the print edition Government credit hasn't dried up Mark Amtower, founding partner and lead consultant, Amtower & Co. Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business. Government business is there, it doesn't go away, and while not recession-proof, it's the next best thing.   Expect a big year for addressable TV Tara Walpert Levy, president, Visible World We have been looking forward to the advent of addressable television for many years. In 2010, after all of the hypothesizing and all of the prognosticating, targeted ads on television based on data will finally become part of advertisers' core marketing strategy. The breakthroughs in addressability that were achieved in 2009 provide ample scale and proof of concept to drive significant adoption and continued innovation in the upcoming year.   Today's lists and databases ProjectConnections Project Managers Opt-In Email New e-mail list — ProjectConnections Project Managers Opt-In Email — Specialists Marketing Services — This file contains executives, project managers and IT managers who turn to ProjectConnections.com for management templates, resources and other expert know-how.   Asian American Consumers by Lead Me Media New list — Asian American Consumers by Lead Me Media — Lead Me Media — This file contains Asian Americans. The file is 61% female; prospects have an average income of $60,000. Nearly 90% of them go online and 70% visit ethnic Web sites and portals.   Amerilist Luxury Brand Enthusiasts Mailing List New list — Amerilist Luxury Brand Enthusiasts Mailing List — Amerilist — This file contains brand-conscious consumers who love the prestige of luxury brands. These individuals enjoy the finer things in life and money is no object.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Rosetta acquires healthcare agency, UPS will cut 1,800 jobs

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January 11, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Rosetta acquires healthcare agency Wishbone James Chase, editor-in-chief, MM&M Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.   UPS to cut 1,800 jobs by April Frank Washkuch UPS disclosed on January 8 that it will cut about 1,800 management and administrative positions in an effort to streamline its US management structure. The shipper also announced that it will reduce the number of districts and regions in its domestic small package operation.   Travelocity takes 'Roaming Gnome' to the slopes, shores in social media push Dianna Dilworth Travelocity is rolling out an integrated campaign to promote its winter travel sale. The effort is taking the "Roaming Gnome" character, known to consumers from previous ads, on tour again. The creative calls consumers to interact with the gnome by voting on his three winter trips on Travelocity social networking pages, and to share photos of themselves on their own winter trips. The campaign incorporates social media, search, display, e-mail and TV.   Nonprofit Tamika and Friends launches pledge campaign to fight cervical cancer Mary Elizabeth Hurn Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus (HPV), is managing an integrated campaign urging women to take a pledge to get screened for the disease. The effort includes a microsite — www.PearlofWisdom.us/Pledge — a Twitter feed, Facebook fan and cause pages and e-mail elements.   TransUnion campaign promotes Zendough.com personal finance site Dianna Dilworth TransUnion Interactive, a company that provides financial services to consumers and direct marketing for businesses, launched an interactive financial planning Web site called Zendough.com this week. The firm is conducting a multichannel campaign to promote it.   Harland Clarke makes integrated, e-mail agency acquisitions Nathan Golia Harland Clarke, a San Antonio, TX-based marketing firm focused on the financial sector, has purchased e-mail firm SubscriberMail and integrated agency Protocol Integrated Marketing Services (IMS). Terms of the deals were not disclosed.   From the print edition E-commerce ready for center stage Nathan Golia Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.   What is the current state of hiring for direct and digital marketers at the start of 2010? Wendy Weber, president, Crandall Associates Good news: The hiring landscape has improved greatly since last year at this time. Though it is true that the economic recovery has been slower than we had hoped in terms of job creation, things are progressing in the right direction. Companies are making room in their 2010 budgets for additions (or replacements) to direct marketing staff.   Today's lists and databases Cause Committed Donors - Female Democratic Donors New list — Cause Committed Donors - Female Democratic Donors — PK List Marketing Inc. — This file contains female donors who are active, informed and responsive donors to Democratic issues, causes, and candidates.   Custom Direct Reactivation Ride-Along Program New insert program — Custom Direct Reactivation Ride-Along Program — Media Horizons — This file contains buyers of several check brands, including Artistic Checks, Life Checks and The Check Gallery. It is 70% female, reaches consumers age 41 to 60 with a household income of $35,000 or more.   Soft Surroundings Enhanced New list — Soft Surroundings Enhanced — Direct Media Millard — This file contains mostly female buyers, with an average age of 50, who buy warm apparel, bedding and furniture. Average income is $90,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Experian buys Japanese ESP, Zimmerman gets George Foreman business

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January 8, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Experian buys Japanese ESP A-Care Systems Nathan Golia Experian announced January 7 that it has purchased an 88.5% stake of A-Care Systems, an e-mail service provider based in Japan. The newly acquired company will be part of the Experian CheetahMail unit, though Experian did not say in a statement whether it will rebrand the company.   Zimmerman gets George Foreman business Nathan Golia Applica Consumer Products named Zimmerman Advertising its agency of record for the George Foreman line of appliances on January 7. Zimmerman, owned by Omnicom Group, was selected after a review of 10 agencies, including Ogilvy, Mullen, JWT, Young & Rubicam and DDB, for the heavily direct response-oriented work.   Lee hires Barkley, consolidates e-commerce with PR, cause marketing Kevin McKeefery Lee Jeans has awarded its e-commerce business to independent agency Barkley, which also manages Merriam, KS-based Lee's PR and cause marketing. Barkley will handle online media buying, e-mail marketing and Lee's social media presence on Facebook, Twitter and blogs.   Jackson Hewitt promotes Walmart tax-prep kiosks with integrated effort Mary Elizabeth Hurn Jackson Hewitt Tax Service launched an integrated "Big Check" campaign this week to promote its partnership with Walmart. The tax preparation service is using direct mail, banners, TV, radio, in-store, out-of-home and print advertisements to tout its tax-prep kiosks in 1,800 US Walmart stores.   FedEx launches first totally integrated campaign, featuring e-mail, direct mail Dianna Dilworth FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across channels. The effort includes online and offline channels with the unified message, "We understand."   Rasmussen named chief US creative officer at Tribal DDB Kevin McKeefery Tribal DDB Worldwide, an Omnicom agency, has named Robert Rasmussen US chief creative officer and executive creative director for New York. He will report to Paul Gunning, agency CEO. Rasmussen joined the agency from BBH New York, where he worked as executive creative director of innovation.   Celestial Seasonings launches Facebook quiz app Mary Elizabeth Hurn Tea maker Celestial Seasonings launched its first Facebook application January 5 to promote its new line of green teas. Users can visit Facebook.com/CelestialSeasonings to take a quiz called "PossibiliTEAS." Celestial Seasonings will donate $1 to Conservation International's "Protect an Acre" program— up to a limit of $50,000 — for each user who takes the quiz.   From the print edition Pepsi abandons Super Bowl in favor of CRM Frank Washkuch This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.   Is too much money going to social media? Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.   Today's lists and databases American Medical Specialist-Allergy and Immunology New list — American Medical Specialist-Allergy and Immunology — Stanford Direct — This file contains allergy and immunology physicians. It is sourced from from national medical associations, specialty medical societies, boards of specialty and state medical boards.   TLA DVD and Video Catalog Mailing Insert Program New insert program — TLA DVD and Video Catalog Mailing Insert Program — Meling & Associates — This file reaches adult video buyers. These are generally young men with an average age of 34 and an average income of $50,000.   Waveland Marketing Austria New list — Waveland Marketing Austria — JR Direct — This file contains Austrian consumers. They have all paid a fee in order to receive property or cash that is assigned to them.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.