DMNews Email Marketing Weekly: Spammers disguised as legitimate brands; ExactTarget acquires Twitter platform CoTweet

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March 3, 2010 Check out DMNews on your smartphone Advertisement Free Email Breakthrough Report Q409 How are Southwest Airlines, Esurance and other forward-thinking brands pushing the email marketing envelope? StrongMail's new Q409 Email Breakthrough Report explores the latest trends and best practices, including excellence in social media integration, dynamic content and branding. Get It Now >> Inbox Insider Inbox Insider: Spammers disguised as legitimate brands Dianna Dilworth Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.   News ExactTarget acquires Twitter platform CoTweet Kevin McKeefery E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.   Saks Fifth Avenue integrated initiative encourages fresh fashion Dianna Dilworth Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.   LendingTree parent to launch multivertical lead-generation site Mary Elizabeth Hurn Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.   E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Opinion Tips for e-mail marketing bliss Eric Rabinowitz, president of The Nurture Institute Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on e-mail marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your e-mail campaigns.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   For best engagement, follow 40-40-20 rule By Andrew Sambrook, general manager of IDG List Services For many years, direct marketing messages were mostly about a company and its products, with little thought given to the recipients and their needs. With inboxes filled thanks to the popularity of e-mail marketing, irrelevant information is likely to be ignored or treated as spam.   Lists and Databases LiveCareer.Com New Mover Database New list — LiveCareer.Com New Mover Database — Net60 — This file contains consumers who have recently moved residence. These individuals are actively seeking information and assistance to change their career, learn new skills or start a new business.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Brands and publishers work on Web video strategy

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March 2, 2010 Check out DMNews on your smartphone Inside Digital Brands and publishers work on Web video strategy Dianna Dilworth With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.   Latest News Razorfish unveils healthcare practice Nathan Golia Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.   NYTimes.com, RMG launch digital out-of-home partnership Mary Elizabeth Hurn 'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.   AirWare revamps marketing strategy to include DRTV, paid search Nathan Golia AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in March.   Academy uses social strategy to get data Mary Elizabeth Hurn The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.   CARE reaches donors by joining social, search Dianna Dilworth Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media sites.   Opinion Beyond technical SEO John Lee, director of digital marketing and analytics, Flightpath With on-page optimization, the proper use of keywords is extremely important. However, do not forget off-page factors, because there is something external to your site that has an even greater influence: high-quality back-links.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Powerboost your SEO with social media to drive links, revenue Colton Perry, SVP of technology and creative, NetPlus Marketing Effective SEO strategies, plans and programs are not easy, requiring a high degree of expertise to effect, and a long-term commitment to maintain. But the return can be long lasting. Social media have made a splash in the last couple years as cost-effective and successful strategies for branding and CRM, but they're now ever more important to search.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: USPS reports December 2009 profit, Razorfish launches healthcare practice

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March 2, 2010 Check out DMNews on your smartphone Today's News Postal Service sees $179M profit for December 2009, but net loss for quarter Frank Washkuch The US Postal Service earned a profit of $179 million last December. However, it lost $297 million during the first quarter of its 2010 fiscal year.   Razorfish unveils healthcare practice Nathan Golia Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.   Omnicom launches Retail 3 agency Kevin McKeefery Omnicom Group unveiled its newest agency, known as Retail 3, this week. Launched February 1, the Troy, MI-based firm offers direct, creative, digital and media capabilities to retail clients. Harold Kobakof, former chief retail officer at BBDO Detroit, is leading the agency.   NYTimes.com, RMG launch digital out-of-home partnership Mary Elizabeth Hurn 'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.   Quad/Graphics to buy minority stake in HGI Company Frank Washkuch Catalog, magazine and retail insert printer Quad/Graphics will purchase a minority interest in HGI Company, a commercial printer. Financial terms of the deal, announced March 1, were not disclosed.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition CARE reaches donors by joining social, search Dianna Dilworth Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media sites.   Nonprofits look to integrated marketing Chantal Todé Nonprofits support direct mail efforts with e-mail, social and other channels.   Today's lists and databases Fast Cash Payday Loan Applicants New list — Fast Cash Payday Loan Applicants — Gnames Media Group — This file contains applicants for cash advances and payday loans. Their ages range from 24 to 39. Fifty-one percent are female. Household income ranges from $25,000 to $45,000.   Environmentally Conscious Consumers New list — Environmentally Conscious Consumers — eTargetMedia.com — This file contains consumers who strive to decrease their carbon footprint on the earth.   Cash Advance Sub Prime Data New list — Cash Advance Sub Prime Data — Direct Media Millard — This file contains consumers strapped for cash and looking for a quick solution. To apply within minutes and without a credit check for a short-term loan, they provide their contact information including email address, street address, employment and income. The average age of prospects is 32; average income is $38,900.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Infogroup sale imminent, Universal promotes 'Repo Man' with mobile

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March 1, 2010 Check out DMNews on your smartphone Today's News Infogroup sale to CCMP Capital imminent: report Nathan Golia, Carol Krol, Frank Washkuch Database giant Infogroup is in final negotiations to be acquired by New York-based equity firm CCMP Capital Advisors, the Omaha World-Herald reported on February 26.   Universal barcode campaign promotes 'Repo Man' Dianna Dilworth Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.   AirWare revamps marketing strategy to include DRTV, paid search Nathan Golia AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in April.   Direct can teach brands lots about engagement Carol Krol During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the Internet. Nielsen Online also said that people who used Facebook while watching the broadcast spent an average of 76 minutes there, and it estimated more than 100,000 messages were Tweeted during the show.   Technology Transfer Tactics awards Bethesda postal, e-mail lists Technology Transfer Tactics awarded Bethesda List Center management of its postal and e-mail lists on February 26. The files contain subscribers to the print Technology Transfer Tactics monthly, as well as the weekly e-mail newsletter Tech Transfer eNews.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Retail partnerships lift travel rut Dianna Dilworth Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.   Academy uses social strategy to get data Mary Elizabeth Hurn The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.   Today's lists and databases EVG Wealth Seminar Attendees New list — EVG Wealth Seminar Attendees — American Name Services — This file contains people who have attended financial education seminars that focus on protecting and increasing wealth. These attendees are highly motivated business opportunity seekers with above average income seeking out new avenues to improve their finances and increase their wealth.   Fresh Start Home Income New list — Fresh Start Home Income — Macromark — This file contains financially motivated individuals who are looking to increase the amount of money they make. They have responded to a direct mail solicitation and have paid $29.99, most often by credit card, to obtain a mailing program and work at home guide. Others requested a free report about the benefits of working at home, mailing letters for established companies. The file is 56% male.   Automation World New list — Automation World — Statlistics — This file contains subscribers to Automation World. The magazine covers automation strategies and applications through editorial including how-to articles and tutorials as well as news on the latest products and technologies.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.