DMNews: New JCP launch uses e-mail, direct mail; AT&T uses social for Black History Month effort

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February 8, 2010 Check out DMNews on your smartphone Advertisement: Today's News JCPenney to use direct mail, social to tout jewelry line Nathan Golia JCPenney will market an upcoming jewelry line from model Cindy Crawford via e-mail, direct mail and social media. The retailer announced the line on February 5.   AT&T increases social media for 2010 Black History Month effort Dianna Dilworth AT&T is conducting a campaign throughout February celebrating Black History Month. The effort, known as "28 Days," targets black consumers via mobile and online marketing.   Electra launches iPhone app, digital campaign Dianna Dilworth Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.   Valassis calls consumers to act on missing child cases Kevin McKeefery Media, direct mail and couponing company Valassis will place missing child-awareness posters, each with a call to action, in 33,000 post offices across the US. The posters highlight the 25th anniversary of the company's "Have you seen me?" campaign, conducted with the US Postal Service.   Rose Harper, first female DMA chair, dies at age 90 Frank Washkuch C. Rose Harper, the first woman to serve as chair of the Direct Marketing Association, died on February 4 after a period of declining health. She was 90.   D&B sees 3% drop in Q4 revenues, 1% decrease for FY 2009 Frank Washkuch D&B's fourth-quarter 2009 total revenue was $463.7 million, down 3% from the prior year's $474.7 million. The company's full-year 2009 total revenue was $1.69 billion, a 1% drop from 2008's $1.73 billion, the business-to-business database company announced February 4.   Heartland America names SMD list broker Cataloger and e-commerce merchant Heartland America awarded SMD Media Services brokerage of its lists, effective February 1. The previous broker was Specialists Marketing Services.   From the print edition CMO hires show focus on direct, digital ROI Nathan Golia A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience.   Social media can assist your CRM efforts Consumers are actively discussing brands on social networks like Facebook, Twitter and LinkedIn. Four experts provide tips on moving corporate CRM initiatives to those social media sites as well   Today's lists and databases Parent & Child Magazine from Scholastic Blow-In Program New insert program — Parent & Child Magazine from Scholastic Blow-In Program — List Services Corp. — This file contains subscribers to Parent & Child Magazine from Scholastic. These prospecets are parents who are dedicated to their child's development. Eighty percent are Women, 61.5% are employed and 57.5% are married. Average household income is $60,000 and average age is 35.   America's Top Outdoor Enthusiasts New list — America's Top Outdoor Enthusiasts — Select Data — This file contains active outdoors-oriented people in the US who respond well to direct mail and e-mail marketing. These individuals have higher than average income, enjoy hunting and fishing and own multiple homes, ATVs, pickup trucks and snowmobiles. They typically work out of a home office and purchase products through the Internet.   Home Healthcare Agencies and Executives New list — Home Healthcare Agencies and Executives — Complete Medical Lists — This file contains facilities that provide nursing and other health-related services to patients who have been discharged from hospitals and/or are otherwise in need of medical services at home in nursing homes, or in other non-hospital settings.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Men's Wearhouse names CMO, mothers' nonprofit launches text campaign

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February 5, 2010 Check out DMNews on your smartphone Advertisement: Today's News Men's Warehouse names Ridgway-Cross CMO Mary Elizabeth Hurn Men's Warehouse has named Diane Ridgway-Cross SVP and CMO. She joins the company from Mullen Advertising, where she was director of new business and managing partner of Frank about Women, the agency's women-focused consultancy. Men's Warehouse announced the appointment on February 4.   Coalition of groups launches text initiative to help low-income moms Mary Elizabeth Hurn Nonprofit the National Healthy Mothers, Healthy Babies Coalition and the US Office of Science and Technology Policy are spearheading "Text4Baby," a free mobile health initiative aimed at low-income pregnant women and new mothers. The groups are working with mobile technology platform Voxiva and various mobile providers on the cause effort, which launched February 4.   DMA names Allen interim president, CEO Nathan Golia The Direct Marketing Association named Robert Allen, former president and CEO of the Vermont Country Store, its interim president and CEO effective February 5. He will fill the role while the trade group searches for a permanent replacement for John Greco, who resigned as president and CEO last month.   BBDO NY names three executive creative directors Kevin McKeefery BBDO New York named three new executive creative directors this week. They will each begin work at the firm by March 1.   Ogilvy hires Richards to integrate client work across practices Frank Washkuch Ogilvy & Mather named Ben Richards to the newly created position of worldwide head of strategy this week. He will work to integrate the agency's client work across its various practices, including direct marketing.   TechNewsletters.com hires Worldata for list management TechNewsletters.com awarded Worldata management of its e-mail file on February 4. The previous manager was Plattform Advertising.   From the print edition Companies can make Twitter a part of their business practice Alex Dayon, SVP of customer service and support applications, Salesforce.com We look at social media as a system. From the business perspective, it is really the relationship between customers, and you can always get smarter about customer relationships. Social media creates a massive disruption in the world of customer relationships, and marketers need to pay heed.   Employees who interact with customers should show authenticity and passion Jeffrey Rohrs, VP of marketing, ExactTarget Authenticity is a key part of social media marketing. Social media strips away a lot of the barriers that companies face due to the nature of media. The people are the new mass media; the gatekeepers are gone. If you are going to participate in conversations online, they are not going to happen on your own ground.   Today's lists and databases Renters by Complex Name and Rent Amount New list — Renters by Complex Name and Rent Amount — Dunhill International List Co. — This file contains people who rent homes in 125,000 different apartment complexes.   Dow Jones Never Lose Trading Investors New list — Dow Jones Never Lose Trading Investors — Macromark — This file contains financially motivated individuals searching the Internet for stock trading opportunities. They came across this one, calling a 1-800 number to enroll. The file is 55% female.   Newborns, Tots and Beyond New list — Newborns, Tots and Beyond — eTargetMedia.com — This file contains parents of children in the age range prior to kindergarten, ranging from newborns through five years old.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Razorfish hires Zell to build out CRM

