DMNews: InterContinental targets Hilton with campaign, disabled advocacy group launches hiring push

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February 4, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News InterContinental Hotels launches campaign against Hilton loyalty changes Mary Elizabeth Hurn InterContinental Hotels Group (IHG) launched a campaign for its Priority Club Rewards (PCR) on February 3, drawing attention to recent changes to competitor Hilton's HHonors loyalty program. It incorporates direct mail, e-mail and Web marketing to members of both programs.   Nonprofit launches ad campaign promoting disabled hires Mary Elizabeth Hurn Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Sheraton debuts digital campaign touting renovations Dianna Dilworth Starwood's Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to "rediscover Sheraton." The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations following a three-year global brand overhaul.   Razorfish hires Zell to build out CRM Nathan Golia Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.   Nutella Canada names Critical Mass AOR Kevin McKeefery Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.   From the print edition Engage with consumers via social media, but be truthful and careful when doing so Samer Forzley, VP of marketing, eBillme.com People in general are going to talk about your brand, and how they experience your products and services. Those conversations will be both positive and negative. If it's a good discussion, some tips that I would suggest are to be thankful and engage and recognize the consumers, and reach out and say what you think as well. It is someone giving you a high five, in a way, by using social media.   Many best practices for social media are already in place in traditional CRM areas Joe Hughes, senior executive, Accenture Two years ago, social media was all about "Wow, Facebook and Twitter - get on those!" Last year, what you would hear was, "Wow, I need to look at all this stuff, and there are tools I can use to analyze all of that material out there." A ton of vendors popped up and provided services in that space.   Advertisement: Today's lists and databases Stratford Career Institute New list — Stratford Career Institute — Adrea Rubin Management — This file contains buyers and inquirers from a correspondence school. Stratford's primary student population range in age between 24 and 44, and have an average household income of $40,000. They are 65% female and spend an average of $700 per order.   Canadian Interiors New list — Canadian Interiors — Cornerstone Group of Companies — This file contains 90% controlled and 16% paid subscribers to Canadian Interiors magazine, which covers the fields of interior design and interior architecture.   ActionBase Registered Voters & Political Contributors New list — ActionBase Registered Voters & Political Contributors — Focus USA — This file contains registered voters. It includes known supporters of political candidates by party affiliation who share their values and have the same views on important issues.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Sara Lee launches interactive push, Harte-Hanks releases Q4 results

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February 3, 2010 Check out DMNews on your smartphone Today's News Sara Lee calls consumers to 'Save the Earth' with interactive push Dianna Dilworth Sara Lee's EarthGrains brand launched a campaign on February 2 to promote that some of its whole wheat bread products are using Horizon Milling's Eco-Grain wheat, an environmentally friendly grain. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads.   Harte-Hanks' Q4 2009, year-long revenue down Kevin McKeefery Direct and targeted marketing firm Harte-Hanks' fourth quarter 2009 revenue was down more than $50 million, or 19%, year-over-year. Total revenue fell from just under $270 million in Q4 2008 to $217 million for Q4 2009, according to the company.   Infogroup cuts 40 jobs Frank Washkuch Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.   Dove launches campaign for men's line, including social, e-mail opt-ins Mary Elizabeth Hurn Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.   UPS reports Q4 2009 revenues down 2.5% Frank Washkuch Shipper UPS reported fourth-quarter 2009 revenues of $12.4 billion on February 2, a 2.5% drop year-over-year from the $12.7 billion earned during the same period of 2008. Its full-year 2009 revenue dropped 12% from 2008 to $45.3 billion.   RH Donnelley emerges from bankruptcy as Dex One Nathan Golia Yellow Pages and local search company RH Donnelley emerged from Chapter 11 bankruptcy protection on February 1 under a new name: Dex One Corporation. The company will continue to offer its Dex-branded suite, which includes online and mobile search services, print yellow pages directories, voice-search platforms and pay-per-click networks.   Victoria's Secret adds two lists to SMS relationship Lingerie cataloger Victoria's Secret has extended its relationship with Specialists Marketing Services, awarding the list manager oversight of its Canadian Buyers & Inquirers and International Buyers files.   From the print edition Should privacy be a marketers top priority? Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? Two experts debate the topic.   JCPenney pioneers postal intelligence Carol Krol JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy   Advertisement: Today's lists and databases Al's Liner Insert Program New list — Al's Liner Insert Program — Scorpion Coatings — Inserts are placed in box units of Al's Liner DIY Bedliner Kits. Each unit costs $100 and purchasers are generally men, ages 18 to 40. Purchasers are typically associated with automotive, hardware, farm, ranch and construction industries.   Healthy Now Health Insurance Prospects New list — Healthy Now Health Insurance Prospects — Estee Marketing Group — This file contains people who are most likely to purchase health insurance. Most of these households have children and are homeowners.   Catholic Donor Name Bank New list — Catholic Donor Name Bank — Direct Media Millard — This file contains donors to some of the largest and most recognized direct mail fundraising organizations in America. They have also made recent purchases through direct mail.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Deliverability tougher in US than Europe: Return Path survey

