DMNews: USPS revises five-day plan; Microsoft/Yahoo search alliance greenlit

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February 19, 2010 Check out DMNews on your smartphone Today's News Revised USPS five-day delivery plan keeps branches open, some Saturday processing Kate Muth Under its revised plan to cut mail delivery to five days a week, the US Postal Service would eliminate delivery to street addresses and some processing on Saturday, but it would not close post offices. The plan, which has concessions to business mailers, requires Congressional action to be enacted.   Microsoft, Yahoo apply search partnership after US, European approval Dianna Dilworth Microsoft and Yahoo are preparing to implement their search partnership, which gained approval from the US Department of Justice and the European Commission on February 18.   Pepsi Center hires mobile marketing firm, plans text initiatives Mary Elizabeth Hurn Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.   EDeals.com, Valpak partner on printable coupons Mary Elizabeth Hurn Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.   Google hires eBay veteran Tilenius as commerce VP Dianna Dilworth Google has hired eBay veteran Stephanie Tilenius to serve as VP of commerce, a newly created position.   From the print edition Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   A recipe for nonprofit marketing success Janet Granger-Happ, manager of hospital, nonprofit, & education segments, US Mailing, Pitney Bowes The nonprofit arena remains challenging due to the economic environment and pressure that many donors are facing with their finances. Therefore, it is critical that organizations maintain contact with their constituents, spreading good news of their successes and stewardship of donations. The most effective marketing strategy for nonprofits to accomplish this is to focus on solid supporters and reach out to them using a mix of direct mail and electronic communications.   Today's lists and databases GPS World E-Newsletters Active Subscribers New list — GPS World E-Newsletters Active Subscribers — Kroll Direct Marketing — This file contains corporate managers, project and engineering managers, product designers, researchers and systems developers in the business and technology of global navigation positioning.   Progressive Populist New list — Progressive Populist — Direct Communications — This file contains subscribers to The Progressive Populist, an independent newspaper that covers issues of concern to workers, small business owners and small farmers and ranchers. It is printed twice a month, in both e-mail and print editions.   Infomortgage — www.MyDebtStore.com Live Leads New list — Infomortgage — www.MyDebtStore.com Live Leads — Lighthouse List — This file contains consumers who have opted in for a program offering debt settlement and relief. They have gone online and completed a real-time short form asking about their debt amount and credit status.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: VW selects Draftfcb for CRM; new CEOs at Euro, Arnold

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February 18, 2010 Check out DMNews on your smartphone Today's News Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Havas' Euro RSCG, Arnold name CEOs Kevin McKeefery Havas Worldwide agencies Arnold and Euro RSCG both named new CEOs on February 17. Pete Zillig, former president of global brands for Euro RSCG Worldwide, was named co-CEO of Euro RSCG New York. He will replace Andrew Benett, who was named global CEO of sister agency Arnold.   Levy vows to grow Publicis' digital share amid revenue drop Dianna Dilworth Holding company Publicis Groupe reported $6.1 billion in revenue for 2009, representing a 6.5% drop from the year before. However, Maurice Levy, CEO of Publicis, said on a conference call that his company is not backing down from its digital growth goals.   Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Privacy group files FTC complaint about Google Buzz Dianna Dilworth The Electronic Privacy Information Center (EPIC), a consumer privacy advocacy group, has filed a complaint with the Federal Trade Commission about Google Buzz.   Schwedelson named Worldata president, CEO Nathan Golia Worldata has named longtime corporate VP Jay Schwedelson its president and CEO. The 15-year Worldata veteran will oversee the company's strategic direction, operations and new business development.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   From the print edition Showcasing creative solutions Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases Colon Cleansing Trials Just Pay S&H New list — Colon Cleansing Trials Just Pay S&H — Dart Data — This file contains consumers who accepted a 14-day trial of a colon-cleansing product they found online. The file is 65% female; average income is $40,000.   Christian Magazine Subscribers List New list — Christian Magazine Subscribers List — Tri-Media Marketing — This file contains subscribers to Discipleship Journal and Pray magazines.   China—Online Affluent Consumers Email List New e-mail list — China—Online Affluent Consumers Email List — Acton International Ltd. — This list contains high-income adults in China who are active online consumers. It is sourced from permission-based Web sites and strategic partnerships.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Asthma nonprofit launches awareness, treatment PSA during Olympics

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February 18, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn February 17, 2010 The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn February 17, 2010 Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Rogers Communications taps Rosetta as direct AOR Kevin McKeefery February 16, 2010 Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch February 17, 2010 Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   Olympic efforts carry direct torch February 15, 2010 Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.   Sara Lee grows awareness of eco-wheat using social Dianna Dilworth February 15, 2010 Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.   Column Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: 24 Hour Fitness preps Olympic effort

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February 17, 2010 Check out DMNews on your smartphone Advertisement Resolve to Send Better Email Campaigns in 2010 Optimize your email marketing campaigns for success in the New Year by adopting the best practices outlined in StrongMail's Q409 Email Breakthrough Report. From viral campaigns to outstanding branding, find out how top brands have successfully leveraged the latest trends in email marketing. Free Download >> Inbox Insider Inbox Insider: NBC uses e-mail to complement Olympic coverage Dianna Dilworth The 2010 Vancouver Olympic Winter Games are in full swing, and NBC is keeping fans up to date with an e-mail alert program. E-mail service provider Lyris is running the initiative, which was first used for the 2008 Beijing Summer Olympic Games.   News 24 Hour Fitness preps Olympic effort Dianna Dilworth Health club chain 24 Hour Fitness will kick off an integrated campaign this month to coincide with its sponsorship of the Olympic Winter Games, which began February 12. The "We Are All Athletes" effort consists of a campaign Web site, online video, social media, e-mail and direct mail.   O'Charley's deploys Valentine's Day e-mail campaign with new AOR Mary Elizabeth Hurn With a new e-mail agency of record at the helm, family restaurant chain O'Charley's is revamping its e-CLUB e-mail program with a Valentine's Day push.   Google alters Buzz after privacy complaints Gordon MacMillan, Brand Republic Google has been forced to make a series of changes to its social networking service Google Buzz after it was slammed for breaching the privacy of Internet users by exposing their personal details to the world. Based around Gmail, Google launched Buzz on February 9 in an effort to carve out a slice of the social networking space and take on rivals Facebook and Twitter.   McDonald's runs Olympic-themed McNuggets sweepstakes Dianna Dilworth McDonald's launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win tickets to future games.   Opinion How to avoid potential cox.net-like disasters Kris Dougherty, director of operation at Delivra Just days before the official start of the 2009 holiday shopping season, the cox.net domain was added to the FCC's wireless domain list. This presented marketers with a troubling dilemma: is it safe to continue sending e-mail messages to cox.net subscribers?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Fashion retailers set trends in e-mail marketing By Katie Kirkpatrick, senior copywriter and content strategist at T3 In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative group of marketers is focusing on why to buy. Fashion retailers are proving to be trendsetters in more ways than one — they're giving e-mail subscribers a strong point of view.   Lists and Databases Lucky Spin Sweepstakes New list — Lucky Spin Sweepstakes — Macromark — This file contains people who have paid at least $19.95 through direct mail to participate in the Luck Spin Sweepstakes promotion, which gives them a report that outlines how to gain access to cash and prizes. The file is 45% female.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.