DMNews: Valpak launches two campaigns, Morgan Stanley names Martin AOR

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March 4, 2010 Check out DMNews on your smartphone Today's News Morgan Stanley names Martin AOR for creative, planning, digital Kevin McKeefery Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a four-month review process.   Postal Service reports $592M January loss Frank Washkuch The US Postal Service saw a net loss of $592 million for January, and a total loss of $890 million for the first four months of its 2010 fiscal year, according to preliminary financial data released by the Postal Regulatory Commission on March 3. The data was made public one day after the USPS revealed its 10-year financial recovery plan.   Omniture and Facebook extend partnership to search, display ads Dianna Dilworth Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and track its effectiveness on the social media site. The platform will debut at the end of this year.   Feeding America taps Merkle for response management Kevin McKeefery Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.   RBI combines Mardev, DM2 marketing divisions Nathan Golia Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.   Zeta Interactive debuts digital coupon service Mary Elizabeth Hurn Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Consumer confidence and device sophistication will contribute to mobile's ubiquity Lisa O'Reilly, director, global brand & campaigns, SMB marketing, Dell Referring to today's average smartphone as a "phone" is a bit of a misnomer. Most of us have a level of computing power at our fingertips that far exceeds what the most powerful PC offered just a decade ago.   Begin using mobile as a delivery tool and evolve it toward a conversation platform Stephan Dietrich, president, Neolane To maximize effectiveness, mobile messaging and offers must be tightly coordinated across all communications channels, including direct mail, e-mail and social media. In practice, personalization is mandatory, not only to improve response rates, but also to avoid customer fatigue. For technology marketers, mobile presents an opportunity to develop an ever-increasing, positive customer-relationship experience and encourage loyalty.   Today's lists and databases WebYeshiva.org - Email List New e-mail list — WebYeshiva.org - Email List — Negev Direct Marketing — This file contains users of WebYeshiva, an online destination for Torah study.   Bird Talk & BirdChannel.com Email List New list — Bird Talk & BirdChannel.com Email List — Bowtie List Management — This file contains e-mail addresses for Bird Talk Magazine, a consumer magazine for caged bird owners. They have registered at BirdChannel.com, an online community serving that environment.   AvidTrader Email New e-mail list — AvidTrader Email — Rickard List Marketing — This file contains users of AvidTrader.com. The file is 80% male and the average age of prospects is 43.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: USPS reveals financial stabilization plan, CMO Council readies contest

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March 3, 2010 Check out DMNews on your smartphone Today's News USPS reveals financial stabilization plan, including exigent price increase Kate Muth The US Postal Service unveiled a 10-year plan to return to profitability on March 2. The initiative focuses on aggressive cost-cutting, increased productivity, new products and legislative reform, including a transition to a five-day-per-week delivery schedule. In addition, Postmaster General John Potter said the USPS will seek an exigent price increase that exceeds its inflation-based price cap in 2011.   CMO Council to launch contest to promote South Africa Mary Elizabeth Hurn The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.   ExactTarget acquires Twitter platform CoTweet Kevin McKeefery E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.   Merkle names Weninger first chief creative officer Kevin McKeefery Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.   Colossal Profits turns to MetaResponse for list management Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Use mobile's personalization, to offer value and maintain customer engagement David Javitch, VP of marketing, Scanbuy The mobile device is one of the most personal of its kind, even more so than the PC. Though marketers are excited by the opportunities this personalization offers, it must be used carefully. Tools like direct mail, print advertising and even packaging can now all become interactive in seconds through the mobile device. What you need to do is start with specific business objectives in mind and execute effectively.   Mobile is now an extension of the desktop and marketers should embrace this David Brussin, founder and CEO, Monetate I think mobile marketing holds huge potential for technology marketers right now if they understand that most consumers, and particularly consumers of technology products, are treating mobile devices as an extension of the desktop or laptop browser, not as a separate mode. That means your mobile marketing must now live up to the same standards as your "traditional" online marketing, in all respects, including depth of information and user experience.   Today's lists and databases Scranton Gillette Communications Email Database Mailing List New list — Scranton Gillette Communications Email Database Mailing List — MeritDirect — This file contains subscribers Scranton Gillette's seven publications. These include executives with corporate, government and technical titles in the manufacturing, engineering, agriculture and transportation industries.   Healthcare Packaging New list — Healthcare Packaging — Statlistics — This file contains subscribers to Healthcare Packaging, a monthly online magazine focusing on medical device packaging and pharmaceutical packaging.   Monterey Bay New management — Monterey Bay — Direct Media Millard — This file contains mostly women who buy from the Monterey Bay luxury clothing catalog and Web site. Average age of prospects is 50; average income, $75,000; and average order, $150.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Spammers disguised as legitimate brands; ExactTarget acquires Twitter platform CoTweet

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March 3, 2010 Check out DMNews on your smartphone Advertisement Free Email Breakthrough Report Q409 How are Southwest Airlines, Esurance and other forward-thinking brands pushing the email marketing envelope? StrongMail's new Q409 Email Breakthrough Report explores the latest trends and best practices, including excellence in social media integration, dynamic content and branding. Get It Now >> Inbox Insider Inbox Insider: Spammers disguised as legitimate brands Dianna Dilworth Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.   News ExactTarget acquires Twitter platform CoTweet Kevin McKeefery E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.   Saks Fifth Avenue integrated initiative encourages fresh fashion Dianna Dilworth Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.   LendingTree parent to launch multivertical lead-generation site Mary Elizabeth Hurn Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.   E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Opinion Tips for e-mail marketing bliss Eric Rabinowitz, president of The Nurture Institute Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on e-mail marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your e-mail campaigns.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   For best engagement, follow 40-40-20 rule By Andrew Sambrook, general manager of IDG List Services For many years, direct marketing messages were mostly about a company and its products, with little thought given to the recipients and their needs. With inboxes filled thanks to the popularity of e-mail marketing, irrelevant information is likely to be ignored or treated as spam.   Lists and Databases LiveCareer.Com New Mover Database New list — LiveCareer.Com New Mover Database — Net60 — This file contains consumers who have recently moved residence. These individuals are actively seeking information and assistance to change their career, learn new skills or start a new business.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Brands and publishers work on Web video strategy

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March 2, 2010 Check out DMNews on your smartphone Inside Digital Brands and publishers work on Web video strategy Dianna Dilworth With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.   Latest News Razorfish unveils healthcare practice Nathan Golia Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.   NYTimes.com, RMG launch digital out-of-home partnership Mary Elizabeth Hurn 'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.   AirWare revamps marketing strategy to include DRTV, paid search Nathan Golia AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in March.   Academy uses social strategy to get data Mary Elizabeth Hurn The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.   CARE reaches donors by joining social, search Dianna Dilworth Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media sites.   Opinion Beyond technical SEO John Lee, director of digital marketing and analytics, Flightpath With on-page optimization, the proper use of keywords is extremely important. However, do not forget off-page factors, because there is something external to your site that has an even greater influence: high-quality back-links.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Powerboost your SEO with social media to drive links, revenue Colton Perry, SVP of technology and creative, NetPlus Marketing Effective SEO strategies, plans and programs are not easy, requiring a high degree of expertise to effect, and a long-term commitment to maintain. But the return can be long lasting. Social media have made a splash in the last couple years as cost-effective and successful strategies for branding and CRM, but they're now ever more important to search.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.