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February 4, 2010 Check out DMNews on your smartphone Advertisement Got the Itch to Switch? 5 Steps for Switching Hosted CRM Vendors Advances in Hosted CRM make switching vendors enticing. But is a change right for your company? Make an informed decision with insights from vendors and clients who've already done it. Download your FREE research now News Razorfish hires Zell to build out CRM Nathan Golia February 03, 2010 Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.   InterContinental Hotels launches campaign against Hilton loyalty changes Mary Elizabeth Hurn February 03, 2010 InterContinental Hotels Group (IHG) launched a campaign for its Priority Club Rewards (PCR) on February 3, drawing attention to recent changes to competitor Hilton's HHonors loyalty program. It incorporates direct mail, e-mail and Web marketing to members of both programs.   Nonprofit launches effort promoting hiring of people with disabilities Mary Elizabeth Hurn February 03, 2010 Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Infogroup cuts 40 jobs Frank Washkuch February 02, 2010 Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.   Dove launches campaign for men's line, including social, e-mail opt-ins Mary Elizabeth Hurn February 02, 2010 Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.   Budco acquires Direct Group divisions Nathan Golia February 01, 2010 Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1. Direct Group's Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management.   Valassis, News America Marketing settle suits in $500M agreement Kevin McKeefery February 01, 2010 Media and marketing services company Valassis has agreed to settle its pending lawsuits against News Corp.-owned News America Marketing. NAM will pay Valassis $500 million as part of the agreement, reached on January 30.   Brands kick off CRM at big game Dianna Dilworth February 01, 2010 Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing.   Column Segmentation for fun and profit David King, CEO of Fulcrum With the arrival of the new year - and new marketing budgets - companies are exploring how to develop and implement new customer segmentation. Here's how marketers can plan for a segmentation that is more useful and profitable.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: InterContinental targets Hilton with campaign, disabled advocacy group launches hiring push

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February 4, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News InterContinental Hotels launches campaign against Hilton loyalty changes Mary Elizabeth Hurn InterContinental Hotels Group (IHG) launched a campaign for its Priority Club Rewards (PCR) on February 3, drawing attention to recent changes to competitor Hilton's HHonors loyalty program. It incorporates direct mail, e-mail and Web marketing to members of both programs.   Nonprofit launches ad campaign promoting disabled hires Mary Elizabeth Hurn Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Sheraton debuts digital campaign touting renovations Dianna Dilworth Starwood's Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to "rediscover Sheraton." The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations following a three-year global brand overhaul.   Razorfish hires Zell to build out CRM Nathan Golia Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.   Nutella Canada names Critical Mass AOR Kevin McKeefery Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.   From the print edition Engage with consumers via social media, but be truthful and careful when doing so Samer Forzley, VP of marketing, eBillme.com People in general are going to talk about your brand, and how they experience your products and services. Those conversations will be both positive and negative. If it's a good discussion, some tips that I would suggest are to be thankful and engage and recognize the consumers, and reach out and say what you think as well. It is someone giving you a high five, in a way, by using social media.   Many best practices for social media are already in place in traditional CRM areas Joe Hughes, senior executive, Accenture Two years ago, social media was all about "Wow, Facebook and Twitter - get on those!" Last year, what you would hear was, "Wow, I need to look at all this stuff, and there are tools I can use to analyze all of that material out there." A ton of vendors popped up and provided services in that space.   Advertisement: Today's lists and databases Stratford Career Institute New list — Stratford Career Institute — Adrea Rubin Management — This file contains buyers and inquirers from a correspondence school. Stratford's primary student population range in age between 24 and 44, and have an average household income of $40,000. They are 65% female and spend an average of $700 per order.   Canadian Interiors New list — Canadian Interiors — Cornerstone Group of Companies — This file contains 90% controlled and 16% paid subscribers to Canadian Interiors magazine, which covers the fields of interior design and interior architecture.   ActionBase Registered Voters & Political Contributors New list — ActionBase Registered Voters & Political Contributors — Focus USA — This file contains registered voters. It includes known supporters of political candidates by party affiliation who share their values and have the same views on important issues.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.