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February 3, 2010 Check out DMNews on your smartphone Advertisement Free Email Breakthrough Report Q409 How are Southwest Airlines, Esurance and other forward-thinking brands pushing the email marketing envelope? StrongMail's new Q409 Email Breakthrough Report explores the latest trends and best practices, including excellence in social media integration, dynamic content and branding. Get It Now >> Inbox Insider Inbox Insider: Love is in the inbox Dianna Dilworth With Valentine's Day approaching, love is in the air — and in the inbox. Already this week, I've received a number of e-mails from marketers selling gifts for the lovers' holiday, including See's Candies, Victoria's Secret and 1-800-Flowers.   News Deliverability tougher in US than Europe: Return Path survey Dianna Dilworth E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers' inboxes, according to Return Path's biannual report on message deliverability.   Dove launches campaign for men's line, including social, e-mail opt-ins Mary Elizabeth Hurn Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.   Crate and Barrel and DailyCandy partner on wedding e-mail promotion Dianna Dilworth Retailer Crate and Barrel has teamed up with lifestyle e-mail newsletter brand DailyCandy for a promotion that will give away $100,000 for the "ultimate wedding," to be designed by celebrity wedding planner Jo Gartin.   Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort   ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Opinion Integrating e-mail and social media to create brand advocates Ben Ardito, VP of account services at e-Dialog You are familiar with the adage, "It takes a village to raise a child?" In much the same way, it takes a community to raise brand advocates. And as an e-mail marketer you should explore the opportunities to lean on social networks and use them to cultivate your community of best customers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Optimizing deliverability requires integrated approach By Michelle Eichner, VP of client services at Pivotal Veracity Research from Pivotal Veracity and other deliverability service providers shows that 20% of marketers' opt-in messages were blocked or sent to junk folders in 2009. Deliverability is a challenge that is becoming more complex as consumers read e-mail across multiple platforms such as work laptops, home PCs, iPhones and Blackberries. Your e-mail subscribers are also talking about your brand and reposting your offers and content on their Facebook and Twitter pages.   Lists and Databases Otaku USA New list — Otaku USA — JG Communications — This file contains subscribers to Otaku USA, a magazine featuring coverage of manga, anime, videogames and Japanese pop culture written from an American point of view.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Social media gets bigger piece of traditional DM spend

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February 2, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now Inside Digital Social media gaining on traditional marketing Chantal Todé Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media. That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in new online community and networking tools in the next year.   Latest News Benjamin Moore touches up its e-commerce presence Nathan Golia Benjamin Moore launched an e-commerce site February 1 on which consumers can order custom paint products directly from the manufacturer. The portal features a product-finder, color samples, a blog and pages for architects and designers, as well as contractors.   Statlistics, Merkle partner on mobile lead-gen program for print ads Nathan Golia Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.   Times Co. appoints staff for paid Web model Brand Republic Staff The New York Times Co. has made a series of staff changes for its Web site as part of its move to implement a paid content metered model in 2011.   ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Opinion Using PPC Affiliates to Increase Online Sales Bobbi Leach, general manager, RevenueWire Pay-per-click affiliates can be a big boost to the bottom line. This arrangement can bring you increased sales, often to the tune of 10 times the amount of traffic you're currently getting, and boost your conversion rates by a factor of 2 to 3 X. Expert affiliates use PPC to drive highly-qualified traffic to your product or service landing pages, generating increased sales and higher conversion rates.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions Melissa Mackey, online marketing coordinator, Fluency Media In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.